Bodega 42 Fresh Market

What Bodega 42 Fresh Market does

Bodega 42 Fresh Market is a privately held, single-location specialty grocery and deli operating in Apple Valley, Minnesota. Founded in 2023, the business occupies a physical storefront at 6999 152nd Street West and operates daily from 8am to 9pm. The company curates and sells authentic Mexican and South American ingredients — including fresh produce, premium meats, artisanal cheeses, spices, and specialty items — sourced from local farms and named suppliers, alongside a deli counter, prepared foods, empanadas, and a hot food bar. It serves local residents seeking ingredients for home cooking, and its customer base includes the adjacent sister restaurant Homshuk Mexican Kitchen and Bar, which sources all of its restaurant inputs directly from Bodega 42.

The business is a traditional retail operation with no proprietary technology platform. Its digital surface is a SpotApps-hosted website integrated with ToastTab for online ordering and pickup, plus a cakes.com integration for custom cake orders and a SpotApps catering module. Marketing is conducted through organic social channels (Facebook, Instagram), a website newsletter signup, and bilingual English/Spanish messaging. The firm has 5 employees, no disclosed funding or external investors, and operates within a single domestic market (Minnesota).

The revenue model is fragmented across five streams: in-store retail grocery, deli and prepared foods, online pickup orders via ToastTab, catering services, and custom cake orders via cakes.com. Pricing is opaque and set at point of sale rather than published online. The core go-to-market is walk-in consumer traffic plus a captive B2B demand floor from the colocated Homshuk restaurant, with no enterprise contracts, delivery infrastructure, or multi-unit footprint disclosed.

Name

Bodega 42 Fresh Market

Legal name

Bodega 42 Fresh Market

Website

https://bodega42freshmarket.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bodega 42 Fresh Market is a privately held, single-location specialty grocery and deli in Apple Valley, Minnesota, founded in 2023. It sells authentic Mexican and South American ingredients, deli items, prepared foods, custom cakes, and catering, and vertically supplies its adjacent sister restaurant, Homshuk Mexican Kitchen and Bar.

Ownership category

akta.pro rank

Product category

Mexican Specialty Grocery Retail

NAICS

Specialty Food Retailers (4452), Other Specialty Food Retailers (44529), Baked Goods Retailers (445291)

SIC

Retail-Food Stores (5400), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ethnic Grocery + Butcher/Bakery/Hot Bar (Integrated Service Counters) (CRAHAFAM)

akta.pro secondary industries

Ethnic Convenience & Bodega-Style Stores (CRAHAFAN), Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

Keywords

• Authentic Mexican groceries
• Fresh market retail
• Deli prepared foods
• Online grocery ordering
• Catering services

Headquarters

HQ city

Apple Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Grocery Sales: In-store retail sales of authentic Mexican ingredients, fresh produce, premium meats, artisanal cheeses, spices, and specialty items. Customers visit the physical market to purchase ingredients for home cooking.
2. Deli and Prepared Foods: Fresh deli counter with prepared foods, empanadas, and hot food bar. Food bar display with assorted dishes available for immediate consumption or takeout.
3. Online Ordering and Pickup: Online ordering through ToastTab platform for customer pickup orders of market items and prepared foods.
4. Catering Services: Catering and special event services offered to customers planning gatherings and events.
5. Custom Cake Orders: Custom cake ordering service through cakes.com, allowing customers to order personalized cakes for occasions.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Bodega 42 Fresh Market operates a single physical retail market in Apple Valley, Minnesota, selling authentic Mexican and South American ingredients including fresh produce, premium meats, artisanal cheeses, and aromatic spices, alongside a deli counter offering prepared foods, empanadas, and a hot food bar. The business supplements in-store retail with online ordering for pickup (ToastTab), custom cake ordering (cakes.com), and event catering services (SpotApps). A sister restaurant, Homshuk Mexican Kitchen and Bar, located next door sources all of its ingredients directly from the market, creating a vertically integrated retail and restaurant ecosystem.

Product overview

Bodega 42 Fresh Market is a single-location fresh grocery market offering authentic Mexican and South American ingredients. The business operates as a unified retail operation combining physical grocery offerings with online ordering capabilities. Core offerings include fresh produce, premium meats, artisanal cheeses, and spices sourced from local farms. The market integrates with Toast Tab for online ordering, cakes.com for custom cake orders, and SpotApps for catering services. A sister restaurant, Homshuk Mexican Kitchen and Bar, is located next door and sources ingredients directly from the market, creating a vertically integrated food ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Mexican Ingredients & Grocery

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Homshuk Mexican Kitchen and BarcoreStrategic or Co-development PartnerBodega 42 Fresh Market maintains a strategic partnership with its sister establishment, Homshuk Mexican Kitchen and Bar, located immediately adjacent to the market. All ingredients served at Homshuk restaurant are sourced directly from Bodega 42 Fresh Market, creating a vertically integrated supply chain. This relationship guarantees the freshest ingredients for the restaurant while providing a reliable customer base for the market. The integration ensures consistent quality and authenticity across both establishments.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Regional players

• Cub Foods: Minnesota-headquartered supermarket chain operating in the Twin Cities. Most directly comparable Midwestern grocery incumbent competing for the same household grocery basket in Apple Valley and surrounding suburbs.
• Hy-Vee: Midwest supermarket chain headquartered in Iowa with strong presence in Minnesota. Comparable in grocery-plus-prepared-foods format and regional Midwest footprint, though broader assortment and larger stores.

Direct peers

• Northgate González Market: Southern California Hispanic supermarket chain operating full-service grocery stores with meat, bakery, and deli departments. Closest analog to Bodega 42's Mexican-focused, multi-counter format at chain scale.
• Fiesta Mart: Texas-based Hispanic supermarket offering fresh produce, meat counter, bakery, and prepared foods. Comparable ethnic grocery + integrated counter model.
• Vallarta Supermarkets: California Hispanic grocery chain with butcher counters, fresh produce, and prepared foods targeting Mexican-American shoppers. Highly comparable assortment and store-format strategy.
• La Michoacana Meat Market: Hispanic grocery and fresh meat market chain combining butcher counter, produce, and pantry staples. Closest single-format analog to Bodega 42's meat-forward, Mexican-focused proposition.
• El Super: Hispanic-focused supermarket chain with bakery, butcher, and prepared food departments serving Mexican and Central American communities. Comparable retail format and target customer base.
• Cardenas Markets: Large California-based Hispanic supermarket chain offering fresh produce, meat, bakery, and prepared foods under one roof. Directly comparable to Bodega 42 in assortment focus and integrated service counter format, though at much larger scale.

Broad incumbents

• Trader Joe's: National specialty grocer emphasizing curated assortment, fresh prepared foods, and unique store experience. Comparable in being a curated specialty grocery with integrated deli/prepared foods, though broader in cuisine.

Others

• Whole Foods Market:

Market position

Strengths4 records

Weaknesses2 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/102192952924971
• Instagraminstagram.com/bodega42market
• LinkedInlinkedin.com/company/bodega-42-fresh-market

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodega 42 Fresh Market