Bodega Araujo

What Bodega Araujo does

Bodega Araujo is a family-owned Argentine winery founded in 2001 (with operations dating to 2001 per company material, though the firmographic record lists 2009 as the year founded) and headquartered in Villa Atuel, San Rafael, Mendoza, with an olive oil production facility in Del Acequión, San Juan province. The company produces organic wines from its own vineyards located at 600 meters above sea level, employing manual harvesting in 20kg boxes, controlled fermentation at specific temperatures, oak aging in French and American barrels, and the Charmat method for sparkling wines. Its portfolio spans 21 SKUs organized into named lines honoring family members — Cacho (Malbec Gran Reserva), Graciano (Blend Reserva and Chardonnay), Nucha (Malbec and Sauvignon Blanc), Mimi (Malbec/Merlot blend), Laurita (organic Cabernet Sauvignon Rosé), and Cask (oak-aged Malbec, Tempranillo, Cabernet Sauvignon, Chardonnay) — plus a Varietales line, Bag in Box, Espumante sparkling wines, and two extra virgin olive oils under the Casa Araujo and Familia Araujo brands. The company is certified organic for both vineyards and winemaking and holds B Corp certification for verified social and environmental impact.

Bodega Araujo operates a pure direct-to-consumer go-to-market through its e-commerce storefront at bodegaaraujo.com.ar, offering free nationwide shipping across Argentina and accepting credit cards with up to 12-month installments, debit cards, bank transfers (with a 10% discount), and digital wallets. Marketing is conducted through Instagram, Facebook, YouTube, TikTok, email newsletter (with a 10% first-purchase incentive), and WhatsApp for customer support. Pricing spans from ARS 55,100 for entry-level Bag in Box Varietal Malbec up to ARS 278,200 for the Cacho Gran Reserva Malbec, with mid-tier Cask and Nucha lines around ARS 124,800–170,700 and a separate Estuches gift-pack category.

Revenue mechanics are entirely retail, with no disclosed wholesale, hospitality, or export channel and no external institutional funding. The customer base consists of individual Argentine wine consumers for personal consumption and gifting, plus a secondary segment of socially conscious consumers targeted through the Laurita line, which donates a portion of proceeds to Fundación Un Mundo Posible, Santa Mónica Hockey Inclusivo, and a women's futsal team. The company is privately held with 10 employees and no parent company, subsidiaries, mergers, acquisitions, or leadership changes identified in the available data.

Name

Bodega Araujo

Legal name

Bodega Araujo

Website

https://bodegaaraujo.com.ar

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Bodega Araujo is a family-owned Mendoza winery producing certified-organic wines and olive oils from own vineyards for direct-to-consumer sale via e-commerce across Argentina. It serves individual wine consumers and socially-conscious gift buyers through 21 SKUs organized into named family-honor lines, with B Corp certification.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (312130)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Organic wine production
• Wine e-commerce
• Sparkling wine
• Olive oil production
• Vineyard operations

Headquarters

HQ city

San Rafael

HQ country

Argentina

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Direct-to-consumer sales of wines through their e-commerce website, including various product lines (Cask, Varietal, Nucha, Laurita, Graciano, Cacho, Mimi) and gift packages. Prices range from ARS 55,100 to ARS 278,200 per bottle, with installment options up to 12 months.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Bodega Araujo produces and sells certified organic wines and extra virgin olive oils from its own vineyards in Villa Atuel, San Rafael, Mendoza. The portfolio includes varietal reds and whites, oak-aged premium Cask line, Gran Reserva reds (Cacho, Graciano Blend), family-tribute wines (Nucha, Laurita, Mimi), sparkling wines (Espumante), bag-in-box formats, and olive oils under Casa Araujo and Familia Araujo brands. Products are sold primarily direct-to-consumer through the bodegaaraujo.com.ar e-commerce site with free nationwide delivery in Argentina.

