Bold Dance By Peach
Bold Dance By Peach is a privately owned, single-location dance studio in Ames, Iowa offering in-person instruction in Tap, Ballet, Jazz, Hip Hop, Contemporary, Pointe, Tumbling, and related disciplines for children (18 months through 12th grade) and adults, with themed summer camps and intensives, and monthly subscription tuition.
- Company typePrivate
- Founded2018
- HeadquartersAmes, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Bold Dance By Peach does
Bold Dance By Peach is a privately held, single-location dance studio founded in 2018 by Nicole "Peach" Romey in Ames, Iowa. The studio delivers in-person dance instruction across more than a dozen disciplines — Tap, Ballet, Jazz, Hip Hop, Contemporary, Heels, Musical Theater, Tumbling, Pom, Pointe, and Technique/Flexibility — organized by age and skill level from toddler "Mommy and Me" classes (ages 18 months to 3 years) through 12th grade and into adult programming (Adult Tap, Adult Ballet, Adult Barre Fitness, Adult Contemporary). It serves children, youth, and families in the Ames and Story County, Iowa market.
The studio operates from a 3,000 square foot facility at 202 SE 5th Street Suite 104 in the Ames Duff Avenue business district, comprising two studios (Purple Room and Blue Room) equipped with 17-foot ceilings, professional Marley flooring on sprung wooden subfloors, state-of-the-art sound systems, and wall-to-wall mirrors. Operations are supported by a 21-person staff — 1 owner/director, 17 dance instructors (largely sourced through Iowa State University pipelines), 3 front-desk/support staff, and 1 fitness instructor — under the professional affiliation of Dance Masters of America, Chapter 34. Registration, billing, and class management run on the Jackrabbit Class SaaS platform.
Revenue is generated through three primary streams: (1) recurring monthly class tuition ranging from $46.60 (Preschool Tap/Ballet) to $65.30+ per month (2nd–12th grade combination classes), with a 10-day grace period and $10 late fee; (2) multi-class and sibling discounts of 10%; and (3) seasonal Summer 2026 camps and intensives priced at $56–$64 per week across themed programs (Royal Princess, Hip Hop Demon Hunter, Paw Patrol, Bluey, Super Mario) and skill intensives (Collective Ballet, PBT, Turns and Leaps, Hip Hop, Strength and Conditioning, aerial). Go-to-market is direct-to-consumer via the studio website, Jackrabbit Class registration portal, and organic Facebook/Instagram presence, supplemented by community award recognition (Best of Story County in 2019, 2020, 2024, 2025; 2025 Community's Choice Award for Best Locally Owned Business).
Bold Dance By Peach firmographics
Firmographics- Name
- Bold Dance By Peach
- Legal name
- Bold Dance by Peach
- Website
- https://bolddancebypeach.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bold Dance By Peach is a privately owned, single-location dance studio in Ames, Iowa offering in-person instruction in Tap, Ballet, Jazz, Hip Hop, Contemporary, Pointe, Tumbling, and related disciplines for children (18 months through 12th grade) and adults, with themed summer camps and intensives, and monthly subscription tuition.
- Ownership category
- akta.pro rank
Bold Dance By Peach industry classification
Industry- Product category
- Dance Studio Services
- NAICS
- Fine Arts Schools (61161)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
- akta.pro secondary industries
- Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI), Dance Fitness Classes (e.g., Zumba) (HSADABAD)
Keywords
Where Bold Dance By Peach is headquartered
LocationHeadquarters
- HQ city
- Ames
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bold Dance By Peach business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Class Tuition (Recurring): Monthly tuition fees for dance classes including Tap, Ballet, Jazz, Hip Hop, Contemporary, Heels, Musical Theater, Tumbling, Pom, Pointe, Technique, Flexibility, and Adult classes. Fees are due monthly with a 10-day grace period before late fees apply.
- Summer Camp Registration: Week-long summer camp programs at $64.00 plus tax per week for themed camps (Royal Princess, Hip Hop Demon Hunter, Tippy Toe Ballerina, etc.) and $56.00 plus tax per week for intensives and specialty classes.
