Boat Guys

What Boat Guys does

Boat Guys is a privately held, mobile marine repair company founded in 2008 and headquartered at 1919 19th St, Sarasota, FL, serving individual boat owners and marinas across Sarasota, Bradenton, and Venice. The company operates a mobile field service model that dispatches technicians to customer locations — home docks, marina slips, and dry storage facilities — using both land vehicles and a dedicated service boat to access lift-only sites, supplemented by a walk-in shop and a full-service marina hub at Bayfront Marina on Siesta Key equipped with a 70-ton Marine TravelLift and M200 HoistLift.

The core service offering spans Mercury-authorized warranty and repower work, routine engine maintenance at 20/100/300/1,000 hour intervals, fiberglass and paint repair, in-house custom canvas and upholstery, marine electronics, cleaning and detailing, and a 25-point inspection system. The team holds multi-brand certifications across Mercury, Yamaha, Volvo Penta, Cummins, CAT, and Ilmor engines, and is a certified Pettit Paint applicator for bottom coatings.

Revenue is generated through four streams: quote-based one-time repair services, subscription-based monthly maintenance programs priced from $350/month, direct-billed insurance repair work with six major marine carriers, and marina services including haul/block/launch and dry storage up to 30' LOA. Customers schedule via ServiceFusion online portal, phone, or email; intake and field operations are coordinated from the Sarasota shop and the Bayfront Marina location. The company is self-described as Southwest Florida's largest mobile repair team and is supported by memberships in five regional chambers of commerce and regional awards including SRQ Best of 2023 and 2025 and the 2025 Sarasota Choice Award.

Name

Boat Guys

Legal name

Boat Guys

Website

https://boatguys.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Boat Guys is a privately held mobile marine repair service founded in 2008 and based in Sarasota, Florida, delivering on-site engine, fiberglass, canvas, electronics, and maintenance services to individual boat owners across Sarasota, Bradenton, and Venice.

Ownership category

akta.pro rank

Product category

Marine Repair Services

NAICS

Ship Building and Repairing (336611), Marinas (713930)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro industry

PRIMARYTLAKAKAD

Yacht & Recreational Boat Service & Refit

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Marine Vessel Maintenance & Repair (Shipyards)

SECONDARYTLAHAMAD

Engine & Mechanical Overhaul (Main/Aux Engines, Pumps, Valves, Compressors)

Transportation & Logistics/Ports, Terminals & Maritime Services/Ship Repair, Dry Docking & Marine Engineering Services

SECONDARYTLAKAKAG

Electrical, Automation & Control Systems Repair

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Marine Vessel Maintenance & Repair (Shipyards)

SECONDARYTLAKAKAH

Piping, HVAC & Auxiliary Systems Repair

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Marine Vessel Maintenance & Repair (Shipyards)

Keywords

• Mobile boat repair
• Marine engine service
• Boat maintenance programs
• Canvas and upholstery
• Fiberglass and paint repair

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. One-Time Repair Services: Individual service visits for repairs including engine maintenance, fiberglass repair, paint repair, electronics, cleaning and detailing. Charged per service/job.
2. Monthly Maintenance Programs: Recurring subscription-based maintenance programs offering weekly to quarterly service visits starting at $350/month. Includes 25-point inspection, priority scheduling, and 24/7 access to service team.
3. Insurance Repair Services: Direct billing to insurance companies (Progressive, GEICO Marine, Allstate, State Farm, Nationwide Marine, Liberty Mutual) for storm damage and accident repairs including partially sunk boats.
4. Marina Services: Full-service marina operations including haul/block/launch services, bottom painting (certified Pettit Paint applicator), dry storage up to 30' LOA, and specialty services like teak work, fuel polishing, and prop reconditioning.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Boat Guys is a mobile marine service company that delivers on-site boat repair, maintenance, and insurance-related repairs directly to customers at home docks, marina slips, and dry storage facilities throughout Sarasota, Bradenton, and Venice, FL. Service is dispatched by land vehicles and a dedicated service boat for water-only access, covering engine maintenance, fiberglass and paint repair, canvas and upholstery, electronics, cleaning and detailing, and full marina operations including haul/block/launch via a 70-ton Marine TravelLift at its Bayfront Marina location.

