Boise River Raft and Tube

What Boise River Raft and Tube does

Boise River Raft and Tube is a seasonal outdoor recreation rental business operating as a d/b/a of Boise River Runners LLC, an Idaho-incorporated limited liability company. The company holds a concessionaire relationship with Ada County Parks and Waterways and operates exclusively from Barber Park (4049 South Eckert Road, Boise, ID 83716), serving as the primary equipment rental and launch point for floats down the Boise River to Ann Morrison Park. Operations run only during the summer season, generally mid-May through Labor Day, with 2026 hours of Monday-Friday 11 a.m. to 6 p.m. and weekends/holidays 10 a.m. to 6 p.m.

The product portfolio consists of walk-up, first-come, first-served rentals of single and double deluxe tubes, two-person inflatable kayaks, and four- and six-person inflatable rafts, each on a three-hour rental window that covers the approximately two-hour-fifteen-minute float. Add-on life vests and paddles are included with group equipment or sold for $10 each. An integrated shuttle bus ($5 per person, every 20-30 minutes, 11 a.m. to 9 p.m. daily with 10 a.m. weekend/holiday start) returns customers from Ann Morrison Park to Barber Park, creating a complete end-to-end experience. On-site concessions at the Snack Shack sell food (hot dogs, chips, candy, popsicles), drinks, branded merchandise (shirts, hats, sunglasses, water bottles, stickers), and river essentials (waterproof bags, pumps, ice, sunscreen, patch kits). A 2026 Float Club loyalty program offers pre-paid rental packs (Buy 4 Get 1 Free on tubes and kayaks; Buy 3 Get 3rd at Half Price on rafts) valid through Labor Day 2026, and a Wednesday Family Night discount provides reduced pricing on kayaks and rafts weekly. Customer segments are families and small groups (primary) and individual floaters (secondary).

Technology is minimal and entirely third-party: WaiverSign (Smartwaiver) handles online liability waivers, an external payment processor handles credit card transactions, and SMS is used for rental notifications. No mobile app, public API, proprietary platform, or AI capability is offered. The business is privately held with no disclosed external investment, parent company, or subsidiaries; ownership and management are not publicly identified. Marketing is constrained to the company website, TripAdvisor reviews, and a linked official river-conditions resource (floattheboise.org), with no disclosed paid advertising or social media strategy. The customer base is anonymous mass consumer traffic with no enterprise or contracted accounts.

Name

Boise River Raft and Tube

Legal name

Boise River Runners LLC

Website

https://boiseriverraftandtube.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Boise River Raft and Tube is a seasonal, walk-up river equipment rental concessionaire operating from Barber Park in Boise, Idaho. It rents tubes, kayaks, and rafts for the Boise River float to Ann Morrison Park, serving families, small groups, and individual floaters from mid-May through Labor Day.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Equipment Rental Services

NAICS

Recreational Goods Rental (532284), Scenic and Sightseeing Transportation, Water (4872)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Rafting & River Float Trips (Whitewater, Leisure Floats) (THAJAJAI)

akta.pro secondary industry

Whitewater Rafting, Kayaking & River Adventures (THAJABAB)

Keywords

• Outdoor recreation rentals
• River float equipment
• Inflatable watercraft rentals
• Seasonal tourism services
• Concessionaire operations

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Rentals: Primary revenue stream from renting inflatable rafts, tubes, and kayaks on a per-rental basis. All rentals are 3-hour windows. Pricing varies by equipment type from $19 (single tube) to $85 (6-person raft). Revenue is transaction-based with no subscription component.
2. Shuttle Service: Return shuttle service from Ann Morrison Park back to Barber Park for $5 per person. Creates operational completeness by enabling customers to float one direction without needing personal vehicles at both endpoints.
3. Concessions: On-site sales of food (hot dogs, chips, candy, popsicles), beverages (water, Powerade, soda, energy drinks), merchandise (t-shirts, hats, sunglasses, water bottles, sun shirts, stickers), and river essentials (waterproof bags, pumps, ice, sunscreen, patch kits). Provides ancillary revenue from captive customer audience at launch point.
4. Float Club Package Pre-Sales: Loyalty program offering pre-purchased rental packages at discounted rates (e.g., buy 4 deluxe tubes get 1 free, group raft packs with third-at-half-price). Revenue is collected upfront before season, providing cash flow and customer lock-in. Early bird promotions include free concession credits. Valid through Labor Day 2026.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Boise River Raft & Tube rents inflatable tubes, kayaks, and rafts on a first-come, first-served, walk-up basis at Barber Park in Boise, Idaho, for self-guided floats down the Boise River to Ann Morrison Park. All rentals operate on a 3-hour window and include life vests and paddles where applicable. The service is complemented by a $5/person return shuttle, on-site food and merchandise concessions, and a Float Club pre-paid loyalty program offering discounted multi-rental packs.

