Boeren & Buren

What Boeren & Buren does

CrowdFarming, operating under the Belgian domain Boeren & Buren (boerenenburen.be) which redirects to crowdfarming.com, is a direct-to-consumer e-commerce marketplace that connects consumers with organic and regenerative farmers, primarily across Europe (Spain, Italy, France) and selectively in Central America (Costa Rica). The platform's distinguishing mechanism is a "farm adoption" model in which consumers prepay for the harvest of specific trees, crops, or livestock (olive trees, mango trees, avocado trees, almond trees, rice paddies, etc.), providing farmers with working capital and consumers with traceable, seasonal produce. Complementary offerings include seasonal subscription boxes, a neighborhood market feature for local pickup-based exchange, and a corporate sales channel for B2B gifting and employee wellness programs.

The technology stack is an e-commerce marketplace platform accessible via web and native iOS/Android applications, with published app store links and a careers microsite (workwithus.crowdfarming.com). Proprietary features include the farm adoption model, an economic transparency disclosure layer showing how prices are split between farmers and platform costs, and a regenerative agriculture tracking module that currently tracks 84 farms engaged in soil regeneration. The platform reports 3,515 farmer partners, 554,280 adopted trees, and 4,754,937 cumulative delivered orders.

The business mixes four revenue streams: marketplace commissions on farmer-to-consumer transactions, subscription fees for seasonal produce boxes, one-time prepayments for farm adoptions, and corporate/B2B sales. Individual product pricing is publicly disclosed at €22–€72 per order across categories including oils, fruits, nuts, grains, dairy, and pantry items. The company operates as a private entity with 14 employees, no disclosed funding rounds, no public revenue figures, and no listed management team; the primary contact is a UK phone number (+44 20 3318 4317).

Name

Boeren & Buren

Legal name

CrowdFarming

Website

https://boerenenburen.be

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Boeren & Buren (CrowdFarming) is a direct-to-consumer e-commerce marketplace connecting consumers with 3,515 organic and regenerative farmers across Europe and Costa Rica through tree/crop adoption, seasonal produce boxes, and neighborhood pickup.

Ownership category

akta.pro rank

Product category

Online Organic Food Marketplace

akta.pro primary industry

DTC Perishable Subscription Delivery (Meat/Seafood/Produce/Dairy) (AFAIAMAF)

akta.pro secondary industries

Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG), Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)

Keywords

• Direct-to-consumer marketplace
• Organic produce delivery
• Farm adoption program
• Seasonal produce boxes
• Regenerative agriculture sourcing

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Product Sales (One-time): Direct consumer purchases of farmer produce including fruits, vegetables, oils, dairy, and other food products through the marketplace
2. Subscription Boxes: Recurring seasonal subscription boxes delivering farm-fresh produce on a regular schedule
3. Farm Adoption Fees: Consumers prepay for harvests from adopted trees, crops, or livestock, providing farmers with upfront capital
4. Marketplace Commission: Platform takes a commission on each transaction between farmers and consumers

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Boeren & Buren, operating as CrowdFarming, runs a direct-to-consumer online marketplace that connects consumers with a network of 3,515 partner farmers for the purchase of organic and regenerative produce. Customers can either adopt a specific tree, crop, or livestock (prepaying for the future harvest) or order one-time purchases and recurring seasonal produce boxes across categories including oils, fruits, nuts, dairy, and pantry staples. The platform eliminates traditional distribution intermediaries, with delivery managed via the website and iOS/Android mobile applications.

Product overview

CrowdFarming is a direct-from-farmer organic food marketplace that connects consumers with farmers through two main purchasing models: adopting trees/crops (where consumers fund a farmer's production and receive the harvest) and ordering seasonal boxes. The platform acts as an intermediary, offering products across categories including Oils/Sauces/Spices, Pantry essentials, Mixed produce, Fruits, Snacks, Dairy & Eggs, Beverages, and Sweets & confectionary. The platform also includes a Neighbourhood Market feature for local farmer connections. The service is available via web and mobile applications.

Differentiator

Problem solved

Functional benefit

Products and services

• CrowdFarming Marketplace Platform A direct-from-farmer e-commerce marketplace connecting consumers with 3,515 partner farmers for organic and regenerative produce purchases, eliminating middlemen.
• Tree/Crop Adoption Program Consumers adopt specific trees or crops (olive trees, mango trees, avocado trees, etc.) and receive the harvest, supporting regenerative organic farming through pre-harvest financing.
• Seasonal Box Subscription Subscription service delivering seasonal produce boxes directly from partnered farmers to consumers on a recurring basis.
• Neighbourhood Market Local community-based marketplace and pickup points for direct farmer-to-consumer exchange of produce within specific neighborhoods.
• CrowdFarming Mobile App Native iOS and Android application for browsing farms, managing crop adoptions, and placing produce orders on the CrowdFarming marketplace.

Quantifiable outcome

• 554,280 trees adopted by consumers
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Abel & Cole: UK organic produce box subscription delivering directly from organic farmers and suppliers. Highly comparable on organic-first sourcing, subscription model, and farmer-direct relationship.
• Riverford Organic Farmers: UK organic veg-box scheme owned by its farmers, delivering seasonal produce directly to households. Direct competitor on the organic seasonal box subscription model in Europe.
• Oddbox: UK DTC subscription service delivering 'surplus' or 'odd' fresh produce to consumers. Comparable subscription mechanics and surplus/sustainability positioning to CrowdFarming's box program.
• Imperfect Foods: Online grocer delivering surplus and sustainably sourced produce and pantry items direct to consumers. Mirrors CrowdFarming's subscription-based DTC fresh produce delivery and farmer/brand sourcing approach.
• Misfits Market: US DTC subscription service delivering 'imperfect' and surplus fresh produce directly to consumers. Closely comparable to CrowdFarming's organic produce box / subscription model and direct-from-farmer ethos.
• La Ruche qui dit Oui: French-origin community-supported marketplace (formerly The Food Assembly, now linked into CrowdFarming's Neighbourhood Market). Operates a parallel network of local farmers selling direct to consumers via pickup points.

Broad incumbents

• HelloFresh: Largest global DTC meal-kit subscription company. Comparable on the direct-to-consumer food subscription GTM but operates at much larger scale in a different sub-category (recipes/ingredients vs. raw produce).
• Eosta: European distributor of organic and fair-trade fresh produce with a 'Nature & More' transparency trace-back system. Comparable organic sourcing and transparency narrative, though operates as a B2B distributor rather than DTC marketplace.
• Thrive Market: US online membership-based marketplace for organic and sustainable groceries. Comparable on the online organic/sustainable food marketplace positioning, though broader in assortment and US-focused.

Emerging players

• Farmbox Direct: US organic produce box subscription. Smaller scale than CrowdFarming but operates a closely analogous DTC organic box subscription business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/boerenenburen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boeren & Buren