Body Life Paris

What Body Life Paris does

Body Life Paris is a French private personal-training operator founded in 2012 by Jean Allaire and organized as SAS BODY LIFE PARIS with a 7-person team (including 4 certified state-diploma coaches). It runs two private coaching studios in Paris's 9th arrondissement (19 rue Milton and 13 rue Condorcet) and delivers one-to-one and small-group sessions across boxing, strength training, circuit training, stretching, mobility, and adapted physical activity under a proprietary 'Deep Sensitivity' (Sensibilité Profonde) coaching philosophy. Physical delivery is concentrated in Paris department 75, with remote and outdoor formats extending reach; at-home services are SAP-accredited (n°838151314) and eligible for a 50% French tax credit.

Name

Body Life Paris

Legal name

SAS BODY LIFE PARIS

Website

https://bodylifeparis.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Personal Fitness Coaching

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Weight Loss & Body Transformation Training (HSADAAAC)

Keywords

• Private fitness coaching
• Personal training services
• Boxing and strength coaching
• Resistance band equipment
• Corporate wellness programs

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Studio Coaching Subscriptions: Monthly subscription plans for studio-based coaching. Plans include 1 session per week (320€/month, 6-month initial commitment) or 2 sessions per week (550€/month). The studio is exclusively reserved for each client during their session.
2. Home Coaching Subscriptions: Monthly subscription plans for at-home coaching with the 50% tax credit benefit applicable. Plans include 1 session per week (440€/month) or 2 sessions per week (800€/month).
3. Per-Session Coaching: Single sessions purchased without commitment. Studio sessions at 90€, home sessions at 120€ (60€ after tax credit). Discovery session at 45€.
4. Gift Cards: Gift cards available at 450€ for 5 sessions, providing a one-time purchase option for gifting.
5. Merchandise: Sale of proprietary Body Life resistance bands (elastic bands) and gift packs for referral program rewards.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Body Life Paris is a premium private sports coaching studio offering personalized one-on-one coaching across disciplines including boxing, muscle strengthening, circuit training, stretching, and mobility. Services are delivered at two private studios in Paris 9th arrondissement, at clients' homes throughout the Paris department, online via video conference, and through corporate programs. The company also sells gift cards and a proprietary line of Body Life elastic resistance bands for home workouts.

Product overview

Body Life Paris is a private sports coaching company founded in 2012 by Jean Allaire, offering personalized coaching services through multiple delivery formats: studio-based sessions at its two Parisian studios (19 rue Milton and 13 rue Condorcet, both in Paris 9th arrondissement), at-home coaching across Paris, corporate sessions, and online/videoconference sessions. The core offering is private coaching (in solo, duo, or group formats) across disciplines including boxing, muscle strengthening, circuit training, stretching, and mobility. The company also sells gift cards and a retail line of resistance bands. Coaching is delivered by a team of 4 certified coaches, each specializing in disciplines such as Adapted Physical Activity, sports biomechanics, bodybuilding, combat sports, and nutrition. Subscriptions are offered at 1 or 2 sessions per week with a 6-month initial commitment, while single-session and discovery sessions are available without commitment. At-home services carry a 50% French tax credit benefit (SAP-approved), while studio sessions do not.

