BoardGameTables.com

What BoardGameTables.com does

BoardGameTables.com, which operates commercially under the brand Allplay, is a privately held, United States-based e-commerce retailer and board game publisher with 8 employees and operations dating to 2014. The company sells a curated catalog of board games alongside dedicated gaming furniture (Jasper solid-wood, USA-made game tables and Jasper modular shelves) and accessories (padded playmats and board game bags with multiple variants). Its primary customer is the hobbyist board gamer and family game-night buyer, served through a single-country (US contiguous) market via direct-to-consumer e-commerce at allplay.com with a secondary wholesale program for retailers.

The business operates on a vertical model in which Allplay both publishes its own game titles (current releases include titles such as Golden Goal, Le Chocolat, High Society, and the Moytura/Azure releases, plus Container and Gruntz listed as preorder) and retails third-party and house-published games alongside its furniture line. Distribution and marketing are deliberately lean: the storefront is the dominant commercial surface, email newsletter is the disclosed primary marketing channel, and no third-party marketplace or social commerce integrations are referenced. Customer support is reachable via [email protected] and [email protected], but no management team, investors, parent company, patents, partnerships, regulatory actions, or M&A activity are disclosed.

The revenue model is consistent with a niche hobby DTC + light wholesale hybrid, monetized through unit sales across a wide ASP range (low-priced small-box games through high-ASP premium wood tables), with no disclosed subscription, financing, or recurring contract component. No pricing is publicly disclosed, no institutional capital is evidenced, and the company does not publish revenue or headcount trends; the available data does not support quantification of scale beyond a small-team, single-geography operator.

Name

BoardGameTables.com

Website

https://boardgametables.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

BoardGameTables.com (Allplay) is a US-based, privately held e-commerce retailer and board game publisher (8 employees) selling curated board games, solid-wood USA-made Jasper game tables, modular shelves, playmats, and bags to hobbyist gamers and families via DTC and a small wholesale channel.

Ownership category

akta.pro rank

Product category

Board Games and Gaming Furniture

NAICS

Hobby, Toy, and Game Retailers (45912), Doll, Toy, and Game Manufacturing (339930)

SIC

Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Board Game & Puzzle Specialty Retailers (CRALALAA)

akta.pro secondary industries

Strategy/Euro Board Games Retail (CRALALAC), Board Game Accessories & Components Retail (Sleeves, Dice, Tokens, Inserts) (CRALALAI), Party Games & Family Entertainment Games Retail (CRALAFAJ)

Keywords

• Board game tables
• Hobby board games
• Gaming furniture
• Board game accessories
• Modular game shelves

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Distribution channels2 records

Marketing channels1 record

Core offering

BoardGameTables.com (operated as Allplay) is an e-commerce retailer and publisher that sells a curated selection of hobby board games alongside solid wood, USA-made Jasper Board Game Tables, Jasper Modular Shelves, 5mm padded Playmats, and Board Game Bags. Products are designed to serve board game enthusiasts, families, and hobbyist gamers seeking dedicated gaming furniture and a vetted catalog of quality games.

Product overview

BoardGameTables.com (operated as Allplay) is an e-commerce platform offering a curated selection of board games along with dedicated furniture and accessories for the board gaming hobby. The product portfolio consists of Board Games as the core offering, complemented by Jasper Board Game Tables and Jasper Modular Shelves as premium furniture pieces, and Playmats and Board Game Bags as accessory products. Allplay serves as both a game publisher and retailer, offering both physical products and a digital storefront.

Differentiator

Problem solved

Functional benefit

Products and services

• Board Games A curated selection of board games across multiple categories including strategy, cooperative, trick-taking, party games, and puzzle adventures, published or retailed by Allplay for board game enthusiasts, families, and hobbyist gamers. The portfolio includes titles from various game designers and genres.
• Jasper Board Game Tables Solid wood, USA-made game tables featuring a recessed playing area, magnetic rail, and padded playmat, designed to upgrade home game rooms for board game enthusiasts and families.
• Jasper Modular Shelves Solid wood, modular game shelves that can be built cube-by-cube to store and display board game collections, sold as part of the Jasper line for hobbyist gamers.
• Playmats 5mm thick, padded playmats with a texture optimized for cards, available in solid color or artist-illustrated designs, designed to turn any table into a game table for board game enthusiasts and families.
• Board Game Bags Board game carrying bags designed to transport games, available in Premium, Standard, Branded, and Lightweight variants, fitting seven Ticket to Ride-sized games. Intended for hobbyist board gamers transporting games to game nights.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights2 records

Market position

Competitive moat2 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/boardgametables

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BoardGameTables.com