Booking Surgery

What Booking Surgery does

Booking Surgery is a privately held, Turkey-based medical-tourism coordinator that intermediates surgical procedures for international patients seeking price arbitrage versus Western healthcare costs. Operating under the legal entity Global Health Services Danışmanlık Sağlık Turizmi A.Ş. and headquartered in Cerkezkoy, Tekirdağ with operational base in Istanbul, the company was spun out in 2021 from the international patient department of a Turkish hospital to align incentives with patients rather than hospital profit centers. It serves individual consumers from the UK, USA, Canada, Ireland, broader Europe, and Australia, addressing elective procedures — bariatric surgery (gastric sleeve, bypass, mini-bypass, revisions, gastric balloon), plastic surgery (facelift, rhinoplasty, breast, liposuction, tummy tuck, mommy makeover, J-Plasma), hair transplant, eye surgery (LASIK, lens replacement, cornea transplant), and cosmetic dentistry (implants, Hollywood Smile, veneers, crowns) — bundled into all-inclusive packages covering pre-op tests, hospital stay, VIP transfers, hotel accommodation, translation, meals, and 12-month follow-up.

The company's "technology" is operational rather than platform-native: a 30+ multilingual patient-coordinator salesforce operating on WhatsApp (+90 531 028 35 51), Instagram, Facebook patient groups, YouTube testimonials, and SEO-driven blog content, paired with coordination across 4 contracted JCI-accredited facilities staffed by 13+ doctors including Associate Professors with FEBOPRAS, IFSO, and Turkish Ministry of Health credentials. Revenue is generated per procedure on a one-time/perpetual-license billing basis at campaign-tier pricing (e.g., gastric sleeve £2,000-£3,600 versus $15,000-$25,000 in the US), with lead surgeons claiming 20,000+ combined weight-loss procedures. Go-to-market is direct-to-consumer with free online consultations and quote-based conversion through website forms and WhatsApp.

Booking Surgery holds no disclosed external funding and operates as a founder-controlled, parent-affiliated private company under Global Health Services Danışmanlık Sağlık Turizmi A.Ş. Its competitive position rests on Turkey's structural cost advantage in healthcare, regulatory accreditation (Ministry of Health of Turkey health-tourism authorization, JCI hospital partnerships), an affiliated surgeon's patent (end-to-side anastomosis approximator, Dr. Nebil Selimoğlu, TR L1 2013/11942), and a high-touch coordinator model that handles the entire patient journey from international inquiry through post-operative follow-up. The business is asset-light and labor-mediated: there is no proprietary software, no disclosed AI/ML capability, no public APIs, and no mobile app — value capture is through patient coordination and travel logistics rather than technology licensing or SaaS-style recurring revenue.

Name

Booking Surgery

Legal name

Global Health Services Danışmanlık Sağlık Turizmi A.Ş.

Website

https://bookingsurgery.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Booking Surgery is a Turkey-based medical-tourism coordinator that arranges affordable bariatric, plastic, hair, eye, and dental surgeries for international patients from the UK, US, Europe, and Australia, bundling procedures at JCI-accredited hospitals into all-inclusive travel packages.

Ownership category

akta.pro rank

Product category

Medical Tourism Services

NAICS

Travel Agencies (56151), Tour Operators (561520)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

Bariatric & Metabolic Surgery Tourism Agencies (THAKAIAE)

akta.pro secondary industry

Cosmetic & Plastic Surgery Tourism Agencies (THAKAIAD)

Keywords

• Medical tourism
• Bariatric surgery
• Plastic surgery
• Hair transplant
• Cosmetic dentistry

Headquarters

HQ city

tekirdağ

HQ country

Türkiye

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Surgical Procedure Fees: Revenue from performing cosmetic, bariatric, dental, and other surgical procedures on international patients
2. All-Inclusive Package Services: Bundled pricing covering surgery, accommodation, transfers, translation, and aftercare as a single package

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Booking Surgery is a Turkey-based medical tourism company that coordinates surgical procedures for international patients through all-inclusive packages. Services span bariatric surgery, plastic surgery, hair transplant, eye surgery, cosmetic dentistry, and other surgical specialties, bundled with VIP transfers, 5-star hotel accommodation, translation, and 24/7 post-operative support. Procedures are performed by board-certified surgeons at JCI-accredited hospitals in Istanbul at significantly lower prices than Western countries.

Product overview

Booking Surgery by Global Health Services is a health tourism company based in Turkey that provides a comprehensive platform for international patients seeking affordable medical procedures abroad. The offering is organized as a unified medical travel coordination service combining multiple surgical specialties—Bariatric Surgery (Gastric Sleeve, Gastric Bypass, Mini Gastric Bypass, Revisional Bariatric Surgery, Gastric Balloon), Plastic Surgery (Facelift, Tummy Tuck, Liposuction, Breast Aesthetics, Rhinoplasty, Mommy Makeover, J-Plasma, Vaginal Aesthetics, Body Aesthetics, Facial Aesthetic), Hair Transplant, Eye Surgeries (Cornea Transplantation, Lens Replacement, LASIK), Cosmetic Dentistry (Dental Implants, Laminates, Crowns, Hollywood Smile, Composite Bonding, Teeth Whitening), and Other Surgeries. These medical services are bundled with all-inclusive medical travel packages that include VIP transfers, luxury hotel accommodation, translation services, and ongoing post-operative care. The company coordinates with internationally accredited hospitals and board-certified surgeons to deliver procedures at a fraction of Western prices.

