BodyBody
BodyBody is a Czech EMS fitness studio chain founded in 2013, operating 11 private studios and one in preparation across major Czech cities, offering 20-minute electrical muscle stimulation training sessions with certified trainers using exclusive Symbiont technology for individual consumers including professionals, postpartum mothers, and rehabilitation patients.
- Company typePrivate
- Founded2013
- HeadquartersPrague, Czechia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What BodyBody does
BodyBody s.r.o. is a Czech limited liability company founded in 2013 that operates a network of private EMS (Electrical Muscle Stimulation) fitness studios across the Czech Republic. The core service is a 20-minute EMS training session, conducted one-on-one or in pairs with a certified personal trainer in small private studios, using proprietary Symbiont smart EMS suits that deliver electrical muscle stimulation while tracking calories and heart rate in real time. The company markets the EMS session as equivalent in effect to roughly 90 minutes of conventional gym training.
The business model is predominantly direct-to-consumer, with customers booking single sessions or packages through the company website or via MindBody and Reservanto booking platforms. Pricing is in Czech koruna: studio sessions at 490 Kč, a discounted trial session at 390 Kč, and a premium home/office mobile training service at 590 Kč. Revenue diversification includes gift vouchers (denominations from 500 Kč to 10,000 Kč) and a franchise program that licenses the BodyBody brand and operating model to independent operators through regional Czech s.r.o. entities — including Body & Mind s.r.o., Smart Training s.r.o., VISION BODY s.r.o., VŠ Consulting s.r.o., FIT to live s.r.o., and J.J. Active Life s.r.o.
Distribution spans 11 operational studio locations — five in Prague (Václavák, Florentinum, Karlovo náměstí, Holešovice, Korunní) plus Brno, České Budějovice, Ostrava, Olomouc, Plzeň, and Uherské Hradiště — with Hradec Králové in preparation. The company employs roughly 17 corporate staff alongside approximately 50 certified trainers and claims 500,000+ EMS sessions delivered since 2013. Target customer segments include time-constrained entrepreneurs and managers, postpartum mothers, fitness beginners, rehabilitation patients, and athletes.
BodyBody firmographics
Firmographics- Name
- BodyBody
- Legal name
- BodyBody s.r.o.
- Website
- https://bodybody.cz
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BodyBody is a Czech EMS fitness studio chain founded in 2013, operating 11 private studios and one in preparation across major Czech cities, offering 20-minute electrical muscle stimulation training sessions with certified trainers using exclusive Symbiont technology for individual consumers including professionals, postpartum mothers, and rehabilitation patients.
- Ownership category
- akta.pro rank
BodyBody industry classification
Industry- Product category
- EMS Fitness Training Services
- NAICS
- Sports and Recreation Instruction (61162)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industries
- Strength & Conditioning Personal Training (HSADAAAB), Functional Fitness & Mobility Training (HSADAAAD), Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK)
Keywords
Where BodyBody is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices12 records
Markets served
BodyBody business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- EMS Training Sessions: Individual training sessions lasting 20 minutes using EMS technology, with personal trainer included. Customers can purchase single sessions or packages.
- Gift Vouchers: Gift vouchers available in denominations of 500 Kč, 1,000 Kč, 3,000 Kč, 5,000 Kč, and 10,000 Kč, or specific trial training at 390 Kč.
- Home/Office Training Service: Mobile training service where trainers come to the customer's home or office, priced at a premium compared to studio sessions.
- Franchise Fees: Revenue from franchising the BodyBody concept to independent studio operators across Czech Republic.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Trial training session |
| Unit Pricing | Pay-as-you-go | Studio training session |
| Unit Pricing | Pay-as-you-go | Home/Office training session |
| Unit Pricing | Pay-as-you-go | Gift vouchers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
BodyBody product offering
Product offeringCore offering
BodyBody delivers 20-minute EMS (Electrical Muscle Stimulation) personal training sessions in private studios staffed by certified trainers, using Symbiont smart EMS suits that stimulate up to 90% of muscles simultaneously while tracking calories and heart rate in real time. Sessions are sold singly or in packages, with add-on gift vouchers, mobile home/office training, and a franchise program for licensed studio operators.
Product overview
BodyBody is a Czech EMS (Electrical Muscle Stimulation) fitness concept offering 20-minute training sessions in private studios with certified personal trainers. The core offering is the EMS Training Sessions, which use Symbiont technology to deliver what the company claims is equivalent to 90 minutes of conventional gym work. The portfolio includes trial training packages for new clients, home/office mobile training services, gift vouchers in various denominations, and a franchise program for partners. The company operates 13 studio locations across the Czech Republic.
