Bonjour Minuit

What Bonjour Minuit does

Bonjour Minuit is a French nonprofit association (loi 1901) operating a Scène de Musiques Actuelles (SMAC) in Saint-Brieuc, Brittany. It traces its origins to a 1967 MJC (Maison des Jeunes et de la Culture) and adopted the Bonjour Minuit brand in 2019 to reposition around contemporary and independent music. The venue operates a 458-seat Grande Salle and a 148-seat Club, supported by 3–4 recording/production studios, and has carried the SMAC label from the Ministry of Culture since 2012 and the EAC 100% (100% Éducation Artistique et Culturelle) label since 2022.

The association runs a multi-vertical program spanning ticketed concerts, artist residencies, studio access for musicians, and structured cultural-action outreach to schools, healthcare facilities, social-services partners, and the local prison. In 2024 it hosted 9,412 spectators across 14 musical styles and 39 dates and served 229 studio musicians; in 2025 these figures were 8,538 spectators and 293 studio users. The volunteer base (96 in 2025) and ~400 paying members sustain community programming, including the Bonjour Voisin·e neighborhood card.

The economic model is hybrid: roughly 80–90% of operating resources come from multi-year public subsidies — Ville de Saint-Brieuc (which owns the venue), DRAC Bretagne, Région Bretagne, CD Côte d'Armor, and Saint-Brieuc Armor Agglomération — with self-earned income from ticket sales, studio and venue rental (€12,527 in 2025), membership fees, and bar receipts. Following a 2023 financial restructuring supported by €45,000 of CNM (Centre National de la Musique) aid, the association returned to positive net results in 2024 (€58,852) and 2025 (€46,764). A new corporate mécénat program launched in 2026, and production investment expanded from €84,779 (2024) to €128,300 (2025), while the 9-person staff (8.05 FTE) remains stable.

Name

Bonjour Minuit

Legal name

Association Bonjour Minuit

Website

https://bonjour-minuit.fr

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1–10 employees

Short description

Bonjour Minuit is a nonprofit SMAC (Scène de Musiques Actuelles) in Saint-Brieuc, Brittany, programming contemporary and independent music across a 458-seat hall, a 148-seat club, and studios, with cultural-action outreach to schools, healthcare, and prisons. It is majority-funded by French public subsidies and serves a regional audience.

Ownership category

akta.pro rank

Product category

Live Music Venue / Performing Arts

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Live Music Clubs & Venues (MPAGAIAB)

akta.pro secondary industries

Live Music Venues & Concert Bars (THAFAEAD), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Live music venue
• Concert programming
• Artist residencies
• Rehearsal studios
• Cultural outreach

Headquarters

HQ city

Saint-Brieuc

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Ticket Sales: Revenue from concert ticket sales through online platform, box office, and external distribution points ( Leclerc, Fnac, etc.)
2. Bar Sales: Beverage and catering sales during events, showing strong growth in 2024
3. Memberships and Subscriptions: Adhésion (14€ annually), Abonnement (10€ annually), and Bonjour Voisin·e card (free) providing reduced ticket prices
4. Equipment Rental: Rental of Bonjour Minuit venue and technical equipment to professional productions, generating 12,527€ in 2025
5. Government Subsidies: Operational funding from Ville de Saint-Brieuc, DRAC Bretagne, Région Bretagne, CD Côte d'Armor, and Agglomération Saint-Brieuc Armor
6. Studio Rental: Practice studios for musicians available for rental, with 229 musicians using studios in 2024

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Bonjour Minuit is a SMAC (Scène de Musiques Actuelles) nonprofit association that operates a contemporary music venue in Saint-Brieuc, France, offering live concerts in two halls (Grande Salle with 458 seats and Club with 148 seats), rehearsal and recording studios for musicians, artist residencies, and cultural outreach programs including arts education in schools, prison workshops, and healthcare settings. The venue sells tickets through its own online platform and box office, runs membership and subscription programs, and rents its space to professional productions.

