Bündnis Ökonomische Bildung Deutschland (BÖB)

What Bündnis Ökonomische Bildung Deutschland (BÖB) does

Bündnis Ökonomische Bildung Deutschland (BÖB) is a German non-profit registered association (gemeinnütziger Verein, e.V.) founded on September 30, 2020, and headquartered in Düsseldorf. Its core function is policy advocacy and coalition-building for mandatory economic education in German secondary schools, operating through a network of over 100 predominantly institutional members that includes foundations (e.g., Flossbach von Storch Stiftung, Stiftung Würth, Joachim Herz Stiftung), universities and business schools (FOM Hochschule, Frankfurt School, WHU), teacher associations, business associations, and individual supporters. The organization coordinates stakeholder consensus around four 'Eckpunkte' policy positions covering mandatory curriculum integration, teacher qualification standards, workplace exposure for students, and a national strategy for economic education. It does not build or sell technology products; its outputs are policy positions, statements, Wahlprüfsteine (election issue briefs), and convening platforms such as the annual BÖB KONGRESS (held in Berlin in 2022-2024, Frankfurt in 2025, and scheduled for Hamburg in 2026), participation in the didacta education trade show, and the OECD Global Money Week campaign.

BÖB's business model is donation- and membership-funded. Revenue streams include donations and membership contributions from institutional and individual supporters, event sponsorships (e.g., PwC-Stiftung as official cooperation partner for Kongress 2025), and donation campaigns such as Finance & Friends (which raised €16,400 in 2025). The organization is governed by a Vorstand chaired by Verena von Hugo, with Sebastian Richter and Sven Schumann as deputies, additional board members Dr. Matthias Meyer-Schwarzenberger, Dr. Wolf Prieß, and Waltraud Eder, and a Kuratorium (supervisory board). Sylvia Hüls serves as Geschäftsführerin (Managing Director). It has 7 employees and does not publicly disclose revenue figures.

Strategically, BÖB is positioned as a key stakeholder in the German national financial education strategy developed jointly by BMBF and BMF with OECD support, alongside Deutsche Bundesbank. It has received the Meritum Förderpreis der Deutschen Wirtschaft 2023 (€25,000) from the Deutsches Aktieninstitut, and BMBF Minister Bettina Stark-Watzinger delivered the laudatory speech. Geographic reach spans all 16 German Bundesländer, and multi-channel communication includes the boeb.net website, LinkedIn, YouTube, Instagram, Facebook, X (Twitter), a podcast series, newsletter, and press relations. The organization operates exclusively within Germany and does not pursue commercial markets outside its civic advocacy mission.

Name

Bündnis Ökonomische Bildung Deutschland (BÖB)

Legal name

Bündnis Ökonomische Bildung Deutschland e.V.

Website

https://boeb.net

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Bündnis Ökonomische Bildung Deutschland (BÖB) is a German non-profit association founded in 2020 that unites over 100 institutional members to advocate for mandatory economic education in secondary schools across all 16 federal states.

Ownership category

akta.pro rank

Product category

Education Policy Advocacy

NAICS

Social Advocacy Organizations (8133), Business Associations (81391)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

K–12 Support & School Improvement Nonprofits (BPAGADAB)

Keywords

• Economic education advocacy
• Education policy reform
• Financial literacy coalition
• Teacher training standards
• Non-profit network association

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Membership Contributions: BÖB operates as a gemeinnütziger (non-profit) registered association (e.V.) funded through donations and membership contributions. The organization receives support from foundations and corporate donors for its advocacy and educational initiatives.
2. Event Sponsorships: The organization receives sponsorship support for its events, including the BÖB KONGRESS and participation in education trade shows like didacta.
3. Donation Campaigns: BÖB participates in donation campaigns such as Finance & Friends, where funds are raised to support economic education projects and member initiatives.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

BÖB is a non-profit registered association (gemeinnütziger e.V.) that advocates for the mandatory integration of economic education into the curricula of all secondary schools in all 16 German federal states. The organization coordinates a network of over 100 institutional members—including foundations, universities, teacher associations, and business organizations—to develop consensus-based policy positions, organize the annual BÖB KONGRESS, participate in education trade shows and OECD campaigns, and engage in legislative advocacy and public consultations on economic education reform.

