Festival Bobital l'Armor à Sons

What Festival Bobital l'Armor à Sons does

Festival Bobital l'Armor à Sons is a non-profit annual three-day music festival organized by Association Bowidel, a French law 1901 association headquartered in Bobital, Côtes-d'Armor, Brittany, with the festival site at Le Bourillet, Trélivan. Founded in 2009, the 16th edition is scheduled for June 26–28, 2026, serving individual festival-goers, families, and people with disabilities across Brittany. The core product is the ticketed multi-stage live music event with on-site camping, complemented by the free-entry Bo'Village zone (13+ concerts, food trucks, associative stands), a comprehensive accessibility program (vibrating vests, hearing loops, reserved platforms, joëlette tours), and year-round community programming (Bobimôme, Bobi'fore, Tremplin Musical, workshops).

The festival's product surface rests on a technology stack that is built and integrated rather than fully proprietary. The Bobi'Ca$h cashless payment system (RFID/NFC wristband, 2026 launch) provides the exclusive on-site payment layer for drinks, food, lockers, and merchandise. The official mobile application (iOS/Android, hosted on FragoLabs) delivers programming, interactive site map, Bobi'Ca$h recharging, and real-time notifications. Ticketing is powered by Weezevent with a customer area, Pass Culture integration, and the ReeLax official resale marketplace. Distribution extends through the Ticketmaster retail network (Auchan, Carrefour, Cora, Cultura, E.Leclerc) and the Oktoway carpooling platform. Website infrastructure is operated by CAMDSI hosting with development by the agency Nouvelle Cuisine.

Revenue is generated from ticket sales (€117 3-day, €80 2-day, €46 1-day, €5 child under 11, PSH with optional free companion, CE/works council discounts), merchandise sold through the dedicated boutique.bobital-festival.fr storefront and a co-branded Breizh Club line, on-site food and beverage (Bobi'Ca$h), reusable cup deposit (€1 caution), and corporate sponsorship from 14 grand mécènes and 300+ institutional, media, and associative partners. The festival is volunteer-driven, with approximately 1,500 bénévoles staffing the event and year-round activities, supported by 11 paid employees. Marketing relies on a mix of owned digital channels (website, app, email, social, YouTube aftermovie), earned regional media, the volunteer ambassador network, and the Bo'Village discovery funnel.

Name

Festival Bobital l'Armor à Sons

Legal name

Association BOWIDEL

Website

https://bobital-festival.fr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Festival Bobital l'Armor à Sons is a non-profit three-day music festival in Côtes-d'Armor, Brittany, organized by Association Bowidel since 2009. It serves individual festival-goers, families, and people with disabilities through ticketed concerts, the free Bo'Village zone, cashless wristband payments, and year-round community programming.

Ownership category

akta.pro rank

Product category

Live Music Festivals

NAICS

Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cultural & Community Festivals (Ticketed) (THAJAFAI)

Keywords

• Music festival events
• Live music concerts
• Cashless payment systems
• Festival merchandise
• Accessible cultural events

Headquarters

HQ city

Bobital

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket Sales: Primary revenue stream from multi-day and single-day festival passes sold directly via the Weezevent-powered website and through the Ticketmaster retail network. Ticket categories include 3-day pass (€117), 2-day pass (€80), 1-day pass (€46), child ticket under 11 (€5), PSH (disability) tickets with or without companion, and CE (works council) discounted tickets. Bobi'Ca$h refund fees (amounts under €1 are non-refundable per the terms).
2. Merchandise Boutique: E-commerce boutique selling branded festival merchandise including T-shirts (€20–€25), hoodies/sweatshirts (€30–€75), children's apparel, caps, socks, bags, and bobital club items. Also features a collaboration line with Breizh Club (hoodies at €75, T-shirts, pouches, tote bags). Products ship via the boutique.bobital-festival.fr storefront.
3. Bobi'Ca$h Transaction Processing: Cashless payment system using wristbands. While the system is primarily a convenience for attendees, residual credit balances under €1 are non-refundable (per festival terms). Users can opt to donate unspent balances to the Bowidel association's solidarity fund. Processing fees may apply on card reloads.
4. Event-day Food & Beverage: On-site food and beverage sales through the Bobi'Ca$h cashless system. The Bo'Village features food trucks and a bar, while the main site includes a bar, restaurant, and water station. Reusable cup deposit system (€1 caution) generates consigne revenue when cups are not returned.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Festival Bobital l'Armor à Sons is a three-day annual music festival organized by Association Bowidel since 2009, featuring ticketed multi-stage concerts, on-site camping, a free Bo'Village entertainment zone, and a Bobi'Ca$h cashless wristband payment system. The offering also includes an official mobile app, a merchandise e-commerce boutique, year-round cultural programming (Bobimôme, Bobi'fore evenings, Tremplin Musical), and comprehensive accessibility services through the Espace Vivre Ensemble.

