Bonlieu - Scène Nationale d’Annecy

What Bonlieu - Scène Nationale d’Annecy does

Bonlieu - Scène Nationale d'Annecy is a publicly funded performing arts venue based in Annecy, France, operating under the "Scène Nationale" designation granted by the French Ministry of Culture. Structured as an association loi 1901 (non-profit), the organization programs and presents dance, theater, music, and circus performances for the general public, families, schools, and accessibility-priority audiences. It distributes tickets and subscriptions through three channels — on-site box office, an online platform, and mail — at a tiered price structure (adult subscription €16, reduced €8, free for children under 12).

The business model blends public subsidies tied to its national-theater designation with diversified earned revenue streams, including ticket sales, subscriptions, gift cards, solidarity tickets (1,023 distributed via partner associations), group and school sales, and corporate mécénat. The venue actively pursues co-productions and artistic partnerships, most recently a 2024 collaboration with the Making Waves collective and a forthcoming Carmen staging with the Ballet de l'Opéra de Tunis in September 2026.

Operationally, the organization is lean, with a stated headcount of 12 employees, and its technology footprint is limited to standard third-party tools for marketing automation (Brevo), web analytics (Google Analytics, Piwik), and online payment processing (Paybox). The 2026-2027 season launch in August 2026 is paired with a modernized ticketing infrastructure, signaling ongoing digitization of the customer interface.

Name

Bonlieu - Scène Nationale d’Annecy

Legal name

Bonlieu Scène nationale, association loi 1901

Website

https://bonlieu-annecy.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bonlieu - Scène Nationale d'Annecy is a French government-designated national theater venue in Annecy that programs dance, theater, music, and circus for the general public, schools, and accessibility-priority audiences via subscription and ticket sales.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Performing Arts, Spectator Sports, and Related Industries (711), Arts, Entertainment, and Recreation (71)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Performing arts venue
• Live theater programming
• Cultural institution
• National theater scene
• Arts subscription services

Headquarters

HQ city

Annecy

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Individual performance tickets sold at varying price tiers (Tarif A, Tarif A+, Tarif Unique) for theater, dance, music, circus, and other performing arts productions.
2. Season Subscriptions: Annual subscription cards requiring minimum 3 show selections. Adult subscription €16, reduced €8 (under 25, students, unemployed, RSA/AAH recipients), child under 12 free. Payment can be spread across 4 installments from €80.
3. Gift Cards: Gift cards (Carte Cadeau) sold for purchasing performances and shows as gifts for sharing cultural experiences with loved ones.
4. Solidary Tickets: Solidarity ticketing program where customers add €4 (or multiples) to their purchase, matched by Bonlieu. Last season distributed 1,023 tickets to social and charitable associations.
5. Corporate Sponsorship (Mécénat): Individual and corporate patronage program through Club Création for supporting artistic productions and theater operations.
6. School and Group Sales: Sales to school groups and theater touring program (Théâtre Nomade) for educational and outreach performances.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Bonlieu Scène nationale is a French national theater venue presenting live performing arts including theater, dance, music, circus, object theater, and family programming across seasonal programs (Saison 26-27). The venue operates a ticketing platform with subscription cards, gift cards, and solidarity ticketing, alongside educational outreach (Théâtre Nomade), accessibility services, and participatory programs targeting general audiences, families, schools, and vulnerable populations.

Product overview

Bonlieu Scène nationale Annecy is a French national theater offering a diversified performing arts program including theater, dance, music, circus, object theater, magic, and family programming. The venue operates a unified ticketing platform with subscription options (abonnements), gift cards (carte cadeau), and solidarity tickets (billets solidaires). The Saison 26-27 runs from August 2026 to May 2027. Supplementary offerings include Making Waves radio partnerships for youth-led podcast production, theater tours (visites), accessibility services for disabled audiences, and participatory experiences (expériences et participation). The venue also organizes special programming like Au Tour des Enfants (family week) and Stayin'alive (immersive festival).

Differentiator

Problem solved

Functional benefit

Products and services

• Season Subscription (Abonnement) Annual subscription cards allowing access to a minimum of 3 performances with priority booking, reduced prices, payment flexibility (4 installments from €80), and ticket exchange flexibility. Adult card €16, reduced €8 (under 25, students, unemployed, RSA/AAH), child under 12 free.
• Billetterie (Ticketing) Online and in-person individual ticket sales for theater performances, dance, music, circus, and other live events. Features client account management, e-tickets on smartphone, and print-at-home options, with tiered pricing (Tarif A, Tarif A+, Tarif Unique).
• Carte Cadeau (Gift Cards) Gift cards for purchasing performances and shows as gifts for sharing cultural live experiences with friends and family throughout the season.
• Billets Solidaires (Solidarity Tickets) Optional €4 (or multiples) added to ticket purchases, matched by Bonlieu to distribute tickets to social and charitable associations supporting vulnerable populations. Last season distributed 1,023 tickets to approximately 10 partner associations.
• Visites (Theater Tours) Guided and self-guided tours of the theater venue including backstage access, historical archives exploration, and heritage site visits during European Heritage Days (September 19-20, 2026).
• Accessibility Services (Accessibilité et Handicap) Services for disabled audiences including wheelchair spaces, hearing loops, audio description, tactile visits, vibrating vests, inclusive dance workshops, and LSF-signed performances across the venue's spaces.
• Expériences et Participation Participatory programs including artistic practice workshops, participatory creations, and educational outreach activities involving local communities.
• Au Tour des Enfants Family-oriented programming week held December 11-13, 2026 featuring child-friendly performances and activities for families.
• Stayin'alive Week of immersive experiences and unusual performances held February 24 - March 1, 2026 featuring live radio and participatory events.
• Théâtre Nomade Touring theater program bringing performances and educational outreach to schools and educational institutions, including adapted shows for students with disabilities.
• Making Waves Radio Project Partnership with Making Waves collective since 2024 to create radio content, podcasts, and youth-led audio productions including 'La jeunesse aux micros' project for ages 16-25, and post-performance discussions (Bords-radios).