- Multi-Student Discounts: Discounts offered for students taking multiple classes (10% off subsequent classes) and families with multiple students (10% off for additional siblings).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Preschool Combination (Tap/Ballet) |
| Subscription | Monthly | Kindergarten and 1st Grade Combination (Tap/Ballet) |
| Subscription | Monthly | 2nd-12th Grade Combination (Tap/Ballet/Jazz) |
| Unit Pricing | Pay-as-you-go | Summer Themed Camps (Princess, Hip Hop, Paw Patrol, etc.) |
| Unit Pricing | Pay-as-you-go | Summer Intensives and Specialty Classes |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Bold Dance By Peach product offering
Product offeringCore offering
Bold Dance By Peach is a privately owned dance studio in Ames, Iowa that delivers in-person dance instruction across multiple disciplines (Tap, Ballet, Jazz, Hip Hop, Contemporary, Heels, Musical Theater, Tumbling, Pom, Pointe, Technique, Flexibility) to students ranging from toddlers (18 months) through adults. The studio also runs themed week-long summer dance camps and multi-day intensives, operating from a 3,000 square foot facility featuring two studios with professional Marley flooring on sprung wooden subfloors.
Product overview
Bold Dance By Peach is a dance studio offering a comprehensive portfolio of dance instruction programs. The studio provides regular weekly dance classes across multiple disciplines (Tap, Ballet, Jazz, Hip Hop, Contemporary, Heels, Musical Theater, Tumbling, Pom, Pointe, and Technique/Flexibility), organized by age and skill level from preschool through adult. The studio complements its core class offerings with seasonal Summer Dance Camps featuring themed programs for children and intensive training programs for more advanced dancers. Adult learners are served through dedicated adult dance and fitness classes. All instruction takes place in the studio's two professionally-equipped dance rooms (Purple Room and Blue Room) featuring professional Marley flooring on sprung subfloors.
Differentiator
Problem solved
Functional benefit
Products and services
- Dance Classes (Tap, Ballet, Jazz, Hip Hop, Contemporary, Heels, Musical Theater, Tumbling, Pom, Pointe, Technique, Flexibility) Recurring in-person dance instruction across multiple disciplines organized by age and skill level from preschool combination classes (Tap/Ballet) through 2nd-12th grade combinations (Tap/Ballet/Jazz), plus specialty styles including Hip Hop, Contemporary, Heels, Musical Theater, Tumbling, Pom, Pointe, Technique and Flexibility training. Tuition billed monthly ranging from $46.60 to $65.30 plus tax per month.
- Summer Dance Camps Week-long themed dance camps for Summer 2026 featuring character-based and themed experiences for children of various age groups, priced at $64.00 plus tax per week.
- Collective Intensives Multi-day intensive training programs for 2nd-5th graders and 6th-12th graders including Collective Ballet Intensive, Progressing Ballet Technique (PBT) Intensive, Strength and Conditioning Intensive, Turns and Leaps Intensive, and Hip Hop Intensive, priced at $56.00 plus tax per week.
- Mommy and Me Classes
Companies that use Bold Dance By Peach
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Bold Dance By Peach technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Bold Dance By Peach partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dance Masters of America, Chapter 34coreOwner/Director Nicole 'Peach' Romey is a proud member of Dance Masters of America, Chapter 34. She continues to grow as an educator by attending teacher conferences across the nation and bringing back fresh ideas and safe, inspiring practices to the studio.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Bold Dance By Peach competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Bold Dance By Peach social profiles
Digital presenceBold Dance By Peach financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bold Dance By Peach leadership team
Management profileNumber of profiles
Profiles1 record
Bold Dance By Peach funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bold Dance By Peach M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bold Dance By Peach
What does Bold Dance By Peach do?
Bold Dance By Peach is a privately owned dance studio in Ames, Iowa that delivers in-person dance instruction across multiple disciplines (Tap, Ballet, Jazz, Hip Hop, Contemporary, Heels, Musical Theater, Tumbling, Pom, Pointe, Technique, Flexibility) to students ranging from toddlers (18 months) through adults. The studio also runs themed week-long summer dance camps and multi-day intensives, operating from a 3,000 square foot facility featuring two studios with professional Marley flooring on sprung wooden subfloors.
Is Bold Dance By Peach a public or private company?
Bold Dance By Peach is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bold Dance By Peach founded?
Bold Dance By Peach was founded in 2018. It employs 1 to 10 people.
Where is Bold Dance By Peach based?
Bold Dance By Peach is headquartered in Ames, United States, in the North America region.
How does Bold Dance By Peach make money?
Three revenue lines are on record. Class Tuition (Recurring) is the primary driver. The others are summer Camp Registration and multi-Student Discounts.
Does Bold Dance By Peach have an API?
No public API is recorded for Bold Dance By Peach.
What industry is Bold Dance By Peach in?
Bold Dance By Peach's product category is Dance Studio Services. Its primary akta.pro industry code is EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance), with a secondary code of EDAMALAI, Performing Arts Camps (Theater, Musical Theater, Dance). Its NAICS code is 61161 and its SIC code is 7900.