Product overview

Festival Bobital l'Armor à Sons is a three-day music festival organized by Association Bowidel since 2009. The offering consists of the core festival event (ticketed concert access) complemented by the Bobi'Ca$h cashless bracelet payment system, the Bo'Village free entertainment zone, an official mobile application, and a merchandise online store. Additional services include camping facilities and comprehensive accessibility services through the Espace Vivre Ensemble. The 2026 edition marks the 16th anniversary.

Differentiator

Problem solved

Functional benefit

Brands

• Bobi'Ca$h: Digital payment system for the festival using bracelet-based payment for food, drinks, and merchandise on site
• Bo'Village
• Bobimôme
• Bobi'fore
• Tremplin Musical

Products and services

• Festival Bobital l'Armor à Sons Annual three-day music festival held in Trélivan, Brittany featuring multiple stages, camping facilities, and the Bo'Village free entertainment zone with concerts, food trucks, and associative stands. The 16th edition runs June 26-28, 2026 with ticketed concerts and free community activities.
• Bobi'Ca$h Cashless Bracelet System Festival cashless payment system operating via a wearable wristband with embedded chip. Serves as the exclusive payment method for drinks, food, lockers, and merchandise on site. Users can recharge online or at stations, check balances, block lost/stolen bracelets, and request refunds post-festival.
• Bo'Village Free Entertainment Zone

Quantifiable outcome

• 1,500 volunteers participate annually in the festival and year-round association activities
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

20 partnerships are on record, tiered institutional, media, associative, collaboration and technology.

• Commune de BobitalinstitutionalStrategic or Co-development PartnerInstitutional partner: the host commune provides venue access, local authority support, and community integration for the festival.
• Commune de TrélivaninstitutionalStrategic or Co-development PartnerInstitutional partner: the commune where the festival site (Le Bourillet) is located provides land access and logistical support.
• Département des Côtes d'ArmorinstitutionalStrategic or Co-development PartnerDepartmental council institutional partner providing regional authority support and funding.
• Dinan AgglomérationinstitutionalStrategic or Co-development PartnerMetropolitan authority institutional partner. Operates the free Dinamo shuttle buses connecting nearby cities to the festival site. Provides structural support for the event.
• Région BretagneinstitutionalStrategic or Co-development PartnerRegional council institutional partner providing regional authority support and funding for the festival.
• SACEM & Copie PrivéeinstitutionalStrategic or Co-development PartnerSACEM (Société des Auteurs et Compositeurs Dramatiques) and Copie Privée provide copyright licensing and royalty administration for the music performed at the festival.
• HitwestmediaGTM or Marketing PartnerRegional radio/media partner providing press coverage and promotional visibility for the festival.
• Le Petit BleumediaGTM or Marketing PartnerRegional media partner providing press coverage and promotional visibility.
• Ouest-FrancemediaGTM or Marketing PartnerMajor regional daily newspaper and media partner providing editorial coverage and promotional visibility for the festival.
• Association AdvevanassociativeStrategic or Co-development PartnerAssociative partner specialized in solidarity running. Collaborates with the festival on accessible backstage tours using joëlettes (all-terrain wheelchairs), enabling people with reduced mobility to access the festival site.
• Association CouleursassociativeStrategic or Co-development PartnerAssociative partner present at the Bo'Village with stands and activities.
• Nos LimitesassociativeStrategic or Co-development PartnerAssociative partner. Co-organized the Noah Diag running event and participates in accessible joëlette backstage tours at the festival.
• Surfrider FoundationassociativeStrategic or Co-development PartnerOcean protection association with a stand at the Bo'Village, raising awareness about ocean conservation and sustainability among festival-goers.
• Aésio MutuelleassociativeStrategic or Co-development PartnerAssociative health insurer with a stand at the Bo'Village focused on waste sorting and environmental awareness.
• Association LeucémixassociativeStrategic or Co-development PartnerLeukemia research fundraising association, present at the Bo'Village for the first time to engage with festival-goers.
• Breizh ClubcollaborationStrategic or Co-development PartnerCollaboration partner on a co-branded merchandise collection (Bobital x Breizh Club) including hoodies (€75), T-shirts, pouches, and tote bags sold through the festival boutique.
• Ticketmaster / WeezeventtechnologyTechnology or IntegrationWeezevent provides the ticketing platform powering the festival's online box office, customer area, accreditation system, and Bobi'Ca$h cashless payment widget. Ticketmaster network enables physical point-of-sale ticket distribution.
• CAMDSItechnologyTechnology or IntegrationWeb hosting provider for www.bobital-festival.fr, located at 75 Rue de la Tramontane, 22100 Taden, SIREN 819 612 615.
• Nouvelle Cuisine (Website Development)technologyTechnology or IntegrationDigital agency responsible for the creation and technical administration of the festival website (www.bobital-festival.fr). Represented by Clément Protto, RCS Strasbourg B 811 309 665.
• OktowaytechnologyTechnology or IntegrationProvides the carpooling QR-code platform (qr-code.oktoway.fr) used for driver and passenger matching to/from the festival from Rennes, Saint-Brieuc, and Saint-Malo.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/festival-bobital-l-armor-%C3%A0-sons

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Festival Bobital l'Armor à Sons