Bold At Work
Bold At Work is a Singapore-based youth development organization, founded in 2017, that designs experiential learning programs, games, and workplace simulations to help students and early-career professionals explore meaningful career paths. It operates from a Jurong innovation studio and partners with the National Youth Council, schools, and enterprises.
- Company typePrivate
- Founded2017
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Bold At Work does
Bold At Work is a Singapore-based youth development organization founded in 2017 that designs and delivers experiential learning programs, games, and workplace simulations to help young people explore career identity and meaningful work. The company operates from a community-embedded innovation studio at 319 Jurong East Street 31 and serves primarily secondary, polytechnic, junior college, and university students, alongside early-career professionals. Core offerings include the facilitated Good Work Design Circles program, Micro-Job Tasters that expose participants to real industry roles, immersive simulations (Sunset Ward, The Fault at AuroraSync, escape THE OFFICE), and a portfolio of branded, design-thinking-based games and tools (That's How We Roll, JuraSEEK World, Muses of Our Future, Bold Career Archetypes, Bold Portfolio Cards, Values Sorting). The technology stack is facilitator-led rather than software-native: career profiling is built on an archetype and RIASEC framework, and engagement is driven through ticketed events, physical products, and structured experiences rather than a SaaS platform.
The business model blends three revenue streams. (1) Workshop and event fees at SGD 5-40 per participant, with original list prices of SGD 20-297 that are heavily subsidized by Singapore's National Youth Fund / National Youth Council, making effective ticket yield a fraction of list. (2) Direct product sales of game kits (That's How We Roll 1/2/4-packs at SGD 19.90-50) via the Bold At Work e-commerce storefront, with bulk orders by email. (3) Institutional partnerships and grants, anchored by a long-standing collaboration with the National Youth Council across Youth Conversations, Civic Conversations, Youth Tech Traineeship, and the 100-Year Life initiative, plus educational institution contracts (Republic Polytechnic, Singapore Polytechnic, NUS, SMU, Yale-NUS, multiple JCs and secondary schools) and episodic enterprise Micro-Job Taster engagements with UOB and Cycle & Carriage.
The organization runs with approximately 9 staff (5 core team members publicly listed), is privately held with no disclosed external funding, and is preparing to relocate out of its 9-year Jurong space in 2026. Distribution runs through the Bold At Work website and Peatix ticketing, the NYC DISCOVER On My Way government platform, direct school and polytechnic channels, and physical event activations such as PARK(ing) Day. Marketing is community-led via Instagram (@boldsg), a YouTube channel, an email newsletter, an extensive blog, and earned media including Straits Times coverage at SG Youth Forum 2025.
Bold At Work firmographics
Firmographics- Name
- Bold At Work
- Legal name
- Bold At Work
- Website
- https://boldatwork.sg
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bold At Work is a Singapore-based youth development organization, founded in 2017, that designs experiential learning programs, games, and workplace simulations to help students and early-career professionals explore meaningful career paths. It operates from a Jurong innovation studio and partners with the National Youth Council, schools, and enterprises.
- Ownership category
- akta.pro rank
Bold At Work industry classification
Industry- Product category
- Youth Development & Career Exploration Services
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Innovation & Design Thinking Programs (EDAMAHAD)
- akta.pro secondary industry
- Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN)
Keywords
Where Bold At Work is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
Bold At Work business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Workshop and Event Fees: Ticket-based revenue from workshops, career simulations, and experiential events. Programs like Life Hacks ($5/session), career discovery simulations ($40/pax subsidized), and handcrafted career workshops ($20-$30)
- Product Sales: Sale of game-based learning products including That's How We Roll game kits sold in 1-pack ($19.90), 2-pack ($32), and 4-pack ($50) configurations
- Institutional Partnerships and Grants: Collaborations with government agencies (National Youth Council) for subsidized youth programs and institutional partnerships with educational institutions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Life Hacks Saturday Series - $5 per session |
| Subscription | Multi-year contract | Good Work Design Circles 2025 |
| Unit Pricing | Pay-as-you-go | Career Discovery Simulations (AuroraSync/Sunset Ward) |
| Unit Pricing | Pay-as-you-go | Handcrafted Careers: Flourish at Work |
| Unit Pricing | Pay-as-you-go | Handcrafted Careers: The Art of Work |
| Freemium | Pay-as-you-go | escape THE OFFICE - The Observer |
| Unit Pricing | Pay-as-you-go | escape THE OFFICE - The Employee |
| Unit Pricing | Pay-as-you-go | That's How We Roll Game Kits |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Bold At Work product offering
Product offeringCore offering
Bold At Work designs and delivers experiential learning programs, career discovery simulations, and game-based tools that help Singaporean youth explore career paths, build self-awareness, and develop design thinking mindsets. Offerings include facilitated workshops, immersive workplace simulations, physical game products, and assessment tools delivered through partnerships with schools, government agencies, and corporate sponsors.
