Boi Bichitra

What Boi Bichitra does

Boi Bichitra is a privately held, independently owned books and stationery retail chain headquartered at 104/1 Green Road Staff Colony, Kalabagan 2 Lane in Dhaka, Bangladesh, in continuous operation since 1985. The company runs eight physical retail stores across Dhaka city and an e-commerce storefront at boibichitra.com that ships nationwide within four days, with free delivery on orders above ৳2,000 and a seven-day return policy. Its core technology stack is a standard off-the-shelf e-commerce platform with social-login (Google, Facebook) and conventional payment integrations (credit/debit cards, mobile banking, internet banking); no proprietary technology or AI capabilities are disclosed.

The product portfolio is organized into core categories — Essential Books, Text Books, Children Books, Bengali Books (বাংলা), Stationery, School Books, and Story Books — plus add-on stationery lines such as Fine Writing Instruments, Colouring Accessories, Art & Craft, Highlighters, Mechanical Pencils, Rulers & Geometry Sets, and a Clearance Sale section. The company is differentiated by deep specialization in English-medium curricula (Cambridge, Edexcel, IGCSE, O Level) and school-specific catalogs for named Dhaka institutions (Manarat, Mastermind, Marie Curie, Scholastica, Sunbeams, etc.), alongside Bengali literature, general fiction, and premium writing instruments from Parker, Pilot, Uni-Ball, and Pelikan. Revenue is generated entirely through one-time unit sales of books and stationery across physical and online channels.

The business is small (13 employees, no disclosed headcount beyond a single general contact, no funding raised, no institutional investors, no partnerships or alliances disclosed) and operates on a direct-to-consumer model targeting English-medium students, schools, general readers, and artists/crafters in Bangladesh. Geographic footprint is concentrated in Dhaka for physical retail, with nationwide reach only via the e-commerce channel. Pricing is pay-as-you-go in Bangladeshi Taka, with individual product prices ranging from ৳50 to ৳12,490+ and typical textbooks priced in the low hundreds of Taka.

Name

Boi Bichitra

Legal name

Boi Bichitra

Website

https://boibichitra.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Boi Bichitra is a Dhaka-based books and stationery retail chain, founded in 1985, operating 8 stores in Dhaka and a nationwide e-commerce site specializing in English-medium textbooks, Bengali literature, school-specific catalogs, and stationery for Bangladeshi students and general consumers.

Ownership category

akta.pro rank

Product category

Bookstore and Stationery Retail

NAICS

Book Retailers and News Dealers (4592), Book Retailers and News Dealers (459210)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331)

akta.pro primary industry

Dollar Stationery, Craft & School/Office Value Stores (CRAEAAAL)

Keywords

• Bookstore retail
• Stationery retail
• English medium textbooks
• School supplies
• Art and craft supplies

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Book Sales: Retail and online sales of books including textbooks, novels, children books, Bengali books, and story books across multiple categories.
2. Stationery Sales: Sales of office stationery, art supplies, and craft materials including pens, calculators, coloring supplies, and school essentials.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Boi Bichitra is a books and stationery retail chain that sells English medium textbooks for Cambridge, Edexcel, IGCSE, and O Level curricula, along with school-specific book lists, children's books, Bengali literature, novels/story books, and a full range of stationery including pens, notebooks, calculators, fine writing instruments, and art/craft supplies. The company operates 8 physical retail stores in Dhaka, Bangladesh, and an e-commerce platform offering nationwide delivery within 4 days, free shipping on orders above 2000 Taka, and a 7-day return/exchange policy.

Product overview

Boi Bichitra is a books and stationery retail store chain established in 1985, specializing in English medium textbooks, English novels, office stationeries, and Art & Craft supplies. The company operates eight retail stores throughout Dhaka city, Bangladesh, and offers an e-commerce platform for online purchasing. The product portfolio consists of physical retail products organized into categories: Essential Books (general reading across Biography, Self Help, Religion, Science, Literature), Text Books (academic curricula including Cambridge/O Level, IGCSE, and Edexcel), Children Books (educational and entertainment titles), Bengali Books (বাংলা literature), School Books (institution-specific materials), Story Books (fiction across multiple genres), and Stationery (writing instruments, art supplies, office essentials). The company provides free nationwide delivery on orders above 2000 Taka and accepts multiple payment methods including cash on delivery, credit/debit cards, and mobile/internet banking.