Product overview

Bündnis Ökonomische Bildung Deutschland (BÖB) is a non-profit association (gemeinnütziger Verein) rather than a product company. It operates as a network of over 100 predominantly institutional members working to strengthen economic education in Germany. The organization does not offer commercial products or software services; rather, it provides advocacy, coordinates events (such as the annual BÖB Kongress), facilitates knowledge exchange among members, publishes positions and statements, and advocates for mandatory economic education in German schools. Its offerings include network membership, educational events, publications, and policy advocacy rather than software products or platforms.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Advocacy contributing to national financial education strategy development with OECD support
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• PwC-StiftungcoreStrategic or Co-development Partner · 24 September 2025PwC-Stiftung was the official cooperation partner for the BÖB KONGRESS 2025 held in Frankfurt. The foundation supported the annual flagship congress focused on 'Economic Education: A Path to More Social Participation.'
• Finance & FriendsminorGTM or Marketing Partner · 19 February 2025Finance & Friends, a coalition of financial sector actors including ExpeditionFinance and Plaudertaschen Podcast, conducted a sock-calendar donation campaign raising 16,400 euros, with half going to BÖB and half to member organizations for financial education projects.
• Over 100 Institutional MemberscoreStrategic or Co-development PartnerBÖB comprises over 100 predominantly institutional members including foundations (Flossbach von Storch Stiftung, Stiftung Würth, Joachim Herz Stiftung, etc.), educational institutions (FOM Hochschule, Frankfurt School, WHU), teacher associations, business associations, and other organizations committed to economic education.
• OECDcoreStrategic or Co-development PartnerBÖB supports the OECD Global Money Week campaign and collaborates on national financial education strategy development. The OECD provides recommendations and expertise for Germany's national financial education strategy.
• Deutsche BundesbankcoreStrategic or Co-development PartnerDeutsche Bundesbank actively participates in BÖB activities and supports the initiative for a national financial education strategy. Vorstandsmitglied Lutz Lienenkämper has spoken at BÖB events.
• German Federal Ministries (BMBF and BMF)coreStrategic or Co-development PartnerThe Federal Ministry of Education and Research (BMBF) and Federal Ministry of Finance (BMF) initiated a national financial education strategy with OECD support, in which BÖB participates as a key stakeholder providing expertise.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Bundeselternvertretung der Deutschen Schulen: National federation of German school parent associations, which advocates to federal and state authorities on curriculum, school quality, and parental involvement. Directly comparable to BÖB as a nationwide civil-society education advocacy coalition.
• Stifterverband für die Deutsche Wissenschaft: Germany's leading cross-sector association of companies, foundations, and individuals advancing education, science, and innovation. Directly comparable to BÖB as a member-driven advocacy coalition that influences national education and research policy through consensus-building.
• Joachim Herz Stiftung: Hamburg-based foundation with a dedicated focus on economic and financial education in schools, including teacher training and curriculum projects. A BÖB member and a direct peer in the same subject-matter advocacy niche.
• Deutsche Kinder- und Jugendstiftung (DKJS): Major German non-profit foundation supporting youth development and school improvement programs nationwide. Comparable to BÖB as a K-12 focused non-profit that convenes stakeholders and runs flagship events to advance education reform.
• Gewerkschaft Erziehung und Wissenschaft (GEW): Germany's largest teachers' and education workers' union, which actively lobbies federal and state governments on curriculum, teacher training, and working conditions. Closely comparable to BÖB in its advocacy for school policy reform and engagement with education ministries.
• Deutscher Philologenverband (DPhV): Professional association representing Gymnasium teachers in Germany, which regularly issues policy positions on upper-secondary curriculum and Abitur standards. Comparable to BÖB in advocating for subject-specific curriculum quality and teacher qualifications.
• Flossbach von Storch Stiftung: Foundation established by the founder of Flossbach von Storch, with a programmatic focus on financial education and capital-market literacy in Germany. A BÖB member and a direct peer in funding and convening economic-education initiatives.
• Verband Bildung und Erziehung (VBE): German teachers' and educators' union focused on all school types, with active policy engagement on curriculum and teacher qualification standards. Comparable to BÖB in lobbying Länder ministries and federal stakeholders on school policy.

Broad incumbents

• Bertelsmann Stiftung: One of Germany's largest foundations, with a substantial education reform portfolio including school system benchmarking and policy studies. Comparable as a major education-policy actor, though broader in scope and significantly better resourced than BÖB.
• Deutsche UNESCO-Kommission: Germany's national UNESCO commission coordinating education, science, and cultural policy with international frameworks including Education for Sustainable Development. Comparable as a cross-sector advocacy body influencing national education priorities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/boeb_net
• YouTubeyoutube.com/@bundnisokonomischebildungd7190
• Facebookfacebook.com/B%C3%BCndnis-%C3%96konomische-Bildung-Deutschland-B%C3%96B-100552925437403
• LinkedInlinkedin.com/company/b%C3%BCndnis-%C3%B6konomische-bildung-deutschland
• Instagraminstagram.com/boeb_net

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Bündnis Ökonomische Bildung Deutschland (BÖB)