BFS
Bois Franc Sec (BFS) is a Quebec-based wood products retailer selling hardwood firewood, BBQ charcoal, outdoor fireplaces, and lumber through a DTC e-commerce storefront and RONA's national retail network across Canada, targeting homeowners and outdoor enthusiasts.
- Company typePrivate
- Founded-
- HeadquartersLavaltrie, Canada
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What BFS does
BFS (Bois Franc Sec) is a privately held Quebec-based wood products retailer founded in 2018, headquartered in Lavaltrie, Quebec, with 21 employees. The company sells hardwood firewood (full cords, half cords, and bagged logs in kiln-dried, air-dried, and semi-dried varieties), BBQ lump charcoal, outdoor fireplaces (black steel and stainless steel, Quebec-manufactured, 20"-38" diameters), ecological firelighters and eco-logs, and lumber products. Its core technology is sustainable forestry and kiln-dried wood processing — moisture content of 20% or less — which it positions as delivering cleaner, more efficient burns than conventional firewood.
The business operates through a dual-channel model: a direct-to-consumer WooCommerce-powered e-commerce storefront with cross-Canada delivery, and wholesale distribution through RONA's national store network (including RONA Building Center, RONA L'Express, RONA Hardware, and RONA Home Center) plus independent retailers. Target customers are homeowners, outdoor enthusiasts, and cottage/chalet owners seeking quality firewood for backyard fire pits, BBQ cooking, and outdoor heating. Average product prices range from $4.99 for ecological logs to $1,850 for premium stainless steel fireplaces, with consumer financing available through Affirm/PayBright for purchases above $800 CAD.
The company generates revenue through hardware sales across both channels and differentiates on circular economy sourcing via partner companies Elior and Foravi, which apply selective cutting principles and sustainable forestry practices. Marketing is primarily content-driven through a blog, Instagram, and Facebook, targeting top-of-funnel awareness in the outdoor lifestyle and BBQ segments. The company holds no patents, no disclosed certifications, and operates without institutional funding or parent company ownership.
BFS firmographics
Firmographics- Name
- BFS
- Legal name
- Bois Franc Sec
- Website
- https://boisfrancsec.ca
- Company type
- Private
- Operating status
- Operating
- Short description
- Bois Franc Sec (BFS) is a Quebec-based wood products retailer selling hardwood firewood, BBQ charcoal, outdoor fireplaces, and lumber through a DTC e-commerce storefront and RONA's national retail network across Canada, targeting homeowners and outdoor enthusiasts.
- Ownership category
- akta.pro rank
BFS industry classification
Industry- Product category
- Firewood and Wood Fuel Products
- NAICS
- Wood Product Manufacturing (321), Other Wood Product Manufacturing (3219), All Other Miscellaneous Wood Product Manufacturing (321999)
- SIC
- Lumber & Wood Products (No Furniture) (2400), Forestry (800)
- akta.pro primary industry
- Fire Pits & Outdoor Fireplaces (HSAIACAG)
- akta.pro secondary industry
- Circular Economy & Sustainable Products (Reuse, Repair, Upcycling) (BPAGALAF)
Keywords
Where BFS is headquartered
LocationHeadquarters
- HQ city
- Lavaltrie
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
BFS business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- E-commerce Product Sales: Direct online sales of firewood, lumber, charcoal, fireplaces, and accessories through the company's WooCommerce-powered online store with delivery across Canada.
- Retail Distribution: Products distributed through major Canadian retailers including RONA and independent stores across Canada, generating revenue through wholesale relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Firewood products |
| Unit Pricing | Pay-as-you-go | Outdoor fireplaces |
| Unit Pricing | Pay-as-you-go | Charcoal and accessories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
BFS product offering
Product offeringCore offering
BFS (Bois Franc Sec) is a Quebec-based wood products manufacturer founded in 2018 that produces, packages, and distributes firewood, wood charcoal, outdoor fireplaces, lumber, firelighters, and ecological logs. The company combines sustainable forestry practices with a circular-economy approach and sells its products through its own e-commerce site (WooCommerce) as well as through retail partners such as RONA and institutional buyers including Elior and Foravi.
Product overview
BFS (Bois Franc Sec) is a Quebec-based wood products retailer operating as a WooCommerce e-commerce platform. The product portfolio consists of hardwood firewood products (full cords, half cords, bagged logs in maple and standard varieties, kindling), charcoal for BBQ grilling, outdoor fireplaces (black steel and stainless steel models in multiple sizes), ecological firelighters and eco-logs, and lumber products. The core offering centers on kiln-dried and air-dried hardwood firewood delivered to customers, complemented by outdoor heating products (fireplaces) and BBQ accessories (charcoal, firelighters). The company sources wood from sustainable forestry operations and partners with Elior and Foravi for circular economy practices.
