Boomtown Casino & Hotel New Orleans

What Boomtown Casino & Hotel New Orleans does

Boomtown Casino & Hotel New Orleans is a regional gaming and hospitality property located in Harvey, Louisiana on the West Bank of Jefferson Parish, approximately 15 minutes from the French Quarter. The property operates a 30,000-square-foot gaming floor with approximately 700-800 slot and video poker machines, 33 table games, and a 7-table poker room, complemented by a 150-room hotel with 17 suites. F&B includes NOLA Steak, Asia, Bayou Market Express, Club 38 (VIP), and The Sportsbook, alongside the Boomers entertainment venue and 1,500 square feet of meeting space.

The property is a subsidiary of PENN Entertainment, Inc. (NASDAQ: PENN), a publicly traded operator of 16 gaming properties. Operations are integrated into PENN's ecosystem: the theScore Bet sportsbook (a proprietary PENN platform), the cross-property PENN Play loyalty program, the PENN Heroes sub-program, PENN Marketplace redemption for PENN Cash, and Louisiana-linked progressive jackpots pooled with L'Auberge properties. Ticketmaster and BravoPokerLive partnerships drive entertainment and poker tournament traffic.

Revenue is generated through gambling win (slots, tables, poker), hotel room revenue, F&B sales, entertainment/event income, and sportsbook handle. The customer base is a mix of local Louisiana residents from the West Bank and Greater New Orleans, regional drive-in traffic, and loyalty cross-property customers from PENN's broader footprint. The property's strategic activity is incremental operational refinement within the parent company's portfolio rather than independent growth initiatives.

Name

Boomtown Casino & Hotel New Orleans

Legal name

Boomtown Casino & Hotel New Orleans

Website

https://boomtownneworleans.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

101–250 employees

Short description

Boomtown Casino & Hotel New Orleans is a regional gaming and hospitality property in Harvey, Louisiana, operated by PENN Entertainment, serving local and Greater New Orleans guests with slots, table games, poker, a 150-room hotel, and multiple dining venues.

Ownership category

akta.pro rank

Product category

Casino & Hotel Gaming

NAICS

Casino Hotels (72112), Casino Hotels (721120), Gambling Industries (7132)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA)

akta.pro secondary industries

Integrated Casino Resorts (THAGAJAA), Destination Casino Hotels (THAGAJAC), Online Poker Casinos (Casino + Poker Rooms) (MPAEABAC)

Keywords

• Casino gaming services
• Hotel accommodations
• Sports betting
• Hospitality dining
• Live entertainment venue

Headquarters

HQ city

Harvey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Casino Gaming: Primary revenue from slot machines, video poker, table games (Baccarat, Blackjack, Craps, Roulette, Three Card Poker, Cajun Stud, Pai Gow Poker), and poker room with rake. Includes sports betting through The Sportsbook.
2. Hotel Accommodations: 150-room hotel with deluxe rooms and suites generating room revenue. Amenity fee of $8.90 plus tax per night. Located 15 minutes from French Quarter.
3. Food & Beverage: Multiple dining outlets including NOLA Steak (steakhouse, $$$), Asia (Asian cuisine, $$), Bayou Market Express (quick service, $), Club 38 (VIP lounge), and The Sportsbook restaurant. Revenue from covers, beverages, and catering.
4. Entertainment & Events: Boomers entertainment venue hosting live music and events. Event space for meetings and weddings approximately 1,500 square feet.
5. PENN Play Loyalty Program: Rewards program generating revenue through repeat visits, tier memberships (Preferred, Elite, Owners Club), and PENN Cash currency redeemable for gaming, dining, hotel, shopping at PENN Marketplace.
6. Casino Credit: Marker line service for casino credit without ATM fees or interest charges, convenience fee-free for approved players.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Boomtown Casino & Hotel New Orleans operates a casino and hotel resort in Harvey, Louisiana, offering slot machines, video poker, table games, a poker room, and sports betting on a 30,000-square-foot gaming floor. The property also provides a 150-room hotel with 17 suites, multiple dining outlets (NOLA Steak, Asia, Bayou Market Express, Club 38, The Sportsbook restaurant), live entertainment at the Boomers venue, and meeting/event space. The PENN Play loyalty program ties the property into PENN Entertainment's broader network of gaming rewards.

