Boksend Opvoeden

What Boksend Opvoeden does

Boksend Opvoeden is a Dutch youth-development company headquartered in Doetinchem (with operational footprint also in Zevenaar, Gelderland) that applies the proprietary "Boksend Opvoeden" ("Boxing Upbringing") methodology — a structured combination of boxing training and pedagogical coaching — to improve social-emotional skills, self-regulation, and resilience in children, youth, and families. The company was incorporated in 2019 around a method developed and refined over 20+ years by founder/owner Annie Lamey, who operates the firm with approximately 14 employees. Boksend Opvoeden does not sell software; its core "product" is a codified pedagogical curriculum delivered through human practitioners and supported by branded workbooks, training/equipment, and trainer supervision.

The business model is a licensing-and-certification hybrid. Boksend Opvoeden trains and certifies external practitioners — sports coaches, youth workers, teachers, and pedagogical staff — under the "Boksend Opvoeden" brand; certified trainers then deliver interventions in schools, youth-care settings, and community programs, while the company captures revenue across four streams: (i) paid professional certification courses, (ii) ongoing coaching, supervision, and refresher services, (iii) branded training materials and equipment sales to the certified base, and (iv) workbook/toolkit sales to end-clients. The methodology is registered as a recognized intervention ("Erkend en Goed Beschreven") and listed in the Gezonde School and Kenniscentrum Sport en Bewegen databases, which is the primary credibility asset enabling access to Dutch municipal and education procurement.

The firm is privately held, founder-controlled, and bootstrapped, with no external funding disclosed. Its installed delivery base exceeds 800 certified trainers across the Netherlands, with active expansion into Belgium, and six partner organizations have been awarded the company's "predicaat" quality designation. The go-to-market is B2B/B2B2C: direct sales to municipalities, schools, and youth-care organizations, complemented by long-tail practitioner certification. End-customers — children, youth, and families — access the service through certified trainers and partner organizations rather than directly from the company.

Name

Boksend Opvoeden

Legal name

Boksend opvoeden

Website

https://boksendopvoeden.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Boksend Opvoeden is a Dutch youth-development firm (Doetinchem, Netherlands) that trains and certifies 800+ practitioners in a proprietary boxing-based pedagogical methodology ("Boksend Opvoeden") used to deliver social-emotional and resilience programs to children, youth, and families across the Netherlands and Belgium.

Ownership category

akta.pro rank

Product category

Youth Development Training and Coaching Services

NAICS

Educational Services (61), Educational Support Services (611710), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAKAMAL

Staff Training, Coaching & Professional Development (SEL/Mental Health)

Education/Special Education & Learning Support Services/Social-Emotional Learning (SEL) & Mental Health Supports (School-Based)

SECONDARYEDAJALAI

Executive Function & Learning Coaching (Organization/ADHD Coaching)

Education/K–12 / Primary & Secondary Education/K–12 Educational Support Services (Tutoring & Counseling)

SECONDARYBPACANAJ

Credentialing, Certification Prep & Exam Training

Business & Public Services/HR, Staffing & Recruitment Services/Training, Learning & Development Services

Keywords

• Youth resilience training
• Boxing pedagogy courses
• Professional trainer certification
• Educational intervention programs
• Family coaching services

Headquarters

HQ city

Doetinchem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D

Revenue model

1. Professional Training Courses: Certification courses for professionals wanting to become Boksend Opvoeden trainers. Includes Basis, Gevorderd, Opfriscursus (refresher), Boks Techniek Dag, and Inspiratiedag courses.
2. Coaching Services: Individual, group, and family coaching sessions using boxing as a means for personal development.
3. Training Materials and Equipment: Sale of branded merchandise including boxing gloves, pads, bags, workbooks, emotion cards, banners, sportswear (hoodies, polos, training pants), and bags. Materials only available to certified trainers or future trainers enrolled in courses.
4. Workbooks and Educational Materials: Participant/student workbooks with processing assignments supporting the content of basic and advanced course manuals. Sold in bulk quantities (25, 50, 75, or 100 workbooks).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Boksend Opvoeden delivers professional certification courses (Basis and Gevorderd levels) that train teachers, youth workers, social workers, and coaches to implement a structured boxing-based methodology for developing mental and emotional resilience in children and youth. The company also provides individual, group, and family coaching services directly, supported by an online learning environment with approximately 100 documents. Branded training materials, equipment, apparel, and educational workbooks are sold via an e-commerce webshop, restricted to certified or in-training trainers.

Product overview

Boksend Opvoeden is an educational methodology combining boxing with pedagogy to help children, youth, and adults develop mental and emotional resilience. The core offering consists of certification courses (Basis, Gevorderd, Boks Techniek Dag, and Opfriscursus) that train professionals to become certified trainers, supported by an Online Leeromgeving with approximately 100 documents. The company offers coaching services for individuals, groups, and families. The product portfolio includes educational materials (workbooks, emotion cards, memory cards, goal boards), equipment (boxing gloves, pads, strike/kick pads, bags), branded apparel (hoodies, polo shirts, training pants), and promotional merchandise (banners). Certified trainers receive a personal emblem and are listed on the organization's website.