Differentiator

Problem solved

Functional benefit

Products and services

• Bariatric Surgery Weight loss surgical procedures including Gastric Sleeve (£2,000-£3,600), Gastric Bypass, Mini Gastric Bypass, Revisional Bariatric Surgery, and Gastric Balloon, performed by board-certified bariatric surgeons (Dr. Ali Tardu, Dr. M. Kağan Katar) in JCI-accredited hospitals for international patients with BMI 35+ or 30-32 with comorbidities.
• Plastic Surgery Comprehensive aesthetic surgery services including Facelift (Rhytidectomy), Tummy Tuck (Abdominoplasty), Liposuction, Breast Aesthetics (augmentation, reduction, lift), Rhinoplasty, Mommy Makeover, J-Plasma skin tightening, Vaginal Aesthetics, Body Aesthetics (thigh lifts, arm lifts), and Facial Aesthetic procedures (blepharoplasty, brow lift, neck lift, chin augmentation, facial fat injections), performed by board-certified plastic surgeons (Dr. Soner Karaali, Dr. Nebil Selimoğlu, and others).
• Hair Transplant Surgical hair restoration procedures performed by experienced hair transplant surgeons in Turkey, offered to international patients as a standalone medical tourism service.
• Eye Surgeries

Quantifiable outcome

• 60-70% excess weight loss within 12 months
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• Global Health Services Danışmanlık Sağlık Turizmi A.Ş.coreStrategic or Co-development Partner · 1 January 2012Booking Surgery is the health tourism brand of Global Health Services Danışmanlık Sağlık Turizmi A.Ş. - started as international patient department of a Turkish hospital in 2012, evolved into separate entity in 2021.
• JCI Accredited Hospitals in IstanbulcoreStrategic or Co-development PartnerBooking Surgery partners exclusively with Joint Commission International accredited hospitals in Istanbul that meet rigorous international safety and quality standards. Partner hospitals utilize advanced laparoscopic technology and maintain stringent infection control protocols.
• MedtroniccoreTechnology or IntegrationPartner hospitals utilize state-of-the-art stapling technology from Medtronic for bariatric procedures, ensuring consistent surgical outcomes and patient safety.
• Ethicon (Johnson & Johnson)coreTechnology or IntegrationAdvanced surgical stapling and energy devices from Ethicon are used during laparoscopic bariatric surgeries for precision and safety.
• Contracted Health InstitutionscoreStrategic or Co-development PartnerTreatments are carried out in contracted health institutions that have a health tourism authorization certificate from the Ministry of Health of Turkey. 4 medical facilities with more than 13 doctors.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Turkeyana Clinic: Istanbul-based clinic and medical tourism facilitator offering hair transplant, cosmetic surgery, dental, and bariatric packages to international patients with bundled travel services.
• Vera Clinic: Turkey-based medical tourism agency specializing in hair transplants and cosmetic procedures, offering bundled packages with transfers and accommodation to predominantly UK and European patients.
• Estetik International: Istanbul-based cosmetic surgery and medical tourism provider offering plastic surgery, hair transplant, and dental procedures with international patient packages.
• Clinic Center: Istanbul-based medical tourism facilitator offering all-inclusive cosmetic, bariatric, hair transplant, and dental packages to international patients with similar coordinator-driven, WhatsApp-heavy GTM.

Broad incumbents

• Acibadem Healthcare Group: Major Turkish private hospital network with extensive international patient services across all surgical specialties including bariatric and cosmetic — broader healthcare operator but directly competes for medical tourism volume.
• Medipol Mega University Hospital: Large Turkish hospital group operating JCI-accredited facilities serving international medical tourists across bariatric, cosmetic, and complex surgeries — broader portfolio but overlapping patient base.
• Memorial Health Group: Large Turkish hospital chain with established international patient department offering bariatric, cosmetic, and complex surgeries to global patients — overlaps in service mix and target markets.

Emerging players

• Medigo: Global medical tourism marketplace connecting patients to vetted clinics worldwide including Turkey — broader geographic model but competes for the same cross-border elective surgery patient flow.
• Dr. Hasan Çelik Hair Transplant: Individual Turkish surgeon-led practice specializing in hair transplant serving international patients — narrower focus but directly competes for same UK/Europe medical tourism demand.

Others

• WhatClinic: Online comparison platform for medical and dental treatment providers internationally including Turkish clinics — adjacent facilitator enabling patient discovery rather than direct service provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groups/bookingsurgery
• Instagraminstagram.com/booking_surgery/reels
• YouTubeyoutube.com/embed/EV_8AotazVc?si=O1eA5y97lqyXuYBq
• LinkedInlinkedin.com/company/booking-surgery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Booking Surgery