Product overview

Bonjour Minuit is a SMAC (Scène de Musiques Actuelles) venue in Saint-Brieuc, France, operated by an association in partnership with the City of Saint-Brieuc. The venue offers two concert spaces — the Grande Salle (458 seats) and the Club (148 seats) — plus three to four rehearsal and creation studios. It provides a unified portfolio of concert programming, artist residencies, rehearsal studios, and cultural outreach (Action culturelle and EAC programs). Ticketing is handled through the SoTicket online platform. Membership and subscription products (Adhésion, Abonnement, Carte Bonjour Voisin·e) provide reduced rates and community engagement. Specialized programs include L'Envers du Décor (student concert organization), Grrrl+ Camp (women in music), Les Studios Partent en Live, and 808 Club showcases. The venue also supports private rentals and patronage.

Differentiator

Problem solved

Functional benefit

Products and services

• Grande Salle Concerts
• Club Concerts
• Rehearsal Studios (Studios de répétition)
• Online Ticketing (billetterie.bonjour-minuit.fr / SoTicket)
• Action culturelle (Cultural Outreach Program)
• Education Artistique et Culturelle (EAC) Program
• Adhésion Membership
• Abonnement Subscription
• Carte Bonjour Voisin·e
• Re-Bonjour! Micro-festival
• Grrrl+ Camp Regional support program dedicated to women and gender-minoritized artists, offering creation sessions, training, and a musical colony across partner venues in Brittany.
• L'Envers du Décor
• Les Studios Partent en Live
• 808 Club
• Accompagnement à la professionnalisation
• Mécénat et privatisation (Venue Rental and Patronage) Private venue rental and patronage services for events held outside of Bonjour Minuit's regular programming, available to professional structures only; generated 12,527 euros in 2025.
• Before de Noël

Quantifiable outcome

• 9,412 spectators welcomed in 2024, representing constant attendance increase since 2019
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature4 records

Partnerships

24 partnerships are on record, tiered core, major and minor.

• Ville de Saint-BrieuccoreOthersBuilding owner and primary funder. Provides ongoing operational support and maintains property. Part of urban policy initiatives including Bonjour Voisin·e card program.
• DRAC Bretagne (Direction Régionale des Affaires Culturelles)coreOthersRegional directorate of Ministry of Culture providing SMAC label funding and support for cultural accessibility initiatives.
• Région BretagnecoreOthersRegional council providing operational funding and support for regional cultural development.
• CD Côte d'Armor (Conseil Départemental)coreOthersDepartmental council providing funding for cultural projects including EAC initiatives and Grrrl+ Camp program.
• Saint-Brieuc Armor AgglomérationcoreOthersLocal agglomeration community providing funding and territorial coordination for cultural initiatives.
• Centre National de la Musique (CNM)majorOthersNational music center providing exceptional restructuring aid (45,000€ in 2024) and supporting sector development.
• SACEMmajorOthersFrench music copyright society supporting through Les Fabriques à Musique device for EAC projects and artist accompaniment.
• Fedelima (Fédération des Lieux de Musiques Actuelles)majorStrategic or Co-development PartnerNational federation of contemporary music venues. Bonjour Minuit is member, and its adhesion provides reduced ticket tariffs at partner venues.
• Supermab (Pôle de coopération des musiques actuelles en Bretagne)majorStrategic or Co-development PartnerRegional cooperation network for contemporary music in Brittany, facilitating resource sharing and collective projects.
• SMA (Syndicat des Musiques Actuelles)majorStrategic or Co-development PartnerNational union for contemporary music representing sector interests in policy discussions.
• Radio Activ'coreGTM or Marketing PartnerLocal Ferarock radio station partnership for 7 annual live sessions showcasing local artists, providing media coverage and promotion.
• GlazmusicminorStrategic or Co-development PartnerRegional music resource and networking organization in Brittany.
• HF+ BretagneminorStrategic or Co-development PartnerRegional organization promoting gender equality in music, supporting Grrrl+ Camp initiatives.
• La Carène (Brest)majorStrategic or Co-development PartnerCo-producing partner for Grrrl+ Camp regional initiative supporting women and gender minorities in music across Brittany.
• La Nouvelle Vague (Saint-Malo)majorStrategic or Co-development PartnerCo-producing partner for Grrrl+ Camp regional initiative.
• L'Echonova (Saint-Avé)majorStrategic or Co-development PartnerCo-producing partner for Grrrl+ Camp regional initiative.
• La Passerelle - Scène Nationale de Saint-BrieuccoreStrategic or Co-development PartnerMain partner for coproduction and off-site events including Benjamin Epps, Yaron Herman, Gaspar Claus, and Mütterlein projects.
• Les Trans Musicales (Rennes)majorStrategic or Co-development PartnerMajor festival partner for coproduction of Fallen Alien and Uzi Freyja in mutualized production device.
• Les Abattoirs (Cognac)minorStrategic or Co-development PartnerCoproduction partner for Fallen Alien export action.
• Antipode (Rennes)minorStrategic or Co-development PartnerPartner in mutualized production for SBRBS rock project and Alf & Orel youth show.
• L'Aéronef (Lille)minorStrategic or Co-development PartnerExport action partner for Meat Shirt punk band and Ne Rangez Pas Les Jardins, as well as accessibility testing of TOTEM audio-tactile device.
• Bikini MagminorGTM or Marketing PartnerLocal media partner for press coverage and event promotion.
• Cri de l'OrmeauminorGTM or Marketing PartnerLocal media partner participating in Before de Noël blind test event and press coverage.
• SoCoop / SoTicketcoreTechnology or IntegrationCooperative developing online ticketing platform. Bonjour Minuit is shareholder (sociétaire) in the cooperative supporting independent cultural data management.

