Azienda di Soggiorno e del Turismo di Bolzano / Verkehrsamt Bozen

What Azienda di Soggiorno e del Turismo di Bolzano / Verkehrsamt Bozen does

Azienda di Soggiorno e Turismo di Bolzano / Verkehrsamt Bozen is the official public tourism board (Ente pubblico) for Bolzano in South Tyrol, Italy, operating under municipal authority to promote the city as a tourism destination. It maintains two physical tourist information offices in Bolzano—one headquarters at Via Alto Adige 60 and an infopoint at Piazza del Grano 11—and runs a multilingual tourism portal (bolzano-bozen.it) in Italian, German, English, and Spanish, supported by a multilingual content management system.

The service portfolio spans online accommodation booking (hotels, B&Bs, apartments, farm stays, camping, youth hostels), the Bolzano Bozen Card guest card (free or discounted access to museums, public transport, and cable cars), the Mobilcard for regional public transportation, organized guided tours including wine routes and gastronomic experiences, curated holiday packages, the quarterly bm Magazine publication, and event programming such as the Christmas Market, Bozner Weinkost wine festival, Lorenzinacht wine tasting, Castelronda castle festival, Kunstgarten Bozen, Jazzfestival Alto Adige, and Bolzano Danza. The entity also integrates with the regional mobile platforms Gem2Go Alto Adige and MappToGo and operates integrations for multilingual visitor information.

The entity is funded through municipal budgets and tourism tax (tassa di soggiorno) collections, with 2026 rates of €3.40 for 4-star, 4-star Superior, and 5-star facilities; €2.90 for 3-star and 3-star Superior; and €2.40 for 1-2 star facilities. It operates with approximately 13 staff led by President Roland Buratti and Managing Director Roberta Agosti, plus marketing and administrative personnel. Primary customer segments are individual leisure tourists, families with children, business and convention travelers, and pet owners visiting South Tyrol and the Dolomites.

Name

Azienda di Soggiorno e del Turismo di Bolzano / Verkehrsamt Bozen

Legal name

Azienda di Soggiorno e Turismo - Bolzano

Website

https://bolzano-bozen.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Official public tourism board for Bolzano, South Tyrol, Italy, operating a multilingual visitor portal (Italian, German, English, Spanish), two physical tourist information offices, and event programming to promote the Dolomites gateway destination.

Ownership category

akta.pro rank

Product category

Destination Tourism Promotion

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Hotel & Accommodation Booking Platforms (THALAFAB)

akta.pro secondary industry

Tours, Activities & Experiences Booking Marketplaces (THALAFAF)

Keywords

• Destination marketing services
• Tourism information services
• Visitor information centers
• Guest card programs
• Event promotion services

Headquarters

HQ city

Bolzano / Bozen

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Distribution channels4 records

Marketing channels6 records

Core offering

The Azienda di Soggiorno e Turismo di Bolzano / Verkehrsamt Bozen is the official public tourism board for Bolzano/Bozen in South Tyrol, Italy. It provides comprehensive destination information, visitor services, accommodation booking, guided tours, guest cards (Bolzano Bozen Card, Mobilcard), event coordination, and tourism marketing for the Bolzano region as the gateway to the Dolomites. The organization operates multilingual websites (Italian, German, English, Spanish), two physical tourist information offices, and produces the quarterly bm Magazine.

Product overview

Azienda di Soggiorno e Turismo di Bolzano / Verkehrsamt Bozen operates a comprehensive tourism information ecosystem centered on its multilingual website portal (bolzano-bozen.it). The core offering includes the Bolzano Bozen Card guest card system (covering museums, transport, and discounts) and the Mobilcard for regional mobility. The portfolio extends to online accommodation booking, curated holiday packages (wine events, cultural festivals, Dolomites experiences), guided tour services, the bm Magazine publication, and extensive event promotion (wine festivals, castle events, flower festivals). Supporting services include gastronomy and wine tourism, cycling infrastructure, family holiday services, congress facilities, and the Gem2Go mobile app for South Tyrol municipal services. The organization functions as the official public tourism authority for Bolzano/Bozen, promoting the city as gateway to the Dolomites.

