What Boilermaker House does

The Speakeasy Group is a privately held, founder-owned Australian hospitality group that operates nine high-end bars and restaurants across Melbourne and Sydney, including the venue brands Eau de Vie, Mjolner, Nick & Noras, Pearl Diver Cocktails & Oysters, and The Sanderson. Founded in February 2010 by Sven Almenning and Greg Sanderson, the group targets affluent consumers seeking premium cocktail and dining experiences, and positions itself as a creative and pioneering contributor to the boutique hospitality sector. The company is bootstrapped with no disclosed institutional investors, parent company, or funding rounds.

Beyond its core venue operations, the group has diversified into two adjacent businesses: Ananas, an internationally recognized training and management platform serving the hospitality industry (operating on a subscription/recurring model), and Viking Mode, an e-commerce business within the hospitality sector. The company generates revenue primarily through food and beverage sales at its physical venues, supplemented by subscription revenue from Ananas and product sales from Viking Mode. Distribution is direct-to-consumer across owned physical venues, with digital channels including Sevenrooms for reservations and GiverApp for digital gift vouchers. The group leverages its brand portfolio and reputation as a talent incubator — marketing itself as a launching pad for hospitality careers — as a core element of its value proposition and operating model.

Name

Boilermaker House

Legal name

The Speakeasy Group

Website

https://boilermakerhouse.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Short description

The Speakeasy Group is a founder-owned Australian hospitality collective operating nine premium bars and restaurants across Melbourne and Sydney under brands like Eau de Vie and Mjolner, serving affluent consumers seeking high-end cocktail and dining experiences.

Ownership category

akta.pro rank

Product category

Bar and Restaurant Operations

NAICS

Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pubs & Gastropubs (THAFAEAB)

akta.pro secondary industry

Pubs & Gastropubs (CRANACAB)

Keywords

• Boutique hospitality
• Cocktail bars
• Restaurant operations
• Hospitality training
• Bar venues

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: The Speakeasy Group generates revenue through food and beverage sales across its portfolio of nine bars and restaurants including Eau de Vie, Mjolner, Nick & Noras, Pearl Diver Cocktails & Oysters, and The Sanderson venues in Melbourne and Sydney.
2. Training & Management Platform: Revenue from Ananas, an internationally renowned training and management platform serving the hospitality industry.
3. E-commerce Sales: Revenue from Viking Mode, an e-commerce business operating within the hospitality sector.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Boilermaker House is one of nine high-end boutique bars and restaurants operated by The Speakeasy Group across Melbourne and Sydney, offering curated cocktail programs and dining experiences within a venue-led hospitality concept. The broader group portfolio also includes the Ananas hospitality training and professional development subscription platform and the Viking Mode direct-to-consumer e-commerce business, while reservations and gift voucher sales are distributed through Sevenrooms and GiverApp respectively.

Product overview

The Speakeasy Group is a high-end boutique hospitality collective comprising nine bars and restaurants (including Eau de Vie, Mjolner, Nick & Noras, Pearl Diver, and The Sanderson), along with Ananas (an internationally renowned hospitality training and management platform) and Viking Mode (an e-commerce business). The group was founded in February 2010 and is known for creative, pioneering contributions to the hospitality industry.

Differentiator

Problem solved

Functional benefit

Brands

• Eau de Vie: Bar venue operated by The Speakeasy Group
• Mjolner
• Nick & Noras
• Pearl Diver Cocktails and Oysters
• The Sanderson
• Ananas
• Viking Mode

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• SevenroomscoreTechnology or IntegrationSevenrooms provides the reservation platform integration for The Speakeasy Group, enabling customers to make reservations across all venues including Eau de Vie, Mjolner, Nick & Noras, Pearl Diver, and The Sanderson through a unified booking widget.
• GiverAppminorChannel Partner/ Reseller/ DistributorGiverApp provides the digital gift voucher platform for The Speakeasy Group, enabling customers to purchase digital gift vouchers for use at group venues.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Merivale: Australia's largest premium hospitality group, operating 80+ bars, restaurants, hotels, and event venues primarily across Sydney. Closest direct comparable as multi-brand operator of premium food and beverage venues in a major Australian city with similar founder-led, vertically integrated model.
• Swillhouse Group: Sydney-based premium hospitality group operating acclaimed venues including Restaurant Hubert, The Old Clare Hotel, and Poly. Direct competitor in the Australian premium multi-venue hospitality space with similar founder-led, design-driven model.
• Applejack Hospitality: Sydney-based hospitality group operating multiple premium bars and restaurants including Bopp & Tone, The Butler, and Hotel Harry. Direct comparable as multi-venue premium operator serving similar affluent Sydney customer demographic.
• Rockpool Dining Group: Founded by Neil Perry, this Australian premium hospitality group operated multiple high-end restaurants including Rockpool Bar & Grill and Spice Temple. Historic comparable as multi-venue premium Australian hospitality operator, though the group has undergone restructuring.
• Lucas Restaurants: Melbourne-based hospitality group founded by Chris Lucas, operating premium venues including Chin Chin, Hawker Hall, and Society. Closest Melbourne-based multi-venue premium hospitality operator comparable to Speakeasy's Melbourne footprint and premium positioning.
• The Everleigh: Award-winning Melbourne cocktail bar group, recognized internationally for its classic cocktail program. Directly comparable premium cocktail bar concept operating in Melbourne, Australia's strongest cocktail market, with overlapping customer base.
• The Elysian Whisky Bar: Melbourne's renowned whisky-focused bar, considered one of Australia's top whisky destinations. Highly comparable to Boilermaker House as a specialist whisky/cocktail bar in Melbourne serving premium clientele, with overlapping product focus on whisky experiences.
• House of Pocket: Sydney-based premium hospitality group operating venues including Pocket Bar, Kittyhawk, and The Rook. Comparable Australian multi-venue premium hospitality operator serving similar affluent customer demographic and competing for similar talent and real estate.

Broad incumbents

• Soho House: International members club and hospitality group operating premium venues globally. Comparable as broader premium hospitality operator with overlapping customer demographic and brand positioning, though at significantly larger scale and global footprint than Speakeasy.
• D&D London: London-based premium restaurant and hospitality group operating over 40 venues globally. Comparable multi-venue premium hospitality operator with established international expansion track record, providing benchmark for Speakeasy's potential growth trajectory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boilermaker House