Boletera.Net

What Boletera.Net does

Boletera.Net is a privately held digital ticketing platform operated by STUDIO LUCA, INC. and headquartered in San Juan, Puerto Rico. The platform enables event promoters, producers, venues, and individual artists to list and sell tickets to concerts, festivals, theater productions, wellness events, and cultural experiences across Puerto Rico, while giving consumers an event discovery calendar with category filtering and QR-code-based digital ticket delivery. Core technology is built around a web platform at boletera.net with a dedicated checkout subdomain at boletos.boletera.net, native iOS and Android applications, and integrations with Stripe for PCI DSS Level 1 certified payment processing and Spotify for artist and lineup metadata embedded on event pages.

The business model is transaction-based: Boletera charges a per-ticket service commission plus applicable surcharges (service fees, administrative fees, processing fees, delivery fees, and Puerto Rico Sales and Use Tax/IVU), disclosed to buyers before checkout completion. Customer acquisition on the supply side is self-serve — promoters submit events through a multi-step intake form at the 'Lanza tu evento' (Launch your event) page. On the demand side, the company operates organic social channels (Instagram @boleterapr, Facebook Boletera PR) and a multimedia sub-brand called Boletera Radio, but no paid acquisition channels were identified in the available data.

Beyond core ticketing, the company operates three sub-brands: Teatro y Cultura (performing arts curation), City of Rum (cultural tourism experiences centered in Ponce, including Vejigante mask-making, historical train tours, and 5D attractions), and Boletera Radio (multimedia content). A commercial partnership with Banco Popular de Puerto Rico offers bank cardholders exclusive ticket discounts. The company holds Puerto Rico Promotor Colegiado license No. 567 and Promoter license No. 20754432. No external funding, M&A activity, or revenue figures have been disclosed.

Name

Boletera.Net

Legal name

STUDIO LUCA, INC.

Website

https://boletera.net

Company type

Private

Operating status

Operating

Short description

Boletera.Net is a Puerto Rico-focused digital ticketing platform enabling event promoters to list and sell tickets to concerts, festivals, theater, wellness events, and cultural tourism experiences via Stripe-processed checkout and QR-code delivery, serving local consumers across the Commonwealth.

Ownership category

akta.pro rank

Product category

Online Event Ticketing

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Marketing, Ticketing & Registration Management (HSACAAAM)

akta.pro secondary industry

Event Discovery, Listings & Calendar Platforms (MPAGAJAL)

Keywords

• Digital ticketing platform
• Event ticket sales
• Concert ticketing services
• Event discovery marketplace
• Cultural tourism experiences

Headquarters

HQ city

San Juan

HQ country

Puerto Rico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales Commission: Boletera charges a small per-ticket service commission that covers payment processing, digital infrastructure, and customer support. Service charges are displayed before purchase completion. When events are held, service charges are non-refundable as they compensate for services rendered at time of purchase.
2. Ticket Surcharges: Additional charges applied to ticket purchases including service fees, administrative fees, processing fees, delivery fees, and applicable taxes such as Puerto Rico's Sales and Use Tax (IVU).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Boletera.Net is a digital event ticketing platform focused on Puerto Rico that allows event promoters and producers to list concerts, festivals, theater, wellness, and cultural experiences, while enabling consumers to discover events and purchase tickets online. Tickets are delivered via email as QR codes, processed through Stripe payment infrastructure, and the platform also hosts cultural tourism experiences under the City of Rum sub-brand in Ponce.

Product overview

Boletera.Net is a digital ticketing platform operated by STUDIO LUCA, INC. that serves as Puerto Rico's event marketplace. The platform consists of the core Boletera.net ticketing website and subdomain (boletos.boletera.net) for ticket purchases, supporting multiple event categories including concerts, festivals, theater productions, wellness events, and cultural experiences. The offering also includes specialized sub-brands: Teatro y Cultura (performing arts section), City of Rum (cultural tourism experiences in Ponce), and Boletera Radio. The platform enables promoters to submit events through a structured intake process, handles QR code ticket delivery, integrates Spotify for artist information, and processes payments via Stripe.

