Bonanza Produce, Inc.

What Bonanza Produce, Inc. does

Bonanza Produce, Inc. (legal entity John H. Burrows Inc.) is a privately held, family-owned wholesale produce distributor founded in 1968 by John H. (Jack) Burrows in the Reno-Sparks, Nevada area. The company distributes fresh produce and complementary grocery items (eggs, beans, rice, salads, tortillas, oils) to a customer base spanning restaurants, catering companies, casino properties, correctional facilities, and school districts across Northern Nevada, Central Nevada, Northeastern California, and the Mammoth area. Named enterprise customers include major Reno-area casino properties (Peppermill, Ameristar, Silver Legacy, Eldorado), national restaurant chains (Outback, Denny's), the Nevada and California Departments of Corrections, and the Washoe County School District, alongside a long tail of independent restaurants.

The company operates three strategically located facilities: a 38,000-square-foot headquarters warehouse in Sparks, Nevada with 22,000-24,000 square feet of refrigerated space and approximately 11,000 square feet of freezer capacity; a full warehouse in Elko, Nevada serving Eastern Nevada; and an office with warehouse capabilities in South Lake Tahoe, California servicing the Mammoth and Bishop regions. Its technology footprint consists of a web-based ordering portal (orders.bonanzaproduceco.com) and a Bonanza Ordering mobile application for existing customer self-service, supplemented by a third-party-audited HAACP food safety program. The buying and sales teams reportedly hold over 180 years of combined industry experience, with multiple employees having 30+ or 40+ years of tenure.

Bonanza's go-to-market is sales-led and relationship-driven, combining a dedicated field sales team (led by Director of Sales Chris Mills) with a customer service-supported ordering workflow in which first-time buyers must contact a representative to establish a Customer ID. Revenue is generated transactionally through wholesale produce distribution at quote-based pricing tied to market rates and volume. The company maintains supplier relationships with major national produce brands (Dole, Sunkist, Tanimura & Antle, Church Brothers, Mann Packing, and others) and is listed in the Produce Blue Book industry directory. The Burrows family retains multi-generational operational involvement, and there are no disclosed external investors, funding rounds, M&A activity, or publicly reported financial figures.

Name

Bonanza Produce, Inc.

Legal name

John H. Burrows Inc.

Website

https://bonanzaproduceco.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Bonanza Produce is a family-owned wholesale produce distributor founded in 1968, serving restaurants, casinos, correctional facilities, and school districts across Northern Nevada, Central Nevada, and Northeastern California from three warehouse facilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Sparks

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Produce Distribution: Wholesale produce distribution to restaurants, catering services, correctional facilities, school districts, casino properties, and other businesses. Revenue generated through product sales with pricing based on market rates and volume. Transaction-based model with regular recurring orders from established customer relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Bonanza Produce is a wholesale produce distributor supplying fresh produce and complementary grocery items (eggs, beans, rice, salads, tortillas, oils) to restaurants, catering businesses, casino properties, correctional facilities, school districts, and national chain partners across Northern and Central Nevada, Northeastern California, and the Mammoth area. Existing customers place orders via a web-based Online Ordering Portal or the Bonanza Ordering Application, while first-time users must call a sales representative to obtain credentials.

Product overview

Bonanza Produce operates as a wholesale produce distributor offering a single unified distribution service supplemented by digital ordering tools. The core offering is wholesale produce distribution to restaurants, catering, correctional facilities, school districts, and casino properties across Northern and Central Nevada, Northeastern California, and Mammoth area. The product portfolio includes the main produce distribution service (the primary revenue driver), an online ordering portal and mobile Bonanza Ordering Application for customer self-service, diverse supplementary product lines (eggs, beans, rice, salads, tortillas, oils), market reports for customer insight, and a floral department. These offerings are bundled around the core produce distribution capability rather than sold as separate modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale Produce Distribution
• Online Ordering Portal
• Bonanza Ordering Application
• Diverse Product Lines
• Floral Department Products

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor.

• Tanimura & AntleminorOthersProduce supplier brand partner. Tanimura & Antle is a major vegetable grower and shipper. Their logo appears under 'Who we work with' section indicating supplier relationship.
• SunkistminorOthersCitrus and produce supplier brand partner. Sunkist is a well-known citrus cooperative. Logo displayed under 'Who we work with' indicating supplier relationship.
• DoleminorOthersMajor produce company supplier brand partner. Logo shown under 'Who we work with' indicating supplier relationship.
• Peri & SonsminorOthersProduce supplier brand partner. Logo displayed under 'Who we work with' indicating supplier relationship.
• Christopher RanchminorOthersProduce supplier brand partner specializing in garlic and specialty vegetables. Logo shown under 'Who we work with' indicating supplier relationship.
• Church BrothersminorOthersProduce supplier brand partner. Logo displayed under 'Who we work with' indicating supplier relationship.
• CondiesminorOthersProduce supplier brand partner. Logo shown under 'Who we work with' indicating supplier relationship.
• Mann PackingminorOthersProduce supplier brand partner. Logo displayed under 'Who we work with' indicating supplier relationship.
• Frieda's Inc.minorOthersSpecialty produce supplier brand partner known for exotic and specialty vegetables. Logo shown under 'Who we work with' indicating supplier relationship.
• Salad SavoyminorOthersProduce supplier brand partner specializing in salad greens. Logo displayed under 'Who we work with' indicating supplier relationship.
• Farmers FreshminorOthersFresh produce supplier brand partner. Logo shown under 'Who we work with' indicating supplier relationship.
• NV Fresh PakminorOthersLocal/Nevada produce supplier brand partner. Logo displayed under 'Who we work with' indicating supplier relationship.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/bonanzafloral
• LinkedInlinkedin.com/company/bonanza-produce-inc.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonanza Produce, Inc.