BOFI RACING LTD

What BOFI RACING LTD does

BOFI Racing Ltd is a UK-based specialist e-commerce retailer and distributor of performance and aftermarket parts for the Mazda MX-5 (also sold as Miata and Roadster). Founded in 2016 by a group of friends who competed in club-level motorsport with MX-5s, the company focuses exclusively on a single vehicle platform across all four generations (Mk1 NA, Mk2 NB, Mk3 NC, Mk4 ND). The product catalogue spans performance parts (engine block components, intake systems, cylinder heads, driveline, fuel systems, ECUs, exhaust, cooling), forced induction (turbo kits featuring Garrett turbos, superchargers, intercoolers), servicing consumables, running gear (brakes, suspension, wheels), body and styling, and genuine OEM Mazda parts. The company also offers proprietary offerings including complete engine swap packages (2.5L Duratec MZR for NC, 1.8L VVT for NA/NB) and the BOFI Racing Clutch Kit, and holds an exclusive distribution arrangement with Performance Delta for NC and ND upgrades.

The business operates a direct-to-consumer model through its own storefront at bofiracing.com, supported by a UK warehouse in Huntingdon that aggregates parts from 400+ brands across the UK, Europe, USA, and Japan. Pricing is per-unit in GBP with VAT included, the company advertises a price match promise, and it offers wholesale/trade accounts alongside individual consumer sales. Distribution is global, with delivery claimed to 200+ countries and a localised storefront in English, Dutch, French, Italian, and Greek. Marketing leans on organic content (technical blog, YouTube BOFI Racing TV, Facebook, Instagram, TikTok) rather than paid acquisition signals.

The customer base is enthusiast-led, comprising MX-5 owners ranging from street drivers and restoration buyers to track day participants and club-level motorsport competitors. The company reports 30,000+ customers served. BOFI Racing is privately held, founder-owned, with no disclosed funding rounds, no institutional investors, and no parent company. The business operates from a small team (five employees per firmographics), which is unusually lean for a global 200+ country e-commerce operation and signals a high-velocity, low-overhead model reliant on third-party logistics and brand-supplier relationships rather than in-house fulfilment scale.

Name

BOFI RACING LTD

Legal name

BOFI Racing Ltd

Website

https://bofiracing.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

BOFI Racing Ltd is a UK-based, founder-owned e-commerce specialist retailer and distributor of performance, servicing, and OEM parts exclusively for the Mazda MX-5 across all generations, serving 30,000+ enthusiast customers in 200+ countries via its own storefront and warehouse.

Ownership category

akta.pro rank

Headquarters

HQ city

Huntingdon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Automotive Parts Sales: Revenue generated through direct sales of Mazda MX-5 performance parts, accessories, and components. Products include engine blocks, forced induction systems (turbo/supercharger kits), suspension, brakes, exhaust systems, and styling parts. Sales are one-time transactions with no recurring revenue component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

BOFI Racing Ltd is a specialist e-commerce retailer that sells performance, tuning, servicing, and styling parts exclusively for Mazda MX-5, Miata, and Roadster vehicles across all generations (Mk1 NA, Mk2 NB, Mk3 NC, Mk4 ND). The company stocks parts from 400+ brands alongside a small set of proprietary offerings (such as the BOFI Racing Clutch Kit and complete engine swap packages), fulfilling orders worldwide from its Huntingdon warehouse.

Product overview

BOFI Racing is a specialized e-commerce retailer offering performance parts and accessories exclusively for Mazda MX-5, Roadster, and Miata vehicles across all generations (Mk1 NA, Mk2 NB, Mk3 NC, Mk4 ND). The product portfolio centers on Performance Parts (engine blocks, intake systems, cylinder heads, driveline, fuel systems, ECUs, exhaust systems, cooling), Forced Induction products (turbocharging kits including TD1 TD04 and TM1 Garrett turbo kits, supercharging, intercooling, heat management), Servicing components, Running Gear (brakes, suspension, steering, wheels), Body & Styling parts, and Workshop Merchandise. The company also offers proprietary Engine Swap Packages (2.5L Duratec MZR for NC and 1.8L VVT for NA/NB) and branded products like the BOFI Racing Clutch Kit. BOFI positions itself as Europe's largest MX-5 parts supplier with in-house designed solutions alongside stocked brands from Japan, USA, and UK manufacturers.

Differentiator

Problem solved

Functional benefit

Products and services

• TM1 Top Mount Garrett Turbo Kit
• TD1 TD04 Turbo Kit
• 2.5L Duratec MZR Engine Swap Kit
• VVT Engine Swap Package
• BOFI Racing Clutch Kit
• Performance Parts Catalog
• Running Gear Catalog
• Servicing Parts Catalog
• Body & Styling Catalog
• Workshop & Merchandise Catalog
• Genuine MX-5 OEM Parts

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Flyin' Miata: US-based MX-5 performance specialist best known for turbo kits and V8 conversions. Highly comparable in product mix (forced induction, engine swaps, performance parts) and enthusiast customer segment.
• Rev9 Autosport: Mazda-focused aftermarket parts retailer with strong MX-5 / Mazdaspeed coverage. Comparable in enthusiast-segment focus and performance parts assortment.
• IL Motorsports: US-based MX-5 / Miata aftermarket parts retailer with broad catalog coverage. Comparable in scale, platform focus, and direct-to-consumer e-commerce model.
• Goodwin Development: UK-based specialist retailer of Mazda MX-5 / Miata aftermarket parts. The closest geographic and product-line competitor to BOFI Racing, serving the same enthusiast customer base across MX-5 generations.
• 5X Racing: MX-5 / Miata-specific performance parts retailer in the US. Comparable in single-platform focus and product categories (suspension, brakes, engine, forced induction).
• Moss Miata: Long-standing US-based MX-5 / Miata restoration and performance parts specialist. Directly comparable in single-platform specialization, though historically more focused on restoration than forced induction.

Broad incumbents

• RockAuto: Online auto parts retailer with broad catalog and price-competitive positioning. Comparable in e-commerce-only distribution model and aftermarket parts assortment, but with multi-platform coverage rather than MX-5 specialization.
• Summit Racing Equipment: Large US-based automotive aftermarket retailer covering performance parts across many platforms. Comparable in performance-parts e-commerce model and supplier relationships, but operates across all vehicles rather than a single platform.

Emerging players

• Mazmart: UK-based specialist Mazda aftermarket parts retailer. Comparable in geographic market and platform focus, though with a broader Mazda lineup rather than MX-5 exclusivity.
• RaceRam: UK-based performance parts specialist with MX-5 / Mazda focus. Comparable in geographic market and product categories, serving overlapping enthusiast customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/bofiracingtv
• Facebookfacebook.com/bofiracing
• Instagraminstagram.com/bofiracing
• TikToktiktok.com/@bofiracing?lang=en
• LinkedInlinkedin.com/company/bofi-racing-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOFI RACING LTD