LA BOISSELLERIE

What LA BOISSELLERIE does

La Boissellerie is a family-owned French specialty retailer of wooden toys, board games, and gifts, founded in 2000 by Claudie and Jean-Luc in Morlaix, Brittany, and relocated in 2011 to a 150m² store in Plourin-Lès-Morlaix. The company's product catalog spans 3,000–5,000 SKUs across seven primary categories (early learning toys, imaginative play by theme, board and card games, outdoor games, creative activities, children's room décor, and products for adults), sourced from over 100 brands including major publishers such as Asmodee, Gigamic, and Libellud, plus its own label 'Atelier de la Boissellerie'. The business is differentiated by its focus on French and European artisan craftsmanship, ecological packaging practices, and a curated range that targets families from birth through adulthood as well as adult gift buyers.

The company operates a dual-channel direct-to-consumer model: a physical boutique in Brittany (open six days a week) and an e-commerce storefront at boissellerie.fr. Commercial mechanics include individual unit pricing with free shipping over €80 in metropolitan France, same-day shipping for orders placed before noon, in-store pickup within one hour, and a 15-day satisfaction guarantee. There is no recurring revenue, subscription, or licensing layer; transactions are one-time retail purchases. La Boissellerie employs four people (the two founders plus their son and his wife) and has raised no external capital, with the founding family retaining full ownership. Distribution is limited to metropolitan France, with no international shipping or wholesale channel disclosed.

Name

LA BOISSELLERIE

Legal name

La Boissellerie

Website

https://boissellerie.fr

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

La Boissellerie is a family-owned French specialty retailer founded in 2000 that sells over 3,000 wooden toys, board games, and gift items via a 150m² boutique in Brittany and an e-commerce site serving customers across metropolitan France.

Ownership category

akta.pro rank

Product category

Specialty Toy Retail

NAICS

Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Strategy/Euro Board Games Retail (CRALALAC)

Keywords

• Wooden toys retail
• Board games store
• Children's educational toys
• E-commerce toy retailer
• Specialty toy shop

Headquarters

HQ city

Plourin-Lès-Morlaix

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Retail Sales: Direct retail sales of toys, games, and wooden gifts through physical store and e-commerce website. Revenue generated from individual product transactions with standard pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

La Boissellerie is a French family-owned specialty retailer that curates and sells wooden toys, board games, and gifts for all ages (from birth to adults) through both a 150m² physical store in Plourin-Lès-Morlaix, Brittany and an e-commerce website serving metropolitan France. The company offers over 3,000 products from more than 100 brands, with a focus on quality wooden toys and French/European artisan craftsmanship.

Product overview

La Boissellerie is a French e-commerce retailer specializing in wooden toys, board games, and gifts for all ages from birth to adulthood. The company operates both an online store and a physical boutique in Brittany, France. Their product portfolio spans multiple categories including early learning toys (Jeux Premier Âge), imaginative play toys organized by theme (Jouets par Univers), board games and card games for all skill levels (Jeux de Société), outdoor games (Jeux de Plein-Air), creative activities (Loisirs Créatifs), children's room decor and furniture (Chambre d'enfant), and products for adults (Pour les Grands). With over 3000 products from over 100 brands, the store emphasizes quality wooden toys and French/European craftsmanship, offering specialized sub-categories for educational games (Jeux pour apprendre), children's thinking games (Jeux de réflexion pour enfants), children's board games (Jeux de plateau pour enfants), and dice games (Jeux de dés).

Differentiator

Problem solved

Functional benefit

Products and services

• Jeux Premier Âge (Early Learning Toys)

Quantifiable outcome

• 20+ years operating in the toy retail market
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• French and European Wood ArtisanscoreStrategic or Co-development PartnerLa Boissellerie actively seeks partnerships with French and European artisans who respect wood craftsmanship. They travel to Jura region and other locations to source quality wooden toys and games from skilled craftsmen.
• Various Board Game Publishers and Toy ManufacturersminorOthersThe store carries products from over 100 brands including major publishers like Asmodee, Gigamic, Libellud, and specialty wooden toy makers. Features own brand 'Atelier de la Boissellerie'.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Market position

Competitive moat2 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/la-boissellerie

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA BOISSELLERIE