Differentiator

Problem solved

Functional benefit

Brands

• City of Rum: Cultural and rum tourism experiences in Ponce, Puerto Rico

Products and services

• Boletera.net Digital Ticketing Platform Online ticketing marketplace and event discovery platform serving Puerto Rico, enabling promoters to submit events and consumers to browse categories (Concert, Festival, Wellness, Teatro y Cultura, Eventos) and purchase tickets delivered via QR code email.
• City of Rum Cultural tourism and immersive experiences brand centered in Ponce, Puerto Rico, offering historical tours, Vejigante mask-making classes, Chu-Chu Train tours, 5D attractions, and heritage experiences exploring Puerto Rican rum culture.
• Teatro y Cultura Curated theater and performing arts category within Boletera.net showcasing stage productions, dance performances, and cultural events at venues such as Teatro Braulio Castillo and Teatro Francisco Arriví.
• Boletera Radio Radio/audio content channel associated with the Boletera.net platform, mentioned in the site's footer navigation as a media extension of the brand.

Quantifiable outcome

• Digital QR ticket delivery eliminates need for physical tickets
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

One partnership is on record.

• SpotifycoreTechnology or IntegrationTechnology integration allowing event promoters to embed Spotify artist profiles, track listings, album art, and official Spotify URLs on event pages. The platform searches Spotify and stores artist name, type, URI, and public URL for rendering artist information and embeds.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tix (formerly TicketPop): Tix is a major ticketing platform serving Puerto Rico and other Latin American markets, offering ticket sales for concerts, theater, and family events. It is the most direct competitor to Boletera.net in the local Puerto Rico market, operating with similar promoter-friendly features and consumer-facing ticketing.
• Eventbrite: Eventbrite is a global self-serve ticketing and event platform serving event creators of all sizes. It directly competes with Boletera.net's core offering of online event submission, ticket sales, and event discovery, and is already accessible to Puerto Rico consumers.
• DICE: DICE is a mobile-first ticketing platform focused on live music and cultural events, with features like personalized discovery and event recommendations. It is comparable to Boletera.net in promoting live music/concerts and using event discovery as a core differentiation.
• Etix: Etix is a ticketing platform serving venues, promoters, and festivals across the US with online box office and event marketing tools. Comparable to Boletera.net as a self-serve ticketing platform for mid-sized promoters and event organizers.
• ShowClix: ShowClix is a ticketing and event management platform serving entertainment venues, festivals, and promoters with online ticketing and event-day solutions. Comparable to Boletera.net in providing ticketing infrastructure to mid-tier promoters and event organizers.
• Pretix: Pretix is an open-source ticketing platform serving event organizers with self-hosted or cloud ticketing, attendee management, and event discovery. Comparable to Boletera.net as a flexible ticketing platform for cultural events, festivals, and conferences.
• See Tickets: See Tickets is a ticketing platform serving entertainment, festivals, and live events globally with ticketing, marketing, and event-day services. Comparable to Boletera.net as a digital ticketing platform for concerts, festivals, and live entertainment events.
• Brown Paper Tickets: Brown Paper Tickets is a ticketing platform offering self-serve ticketing for live events, festivals, and venues with no service fees to buyers. Comparable to Boletera.net as a digital ticketing platform serving event creators and consumers.

Broad incumbents

• Ticketmaster: Ticketmaster is the largest global ticketing platform, operating in Puerto Rico for major venue and concert events. It is a broad incumbent in the same ticketing space as Boletera.net but focused on higher-venue, larger-scale events rather than localized indie promoters.

Emerging players

• Ticketleap (by Eventbrite): Ticketleap is an emerging ticketing platform offering simple, affordable ticketing for small events and venues. It is comparable to Boletera.net as a focused ticketing solution for smaller venues and promoters, though it operates primarily in the US market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/boleterapr
• Instagraminstagram.com/boleterapr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boletera.Net