Differentiator

Problem solved

Functional benefit

Products and services

• Essential Books General reading books for adult consumers across categories including Biography, Self Help, Religion, Encyclopedia, Scientific, Comics (Archies, Caca Chowdhury), War and History, Dictionary, Computer Science, English, Poetry, Politics and Economy, Business and Finance, Reference, Economics and Finance, Cooking, and Cross Words and Puzzles.
• Text Books Academic textbooks covering Question Papers, Economics, Mathematics, Chemistry, Physics, Biology, Accounting, Computer Science, Business Studies, English, Geography, Commerce, History, Science, Language Learning, Grammar, Study Guides, Moral Science, Bengali, Religious Studies, Social Studies, and Business — aligned with Cambridge/O Level and IGCSE curricula.
• Children Books Books for young children including Story Books, Activity Work Books, Colouring Books, Science, Mathematics, Handwriting, English, Flash Cards, Baby & Toddler titles, ABC Books, Early Readers, Rhymes Books, Grammar Books, Phonics Books, Fairy Tales Books, and Encyclopedia.
• Bengali Books (বাংলা) Bengali language books including Novels (উপন্যাস), Stories (গল্প), Children's Books (ছোটদের বই), and Bengali Poetry (বাংলা কবিতা).
• Stationery Stationery supplies including Pens (Parker, Pilot, Uni-Ball), Notebooks & Copies, Art & Crafts, Calculators, and Coloring pencils for students, offices, and general use.
• School Books School-specific textbooks organized by institution — Manarat School, Mastermind, Marie Curie School, Sir John Wilson School, European Standard School (ESS), Scholastica, South Breeze, Cardiff School, Siddiquis International, Sunbeams, Vision Global, Cherry Blossoms International Schools & College, and Apple Tree — covering Play Group through Class 12 (including Cambridge and Edexcel streams).
• Story Books (Fiction) Fiction and literature books across genres including Romantic, Fiction, Non-Fiction, Literature, Horror, Crime/Mystery/Thriller, Philosophy, and Science Fiction.
• Art & Craft Art and craft supplies including Painting Accessories, Acrylic & Oil Paints, Paint Brushes and Tools, Files & Folders, Scissors and Cutting Tools, Canvas and Drawing Pads, and other general craft materials.
• Fine Writing Instruments Premium writing instruments including Color Pencils, Inks and Refills, Fineliners, and Pens from brands such as Parker, Pilot, Uni-ball, and Pelikan.
• Colouring Accessories Art and coloring supplies including Paint Boxes, Oil Pastels, Wax Crayons, Colour Pencils, Fibre Tip Pens, Poster Colours, and Colour Paper.

Quantifiable outcome

• Delivery within 4 days in Bangladesh
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Regional players

• Crossword Bookstores: Indian bookstore chain with physical stores and online presence, offering books across curricula, literature, and stationery. Comparable as a multi-store bookstore chain in a South Asian market with overlapping product categories.
• Starmark: Indian bookstore and lifestyle store chain operating physical retail locations. Comparable as a South Asian multi-store bookstore chain with overlapping categories including stationery and educational materials.

Broad incumbents

• WHSmith: UK-based established retailer of books, stationery, and convenience goods through high-street stores and online. Comparable in combining bookstore and stationery categories under one retail brand, though at much greater scale and broader geographic footprint.
• Waterstones: UK's leading high-street bookstore chain with national physical presence and online store. Comparable as an established bookstore retailer combining physical retail with e-commerce, though operating at significantly greater scale.
• Books-A-Million: US bookstore chain with physical stores and an online platform selling books, toys, gifts, and stationery. Comparable as a multi-format bookstore retailer with overlapping product categories and an established brand presence.
• Barnes & Noble: Largest US bookstore chain operating physical stores plus a significant e-commerce platform. Comparable as a multi-channel bookstore retailer carrying textbooks, children's books, and stationery, though serving a much larger and more diverse market.

Direct peers

• Rokomari.com: Bangladesh's leading online bookstore, selling English and Bengali books, stationery, and educational materials. Directly comparable as a Bangladesh-based book and stationery retailer competing for the same English-medium student and general consumer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/boibichitra
• LinkedInlinkedin.com/company/boibichitra

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boi Bichitra