Product overview

Boise River Raft and Tube operates a seasonal river equipment rental business offering a portfolio of float equipment for the Boise River. The core offering consists of rental equipment (Deluxe Tubes in single and double configurations, 2-Person Inflatable Kayaks, and 4-Person and 6-Person Rafts) with a standard 3-hour rental period covering the 2-hour 15-minute float from Barber Park to Ann Morrison Park. The product portfolio includes a complimentary shuttle service ($5 per person) for return transport, a loyalty program (Float Club) with pre-paid multi-ride packages and early-bird discounts, an on-site concessions operation (Snack Shack) selling food, drinks, merchandise, and river essentials, and an add-on accessories line (extra vests, paddles). A Wednesday Family Night discount program provides reduced pricing on kayaks and rafts. All products are first-come, first-served with no reservations.

Differentiator

Problem solved

Functional benefit

Products and services

• Deluxe Tube (Single) Single-person deluxe tube rental for individual floaters on the Boise River; life vest available on request; 3-hour rental window; renter must be 18+; priced at $19 + tax & deposit.
• Deluxe Double Tube Two-person deluxe tube rental for pairs of floaters on the Boise River; 3-hour rental window; renter must be 18+; priced at $45 + tax & deposit.
• 2-Person Inflatable Kayak Two-person inflatable kayak rental including 2 life vests and 2 paddles; 3-hour rental window; priced at $50 + tax & deposit, with Wednesday Family Night rate of $40.
• 4-Person Inflatable Raft Four-person inflatable raft rental including 4 life vests and 2 paddles; 3-hour rental window; priced at $75 + tax & deposit, with Wednesday Family Night rate of $65.
• 6-Person Inflatable Raft Six-person inflatable raft rental including 6 life vests and 2 paddles; 3-hour rental window; priced at $85 + tax & deposit, with Wednesday Family Night rate of $75.
• Shuttle Service One-way shuttle bus service transporting floaters from the take-out point at Ann Morrison Park back to the launch point at Barber Park; runs every 20-30 minutes between 11am and 9pm (10am on weekends and holidays); $5 per person, purchased at rental checkout.
• Concessions (Snack Shack) On-site concession stand at Barber Park selling food (hot dogs, chips, candy, popsicles), drinks (water, Powerade, soda, energy drinks), branded merchandise (t-shirts, hats, sunglasses, water bottles, sun shirts, stickers), and river essentials (waterproof bags, pumps, ice, sunscreen, patch kits).
• Float Club Loyalty Program Pre-paid multi-rental discount packs purchased before the season and redeemed through Labor Day 2026. Individual/Small Group Packs: buy 4 deluxe tubes / double tubes / 2-person kayaks and get the 5th free. Group/Family Raft Packs: buy 3 of the 4- or 6-person rafts and get the 3rd at half price. Early Bird offer (through May 31) adds a free $5 concession credit.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Ada County Parks and WaterwayscoreStrategic or Co-development PartnerBoise River Raft & Tube operates as concessionaire at Barber Park under agreement with Ada County. Ada County manages the park facilities and parking. The company operates under equipment agreements with the county to provide rental services at the designated Boise River float corridor. This is the foundational operational relationship enabling the entire business.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Comal River Tubing Operators (Prince Solms Park): Tubing rental concessionaires on the Comal River in New Braunfels, TX. Same business model — short-window tube rentals with shuttle return — competing for the same type of spontaneous summer recreational demand.
• Salt River Tubing: Arizona-based rental-only river tubing operation on the Salt River. Closest direct analog to BRRT: walk-up tube rentals, shuttle return, and concessions at a single launch point with no guided component.

Broad incumbents

• Cascade Raft Company: Oregon whitewater rafting outfitter offering guided trips. Adjacent category with overlapping customer intent (summer river recreation), but a guided-trip model rather than walk-up self-guided rentals.
• O.A.R.S. Established multi-state rafting outfitter offering guided whitewater trips. Comparable river-recreation category and shared customer overlap, though O.A.R.S. sells guided experiences rather than self-guided equipment rentals.
• Echo Canyon River Expeditions: Colorado-based rafting outfitter running guided river trips. Operates in the same recreational river-floating category and shares target customers, but at a different scale and with a guided-trip business model.
• Wilderness River Adventures: Grand Canyon rafting outfitter offering multi-day guided expeditions. Comparable river-recreation category but at a vastly different scale and price point, serving destination rather than local customers.
• Holiday River & Bike: Moab, Utah outfitter combining river rafting and bike rentals. Comparable equipment-rental-and-shuttle model and shares the outdoor-recreation visitor profile, though with a guided/excursion orientation.
• Mad River Boat Trips: Northeast (Vermont/New York) whitewater rafting outfitter. Operates in the same river-recreation category as BRRT but delivers guided trips rather than self-guided float rentals.
• REI Co-op: National outdoor recreation retailer that also rents paddling, camping, and travel gear. Comparable in product category (recreational gear rental) but at much broader scale and as part of a multi-category retail/co-op model rather than a single-site concession.

Regional players

• Arizona River Runners: Arizona-based rafting outfitter running guided trips on the Salt and other Arizona rivers. Shares the same regional market geography and customer profile as Salt River Tubing, with a guided-trip rather than rental model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/boise-river-raft-and-tube

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boise River Raft and Tube