BOISmag
BOISmag is a French B2B trade magazine published by SPC Éditions, serving wood sector professionals with eight annual issues across five editorial universes via subscription and single-issue sales.
- Company typePrivate
- Founded2000
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
What BOISmag does
BOISmag is a French B2B professional media publication dedicated to the wood sector, operated by SPC Éditions, a privately held French corporation. The magazine publishes eight issues per year and organizes its editorial coverage across five thematic universes: Products, Wood Construction, Interviews, Reports, and News, spanning topics such as sawmilling, timber trading, biosourced materials, CLT, regulatory developments, certification (FSC France), renovation, cladding, and timber-frame construction. The publication has served the French wood industry for over 26 years and maintains event presence at major sector gatherings including the Carrefour International du Bois in Nantes.
The underlying technology is a conventional digital publishing stack: a content-managed website (boismag.com) delivering articles, a separate e-commerce storefront (eshop.boisnewsmedia.com) for subscription and single-issue transactions, a monthly newsletter distribution channel, and an online magazine archive. There is no proprietary AI/ML capability, no mobile app, and no public API or SDK; the platform is focused on article delivery and subscription management rather than differentiated technology.
BOISmag monetizes primarily through subscription-based recurring revenue from professional readers, with three published price tiers: a digital-only annual subscription at €175/year, a print-plus-digital bundle at €255/year, and single-issue purchases at €30 (digital) to €40 (print+digital) per copy. The go-to-market is sales-led and vertically segmented, targeting sawmill operators, timber traders, wood processors, equipment manufacturers, and wood construction specialists across France, with no disclosed institutional backing, funding rounds, or acquisitions.
BOISmag firmographics
Firmographics- Name
- BOISmag
- Legal name
- SPC Éditions
- Website
- https://boismag.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BOISmag is a French B2B trade magazine published by SPC Éditions, serving wood sector professionals with eight annual issues across five editorial universes via subscription and single-issue sales.
- Ownership category
- akta.pro rank
BOISmag industry classification
Industry- Product category
- Professional Trade Media
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
Keywords
BOISmag business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Magazine Subscriptions: Annual subscription revenue from digital and paper+digital formats providing recurring revenue from professional readers in the wood sector
- Single Issue Sales: Individual magazine issue sales at 40€ per copy for readers wanting specific editions without full subscription
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Digital annual subscription |
| Subscription | Annual | Paper + Digital combined subscription |
| One time/ perpetual license | Pay-as-you-go | Single issue purchase |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
BOISmag product offering
Product offeringCore offering
BOISmag is a professional B2B trade magazine for the French wood sector, published 8 times per year under SPC Éditions with 26+ years of continuous publication. It delivers news, product coverage, industry reports, interviews, and wood construction content across 5 thematic universes, sold via annual subscriptions (€175 digital, €255 print+digital) and single-issue purchases (€40 per copy) through its own website and e-commerce platform.
Product overview
BOISmag is a professional wood sector magazine published by SPC Éditions, offering 8 issues per year across 26+ years of experience. The publication covers five main content universes: Products, Wood Construction, Interviews, Reports, and News. Available through digital-only subscriptions (€175/year) or print+digital bundles (€255/year), with individual issues priced at €30 (digital) or €40 (print+digital). The magazine serves as a news platform covering industry trends, company profiles, product innovations, and market reports for forestry and wood processing professionals.
Differentiator
Problem solved
Functional benefit
Brands
- BOISmag: The magazine for the wood sector covering wood construction, products, interviews, reports and news related to the French and international wood industry.
Products and services
- BOISmag Magazine
Companies that use BOISmag
Customer profileSegments1 record
Ideal customer profiles1 record
BOISmag technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BOISmag partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights4 records
BOISmag competitors and assessment
Company assessmentRegional players
- Timber Trades Journal: UK-based B2B trade publication covering timber trade, sawmilling, and wood products. Comparable editorial scope and audience (wood-industry professionals) with a similar recurring-publication model, but operating in the British market.
- Holzkurier: Leading Austrian/German-language B2B trade publication for the wood and forestry sector. Directly comparable in vertical, format, and business model, but serves the DACH region rather than the French market BOISmag targets.
Broad incumbents
- Le Moniteur: Major French B2B media brand covering construction and the built environment. Overlaps with BOISmag on the wood-construction and timber-frame topics but operates at much greater scale across the broader construction sector.
- Salles Propres: French B2B trade publication operated by the same parent media ecosystem serving specialized professional audiences with subscription and event revenue models. Comparable as a French-language niche B2B media business model peer, though in a different vertical.
- L'Usine Nouvelle: Leading French B2B industrial media brand covering manufacturing, equipment, and industrial sectors. Adjacent to BOISmag where its coverage touches wood-processing equipment and industrial buyers, but operates as a broad incumbent rather than a wood specialist.
Direct peers
- Le Bois International: Long-established French B2B trade publication covering the wood and forestry sector with print issues and digital content. Directly comparable to BOISmag in audience (French wood professionals), category (trade magazine), and editorial scope (industry news, products, regulation).
- Le Négoce (Négoce-bois): French trade media focused on the wood trading and distribution segment. Serves a subset of the same wood-sector professionals targeted by BOISmag (timber merchants, traders, distributors) with similar B2B trade-magazine economics.
- Forêt Magazine: French magazine dedicated to forests, wood, and the forestry-wood value chain. Closely overlaps BOISmag's editorial territory (forestry, timber, wood products) and shares a French professional audience, making it a directly comparable niche trade publication.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
BOISmag social profiles
Digital presenceBOISmag financial estimates
Financial estimateRevenue estimate
Valuation estimate
BOISmag leadership team
Management profileNumber of profiles
BOISmag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BOISmag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BOISmag
What does BOISmag do?
BOISmag is a professional B2B trade magazine for the French wood sector, published 8 times per year under SPC Éditions with 26+ years of continuous publication. It delivers news, product coverage, industry reports, interviews, and wood construction content across 5 thematic universes, sold via annual subscriptions (€175 digital, €255 print+digital) and single-issue purchases (€40 per copy) through its own website and e-commerce platform.
Is BOISmag a public or private company?
BOISmag is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BOISmag founded?
BOISmag was founded in 2000. It employs 1 to 10 people.
How does BOISmag make money?
Two revenue lines are on record. Magazine Subscriptions are the primary driver. The others are single Issue Sales.
Who are BOISmag's main competitors?
Regional players on record are Timber Trades Journal and Holzkurier. Broad incumbents are Le Moniteur, Salles Propres and L'Usine Nouvelle. Direct peers are Le Bois International, Le Négoce (Négoce-bois) and Forêt Magazine.
Does BOISmag have an API?
No public API is recorded for BOISmag.
What industry is BOISmag in?
BOISmag's product category is Professional Trade Media. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines. Its NAICS code is 513120 and its SIC code is 2721.