Product overview
Bold At Work is a Singapore-based youth development organization offering a portfolio of programs, experiences, and tools centered on career exploration and life design. The core offerings include facilitated programs like Good Work Design Circles, experiential simulations (Sunset Ward, The Fault at AuroraSync, escape THE OFFICE), and game-based learning tools (That's How We Roll©, JuraSEEK WORLD©, Muses of Our Future). These are supplemented by assessment tools (Bold Career Archetypes, Strength through Archetypes, Values Sorting), Micro Job Tasters for industry exposure, and supporting materials like the Good Work Kit, Career e-journal, and Bold Portfolio Cards. The offerings are designed to help youths discover meaningful work through experiential learning, storytelling, and design thinking approaches.
Differentiator
Problem solved
Functional benefit
Products and services
- Good Work Design Circles A facilitated multi-session program for youths to explore their identities and skills, confront challenges, and prototype toward a fulfilling future. Includes career profiling tools, Good Work Guides, and post-session coaching. Subsidy-supported via National Youth Fund.
- Micro Job Tasters Bite-size, just-in-time career exploration experiences exposing youths to real-world industry opportunities and standards using Bold's 3A Methodology and Bold Portfolio Cards. Co-delivered with corporate and education partners such as UOB, Cycle & Carriage, and Republic Polytechnic.
- Sunset Ward - The Case of the Missing Care Plan An immersive mystery dinner career discovery simulation set in a healthcare workplace. Participants step into roles (Doctor, Staff Nurse, Allied Health Professional, Medical Social Worker, Community Care Associate) across a 3-course tabletop simulation. Tickets at $40/pax subsidized via National Youth Fund (original $95/pax).
- The Fault at AuroraSync A gamified tech workplace experience where participants step into tech roles through a tabletop simulation inspired by real tech workplace incidents. Tickets at $40/pax subsidized via National Youth Fund (original $95/pax).
- escape THE OFFICE An immersive Open Museum and/or Escape Room experience exploring what Good Work means to participants. Offered in Observer (free, self-guided 20-30 minutes) and Employee (SGD 20/person escape room with flash mentoring, 45-60 minutes) formats.
- That's How We Roll Game A storytelling game inspired by Design Thinking principles, involving dice rolling, symbol interpretation, and collaborative narrative creation for empathy and curiosity building. Sold as 1-pack (SGD 19.90), 2-pack (SGD 32), and 4-pack (SGD 50) configurations with bulk orders via email.
- JuraSEEK WORLD A strategy game where students design their desired life based on aspirations and goals, introducing world events and societal challenges that players must navigate.
- Muses of Our Future A future of work card reading game where participants connect with their deepest desires, purpose, strengths, and self to spark conversations about career possibilities. Drawn from Greek muses as sources of knowledge and creativity.
- Life Hacks Saturday Series A community program featuring ordinary people sharing unexpected wisdom, practical rituals, and personal discoveries, with sessions priced at $5 per participant.
- #Time Off Fieldtrips Seasonal local and overseas fieldtrips for rest, reimagining, and redesigning life with fresh perspectives.
- Bold At 319 Studio Space Rental Community space and innovation studio at 319 Jurong East Street 31 available for focused work, change of scenery, or event space rentals.
Quantifiable outcome
- Subsidized programs enable youth access at 50-75% reduced costs through National Youth Fund support
- +2 more outcomes
Companies that use Bold At Work
Customer profileNamed customers14 records
Segments1 record
Ideal customer profiles3 records
Bold At Work technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Bold At Work partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- National Youth Council (NYC)coreLong-standing partnership supporting multiple youth capability development initiatives including Youth Conversations, Civic Conversations toolkit development, Youth Tech Traineeship, 100-Year Life program, and program subsidies through National Youth Fund. NYC provides both funding and programmatic collaboration.
- Republic Polytechnic School of Management & CommunicationcoreCollaboration to design and deliver Micro-Job Taster programs exposing students to real-world industry opportunities in HRTech and Automotive across 7 job roles, using Bold's 3A Methodology and career exploration tools.
- UOBcorePartnership for complimentary Micro-Job Taster experience showcasing four frontline banking roles, providing behind-the-scenes access and insider conversations with banking professionals.
- SUTD (Singapore University of Technology & Design)minorCollaboration on PARK(ing) Day activations, bringing youth creative activations to Jurong neighborhoods with support from SUTD.