Differentiator

Problem solved

Functional benefit

Products and services

• bolzano-bozen.it Website Portal

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Unibz (Free University of Bozen-Bolzano)minorStrategic or Co-development PartnerPartnership for promoting trilingual education and academic tourism. The university offers trilingual (Italian, German, English) higher education and collaborates with the tourist board on joint promotional activities.
• Museion - Museum of Modern and Contemporary ArtcoreStrategic or Co-development PartnerCollaborates on cultural programming and events, including the TECHNO exhibition series and integration into Kunstgarten Bozen festival.
• South Tyrol Museum of Archaeology (Ötzi Museum)coreStrategic or Co-development PartnerFeatures the world-famous Iceman Ötzi exhibits; included in museum card programs and joint promotional activities.
• Kellerei Bozen (Bozen Winery)coreStrategic or Co-development PartnerOne of 28 wineries in Bolzano; annual production of 3.5 million bottles from 220 cooperative members on 220 hectares. Joint wine tourism initiatives including tastings and winery tours.
• IDM Südtirol - Alto AdigecoreChannel Partner/ Reseller/ DistributorRegional tourism marketing organization that promotes South Tyrol as a destination internationally; cross-promotes Bolzano offerings.
• Konsortium Südtiroler WeincoreStrategic or Co-development PartnerRegional wine consortium promoting South Tyrol wines; joint marketing of wine tourism experiences.
• City of BolzanocoreStrategic or Co-development PartnerThe tourist board operates under municipal authority; the city provides funding and schirmherrschaft (patronage) for major events.
• Consorzio Volontario per la Tutela della Produzione del Vino Santa MaddalenacoreStrategic or Co-development PartnerVoluntary consortium protecting St. Magdalener wine production; collaborates on wine events like Lorenzinacht.
• kyklos GmbHminorStrategic or Co-development PartnerLocal mobility platform organization; co-organizes VeloFlora vintage cycling event with the tourist board.
• FranziskanerbäckereiminorStrategic or Co-development PartnerTraditional bakery featured in gastronomic tourism; sponsored partner in Kunstgarten Bozen festival.
• THUNminorStrategic or Co-development PartnerCeramic manufacturer based in Bolzano; sponsored partner in event programming.
• Salewa WorldminorStrategic or Co-development PartnerOutdoor sports equipment brand headquartered in Bolzano; featured in tourism marketing as local partner.
• ObereggenminorStrategic or Co-development PartnerSki resort and alpine recreation area near Bolzano; featured as nearby attraction and winter sports destination.
• FC SüdtirolminorStrategic or Co-development PartnerLocal football club featured in partner banners; supports community engagement.

Recent moves6 records

Expansion highlights5 records

Direct peers

• VisitTrentino: Tourism marketing organization for the Trentino region, the neighboring Alpine region to South Tyrol. Operates a multilingual destination portal, accommodation booking, and seasonal event calendar with a comparable Alpine-Mediterranean positioning, gateway to Dolomites/Brenta.
• Visit Barcelona: Barcelona Turisme, the official municipal tourism consortium. Comparable as a European city DMO with multilingual portal, official city tourist card, event calendar, and convention bureau. Useful for benchmarking against a well-funded peer.
• Meraner Land / Burgraviato Tourist Board: Regional DMO covering the Burgraviato district around Merano in South Tyrol. Comparable structure and product mix (wine tourism, hiking, cycling, family experiences, guest cards) and serves the same visitor demographic as Bolzano.
• Azienda di Soggiorno e Turismo di Merano: Tourist board of Merano, another city in South Tyrol. Same structure (Ente pubblico), same provincial governance, same multilingual model (IT/DE/EN), and similar product offerings (guest cards, thermal wellness tourism, wine routes, cycling). Directly comparable DMO in same region.
• Tourismusverband München / Munich Tourism: Official city tourism board for Munich, a comparable European municipal DMO running a multilingual destination portal, accommodation booking, city cards (Munich City Pass), event calendar, and convention bureau services. Useful benchmark for operational scale and revenue model.
• IDM Südtirol-Alto Adige: Regional tourism marketing organization for South Tyrol, already a channel partner of Bolzano's tourist board. Directly comparable as a DMO operating in the same destination cluster (Dolomites, wine, cultural events) with similar product portfolio (Südtirol.info portal, themed experiences, regional packages).

Regional players

• Visit Firenze (Firenze Turismo): Official DMO for Florence, sharing the Italian municipal tourism board model with multilingual portals, city cards (Firenze Card), and museum-led product offerings. Useful comparable for understanding Italian city DMO economics and visitor-flow patterns.
• Tourismus Engadin Scuol Samnaun Val Müstair AG: Swiss regional DMO for the Lower Engadin valley. Operates a multilingual (DE/IT/EN/FR) destination portal with seasonal Alpine experiences, guest cards, and similar product mix to Bolzano. Comparable as a peer in the trilingual Alpine DMO segment.

Broad incumbents

• Österreich Werbung (Austrian National Tourist Office): National tourism board for Austria, with substantial international marketing reach and a multilingual digital platform. Comparable model at national scale, useful for understanding the broader competitive landscape for German-speaking Alpine tourism.
• Tirol Werbung (Tirol Tourist Board): Austrian state tourism board covering the broader Tyrol region including nearby Innsbruck and ski areas. Stronger mountain/winter focus than Bolzano, but the closest cross-border DMO peer with comparable Alpine positioning and similar marketing budget scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/azienda-di-soggiorno-e-del-turismo-di-bolzano-verkehrsamt-bozen

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Azienda di Soggiorno e del Turismo di Bolzano / Verkehrsamt Bozen