Bon à Savoir

What Bon à Savoir does

Bon à Savoir is a Swiss French-language consumer magazine founded in 1997 and operated by Editions Plus S.à r.l., a privately held limited liability company headquartered in Lausanne, Switzerland. It serves approximately 400,000 monthly readers across Suisse romande, making it the most-read consumer magazine in French-speaking Switzerland. The publication delivers product investigations, independent product testing, legal advice, and consumer-rights information, and explicitly refuses advertising sponsorship and government subsidies to preserve editorial independence.

The company's product portfolio centers on a monthly magazine augmented by a multi-platform digital ecosystem: four mobile applications (BAS-Magazine, Les Tests, Nutriscan+, Codes E), two companion sub-brands with their own websites and apps (Ma Santé for health, Mon Argent for personal finance), an online complaint platform (Plaintes.ch), a suite of financial and legal calculators (mortgage, insurance franchise, retirement, leasing, child support), a library of downloadable template letters, a subscriber legal consultation hotline staffed by four legal experts, and an e-paper PDF archive dating to 1997. Underlying technology is a content publishing platform with proprietary consumer tools; no AI/ML capabilities, APIs, or third-party integrations are disclosed.

The business model is overwhelmingly subscription-based. Print subscriptions start at 25 CHF for six months; digital subscriptions are priced at 9 CHF monthly or 49.50 CHF annually; a combined digital bundle across all three titles is offered at 68 CHF annually. Supplementary one-time revenue comes from sales of practical guidebooks covering insurance, succession, retirement, and health topics. Distribution is conducted via direct website subscription, app-store marketplaces (Apple and Google), and Swiss newsstand and postal delivery for print. Cross-border content-sharing partnerships with Test Achats (Belgium), Que Choisir (France), Touring Club Suisse, and the German-language Swiss magazine saldo extend editorial coverage at limited marginal cost.

Name

Bon à Savoir

Legal name

Editions Plus S.à r.l.

Website

https://bonasavoir.ch

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Bon à Savoir is a Swiss French-language consumer magazine founded in 1997, serving approximately 400,000 monthly readers in Suisse romande with independent product testing, legal advice, and consumer-rights information via print, digital subscriptions, mobile apps, and an online complaint platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Magazine Subscriptions (Print): Physical magazine delivered monthly to subscribers, with pricing starting at 25.00 CHF for 6 months.
2. Magazine Subscriptions (Digital): Digital-only access to magazine content and online tools, with monthly option at 9 CHF or annual at 49.50 CHF.
3. Combined Digital Subscriptions: Combined digital package including all digital magazines (Bon à Savoir, Ma Santé, Mon Argent) at 68 CHF annually.
4. Practical Guides: Sale of practical guidebooks on topics such as insurance, succession, retirement, housing, and health.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Bon à Savoir is a French-language Swiss consumer magazine founded in 1997 that publishes monthly product tests, consumer investigations, and practical legal advice for French-speaking Swiss consumers. The company operates a multi-platform ecosystem including the print magazine, sister publications Ma Santé and Mon Argent, mobile applications (Les Tests, Nutriscan+, Codes E), the Plaintes.ch complaint-filing platform, online financial/legal calculators, downloadable letter templates, and a subscriber legal consultation hotline.

Product overview

Bon à Savoir is a Swiss consumer magazine founded in 1997, published by Editions Plus S.à r.l. in Lausanne, offering a multi-platform information ecosystem. The core Bon à Savoir magazine is complemented by two sister publications—Ma Santé (health) and Mon Argent (finance)—each with dedicated websites and mobile applications. Digital services include the Les Tests app (product test database since 1997), BAS-Magazine app (digital reading), Nutriscan+ (food scanning), and Codes E app (food additive information), plus the Plaintes.ch complaint filing platform. The subscription offering combines print and digital access with exclusive subscriber services including a legal consultation hotline, downloadable template letters, online calculators (mortgage, insurance, retirement, leasing), PDF archives, and practical guidebook purchases. This integrated portfolio serves French-speaking Swiss consumers with consumer protection, legal advice, product testing, and financial/health information through both editorial content and digital tools.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Test AchatscoreStrategic or Co-development PartnerTest Achats, a Belgian consumer organization, collaborates with Bon à Savoir on product testing. Bon à Savoir publishes Test Achats' test results for products like robot vacuum cleaners, providing Swiss consumers access to European consumer testing data.
• Que ChoisircoreStrategic or Co-development PartnerQue Choisir, a French consumer association, shares product testing data with Bon à Savoir. Results from Que Choisir tests (such as wireless headphones) are published in Bon à Savoir, providing cross-border consumer information.
• Touring Club Suisse (TCS)minorStrategic or Co-development PartnerTCS provides safety testing data for products like children's car seats that Bon à Savoir publishes in its magazine.
• saldominorStrategic or Co-development PartnerThe German-language Swiss magazine saldo collaborates with Bon à Savoir on product testing, sharing test results such as smartphone comparisons.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Stiftung Warentest: Germany's leading independent product testing foundation publishing test reports and a consumer magazine. Same independent, no-sponsorship positioning as Bon à Savoir, but at much greater national scale.
• Consumer Reports: US-based independent nonprofit product testing organization with subscription magazine and digital tools. Comparable independent positioning and product testing core, operating at much larger scale.
• Which?: UK consumer organization offering subscription-based product reviews, legal advice, and consumer rights content. Closely aligned membership/subscription model and product testing focus to Bon à Savoir.

Regional players

• saldo: German-language Swiss consumer magazine from Konsumenteninfo AG. Operates the same independent subscription model as Bon à Savoir within the German-speaking Swiss market and shares content such as smartphone comparisons.
• K-Tipp: Swiss German-language consumer magazine covering product tests, finance, and consumer rights. Same independent Swiss consumer magazine category as Bon à Savoir but serves a different language region.

Others

• Touring Club Suisse (TCS): Swiss mobility and consumer club providing product safety test data (e.g., child car seats) that Bon à Savoir publishes. Adjacent ecosystem participant with overlapping audience and existing content partnership.

Direct peers

• UFC-Que Choisir: French consumer association publishing product tests, legal advice, and consumer alerts via magazine and digital channels. Closely mirrors Bon à Savoir's product testing, legal guidance, and subscription model, and is already a content partner.
• Test Achats / Test Aankoop: Belgian consumer organization and fellow ICRT-style publisher of independent product tests and consumer advice. Directly comparable member-based consumer magazine model with subscription revenue, and an existing content-sharing partner of Bon à Savoir.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bon-%C3%A0-savoir-tout-compte-fait

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bon à Savoir