- YMCA of Singaporeminor#WHOLEHOUR campaign collaboration for October, creating self-care experiences combining Bold's community engagement with YMCA's youth programming.
- Design SingaporeminorLearning by Design program equipping youths with design thinking mindsets and skills to create real-world change.
- Singapore PolytechniccoreMultiple collaborations including Designer Mindsets for Community Innovation program and Project XOXO BOLD Lab Experience with Loving Heart Multi-Service Centre.
- Hatch (Digital Ambition)minorCollaboration on Youth Tech Traineeship digital marketing workshop as part of NYC's national Youth Tech program.
- The WhitehattersminorContent consultant partnership for developing the Beneath the Surface civic conversations toolkit alongside Bold's engagement and design expertise.
- Untangled MindsminorVenue partner for Good Work Design Circles 2025 programming at Yu Li Industrial Building location.
- Multiple Schools (Temasek Secondary, Swiss Cottage Secondary, Anglo Chinese Junior College, NUS, SMU, Yale-NUS)coreDesign thinking and career development programs integrated into curriculum across secondary schools, junior colleges, and universities.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Bold At Work competitors and assessment
Company assessmentDirect peers
- Enactus: International experiential learning organization that engages university students in social entrepreneurship and leadership programs. Comparable youth-empowerment and life-design mission delivered through institutional partnerships.
- Handshake: Career exploration and early-talent platform connecting students to jobs and employers. Comparable as a youth career-discovery tool, though delivered via a digital marketplace rather than experiential workshops.
- Design for Change: Global movement teaching children design thinking and 'I Can' change-making methodology. Overlaps Bold At Work's design thinking + youth empowerment positioning and uses similar challenge-based, project-oriented pedagogy.
Broad incumbents
- IDEO: Global pioneer of human-centered design and design thinking. IDEO's methodology and IDEO U education programs directly inform the design-thinking approach Bold At Work uses, though IDEO serves a much broader enterprise and consulting client base.
- Ashoka: Global network supporting social entrepreneurs and youth changemaker education. Shares Bold At Work's youth empowerment and community-change orientation, but operates at significantly larger global scale.
- Junior Achievement Worldwide: Global nonprofit delivering work-readiness, entrepreneurship, and financial literacy education to youth. Comparable mission and youth-career-development focus, but at significantly larger scale and institutional footprint.
- d.school at Stanford (Hasso Plattner Institute of Design): Stanford's design thinking institute that originated much of the design-thinking curriculum Bold At Work draws on. It serves K-12 and university programs at much larger scale and is a defining reference point for the methodology.
Regional players
- Cialfo: Singapore-headquartered education technology platform supporting students with university and career planning. Comparable Singapore origin, youth-focused career development category, and institutional school channel.
- Tinkertanker: Singapore-based maker, coding, and STEM education provider for kids. Comparable as a Singapore experiential learning operator for youth, with overlapping institutional partnerships and design-oriented curriculum.
- Saturday Kids: Singapore-based provider of experiential, hands-on tech and design learning programs for children and youth. Shares Bold At Work's local Singapore footprint, experiential pedagogy, and parent-facing youth enrichment positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Bold At Work social profiles
Digital presenceBold At Work financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bold At Work leadership team
Management profileNumber of profiles
Profiles5 records
Bold At Work funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bold At Work M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bold At Work
What does Bold At Work do?
Bold At Work designs and delivers experiential learning programs, career discovery simulations, and game-based tools that help Singaporean youth explore career paths, build self-awareness, and develop design thinking mindsets. Offerings include facilitated workshops, immersive workplace simulations, physical game products, and assessment tools delivered through partnerships with schools, government agencies, and corporate sponsors.
Is Bold At Work a public or private company?
Bold At Work is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bold At Work founded?
Bold At Work was founded in 2017. It employs 1 to 10 people.
Where is Bold At Work based?
Bold At Work is headquartered in Singapore, Singapore, in the Asia region.
How does Bold At Work make money?
Three revenue lines are on record. Workshop and Event Fees are the primary driver. The others are product Sales and institutional Partnerships and Grants.
Who are Bold At Work's main competitors?
Direct peers on record are Enactus, Handshake and Design for Change. Broad incumbents are IDEO, Ashoka, Junior Achievement Worldwide and d.school at Stanford (Hasso Plattner Institute of Design). Regional players are Cialfo, Tinkertanker and Saturday Kids.
Does Bold At Work have an API?
No public API is recorded for Bold At Work.
What industry is Bold At Work in?
Bold At Work's product category is Youth Development & Career Exploration Services. Its primary akta.pro industry code is EDAMAHAD, Innovation & Design Thinking Programs, with a secondary code of EDAAAFAN, Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills). Its NAICS code is 611430 and its SIC code is 8200.