Differentiator
Problem solved
Functional benefit
Products and services
- Firewood
Companies that use BFS
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
BFS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
BFS partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- RONAcoreRONA is a major Canadian retail partner distributing BFS charcoal products and firewood through their extensive network of stores across Canada including RONA Building Center, RONA L'Express, RONA Hardware, RONA Home Center, RONA+, RONA Le Regional, and RONA Warehouse locations.
- EliorcorePartner company within BFS's ecosystem applying circular economy principles through their value chain, contributing to the sustainable approach of the business.
- ForavicorePartner company in the BFS ecosystem that applies circular economy principles and selective cutting practices for sustainable wood harvesting.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
BFS competitors and assessment
Company assessmentDirect peers
- Préfontaine: Long-standing Quebec-based firewood and wood products supplier. Directly comparable to BFS in core hardwood firewood, kiln-drying operations, and regional Quebec customer base, making it the closest head-to-head competitor in the same product category.
- BBQ Galore: Specialty BBQ retailer carrying premium grills, charcoal, firelighters, and accessories. Comparable to BFS on the BBQ fuel/accessory side of the assortment, though without the firewood and outdoor fireplace offerings.
Broad incumbents
- Canadian Tire: Canada's largest broad-line retailer carrying charcoal, BBQ, outdoor living, and seasonal heating products. Overlaps with BFS in charcoal and outdoor fireplace categories across a much broader footprint, but does not specialize in firewood.
- RONA: Quebec-headquartered home improvement retailer and BFS's largest distribution partner. Competes with BFS in lumber and outdoor living at retail, but as part of a much broader assortment; included as a peer because it is both a customer and a competing brand on shelf.
- Home Depot Canada: National big-box home improvement retailer selling firewood, charcoal, BBQ, lumber, and outdoor fire features. Comparable to BFS through overlapping categories and Canadian coast-to-coast retail scale, though as a non-specialist across a far wider assortment.
- Lowe's Canada: Major North American home improvement chain operating in Canada with RONA and Reno-Depots under its umbrella. Competes with BFS in lumber, charcoal, and outdoor living categories at retail, but as a broad-line incumbent.
- Tractor Supply Co. US-based rural-lifestyle retailer with strong assortment in firewood, charcoal, outdoor fire features, and seasonal heating. Comparable to BFS in product mix and rural/outdoor customer base, but operates only in the United States.
- Amazon Canada: Largest online marketplace in Canada selling firewood, charcoal, outdoor fireplaces, and accessories. Overlaps with BFS's direct e-commerce motion and competes on convenience and selection, though as an undifferentiated marketplace rather than a curated brand.
- Walmart Canada: Mass-market Canadian retailer carrying charcoal, BBQ accessories, lumber, and seasonal heating products. Competes with BFS in commodity firewood and BBQ categories at low price points across a national footprint.
Others
- Lumber Liquidators (now LL Flooring): Specialty retailer focused on wood flooring and lumber products. Comparable to BFS only on the lumber/Bois d'oeuvre portion of the assortment, with no overlap in firewood or outdoor fireplaces.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
BFS social profiles
Digital presenceBFS financial estimates
Financial estimateRevenue estimate
Valuation estimate
BFS leadership team
Management profileNumber of profiles
Profiles1 record
BFS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BFS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BFS
What does BFS do?
BFS (Bois Franc Sec) is a Quebec-based wood products manufacturer founded in 2018 that produces, packages, and distributes firewood, wood charcoal, outdoor fireplaces, lumber, firelighters, and ecological logs. The company combines sustainable forestry practices with a circular-economy approach and sells its products through its own e-commerce site (WooCommerce) as well as through retail partners such as RONA and institutional buyers including Elior and Foravi.
Is BFS a public or private company?
BFS is a private company. It is classified as family owned and is currently operating.
When was BFS founded?
BFS was founded in -1.
Where is BFS based?
BFS is headquartered in Lavaltrie, Canada, in the North America region.
How does BFS make money?
Two revenue lines are on record. E-commerce Product Sales are the primary driver. The others are retail Distribution.
Who are BFS's main competitors?
Direct peers on record are Préfontaine and BBQ Galore. Broad incumbents are Canadian Tire, RONA, Home Depot Canada, Lowe's Canada, Tractor Supply Co., Amazon Canada and Walmart Canada. Lumber Liquidators (now LL Flooring) is listed as an others.
Does BFS have an API?
No public API is recorded for BFS.
What industry is BFS in?
BFS's product category is Firewood and Wood Fuel Products. Its primary akta.pro industry code is HSAIACAG, Fire Pits & Outdoor Fireplaces, with a secondary code of BPAGALAF, Circular Economy & Sustainable Products (Reuse, Repair, Upcycling). Its NAICS code is 321 and its SIC code is 2400.