What Bon Pote does

Bon Pote is a French independent media outlet covering ecology, democracy, and digital topics, operating from Paris since 2018. The company produces articles, investigative reports, infographics, thematic learning paths, and a suite of interactive tools including La Graphothèque (a climate data visualization library), Villes futures (a city-level future climate projection tool), Le Dîner du siècle (a debate simulator for countering climate misinformation), and carbon footprint calculators for flights, ferries, cars, and swimming pools. All content is produced by a small in-house team of six people using traditional journalistic methods, with the outlet explicitly stating it does not use generative AI.

Bon Pote operates a community-led go-to-market model centered on reader-funded journalism. The outlet is 100% financed by monthly reader donations starting from €1, with donations tax-deductible at 66% in France and cancelable at any time without commitment. The company has no shareholders, no advertising revenue, and explicitly positions itself as editorially independent. It distributes content across its owned website (available in French and English), a weekly newsletter, and a presence on seven platforms including Discord, Mastodon, YouTube, Facebook, Instagram, and LinkedIn.

The outlet's primary audience consists of environmentally conscious French-speaking readers and climate activists, with editorial coverage framed around the 2027 French presidential election and the anticipated intensification of climate disinformation. Bon Pote has set an explicit public goal of reaching 1,000 monthly donors before September 21, 2026 to fund expanded reporting capacity, and currently maintains an open job posting for a journalist role.

Name

Bon Pote

Legal name

Bon Pote

Website

https://bonpote.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Bon Pote is a French independent ecology media outlet, 100% reader-funded through monthly donations, producing climate journalism, infographics, and interactive tools for environmentally conscious French-speaking audiences without advertising or generative AI.

Ownership category

akta.pro rank

Product category

Independent Digital Media

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

Digital Publishing Platforms (News/Magazines) (BPAMAJAE)

akta.pro secondary industries

Creator Publishing & Membership Platforms (Writer-Centric) (MPACAIAD), Community-Integrated Publishing Platforms (MPACAIAI)

Keywords

• Independent journalism
• Climate journalism
• Environmental media
• Ecology reporting
• Digital journalism

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Reader Donations/Subscriptions: Bon Pote is 100% financed by its readers through monthly donations. The revenue model relies entirely on reader support, with donations being tax-deductible at 66% in France. The goal is to reach 1000 monthly donors. The company explicitly states it has no shareholders and no advertising revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Bon Pote is an independent French-language media outlet that publishes journalism, infographics, interactive tools, and educational content focused on ecology, democracy, and digital topics. The platform is operated by a small team of journalists and is 100% financed by reader donations, offering free public access to articles, data visualizations (La Graphothèque), carbon footprint calculators, climate simulation tools (Villes futures, Le Dîner du siècle), thematic learning paths, and a weekly newsletter. Content is produced without the use of generative AI and is fully independent of advertising and external shareholders.

Product overview

Bon Pote is an independent French media outlet covering ecology, democracy, and digital topics. The company offers a suite of digital tools centered on climate education and misinformation counteraction, including La Graphothèque (data visualization), Le Diner du siècle (family debate simulator), Villes futures (climate impact tool), and various carbon footprint calculators. Additional offerings include infographics, thematic learning paths (parcours), journalistic articles and investigations, a weekly newsletter, and curated resource recommendations. The platform operates without generative AI, with all content produced by human journalists.

Differentiator

Problem solved

Functional benefit

Brands

• La Graphothèque: A data visualization tool to understand climate and environment through graphs
• Le Dîner du siècle
• Villes futures
• Calculateurs

Products and services

• La Graphothèque An interactive data visualization library that allows users to understand climate and environmental topics through graphs and data.
• Le Dîner du siècle A family dinner simulator tool that helps users learn how to debate and counter climate misinformation during family conversations.
• Villes futures An interactive tool that shows the future climate of users' cities and provides guidance on how to take climate action.
• Calculateurs d'empreinte carbone A suite of carbon footprint calculators covering general footprint, airplane travel, ferry travel, and swimming pool impact.
• Infographies Printable infographics covering ecological and climate topics intended for education and distribution.
• Parcours thématiques Curated thematic learning paths combining articles and infographics on topics including IPCC reports, climate basics, responding to misconceptions, activism, and greenwashing.
• Newsletter A weekly email newsletter providing a curated summary of key articles, infographics, cultural recommendations, and weekly highlights for subscribers.
• Articles et enquêtes Journalistic content including news articles, investigative reports, and interviews covering ecology, democracy, and digital topics.

Quantifiable outcome

• Goal of 1000 monthly donors

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Conversation France: French edition of The Conversation publishing expert-authored articles on climate, science, and policy. Comparable target audience (thoughtful French readers) and editorial style (analysis-driven, sourced content).
• Mediapart: French independent investigative outlet funded entirely by reader subscriptions with no advertising. Comparable on business model (paid readership), editorial independence stance, and Francophone audience, though broader topic scope.
• Reporterre: French independent daily newspaper dedicated to ecology, founded 2008, also reader-supported. Closest direct peer given shared French-language ecology journalism focus, similar tool/article mix, and independent funding ethos.
• Vert.eco: French independent media focused on environmental news and solutions. Comparable as a niche French ecology publication competing for the same environmentally conscious Francophone reader base.

Emerging players

• Grist: US nonprofit independent climate and environmental media outlet. Comparable reader-supported funding model, mission-aligned editorial positioning, and emphasis on solutions-oriented climate journalism.
• Carbon Brief: UK-based specialist climate media site producing data-driven journalism. Comparable editorial focus on fact-checked climate coverage and data visualization, serving as an English-language analogue to Bon Pote's Graphothèque approach.
• Youmatter: Independent media and education platform on sustainable development and climate. Comparable niche focus on ecology communication and tools, though operates in French and English with slightly more educational B2B tilt.

Regional players

• The Shift Project: French think tank producing influential climate-energy research and reports cited in Bon Pote's coverage. Comparable on Francophone climate authority positioning, though operates as a research/advocacy organization rather than journalism outlet.
• Blast Info: French independent investigative media outlet funded by reader subscriptions, covering social and ecological topics. Comparable on independent, reader-funded Francophone media positioning and investigative journalism posture.

Broad incumbents

• Le Monde: Major French national newspaper with extensive climate and ecology coverage and resources. Comparable overlap on beat coverage but vastly larger organization with subscription and advertising revenue; serves as the mainstream incumbent Bon Pote competes against.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@bonpoteofficiel
• Facebookfacebook.com/bonpoteofficiel
• LinkedInlinkedin.com/company/bon-pote
• Instagraminstagram.com/bonpote/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bon Pote