Bond Street Social
Bond Street Social operates Mitom TV, a free Vietnamese-language live football streaming platform serving millions of fans with Full HD multi-link broadcasts, professional commentary, match results, highlights, and sports betting odds, monetizing via affiliate referrals.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Bond Street Social does
Bond Street Social, a small private operating entity (11 employees, headquartered in Baltimore, Maryland), is the company associated with Mitom TV, a free Vietnamese-language live football streaming platform. Mitom TV broadcasts major international tournaments (Premier League, UEFA Champions League, Serie A, La Liga, Bundesliga, Ligue 1, World Cup, Euro) and Vietnamese national team fixtures using a multi-link streaming architecture that delivers redundant video paths, Full HD (1080p) playback, and mobile-to-TV connectivity. Beyond live streams, the platform offers professional Vietnamese-language commentary with interactive chat, 24/7 real-time match results (KQBD), match previews and analysis, condensed 15-20 minute highlights, and a sports betting odds reference (Asian, European, over/under, and secondary markets) sourced from third-party bookmakers.
The business model is freemium to the end user: all content is explicitly offered free of charge with no subscription and no advertising interruptions. The only documented monetization mechanism is affiliate referral revenue tied to the integrated betting odds product. Distribution is web-only (jomocosmos.co.za), with no mobile app presence, and growth is community-led via word-of-mouth among Vietnamese football fans and SEO for Vietnamese-language sports keywords. A long-term strategic partnership with Lương Sơn TV (luongsontv3.tv) provides cross-promotional ecosystem support.
Ownership, legal incorporation details, funding history, and financial disclosures are not available in the source data. The legal entity name, jurisdiction, founders, and investors are undisclosed, and no venture or growth funding events are on record. Cited metrics are self-reported (e.g., "millions of viewers" in Vietnam), and claimed broadcasting rights to top-tier European leagues are not independently verifiable from the input.
Bond Street Social firmographics
Firmographics- Name
- Bond Street Social
- Legal name
- Mitom TV
- Website
- https://bondstreetsocial.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bond Street Social operates Mitom TV, a free Vietnamese-language live football streaming platform serving millions of fans with Full HD multi-link broadcasts, professional commentary, match results, highlights, and sports betting odds, monetizing via affiliate referrals.
- Ownership category
- akta.pro rank
Bond Street Social industry classification
Industry- Product category
- Live Sports Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Sports Live Streaming Platforms (MPACACAF)
- akta.pro secondary industries
- Sports OTT & League Pass Streaming Channels (MPABAHAJ), Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)
Keywords
Bond Street Social business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Free Ad-Supported Streaming: The platform offers completely free access to all content with no subscription fees, operating without advertising interruptions as explicitly stated in their commitment to not broadcast ads during matches.
- Sports Betting Odds Integration: Provides sports betting odds data from trusted bookmakers for Asian odds, European odds, over/under bets, and other secondary odds as a reference service for users interested in match predictions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Access - All Content |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Bond Street Social product offering
Product offeringCore offering
Bond Street Social operates Mitom TV, a free Vietnamese-language live football streaming platform that broadcasts major international leagues and tournaments (Premier League, UEFA Champions League, Serie A, La Liga, Bundesliga, Ligue 1, World Cup, Euro) in Full HD with multi-link streaming redundancy and professional Vietnamese commentators. Beyond live streaming, the platform provides complementary features including sports news coverage, 24/7 match results (KQBD), betting odds reference data from reputable bookmakers, and 15-20 minute match highlights, all accessible through a single web interface.
Product overview
Mitom TV is a unified live sports streaming platform offering free broadcasting of major football leagues including Premier League, UEFA Champions League, Serie A, La Liga, Bundesliga, and Ligue 1. The platform operates as a single integrated service combining live streaming, sports news, match results, betting odds, and highlight videos. Users access all features through a single web interface with professional Vietnamese commentary and interactive chat capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Mitom TV (Live Football Streaming) A free live sports streaming platform that broadcasts football matches with Full HD video quality, professional Vietnamese-language commentators, and interactive chat functionality for Vietnamese football fans.
- Sports News (Tin tức bóng đá) Comprehensive sports news coverage including match previews, team performance analysis, player statistics, head-to-head history, and lineup analysis for domestic and international football.