Product overview

Boomtown Casino & Hotel New Orleans operates as a comprehensive gaming and hospitality destination featuring a casino floor with over 700 slot machines and video poker games, 33 table games, and a seven-table poker room; a 150-room hotel with 17 suites; multiple dining venues including fine dining at NOLA Steak, Asian cuisine at Asia Restaurant, quick bites at Bayou Market Express, VIP lounge Club 38, and The Sportsbook restaurant; live entertainment at Boomers venue; and The Sportsbook sports betting facility. The property is integrated with PENN Entertainment's PENN Play loyalty program which enables cross-property rewards earning and redemption, including the PENN Heroes military/veteran sub-program. Online access is provided through social casino games, a mobile app, and the PENN Marketplace for redeeming rewards.

Differentiator

Problem solved

Functional benefit

Brands

• PENN Play: The loyalty rewards program used at Boomtown New Orleans and other PENN Entertainment properties, offering PENN Slot Play, dining discounts, hotel comps, and exclusive promotions.
• PENN Heroes
• Club 38
• Boomers

Products and services

• Boomtown Hotel & Casino 150-room hotel with 17 suites featuring modern amenities including LCD TVs, pillow-top mattresses, free Wi-Fi, fitness center access, and conference space. The casino offers over 700 slot machines, video poker, and 33 table games across 30,000 square feet of gaming space in Harvey, Louisiana.
• Slots & Video Poker Over 700 slot machines and video poker games including popular titles like 88 Fortunes, Buffalo Link, Dragon Cash, Lightning Cash, Lion Link, Monopoly Express, Phoenix Link, and Quick Hit Link. High Limit area features slots up to $100 with denominations from penny to $100.
• Table Games 33 live and electronic table games including Baccarat with Dragon Bonus and 5 Treasures side bets, Blackjack with 21+3 and Top 3 side bets, Craps, Roulette, Three Card Poker ante-and-play with Pair Plus, Cajun Stud, Pai Gow Poker, and Video Poker. The Fortune Pai Gow progressive jackpot is linked with L'Auberge Baton Rouge and L'Auberge Lake Charles.
• Poker Room Seven-table poker room offering Texas Hold'em ($4-$8 and $1-$3 No Limit), Omaha variants ($4-$8), and weekly Thursday tournaments ($75 entry). Marketed as offering the lowest rake in town. Accessible via BravoPokerLive mobile app.
• The Sportsbook Sports betting venue with viewing stations, 65-inch HDTVs, and odds displays. Offers betting on football, basketball, hockey, soccer, baseball, golf, tennis, auto racing, rugby, cycling, boxing, MMA, eSports, and cricket. Includes Kambi-powered Bet Builder tool for planning wagers.
• NOLA Steak Fine dining steakhouse featuring USDA steaks (16oz Ribeye $58, 10oz Filet $48, 18oz Cowboy Steak $52, 14oz NOLA Strip $42, 32oz Tomahawk $120), Louisiana seafood, craft cocktails, and Sunday Jazz Brunch Buffet ($35.99). Reservations available via SevenRooms with live music Friday and Saturday 5-8pm.
• Asia Restaurant Asian-fusion restaurant offering Chinese and Vietnamese cuisine including pho, lo mein, fried rice, and specialties like Lobster ($79), Whole Fish ($59.99), and Peking Duck ($38). Appetizers $8.99-$16.99, entrees $13.99-$21.99.
• Bayou Market Express Quick-service dining outlet offering coffee, breakfast items ($4-$13), po'boys ($14-$19), sandwiches, gumbo, and local snacks. Open for breakfast (9am-11am) and lunch/dinner (11am-10pm).
• Club 38 VIP lounge exclusively for PENN Play Owners Club, Elite & Preferred members featuring complimentary food and drink. Open Wednesday through Saturday with varying hours.
• The Sportsbook Restaurant Casino restaurant serving comfort food including fried chicken lunch specials (2-piece $9.99), burgers ($10-$15), pizzas ($15-$18), wings ($15), and seafood platters ($18-$23). Open 11am-10pm daily with lunch specials Mon-Fri.
• Boomers Entertainment Venue Live entertainment venue featuring local bands and musicians. Offers table reservations with drink discounts for groups. Located inside Boomtown's Main Building.
• Boomtown Meetings & Events Approximately 1,500 square feet of meeting and conference space with audio/visual equipment available. Professional banquet staff can cater events from hors d'oeuvres to four-course dinners for meetings, weddings, and special events.
• PENN Play Loyalty Program PENN Entertainment's loyalty program allowing members to earn rewards such as PENN Slot Play, dining discounts, accommodation comps, and exclusive event invitations across PENN Entertainment properties. Members earn Tier Points and PENN Cash through gaming, dining, and hotel stays, with real-time rewards delivered via the PENN Play mobile app. PENN Marketplace allows redemption for online shopping at $1 PENN Cash = $1.
• PENN Heroes Exclusive loyalty program extension for active-duty military, veterans, and first responders offering 20% dining discount, 30% hotel discount, annual tier upgrade to Advantage, and exclusive shopping discounts.
• Boomtown Online Social Casino Free social casino platform allowing players to enjoy favorite slots and table games from home, with linked rewards growth for PENN Play members. Available via web and mobile.

