Bodensee-Therme Überlingen

Name

Bodensee-Therme Überlingen

Legal name

Aquapark Management GmbH

Website

https://bodensee-therme.de

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Thermal Spa & Wellness Facilities

akta.pro primary industry

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)

akta.pro secondary industries

Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF), Sauna & Steam Bath Facilities (HSADAKAC)

Keywords

• Thermal spa services
• Wellness facilities
• Sauna experiences
• Family wellness
• Thermal bathing

Headquarters

HQ city

Überlingen

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Thermal Bath Entry Fees: Core revenue from admission tickets to thermal pools. Demand-based pricing with tiers: 3-hour, full day, evening, and late swimmer tariffs. Children under 6 free; discounted rates for children, students, disabled guests, and families with Familienpass.
2. Sauna Entry Fees: Separate admission to sauna world including thermal bath access. Premium pricing with evening and 3-hour options. Includes access to all sauna areas, outdoor sauna garden, and direct Lake Constance access.
3. Restaurant and Catering (Aquarius, Thermen Restaurant, Sauna Restaurant): Three on-site dining venues: the Aquarius à la carte restaurant with panoramic lake views, the self-service Thermen Restaurant above the sports pool, and the Sauna Restaurant in the sauna area with garden terrace. Regional cuisine featuring local Lake Constance suppliers.
4. Massage and Wellness Treatments: Professional massage services including back massages and full-body treatments. Outdoor massage deck available on the lakefront during summer months.
5. Value Cards (Geldwertkarten): Stored-value cards with 15% discount on entry (200 EUR card) or 20% discount (500 EUR card). Cards are transferable and reloadable, generating upfront cash flow and customer loyalty.
6. Gift Vouchers (Gutscheine): Variable and fixed-value gift vouchers (50 EUR and 100 EUR) sold online and at reception. Vouchers valid for 3 years, redeemable for all services including entry, massage, and dining.
7. Swimming and Fitness Courses: Aquafitness, swimming lessons for children and adults, and other aquatic training programs. Fixed pricing separate from dynamic entry ticket system.
8. Retail Shop: Sale of swimwear, bath accessories, towels, bathrobes, swimming floats, and sunscreen at the on-site shop.
9. Parking Revenue: Discounted parking for thermal guests (5 EUR for 3-13 hours when chip validated at reception). Standard parking rates apply for shorter durations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Bodensee-Therme Überlingen operates a thermal spa and wellness complex in Überlingen, Germany, offering thermal water pools sourced from 1,006 meters deep, sauna worlds, restaurants, and family-friendly wellness areas on a 200-meter lakefront of Lake Constance. The facility is operated by Aquapark Management GmbH on behalf of municipal owner Stadtwerke Überlingen GmbH.

Product overview

Bodensee-Therme Überlingen is a thermal spa resort located directly on Lake Constance, operated by Aquapark Management GmbH. The facility offers a comprehensive wellness experience combining thermal bathing, sauna facilities, dining, and family entertainment. Core offerings include the Thermal Bath (Thermalbad) with thermal water from 1006m depth, Sauna Worlds (Saunawelten) with multiple sauna types and garden, Children's World (Kinderwelt) with water slides, and three restaurants (Aquarius à la carte, Thermen Restaurant self-service, and Saunabar). Additional services include massage treatments, swimming courses, gift vouchers, and value cards. The facility operates an online shop for ticket sales with demand-based pricing and offers special events throughout the year.

Differentiator

Problem solved

Functional benefit

Products and services

• Thermal Spa Pools Thermal bathing pools supplied by naturally sourced thermal water from 1,006 meters depth, intended for wellness guests and families visiting Lake Constance.
• Sauna Worlds Multiple themed sauna and wellness areas providing heat, steam, and relaxation experiences for adult wellness and sauna guests.
• Family Wellness Area Family-oriented wellness and leisure amenities including bathing and play areas designed for families with children visiting the spa.
• On-site Restaurants Food and beverage service providing meals and refreshments to spa and wellness guests during their visit.
• AI Chatbot "Peet" Customer Service AI-powered chatbot that assists guests with common inquiries and booking-related tasks via the spa's digital channels.