Differentiator

Problem solved

Functional benefit

Products and services

• Boksend Opvoeden Basis The foundational certification course that trains professionals to become Boksend Opvoeden trainers. Includes 12 lessons covering introduction to boxing, developing resilience, and reflection, along with a handbook and lesson cards. Target audience: teachers, youth workers, social workers, psychologists, and sports coaches.
• Boksend Opvoeden Gevorderd Advanced certification course providing deeper theoretical and practical knowledge with additional tools and extensions. Completing both the Basis and Gevorderd courses provides complete knowledge and skills for high-level implementation. Target audience: professionals who have completed the Basis course.
• Boks Techniek Dag A single-day intensive training on basic boxing techniques using the Boksend Opvoeden method. No prior experience required, designed to build confidence in using boxing as a coaching tool. Target audience: professionals and individuals new to the Boksend Opvoeden method.
• Boksend Opvoeden Opfriscursus A refresher course for certified trainers to update skills and knowledge, including 10 new boxing games and practical case studies. Target audience: previously certified Boksend Opvoeden trainers.
• Inspiratie & Intervisie Dag A themed inspiration day presented by external trainers with specialized expertise, offering networking with like-minded professionals and new ideas. Target audience: certified Boksend Opvoeden trainers.
• Individuele Coaching One-on-one coaching where individuals are physically, emotionally, and mentally challenged through boxing and exercise activities, tailored to personal support needs and focused on self-reflection and confidence building. Target audience: individual children, youth, and adults.
• Groepscoaching Group coaching sessions that challenge participants physically, emotionally, and mentally through boxing exercises, with the trainer designing unique training programs for specific target groups. Target audience: groups, schools, and organizations.
• Gezinscoaching

Quantifiable outcome

• Children and youth develop mental and emotional resilience through boxing in a safe, pedagogical environment

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• KOENcoreStrategic or Co-development PartnerKOEN is a youth care organization in Groningen where thinking and doing are central. They offer help to families, children/young people, and parent support after separation. KOEN incorporates Boksend Opvoeden as one of their service offerings and has received the Boksend Opvoeden predicaat (quality certification) valid from October 2025 to October 2027.
• Bronya Boxing HeerenveencoreChannel Partner/ Reseller/ DistributorBoxing gym in Heerenveen that has received the Boksend Opvoeden predicaat certification. Combines boxing with Boksend Opvoeden methodology to work with parents and children on trust, setting boundaries, cooperation, and respect. Certification valid from March 2026 to March 2028.
• Stichting de Jab UgandaminorOthersCharitable partner organization in Uganda supported by Boksend Opvoeden. The company has been actively involved in visits and support to this foundation.
• Stichting Present AchterhoekminorOthersRegional charitable organization in the Achterhoek region supported by Boksend Opvoeden.
• Stichting van het KindminorOthersNational charitable foundation for children supported by Boksend Opvoeden.
• KiKa (Kinderen Kankervrij)minorOthersBoksend Opvoeden runs fundraising activities for KiKa, an organization focused on research to improve survival rates and quality of life for children with cancer. The company organizes charity boxing events and accepts donations through their webshop.
• Corylus Advies BVcoreChannel Partner/ Reseller/ DistributorAdvisory firm led by Henk Hazelaar in Bemmel that has received the Boksend Opvoeden predicaat. The organization is certified from March 2025 to March 2027.
• Gezinshuisouders Dame La ManocoreChannel Partner/ Reseller/ DistributorFamily care providers Marco and Stephanie Carrillo de la Jara in Almere offering Boksend Opvoeden. Certification valid from June 2026 to June 2028.
• Voortgezet Speciaal Onderwijs De Hoge BrugcoreChannel Partner/ Reseller/ DistributorSpecial secondary education school in Rotterdam (contact: Dhr. J. Platteschorre, Semir Golic) with Boksend Opvoeden predicaat valid from March 2024 to March 2027.
• BoksempowermentcoreChannel Partner/ Reseller/ DistributorYouth empowerment organization led by Iwan van Emden in Zoetermeer with Boksend Opvoeden predicaat valid from March 2026 to March 2028.
• Nederlandse Boksbond (Dutch Boxing Federation)minorStrategic or Co-development PartnerBoksend Opvoeden shares member data with the Dutch Boxing Federation for membership activation. A data processing agreement is in place to ensure the same level of security and confidentiality of personal data.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Laureus Sport for Good Foundation: Global foundation using sport for social change, funding sport-based youth development programs worldwide. Comparable in mission and target outcomes (sport as a tool for youth development) though operating as a funder/incumbent rather than as a curriculum owner like Boksend Opvoeden.
• Right To Play: Global organization using sport and play to educate and empower children facing adversity. Comparable in the broad sport-for-development category; a much larger incumbent that targets SEL outcomes through physical activity, similar to Boksend Opvoeden's value proposition at greater scale.

Direct peers

• Fight for Peace: International non-profit that uses boxing and martial arts combined with education and personal development to support young people in disadvantaged communities. Highly comparable to Boksend Opvoeden in combining a combat sport methodology with structured youth development and a trainer-delivery model.
• PeacePlayers International: Uses basketball and sport to bring young people together and develop leadership in divided communities. Comparable as a sport-based youth development model with a structured curriculum and trained coach/deliverer network, applied to social-emotional outcomes.
• Active Communities Network: UK-based network using sport and physical activity to support vulnerable young people and address inequalities. Comparable to Boksend Opvoeden as a sport-based youth development delivery model with a trainer/partner network implementing structured programs.
• Sport in Mind: UK charity that uses sport and physical activity to improve mental health for people experiencing mental health problems. Comparable to Boksend Opvoeden's framing of physical activity as a vehicle for mental and emotional resilience, though delivery is broader than boxing specifically.

Regional players

• JINC: Dutch non-profit that helps young people from disadvantaged backgrounds gain skills and career perspectives through business and education partnerships. Comparable as a Dutch non-profit offering structured youth development programs into schools, addressing similar institutional customer segments in the Netherlands.

Others

• Mulier Instituut: Dutch knowledge center for sport and physical activity, providing research and validated programs to Dutch schools and sports organizations. Comparable as a Dutch ecosystem participant supporting recognition and evidence base for sport-based youth interventions like Boksend Opvoeden.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/boksend-opvoeden

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boksend Opvoeden