Differentiator
Problem solved
Functional benefit
Brands
- BodyBody: EMS fitness concept offering 20-minute training sessions with personal trainers in private studios using Symbiont EMS technology.
Products and services
- EMS Training Sessions 20-minute Electrical Muscle Stimulation training sessions delivered one-on-one or two-on-one by certified personal trainers in private studios, using Symbiont smart EMS suits. Positioned as equivalent to 90 minutes of conventional gym training and including towels, ionto and protein drinks, and hygiene products. Targeted at time-constrained adults in Czech cities.
- Trial Training (First Training)
Quantifiable outcome
- 20-minute EMS training equals 90 minutes of traditional gym workout
- +3 more outcomes
Companies that use BodyBody
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
BodyBody technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BodyBody partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SymbiontcoreSymbiont is the exclusive supplier of EMS devices to BodyBody studios. The company uses Symbiont's smart EMS technology including intelligent suits that track calories and heart rate in real-time.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
BodyBody competitors and assessment
Company assessmentEmerging players
- Kettler: German fitness equipment and lifestyle brand that has begun offering EMS-based training concepts. Adjacent competitor in the European premium EMS fitness category.
Regional players
- Form Factory: Largest Czech fitness chain operating full-service gyms across the Czech Republic. Competes for the same Czech fitness consumer with a broader, lower-priced traditional gym offering.
- Phoenix Fitness: Czech boutique fitness studio chain offering personal training and group classes. Competes for the same Czech personal-training consumer with a more traditional strength and conditioning focus.
- Mrs.Sporty: Berlin-based women's fitness franchise with locations across Europe. Comparable as a centralized brand with a franchise network model, though focused on traditional strength training rather than EMS.
Broad incumbents
- clever fit: Largest European discount fitness franchise with hundreds of locations. Represents the low-cost competitive ceiling against which BodyBody must justify its premium EMS pricing.
- Holmes Place: Premium international fitness club chain with a presence in Prague. Competes for the same high-end, time-pressured professional demographic as BodyBody through a broader premium gym offering.
Direct peers
- miha bodytec: German EMS technology manufacturer and operator of EMS studios. Closest direct competitor as both an EMS equipment provider and a studio operator in Europe, competing for the same premium EMS fitness consumer.
- XBody: Hungarian EMS technology manufacturer and training provider. Directly competes in the EMS equipment and studio space, and could license competing technology to rival BodyBody studios across Central Europe.
- fit/one: German EMS studio chain offering EMS-based personal training. Operates a similar 20-minute EMS session model targeting time-constrained professionals in the German-speaking market.
- Bodystreet: Germany-based EMS franchise with multiple European locations offering 20-minute EMS personal training sessions. Directly comparable micro-studio EMS model with a similar franchise-led expansion strategy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BodyBody social profiles
Digital presenceBodyBody financial estimates
Financial estimateRevenue estimate
Valuation estimate
BodyBody leadership team
Management profileNumber of profiles
BodyBody subsidiaries and ownership
Company hierarchySubsidiaries6 records
BodyBody funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BodyBody M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BodyBody
What does BodyBody do?
BodyBody delivers 20-minute EMS (Electrical Muscle Stimulation) personal training sessions in private studios staffed by certified trainers, using Symbiont smart EMS suits that stimulate up to 90% of muscles simultaneously while tracking calories and heart rate in real time. Sessions are sold singly or in packages, with add-on gift vouchers, mobile home/office training, and a franchise program for licensed studio operators.
Is BodyBody a public or private company?
BodyBody is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BodyBody founded?
BodyBody was founded in 2013. It employs 11 to 50 people.
Where is BodyBody based?
BodyBody is headquartered in Prague, Czechia, in the Europe region.
How does BodyBody make money?
Four revenue lines are on record. EMS Training Sessions are the primary driver. The others are gift Vouchers, home/Office Training Service and franchise Fees.
Who are BodyBody's main competitors?
Kettler is listed as an emerging player. Regional players are Form Factory, Phoenix Fitness and Mrs.Sporty. Broad incumbents are clever fit and Holmes Place. Direct peers are miha bodytec, XBody, fit/one and Bodystreet.
Does BodyBody have an API?
No public API is recorded for BodyBody.
What industry is BodyBody in?
BodyBody's product category is EMS Fitness Training Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADAAAB, Strength & Conditioning Personal Training. Its NAICS code is 61162.