Product overview

Boat Guys is a mobile boat repair service company operating in Sarasota, Bradenton, and Venice, FL. The company offers a portfolio of complementary marine repair and maintenance services centered around a mobile repair model, supplemented by a physical marina location at Bayfront Marina on Siesta Key. Core services include Mercury engine warranty and repower (as an authorized Mercury dealer), routine maintenance and repair (20-1000 hour services), and monthly subscription maintenance programs starting at $350/month. The company also provides specialized services including fiberglass and paint repair, custom canvas and upholstery (performed 100% in-house), electronics (chartplotters, radars, sound systems), cleaning and detailing, and insurance repair for storm damage and partially sunk boats. The Bayfront Marina location adds facility-based services including haul/block/launch capabilities (70-ton Marine TravelLift), bottom painting (certified Pettit Paint applicator), marine electrical, A/C and generator service, and various specialty services. The company services multiple marina locations and dry storage facilities throughout the region.

Differentiator

Problem solved

Functional benefit

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Mercury MarinecoreStrategic or Co-development PartnerMercury Authorized Dealer and Warranty Repair shop. Also a Mercury Repower Center and Warranty Center. Specials offered on new V10 400hp Engines. Handles everything from routine maintenance to complete engine overhauls for Mercury products.
• ProgressivecoreOthersDirect insurance repair services with direct billing. Work with customer to process claims for storm damage and accidents.
• GEICO MarinecoreOthersDirect insurance repair services with direct billing for GEICO Marine policyholders.
• AllstateminorOthersDirect insurance repair services with direct billing for Allstate policyholders.
• State FarmminorOthersDirect insurance repair services with direct billing for State Farm policyholders.
• Nationwide MarineminorOthersDirect insurance repair services with direct billing for Nationwide Marine policyholders.
• Liberty MutualminorOthersDirect insurance repair services with direct billing for Liberty Mutual policyholders.
• Phillippi Harbor ClubminorStrategic or Co-development PartnerOne of 14+ marina and dry storage facility partners where Boat Guys provides on-site mobile repair services.
• Siesta Key MarinaminorStrategic or Co-development PartnerMarina partner providing on-site mobile repair services.
• Bayfront MarinacoreStrategic or Co-development PartnerLocation of Boat Guys @Bayfront Marina full-service location with deep-water access. Operates as Boat Guys' primary marina service hub.
• Pettit PaintminorStrategic or Co-development PartnerCertified Pettit Paint applicator for bottom painting services. Ensures proper hull protection with quality marine coatings.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• TowBoatU.S. BoatU.S.-operated franchise network providing on-water towing, soft-ungroundings, and emergency assistance. Comparable as a mobile marine service provider reaching boat owners where they are, though TowBoatU.S. focuses on emergency response rather than maintenance and refit.
• MarineMax: Largest recreational boat dealer in the US with full-service departments at multiple Florida locations. Comparable as a marine service business operating in the same geography with similar engine, electronics, and yard capabilities, though MarineMax's primary business is new/used boat sales.
• BoatU.S. (Boat Owners Association of The United States): National marine assistance organization providing towing, insurance, and a network of service providers to boat owners. Comparable as a service-and-maintenance ecosystem targeting the same recreational boat owner customer, though BoatU.S. is membership-based and far broader in scope.

Emerging players

• BoatFix: Digital boat management platform offering subscription-based maintenance, monitoring, and on-demand service coordination. Highly comparable business model (recurring maintenance subscriptions + on-demand repair dispatch) targeting the same individual recreational boat owner segment.

Regional players

• Yacht Management Inc. Florida-based yacht and boat management company offering full-service maintenance, repair, and crew coordination for owners. Comparable in Florida geography and full-service mobile offering, with a heavier weighting toward larger yachts and management contracts.
• Concierge Marine Services: Florida-based mobile marine service company providing on-water and dockside boat maintenance and repair. Direct comparable in service model, target customer (individual boat owners), and geography, operating in overlapping Florida coastal markets.
• Sea Marine Yacht Service Center: SW Florida independent marine service yard providing engine repair, bottom painting, electronics, and yacht maintenance. Comparable in geography and scope of services (multi-brand engines, fiberglass, electrical, canvas), competing for the same customer base.
• Boatworks Yacht Sales & Service: Florida-based full-service boat yard and marina offering haul-out, repair, and maintenance for recreational vessels. Comparable in operating model (mobile + marina-based service, multi-brand engine support, canvas/upholstery, electronics) and Florida coastal geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/boat-guys-of-sarasota

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boat Guys