- Match Results (KQBD) Real-time match results and statistics updated 24/7, including final scores, goal scorers, goal times, yellow/red cards, and corner counts.
- Betting Odds (Tỷ lệ kèo) Sports betting odds data including Asian odds, European odds, over/under odds, and other secondary betting markets, sourced from reputable bookmakers as a reference for match predictions.
- Match Highlights (Highlight) Condensed match replays featuring the most notable plays and dramatic moments, summarized in 15-20 minute segments for time-constrained viewers.
Quantifiable outcome
- All seasons broadcast free of charge - no subscription costs
- +2 more outcomes
Companies that use Bond Street Social
Customer profileSegments1 record
Ideal customer profiles1 record
Bond Street Social technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bond Street Social partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lương Sơn TV (luongsontv3.tv)coreLong-term strategic partner in the football streaming community. Described as a trusted companion (người bạn lâu năm) within the streaming community. The partnership provides cross-promotional benefits and community collaboration between the two Vietnamese football streaming platforms.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Bond Street Social competitors and assessment
Company assessmentBroad incumbents
- VTVcab ON: State-affiliated Vietnamese pay-TV/streaming platform holding domestic rights for top European leagues. Relevant incumbent benchmark for licensed football streaming in the same market.
- DAZN: Global sports-focused subscription streamer. Comparable in category (paid sports OTT) and useful as a reference point for legitimate rights-led streaming economics.
- MyTV (Vietnam): Vietnamese pay-TV and on-demand service operated by telecom carriers; holds some sports rights and competes for the same audience mass around free vs paid football access.
- FPT Play: Leading licensed Vietnamese OTT platform offering football alongside movies and series. Comparable because it is the mainstream alternative Vietnamese fans consider for live football, including rights-held content.
- ESPN+: Major DTC sports streaming service carrying Premier League, La Liga and other rights. Comparable as a benchmark for what a legitimate, rights-cleared football streaming product looks like globally.
Emerging players
- Sofascore: Football-centric scores, stats, and odds platform. Comparable because Mitom TV bundles scores and betting odds as core engagement features, sharing the same data-driven football fandom use case.
Direct peers
- Lương Sơn TV: Explicitly named long-term partner of Mitom TV, operating the same free Vietnamese football streaming model with multi-link playback and Vietnamese commentary. Directly comparable in product, audience, and monetization.
- Xoilac TV: Popular free Vietnamese football live-streaming site targeting the same 'mitom'-class audience with similar multi-link reliability and Vietnamese-language commentary — direct category competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Bond Street Social social profiles
Digital presenceBond Street Social financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bond Street Social leadership team
Management profileNumber of profiles
Bond Street Social funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bond Street Social M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bond Street Social
What does Bond Street Social do?
Bond Street Social operates Mitom TV, a free Vietnamese-language live football streaming platform that broadcasts major international leagues and tournaments (Premier League, UEFA Champions League, Serie A, La Liga, Bundesliga, Ligue 1, World Cup, Euro) in Full HD with multi-link streaming redundancy and professional Vietnamese commentators. Beyond live streaming, the platform provides complementary features including sports news coverage, 24/7 match results (KQBD), betting odds reference data from reputable bookmakers, and 15-20 minute match highlights, all accessible through a single web interface.
Is Bond Street Social a public or private company?
Bond Street Social is a private company. It is classified as unknown and is currently operating.
When was Bond Street Social founded?
Bond Street Social was founded in -1. It employs 11 to 50 people.
How does Bond Street Social make money?
Two revenue lines are on record. Free Ad-Supported Streaming is the primary driver. The others are sports Betting Odds Integration.
Who are Bond Street Social's main competitors?
Broad incumbents on record are VTVcab ON, DAZN, MyTV (Vietnam), FPT Play and ESPN+. Sofascore is listed as an emerging player. Direct peers are Lương Sơn TV and Xoilac TV.
Does Bond Street Social have an API?
No public API is recorded for Bond Street Social.
What industry is Bond Street Social in?
Bond Street Social's product category is Live Sports Streaming. Its primary akta.pro industry code is MPACACAF, Sports Live Streaming Platforms, with a secondary code of MPABAHAJ, Sports OTT & League Pass Streaming Channels. Its NAICS code is 5162 and its SIC code is 4833.