Differentiator

Problem solved

Functional benefit

Products and services

• Studio Coaching - Single Session One-hour private sports coaching session held at the Body Life studio, with private dressing room, shower, towel, and water provided. Priced at 90 euros per session.
• Home Coaching - Single Session One-hour private sports coaching session held at the client's home, with small equipment included, travel within Paris and inner suburbs included, and towel and water on request. Priced at 120 euros per session (60 euros after 50% tax credit).
• Discovery Session One-hour introductory trial session held at the studio, designed to familiarize coaches with new clients and prepare a personalized ongoing coaching plan. Priced at 45 euros.
• Studio Coaching Subscription Monthly subscription for private coaching sessions per week at the Body Life studio with 6-month initial commitment period. Plans include one session per week at 320 euros/month or two sessions per week at 550 euros/month. Studio is exclusively reserved for each client during their session.
• Home Coaching Subscription Monthly subscription for at-home coaching sessions with 6-month minimum protocol, eligible for 50% French tax credit. Plans include one session per week at 440 euros/month or two sessions per week at 800 euros/month.
• Corporate Coaching Private sports coaching sessions tailored for businesses and their employees, available as a separate corporate offering category from individual consumer coaching.
• Online & Sur Mesure Coaching Remote coaching sessions delivered via video conference, available for active members in occasional travel situations or for those preferring virtual sessions.
• Body Life Gift Card Gift card available in a 450-euro denomination (equivalent to 5 sessions), selectable in custom amounts, redeemable for any coaching service.
• Body Life Elastic Resistance Bands (Set of 5) Set of 5 resistance bands sold by Body Life, in five resistance levels (red ultra-light 7-15 kg, black light 11-30 kg, purple medium 15-38 kg, green strong 22-55 kg, blue ultra-strong 30-80 kg), designed for warm-up, muscle strengthening, and flexibility exercises at home or on the go.

Quantifiable outcome

• Progressive physical transformation documented through regular photos (lower body shown)
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Mosaïque9minorStrategic or Co-development PartnerBody Life Paris supports the Mosaïque9 association by offering a weekly tailored group class in their private studio, providing fitness coaching to association members as part of the company's community engagement and social responsibility initiatives.
• Hotels and PalacesminorOthersBody Life offers coaching services at partner hotels and palaces in Paris, allowing clients to receive private coaching sessions at external luxury venues. Partner venues include Shangri-La, Sofitel, and Rosewood Hotel de Crillon as shown in their partner logos.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• [solidcore]: US-based premium boutique fitness brand using specialized equipment and coached sessions with a subscription/pricing model. Comparable on premium positioning and coached-session core offering, though focused on a single modality rather than Body Life's multi-discipline approach.

Broad incumbents

• F45 Training: Boutique functional-training franchise operating globally with standardized coached sessions and membership-style pricing. Comparable as a subscription-driven boutique fitness brand, but F45 is group-format and franchise-based, whereas Body Life is private one-on-one and founder-operated.
• Basic-Fit: Europe's largest low-cost fitness chain operating across France and the continent with subscription-based access to equipment and group classes. Comparable as a subscription fitness brand operating in France, but positioned at the value end versus Body Life's premium tier.
• Peloton: Connected fitness platform combining hardware, subscription content, and coached classes at scale. Comparable in the 'premium coached fitness subscription' framing, though entirely digital versus Body Life's physical, in-person delivery.
• Equinox: Global luxury fitness club operator with multiple studios offering personal training, group classes, and wellness amenities. Comparable on premium positioning, exclusivity, and bundled wellness experience, though it operates at much larger scale and across many disciplines beyond Body Life's private coaching focus.
• Orangetheory Fitness: Tech-enabled group training franchise using heart-rate-based coaching with subscription membership model. Comparable in the coached-fitness-with-progress-tracking value proposition and recurring subscription structure, though delivered in group rather than 1:1 format.

Direct peers

• 1Rebel: London-based premium boutique fitness operator offering coached group sessions, signature studio design, and premium subscription pricing. Comparable to Body Life Paris on boutique premium positioning, coached-session core product, and recurring revenue model.
• Barry's Bootcamp: Premium boutique fitness brand offering high-intensity coached group sessions in a studio setting, with subscription-based access. Closely comparable to Body Life Paris in premium positioning, fixed-facility delivery model, and recurring revenue packaging, although Body Life operates one-on-one rather than group format.

Regional players

• Keep Cool: French fitness chain operating subscription-based clubs with personal training add-ons. Comparable as a French subscription fitness brand, though broadly positioned with self-service access versus Body Life's premium private coaching focus.
• Fitness Park: Major French fitness chain with broad Paris presence offering subscription-based gym access and group classes. Comparable in geography and subscription-driven model, but at a mid-market price point versus Body Life's premium one-on-one offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/body-life-paris

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Body Life Paris