Scale indicators13 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• La Passerelle - Scène Nationale de Saint-Brieuc: Scène Nationale based in the same city as Bonjour Minuit, sharing audiences and coproducing off-site events. Operates a comparable performing arts venue model with public funding, though broader (theater/dance in addition to music).
• Antipode: MJC/SMAC-style venue in Rennes offering concerts (Salle Brittany), rehearsal studios, and youth/cultural programs. Partner in mutualized production (SBRBS rock project, Alf & Orel youth show) with Bonjour Minuit.
• La Coopérative de Mai: SMAC venue in Clermont-Ferrand offering contemporary music concerts, studios, and cultural programming; comparable scale and operating model to Bonjour Minuit within the same national SMAC label network.
• Le Bikini: SMAC venue in Ramonville-Saint-Agne (Toulouse area) with comparable contemporary music programming, artist residencies, and cultural action; same national regulatory frame as Bonjour Minuit.
• L'Aéronef: Large SMAC venue in Lille with concert programming, artist development, and cultural outreach similar to Bonjour Minuit. Direct partner on export actions (Meat Shirt, Ne Rangez Pas Les Jardins) and accessibility testing of TOTEM audio-tactile device.
• La Nouvelle Vague: SMAC venue in Saint-Malo, Bretagne, offering contemporary music concerts, studios, and EAC programs. Co-producing partner on Grrrl+ Camp and another regional peer of identical operating model.
• Le Rocher de Palmer: Large SMAC venue in Cenon (Bordeaux) operating multiple performance spaces, studios, and cultural outreach programs under the same national SMAC framework as Bonjour Minuit.
• Le Transbordeur: Major SMAC venue in Villeurbanne (Lyon) with large concert hall, smaller club space, and studios — a scaled-up version of Bonjour Minuit's venue model under the same SMAC label.
• La Carène: SMAC venue in Brest, Bretagne, offering comparable contemporary music programming (Grande Salle and Club), cultural action programs, and rehearsal studios. Active co-producing partner of Bonjour Minuit on Grrrl+ Camp and other initiatives, making it the closest regional peer.
• L'Echonova: SMAC venue in Saint-Avé (near Vannes), Bretagne, with similar concert programming, artist accompaniment, and cultural outreach. Co-producing partner of Bonjour Minuit on Grrrl+ Camp.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bonjourminuit22
• LinkedInlinkedin.com/company/bonjourminuit22

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonjour Minuit