Quantifiable outcome

• 1,023 solidarity tickets distributed to approximately 10 social associations

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Ballet de l'Opéra de TuniscoreStrategic or Co-development Partner · 29 September 2026Abou Lagraa choreographs Carmen for the Ballet de l'Opéra de Tunis in a major season opening production. The ballet features 12 dancers and is co-produced with support from Tunisia's Ministry of Cultural Affairs, Compagnie La Baraka, Institut Français de Tunisie, and Office National du Tourisme Tunisien.
• Making WavescoreStrategic or Co-development Partner · 1 January 2024Making Waves is an artist collective associated with Bonlieu Scène nationale since 2024, grouping radio producers and journalists from performing arts, associations, social work, and solidarity sectors. The partnership has opened the theater to radio tools through actions targeting audiences and youth, including the 'La jeunesse aux micros' project where young volunteers aged 16-25 produce podcasts with artists, partners, and public audiences.
• Compagnie La BarakaminorStrategic or Co-development PartnerSupporting partner for the Carmen production by Abou Lagraa and Ballet de l'Opéra de Tunis.
• Institut Français de TunisieminorStrategic or Co-development PartnerSupporting partner for the Carmen production by Abou Lagraa and Ballet de l'Opéra de Tunis.
• Office National du Tourisme TunisienminorOthersSupporting partner for the Carmen production by Abou Lagraa and Ballet de l'Opéra de Tunis, providing tourism promotion support.
• Annonay Rhône Agglo - En ScènesminorStrategic or Co-development PartnerSupporting partner for the Carmen production through the season culturelle En Scènes program.
• Social and charitable associations (approximately 10 partners)coreOthersPartnership with approximately 10 social and charitable associations for the solidarity ticketing program, distributing 1,023 tickets last season to vulnerable populations including unaccompanied minors, asylum seekers, refugees, adults in literacy programs, single-parent families, sheltered housing residents, and isolated seniors.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Regional players

• Comédie de Genève: A French-language national theater in Geneva, Switzerland operating with comparable performing arts programming, subscription ticketing, and public institutional mission. Cross-border comparable in scale and model.
• Théâtre de Vidy-Lausanne: Swiss theater and production center in Lausanne operating with comparable multi-disciplinary programming, season-based model, and cross-border cultural mission. Comparable mid-sized venue scale.
• Maison de la Danse de Lyon: Pole for dance in Lyon with comparable performing arts programming, subscription model, and audience-development focus. Operates in the same regional market as Bonlieu.

Broad incumbents

• Comédie-Française: The oldest active theater company in France with public institutional status, offering season subscriptions, multi-disciplinary programming, and educational outreach. A scale-up comparison — same French cultural ecosystem, materially larger scope.
• Le Théâtre de la Ville - Paris: Major Parisian theater (with associated Espace Pierre Cardin) offering international performing arts programming. Larger but operates with similar institutional DNA — multi-disciplinary programming, season subscriptions, and international co-productions.
• Opéra National de Lyon: National opera house in Lyon with multi-disciplinary performing arts programming and similar Auvergne-Rhône-Alpes geography. Operates with broader scope (opera, ballet, concerts) but shares public institutional funding model and regional catchment.

Direct peers

• Théâtre National Populaire (TNP): National theater in Villeurbanne (Lyon area) operating under French public designation with multi-disciplinary programming. Closest major-tier peer in terms of institutional model and Auvergne-Rhône-Alpes proximity.
• Hexagone Scène Nationale Meylan: A Scène nationale located in the Auvergne-Rhône-Alpes region (Meylan, near Grenoble) with similar multi-arts programming, subscription model, and educational/school outreach programs. Geographic and structural overlap is high.
• MC2 - Maison de la Culture de Grenoble: A Scène nationale in Auvergne-Rhône-Alpes (Grenoble) operating as a multi-disciplinary performing arts venue with comparable programming scope (theater, dance, music, circus) and identical French government designation. Most direct comparable given regional and structural alignment.
• Le Granit - Scène nationale de Belfort: Another Scène nationale operating with similar multi-disciplinary programming, subscription-based ticketing model, and community engagement programming in a French mid-sized city. Direct structural and operational peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bonlieu---sc%C3%A8ne-nationale-d%E2%80%99annecy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonlieu - Scène Nationale d’Annecy