Product overview

Bodega Araujo is an Argentine winery producing organic wines and olive oils from its own vineyards in Villa Atuel, San Rafael, Mendoza. The product portfolio includes multiple wine lines: CACHO and GRACIANO (premium/reserve reds), NUCHA and LAURITA (organic wines), MIMI (Merlot/Malbec blend), CASK (oak-aged varietals in Malbec, Cabernet, Tempranillo, Chardonnay), VARIETALES CLASICOS and ARAUJO VARIETALES (younger varietal wines), BAG IN BOX (practical bag-in-box format), ESPUMANTE (sparkling wines in Brut and Rosé styles), and ACEITE DE OLIVA (extra virgin olive oils under Casa Araujo and Familia Araujo brands). Gift box combinations (ESTUCHES) bundle complementary wines. The winery operates as a certified B Company with organic certifications across its production.

Differentiator

Problem solved

Functional benefit

Brands

• CACHO: Malbec Gran Reserva honoring Carlos Graciano Araujo, founder of the winery
• GRACIANO
• NUCHA
• MIMI
• LAURITA
• CASK
• ARAUJO VARIETALES
• BAG IN BOX
• VARIETALES CLASICOS
• ESPUMANTE
• ACEITE DE OLIVA
• ESTUCHES

Products and services

• CACHO Malbec Gran Reserva

Quantifiable outcome

• 100% organic production across all product lines
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor.

• Fundación Un Mundo PosibleminorOthersLaurita wine product donates a portion of sales to this foundation as part of its social impact mission
• Santa Mónica Hockey InclusivominorOthersLaurita wine product donates a portion of sales to support inclusive hockey programs
• Equipo de Futsal FemeninominorOthersLaurita wine product donates a portion of sales to support the women's futsal team
• Merendero de Pirula (Manos Unidas, Mendoza)minorOthersCompany sponsors the Pirula soup kitchen through Manos Unidas organization in Mendoza
• Small Mendoza Producers NetworkminorOthersBodega Araujo shares sustainable production practices with small Mendoza producers, revaluing field work with diverse and inclusive culture

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Bodega Luigi Bosca: Family-owned Mendoza winery with premium positioning and export presence. Comparable family heritage and Mendoza origin, but with established international distribution and broader hospitality/onsite offerings.
• Bodega Colomé: Argentine premium winery with high-altitude vineyards in Salta and Mendoza presence. Comparable in premium positioning and family heritage, but at larger scale with established international distribution.
• Bodega Norton: Historic Mendoza winery with strong domestic and international presence across multiple price tiers. Comparable as a Mendoza-based wine producer with broad portfolio, but at much larger scale and with established wholesale/export channels Bodega Araujo lacks.
• Catena Zapata: Argentina's most internationally recognized premium Malbec producer based in Mendoza. Comparable in premium Argentine Malbec positioning and Mendoza origin, but with significantly larger scale, established export infrastructure, and stronger global brand recognition.
• Bodega Salentein: Mendoza-based winery with premium positioning, on-site hospitality, and export presence. Comparable Mendoza origin and premium tier focus, but operates with significant scale advantages including dedicated tourism infrastructure.
• Familia Zuccardi: Iconic Argentine family-owned winery based in Mendoza with multiple tiers including premium and entry-level lines. Comparable in family heritage, Mendoza origin, and DTC philosophy, but operates at significantly larger scale with broader international presence.
• Trapiche: Large-scale Mendoza winery with broad portfolio spanning entry-level to premium. Comparable as a Mendoza producer with diverse product lines and DTC capabilities, but at materially larger scale and broader distribution footprint.
• Kaiken: Mendoza-based winery owned by Chilean group, producing Malbec and other varietals with export focus. Comparable Mendoza origin and DTC angle, but with corporate backing and broader international distribution capabilities.
• Bodega El Esteco: Argentine winery with vineyards in Salta and Mendoza, producing diverse varietals including premium lines. Comparable as Argentine wine producer with multi-region sourcing, though at larger scale and broader product range.

Direct peers

• Domaine Bousquet: Argentine organic winery based in Mendoza's Uco Valley, producing organic and biodynamic wines with focus on international export markets. Closest peer given shared organic positioning, similar Mendoza origin, and DTC/export orientation toward sustainability-driven consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@BodegaAraujo
• Facebookfacebook.com/araujo.bodega
• Instagraminstagram.com/bodega.araujo
• TikToktiktok.com/@bodega.araujo
• LinkedInlinkedin.com/company/bodega-araujo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodega Araujo