Quantifiable outcome

• 600 tonnes CO2 saved annually compared to old heating system
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Aquapark Management GmbHcoreImplementation/ SI/ Consulting PartnerAquapark Management GmbH, based in Münster, operates the Bodensee-Therme Überlingen on behalf of Stadtwerke Überlingen GmbH. The company manages 12 bath facilities across Germany, with core competencies in consulting municipalities and institutions, from economic viability assessments through conceptual planning and construction to full facility operations including HR and financial management.
• Stadtwerke Überlingen GmbHcoreOthersOwner of the Bodensee-Therme Überlingen facility. Stadtwerke Überlingen operates the thermal bath and provides financial support through distributions that fund sustainability investments. Also provides parking facilities (Parkhaus Therme) and public transport services (bwegt partnership).
• Ökoprofit (Environmental Profit Project)coreStrategic or Co-development PartnerLong-standing sustainability partnership (nearly 10 years) providing environmental management framework. Ökoprofit supports the facility's comprehensive sustainability program including CO2 reduction, energy efficiency, chemical reduction, and responsible resource management.
• ECHT nachhaltig (Truly Sustainable)coreStrategic or Co-development PartnerRegional sustainability certification program for Lake Constance. As an ECHT nachhaltig Erlebnispartner, the Bodensee-Therme commits to environmental protection standards and is recognized as the first sustainable-certified thermal bath on Lake Constance.
• Druckhaus Müller (Print House)minorStrategic or Co-development PartnerFamily-owned print house in Kressbronn producing climate-neutral printed materials and FSC-certified paper for the thermal bath. Uses exclusively sustainable energy in operations, supporting the facility's commitment to regional and environmental responsibility.
• bwegt (Baden-Württemberg Transport)minorGTM or Marketing PartnerTransport partnership providing time credits for guests arriving with day-valid bwtarif tickets, D-Ticket JugendBW, or Deutschland-Ticket. Guests pay only the 3-hour tariff regardless of actual stay duration. Encourages sustainable travel to the facility.
• ECHT BODENSEE CARDminorGTM or Marketing PartnerRegional Lake Constance tourism card partnership providing 1 EUR discount per person on restaurant visits at the Bodensee-Therme for cardholders. Integrates the facility into the broader Lake Constance tourism ecosystem.
• EGYM WellpassminorChannel Partner/ Reseller/ DistributorFitness membership program partnership providing 13 EUR discount on Therme or Sauna tickets (3-hour, evening, or day) for adult members. Check-in required via Wellpass app at entrance. Not combinable with online tickets or value card discounts.
• HansefitminorChannel Partner/ Reseller/ DistributorFitness membership program partnership where members pay regular entry price and receive 10 EUR refund from Hansefit upon submitting receipt. Supports wellness tourism segment among fitness-focused visitors.
• Bad Hotel ÜberlingenminorChannel Partner/ Reseller/ DistributorPartner hotel offering Therme arrangements. Located at Christophstrasse 2, 88662 Überlingen am Bodensee. Provides combined stay-and-wellness packages for tourists visiting the region.
• Parkhotel St. LeonhardminorChannel Partner/ Reseller/ DistributorPartner hotel at Obere St.-Leonhard-Straße 71, 88662 Überlingen. Offers leisure packages incorporating thermal bath visits as part of the guest experience.
• Seehotel SchäpfleminorChannel Partner/ Reseller/ DistributorPremium partner hotel at Seepromenade 1, 88662 Überlingen. Offers Premium Wellness Arrangement including thermal bath access. Part of the ECHT BODENSEE CARD partner network.
• Trusted ShopsminorGTM or Marketing PartnerConsumer protection and trust seal provider. The Bodensee-Therme has submitted to the Trusted Shops code of conduct, providing additional consumer confidence for online ticket and voucher purchases.

Scale indicators5 records

Regional players

• Aquadôme (Längenfeld): Alpine thermal spa in the Ötztal, Austria, with indoor/outdoor pools, sauna, and family offerings. Comparable product mix but serves primarily Austrian and international Alpine tourism rather than Lake Constance.
• Therme Vals: Architecturally renowned thermal bath in Graubünden, Switzerland, built over a thermal spring. Comparable in core thermal-bath and wellness offering but Swiss-Alpine catchment and architectural positioning differ.

Direct peers

• Therme Bad Wörishofen: Thermal spa in Bavaria offering thermal pools, sauna, and wellness services to leisure and wellness visitors. Comparable in core thermal-bath/sauna/wellness offering and German tourism customer base.
• Caracalla Therme: Iconic thermal bath in Baden-Baden with indoor/outdoor pools, sauna, and wellness treatments. Comparable as a destination thermal/spa venue serving wellness and family segments in a tourism-driven catchment.
• Friedrichsbad: Historic Roman-Irish thermal bath in Baden-Baden. Comparable in core thermal-bathing and wellness category, though more heritage-focused and textile-free oriented.
• Therme Erding: Germany's largest thermal spa complex near Munich, offering thermal baths, sauna worlds, water slides, hotels, and dining. Directly comparable in core product mix (thermal bathing, sauna ceremonies, family facilities, multi-channel ticketing), though at substantially greater scale.
• BADEWELT Euskirchen: Modern thermal bath and sauna complex in the Rhineland offering thermal water, multiple sauna worlds, family areas, and restaurants. Highly comparable in offering breadth, target segments, and dynamic-pricing ticketing approach.
• Meersburg Therme: Thermal spa located on Lake Constance approximately 10km from Bodensee-Therme Überlingen. The closest geographic and product peer, sharing lake views, thermal water experience, sauna, and family segments — a direct substitute for Lake Constance visitors.
• Miramar Weinheim: Large thermal spa in the Rhein-Neckar region featuring thermal pools, extensive sauna world, salt grotto, and family areas. Comparable product mix and target customer segments to Bodensee-Therme Überlingen.

Others

• Aquapark Management GmbH: The operating company of Bodensee-Therme Überlingen, running 12 bath facilities across Germany. Relevant as an internal/peer entity for capability benchmarking and capability transfer across the portfolio of facilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Bodensee.ThermeUeberlingen
• LinkedInlinkedin.com/company/bodensee-therme-ueberlingen
• Instagraminstagram.com/bodensee.therme

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodensee-Therme Überlingen