Quantifiable outcome

• Fortune Pai Gow progressive jackpot of $741,825

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• TicketmasterminorGTM or Marketing PartnerTicketmaster partnership allows PENN Play members to redeem PENN Cash for tickets to concerts and sporting events through Ticketmaster. Members can link their accounts and access tickets via Ticketmaster connected accounts page.
• theScorecoreTechnology or IntegrationOfficial Sportsbook partner using theScore Bet platform integrated with theScore media app. Provides cutting-edge features that seamlessly bring media and betting together. Available in Louisiana and multiple other states.
• PENN EntertainmentcoreOthersParent company operating Boomtown Casino & Hotel New Orleans as part of portfolio of 16 gaming properties across the US. Provides PENN Play loyalty program, corporate marketing, reservations systems, and brand infrastructure.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• L'Auberge Casino Resort Lake Charles: Larger sister PENN Entertainment property in Lake Charles. Shares PENN Play, the Louisiana Linked progressive jackpot network, and theScore sportsbook integration; comparable operating model with bigger hotel and F&B footprint.
• L'Auberge Casino Hotel Baton Rouge: Sister PENN Entertainment casino hotel in Baton Rouge, also on a Louisiana gaming license. Operates comparable slots/table games footprint, the same PENN Play loyalty program, and shares the Louisiana Linked Fortune Pai Gow progressive jackpot with Boomtown — making it the most directly comparable peer.
• Caesars New Orleans (formerly Harrah's): The primary in-market competitor for Boomtown, located downtown across the Mississippi River. Operates a much larger casino, hotel, and F&B footprint and is the principal alternative for New Orleans gaming customers.
• Boomtown Casino Bossier City: Direct sister property under the same Boomtown brand within PENN Entertainment's portfolio. Same loyalty program, similar mid-sized regional casino hotel model in the Shreveport-Bossier market.
• Horseshoe Bossier City: Caesars Entertainment regional casino hotel in Bossier City. Competes for the same regional Louisiana gaming customer and operates under a national loyalty program (Caesars Rewards).
• Golden Nugget Lake Charles: Independently operated Lake Charles casino hotel directly competing for Louisiana regional gaming customers. Comparable slots/tables/hotel scale and a similar integrated resort offering.
• Coushatta Casino Resort: Louisiana tribal-operated casino resort in Kinder. Comparable mid-to-large regional gaming and hotel footprint; competes for the same drive-in regional customer base in south/central Louisiana.
• Margaritaville Resort Casino Bossier City: PENN Entertainment sister property in Bossier City operating under the Margaritaville brand. Comparable mid-sized regional casino hotel with shared loyalty, sportsbook, and corporate infrastructure.

Broad incumbents

• Penn Entertainment, Inc. (corporate): Boomtown's publicly traded parent, operating 40+ gaming properties nationwide. Useful as a public peer for valuation comparables on revenue/EBITDA multiples, capex intensity, and omnichannel strategy benchmarks.
• Boyd Gaming: Multi-property regional casino operator with comparable regional casino hotels across the US South. Provides useful public-comparable benchmarking for property-level revenue, margin, and capex trends.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BoomtownNOLA
• Facebookfacebook.com/BoomtownNewOrleans
• LinkedInlinkedin.com/company/boomtown-casino-new-orleans
• Instagraminstagram.com/boomtownnola

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boomtown Casino & Hotel New Orleans