The Boma Garden Centre

What The Boma Garden Centre does

The Boma Garden Centre is a family-owned, single-site retail garden centre located at 51-53 Islip Street in Kentish Town, London, founded in 2002 by Managing Director Sean Dunn. It sells indoor and outdoor plants (including Monstera, Ficus, Orchids, shrubs, climbers, perennials, roses, ferns, bulbs and seasonal varieties), handmade terracotta and glazed pots and planters, peat-free compost and aggregates, and garden accessories, complemented by pre-planted arrangements and seasonal offerings such as real Christmas trees and festive planters. The physical store is the primary channel, supplemented by an in-house e-commerce webshop offering M25-wide London delivery, Click & Collect, and a Boma Rewards mobile loyalty programme with a 10% new-user incentive. The core underlying technology is a standard e-commerce storefront integrated with a retail POS, with no proprietary AI/ML components disclosed.

The business generates revenue through three streams: one-time retail product sales (plants, pots, compost, accessories) via in-store and online channels, professional planting and landscaping services (container planting, garden planting, full garden design and installation), and gift cards/eGift vouchers (£10–£250) redeemable in-store and online. Customer segments are split horizontally: individual home gardeners (primary), professional landscapers and garden designers (secondary), and gift buyers (secondary). Geographic reach is concentrated in Greater London, with delivery across all M25 postcodes and physical footfall from Kentish Town and surrounding North London boroughs. Pricing is per-unit and ranges from under £10 for small plants to £30+ for specimen plants and £200+ for larger planters; gift cards are sold in fixed denominations. The company has no disclosed subsidiaries, no institutional investment, and operates as an independent private limited company (The Boma Garden Centre Ltd, UK).

Name

The Boma Garden Centre

Legal name

The Boma Garden Centre Ltd

Website

https://bomagardencentre.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

The Boma Garden Centre is a family-owned retail garden centre in Kentish Town, London, founded 2002. It sells indoor and outdoor plants, pots, compost and garden accessories via a single physical store plus an online webshop delivering across London's M25, with ancillary planting, landscaping and gift voucher services.

Ownership category

akta.pro rank

Product category

Garden Centre Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Landscaping Services (561730)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industries

Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB), Garden Bed Design, Layout & Planting Plans (HSAIAFAA)

Keywords

• Garden centre retail
• Indoor plants
• Outdoor plants
• Garden design services
• Garden accessories

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Sale of plants (indoor, outdoor, seasonal), pots and planters, compost, garden accessories, and related products through physical store and online webshop.
2. Planting Services: Professional planting services including container planting, garden planting, garden design, and landscaping from concept to completion.
3. Gift Cards and eGift Vouchers: Physical gift cards (£10-£250) and digital eGift vouchers for various occasions, valid for one year, redeemable in-store and online.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Boma Garden Centre operates a physical garden centre in Kentish Town, London, and an online webshop selling indoor plants, outdoor garden plants, pots and planters, compost and aggregates, and garden accessories to home gardeners across London's M25. It also offers professional planting, garden design, and landscaping services alongside physical gift cards and digital eGift vouchers redeemable in-store and online.

Product overview

The Boma Garden Centre is a family-run retail garden centre in Kentish Town, London, offering a unified product portfolio centred on plants and gardening. The core offering comprises indoor plants, outdoor plants (including shrubs, climbers, perennials, trees, and seasonal varieties), pots and planters, compost and aggregates, and garden accessories. Adjacent offerings include pre-planted potted arrangements, plant bulbs, and seasonal Christmas trees and decorations. Services include professional planting (container, garden, and landscaping) and a loyalty programme (Boma Rewards). Gift vouchers (both physical and digital eGift) support gifting use cases. The business operates both a physical store and an online webshop with delivery within London's M25.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Plants Range of indoor houseplants including artistic foliage and tropical flowers for homes and offices, featuring varieties such as Monstera, Ficus, Orchids, Snake Plants, and Spider Plants sold to individual consumers and gift buyers.
• Outdoor Plants Garden plants including hardy shrubs, climbers, seasonal favourites, perennials, evergreens, trees, roses, ferns, grasses, and alpines sold to home gardeners and professional landscapers for garden transformation.
• Pots & Planters Handmade, weather-resistant terracotta and glazed pots and planters for patios, terraces, and gardens, including indoor plant pots, window boxes, and decorative planters ranging from £20 to over £200.
• Compost & Aggregates All-purpose peat-free compost, aggregates, and decorative stones for healthy plants and garden displays.
• Garden Accessories Essential tools, plant food, irrigation systems, bird care products, gardening gloves, and ties for successful gardening.
• Potted Plants (Pre-planted) Ready-made potted plants including seasonal planters, window boxes, herb collections, and curated arrangements in styles such as Chelsea, Roma, and Lollipop designs.
• Plant Bulbs Seasonal bulbs including tulips, daffodils, alliums, hyacinths, muscari, crocus, and summer bulbs sold individually or in curated combinations.
• Christmas Trees & Gifts Real Christmas trees including Nordmann Fir, Fraser Fir, and Noble Fir varieties (cut and pot-grown), festive winter planters, wreaths, decorations, Christmas gardening gifts, and winter-flowering perennials such as Helleborus niger varieties.
• Gift Vouchers & eGift Vouchers Physical gift cards and digital eGift vouchers ranging from £10 to £250, redeemable in-store and online, available in occasion themes including birthdays, Christmas, and gardening.
• Planting Services Professional planting services including bespoke container planting for courtyards and roof terraces, garden planting for established gardens, and full garden design and landscaping from concept to completion, offered to homeowners and professional clients across London.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Chelsea Gardener: Independent West London plant and garden retailer offering premium indoor and outdoor plants, pots, and gifts. Closely comparable boutique London positioning targeting urban plant enthusiasts and gift-buyers.
• Squire's Garden Centres: Surrey-headquartered independent garden centre chain with multiple London-area locations, offering a similar mix of plants, pots, garden accessories, and landscaping services to retail and trade customers. Most directly comparable London-region independent competitor.
• Battersea Flower Station: Independent South London garden retailer specialising in plants, pots, and seasonal offerings for urban customers. Comparable independent, urban-focused plant retailer with similar product mix.
• Clifton Nurseries: Long-established London garden centre in Maida Vale/W9 offering plants, garden design, landscaping services, and gift offerings. Directly comparable London urban garden centre with overlapping customer base and service mix.
• Petersham Nurseries: Upscale Richmond-based garden centre and lifestyle destination offering premium plants, pots, garden design services, and gifting. Comparable boutique London positioning and overlap in design-led plant retail and services.
• Camden Garden Centre: Independent North London garden centre serving a similar urban customer base with plants, pots, compost, and garden accessories. Direct geographic and assortment overlap with Boma.

Broad incumbents

• Dobbies Garden Centres: UK's largest garden centre chain offering plants, garden products, and food halls across 70+ locations. Overlaps with Boma in core plant retail but at much greater scale and broader assortment.
• Hillier Garden Centres: Long-established UK garden centre chain with own-grow nursery supplying plants across multiple sites. Overlaps in plant retail and garden products but operates nationally at greater scale.
• Notcutts Garden Centres: Regional UK garden centre group offering plants, garden products, restaurants, and lifestyle categories. Competes on plant retail but at broader portfolio scale than Boma.

Regional players

• Barnsdale Gardens: Well-known specialist garden retailer and design inspiration site in Rutland/East Midlands. Comparable garden-design and planting-services proposition though based outside London and not a direct retail competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-boma-garden-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Boma Garden Centre