Bolandgou | Creative Agency

What Bolandgou | Creative Agency does

Bolandgou (legal name: پیشگامان آوا بلندگو / Pishgaman Ava Bolandgou) is a private, Tehran-based creative advertising agency specializing in POSM (Point of Sale Materials) — the physical advertising structures and signage used at retail points of sale. The company offers an end-to-end service covering creative design, in-house manufacturing using digital printing with water-based eco-friendly inks, MDF/PVC fabrication, LED screen integration into POSM structures (shelf strips, special stands), and nationwide field installation across all 31 provinces of Iran via its own trained teams and provincial representatives. Its product portfolio spans wobblers, shelf talkers, head gondolas, dividers, special stands, window branding, shelf dressing, and shelf branding, complemented by services in field marketing, event marketing, rebranding, merchandising, and environmental advertising.

The business operates on a project-based, sales-led GTM model: prospective clients submit briefs via the website contact form or consultation request, and engagements are scoped and quoted per project. Revenue is generated primarily through professional services fees for design, production, and installation of POSM campaigns, with secondary revenue from event and field marketing services. The customer base is concentrated in Iran's consumer brand sector — notable clients include Pakshoos (manufacturer of Persil) for the Persil SPD launch, My Baby for LED-integrated special stands, and Bel/Rouzaneh for a two-day corporate event. The company operates two facilities in Tehran: a head office in the Aghdasieh area and a manufacturing factory on Khavaran Road. Bolandgou has completed 1000+ projects cumulatively and is led by CEO Milad Rahmanian with a 9-person leadership team spanning office, factory, printing, graphic studio, IT, accounting, and implementation functions. The firm is privately held with no disclosed parent company, funding rounds, or institutional investors.

Name

Bolandgou | Creative Agency

Legal name

پیشگامان آوا بلندگو

Website

https://bolandgou.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bolandgou is a Tehran-based creative agency that designs, manufactures, and installs POSM (Point of Sale Materials) and in-store advertising structures for Iranian consumer brands, retail chains, and FMCG companies, with end-to-end execution including LED-integrated displays and field installation across all 31 provinces of Iran.

Ownership category

akta.pro rank

Product category

Retail Advertising and POSM Services

NAICS

Advertising Agencies (54181), Indoor and Outdoor Display Advertising (54185), Sign Manufacturing (339950)

SIC

Services-Advertising (7310), Commercial Printing (2750)

akta.pro primary industry

Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO)

akta.pro secondary industry

Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF)

Keywords

• Point of sale materials
• Advertising structure manufacturing
• In-store brand activation
• Retail merchandising services
• Field marketing services

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. POSM Design, Production and Installation Services: Bolandgou designs, manufactures, and installs custom advertising structures for brands at point of sale. Revenue is generated through project-based fees for design, production, and installation of POSM materials including shelves, displays, stands, dividers, wobblers, head gondolas, and window branding.
2. Field Marketing and Event Services: The company provides field marketing services including trained promoter teams and event organization, generating revenue through service fees for on-ground brand activation campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Bolandgou is a Tehran-based creative advertising agency that designs, manufactures, and installs Point of Sale Materials (POSM) — including shelves, stands, displays, dividers, wobblers, head gondolas, and window branding — primarily built from MDF, PVC, and digital printing. The agency complements this core offering with nationwide field marketing, event marketing, rebranding, merchandising, and environmental advertising services executed across all 31 provinces of Iran through its own in-house teams.

Product overview

Bolandgou is a creative advertising agency specializing in POSM (Point of Sale Materials) - a comprehensive portfolio of advertising tools and structures for retail environments. Their core product line includes Wobbler, Shelf Talker, Head Gondola/Sirlene, Divider, Special Stand, Window Branding, Shelf Dressing, and Shelf Branding - each serving different point-of-sale advertising needs. The company also offers complementary services including Event Marketing, Field Marketing, Rebranding, Merchandising, and Environmental Advertising. All POSM products are designed, manufactured, and installed by the company across Iran through their network of representatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Wobbler (واbler) Advertising sign or label designed to hang from store shelves to attract customer attention, typically highlighting special offers and discounts, made from cardboard or plastic.
• Shelf Talker (شلف تاکر) System for displaying and organizing products in retail environments, allowing organized presentation and easy customer access to goods.
• Head Gondola / Sirlene (سرلاین) Promotional gondola heads positioned at the ends of store shelves that form aisle displays in supermarkets, serving as high-visibility advertising locations that enhance product attractiveness.
• Divider (دیوایدر) Store advertising tool that distinguishes product placement areas and helps shoppers easily find products, made from cardboard, PVC, or plexiglass with or without lighting.
• Special Stand (اسپشیال استند) Portable promotional structure typically made from MDF or PVC, used in indoor and outdoor environments to showcase products and services at various locations and events, including LED screen integration.
• Window Branding (ویندو برندینگ) Strategic use of attractive designs, vinyl stickers, and graphics on business windows to convey brand messages and attract potential customers to stores.
• Shelf Dressing (شلف درسینگ) Advertising and display equipment used in retail spaces to enhance visibility and attract customer attention to products and brands, produced in various sizes and materials including MDF and PVC.
• Shelf Branding (شلف برندینگ) Method for organizing products on shelves in groups based on brand recognition and customer needs, used in large retail stores to improve product display and shopping experience.
• POSM (Point of Sale Materials) — Full Portfolio Service End-to-end design, production, and installation of comprehensive Point of Sale Materials for consumer brands at retail locations across Iran, serving as the agency's flagship offering.
• Field Marketing Marketing method involving direct interaction with consumers in environments outside the company headquarters, including street marketing, in-store promotions, exhibitions, and public spaces, delivered through trained field teams.
• Event Marketing Promotional strategy through which organizations showcase organizational strategies among brands or within the organization by participating in shared spaces, including custom event production and on-ground brand activation.
• Rebranding Process of reassessing and revitalizing a brand through changes to name, design, products, concept, and values to regain market position and rejuvenate the brand.
• Merchandising Marketing strategy using product display arrangements, discounts, and store layout to increase sales and attract customers in retail environments.
• Environmental Advertising Advertising method using public spaces such as streets, metros, parks, and other public areas to transmit advertising messages to audiences.
• Persil SPD (Persil Restorative) POSM Project Custom mega-branding POSM campaign executed for Pakshoos (Persil) covering display stands with LED shelf strips, window branding, shelf displays, special stands, and head gondolas deployed across retail outlets in Iran.

Quantifiable outcome

• 75% of purchase decisions are made in-store — POSM materials drive these in-the-moment buying decisions.
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• My Baby (مای بیبی)minorOthersBolandgou has an ongoing working relationship with My Baby, a baby care products brand. The company produced a special promotional stand with integrated LED screen for video display for My Baby's channel-style diaper products, using world-class manufacturing methods.
• Pakshoos (پاکوش)coreOthersBolandgou has a significant project relationship with Pakshoos, a major Iranian consumer goods company. The company was responsible for the complete design, production, and launch of the new Persil SPD (Persil Revitalizing) product line, including display stands, LED shelf strips, window branding, and head gondolas across Iran's retail market.
• Bel/Rouzaneh (بل/روزانه)minorOthersBolandgou organized a two-day private event for Bel/Rouzaneh company, producing custom promotional structures (balloon stands, welcome stands, Ha Ha boards) and coordinating a factory visit and seminar for the brand's representatives from across Iran.
• Owain Hotel (هتل اوین)minorOthersOwain Hotel was partnered with for the Bel/Rouzaneh event, providing accommodation and seminar venue services for guests and representatives attending from across Iran.

Scale indicators5 records

Recent moves5 records

Expansion highlights8 records

Direct peers

• The Integer Group: The Integer Group is a global shopper marketing agency within Omnicom specializing in POSM design, production, and in-store execution, directly mirroring Bolandgou's core offering of creative POSM production and nationwide field installation.
• Acosta Group: Acosta provides retail marketing services including POSM production and in-store activation for major CPG brands, comparable to Bolandgou's end-to-end design, production, and installation model for FMCG clients in retail environments.
• Impact Group: Impact Group is a leading POSM and in-store displays producer for grocery, CPG, and retail brands, comparable to Bolandgou in fabricating POP displays, shelf systems, and promotional structures at scale.
• Geometry Global: Geometry Global (an Ogilvy/WPP activation agency) delivers commerce, POSM, and shopper marketing creative production, matching Bolandgou's blend of creative design, fabrication, and retail execution for global brands.
• Source Marketing: Source Marketing is a specialized POSM and retail activation agency producing in-store displays and field-marketing programs for consumer brands, structurally analogous to Bolandgou's POSM plus field marketing services.

Broad incumbents

• Leo Burnett (MENA): Leo Burnett's MENA network offers full-service advertising and shopper marketing including POSM for major brands; as a broader incumbent, it overlaps with Bolandgou's BTL/retail activation services but at much larger scale and with international clients.

Emerging players

• OuterBox Inc. OuterBox is a smaller specialized POSM and retail display manufacturer for consumer brands, comparable as a niche player offering custom manufacturing for in-store promotional structures akin to Bolandgou's fabrication capabilities.
• Promowest Display Systems: Promowest is a regional POSM manufacturer and in-store display producer serving CPG brands, structurally similar to Bolandgou's branded-display fabrication for FMCG clients with custom MDF and PVC displays.

Regional players

• Tessella Group (MENA): Tessella is a regional marketing and POSM provider active in MENA retail environments producing in-store branding and promotional structures for international and local brands, paralleling Bolandgou's regional positioning in Iran.
• Pigeon Engineering & Marketing: Pigeon is a MENA-based POSM and retail marketing agency serving FMCG brands across the Middle East with in-store displays and field activation, comparable to Bolandgou's POSM-anchored offering for Iranian FMCG clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bolnadgou

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bolandgou | Creative Agency