Booth Western Art Museum
The Booth Western Art Museum is a 120,000 sq ft nonprofit art museum in Cartersville, Georgia, affiliated with the Smithsonian Institution and serving K-12 schools, homeschool families, scout groups, and general visitors as the only Western art museum in the Southeast United States.
- Company typePrivate
- Founded2003
- HeadquartersCartersville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Booth Western Art Museum does
The Booth Western Art Museum is a private nonprofit art museum operating from a 120,000 square foot facility at 501 Museum Drive in Cartersville, Georgia, opened in August 2003 and operating in association with the Smithsonian Institution. It holds the singular positioning of being the only Western art museum in the Southeast United States, with a permanent collection that includes works by Frederic Remington, Thomas Hart Benton, Maynard Dixon, Fritz Scholder, and Andy Warhol, alongside a Presidential Gallery, Civil War gallery, and photography collection spanning the 1800s to present. The museum additionally operates Sagebrush Ranch, an interactive children's gallery, and a satellite Booth Art Academy at 1 N. Gilmer St for adult workshops.
The institution monetizes through seven primary revenue streams: general admission ($7 students / $16 adults), annual memberships, multi-day painting workshops ($500–$675 per attendee), school and homeschool program fees, scout badge clinics ($30–$35), corporate venue rentals under the 'Book the Booth' program, and corporate sponsorships plus donations via Gala Weekend and dedicated campaigns. Technology infrastructure is intentionally minimal, relying on Blackbaud for ticketing, Constant Contact for email marketing, and the KultureCity app for accessibility services — no proprietary platform is disclosed.
The Booth Museum serves a diverse audience that includes K-12 public and private schools (with discounted pricing for Bartow, Cherokee, and Forsyth County districts), homeschool families, scout councils, families with children, art and history enthusiasts, and corporate groups booking events. Educational programming is mapped to Georgia Standards of Excellence across social studies, visual arts, language arts, and STEAM. Joint programming with Bartow History Museum and Etowah Indian Mounds extends its reach into bundled cultural excursions. It has been recognized as USA Today's 10Best Peoples' Choice Award winner for best art museum in 2020, 2021, and 2022, and as a multi-year winner of the National/International K-12 Virtual Field Trip Program Award.
Booth Western Art Museum firmographics
Firmographics- Name
- Booth Western Art Museum
- Legal name
- Booth Western Art Museum
- Website
- https://boothmuseum.org
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Booth Western Art Museum is a 120,000 sq ft nonprofit art museum in Cartersville, Georgia, affiliated with the Smithsonian Institution and serving K-12 schools, homeschool families, scout groups, and general visitors as the only Western art museum in the Southeast United States.
- Ownership category
- akta.pro rank
Booth Western Art Museum industry classification
Industry- Product category
- Art Museum
- NAICS
- Museums (712110), Museums, Historical Sites, and Similar Institutions (7121)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Art Museums (THAJADAA)
- akta.pro secondary industries
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Museum, Zoo & Attraction Gift Shops (CRALAJAG), Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)
Keywords
Where Booth Western Art Museum is headquartered
LocationHeadquarters
- HQ city
- Cartersville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Booth Western Art Museum business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Admission & Tickets: General admission fees for individual visitors and families, with tiered pricing for students, adults, and seniors.
- Memberships: Annual membership program providing unlimited admission, member-exclusive openings, and discounts on programs and the museum store.
- Event Venue Rental: 'Book the Booth' program allows corporate and private event rentals of museum spaces including the Bergman Theatre, Ballroom, and outdoor areas.
- Educational Programs & Workshops: Fees for school field trips, homeschool programs, summer camps, BAA painting workshops (multi-day artist workshops), and scout badge clinics.
- Corporate Sponsorships: Corporate partners and sponsors support exhibitions and events in exchange for visibility and brand association.
- Donations & Fundraising: Donation appeals, Gala Weekend fundraising events, and the Donate to BAA (Booth Art Academy) program.
- Museum Store (Candace Alexander McNair Museum Store): Gift shop sales of art-related merchandise, children's items priced $0.65-$6.00, supporting visitor experience revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General Admission - Adults |
| Unit Pricing | Pay-as-you-go | General Admission - Students |
| Unit Pricing | Pay-as-you-go | Special Event - Passport to the West |
| Unit Pricing | Pay-as-you-go | Teen Home School Friday Programs |
| Unit Pricing | Pay-as-you-go | Homeschool Friday Programs |
| Unit Pricing | Pay-as-you-go | 3-Day Painting Workshop (Patrick Saunders) |
| Unit Pricing | Pay-as-you-go | Scout Merit Badge Clinic |
| Unit Pricing | Pay-as-you-go | Girl Scout Badge Workshop |
| Unit Pricing | Pay-as-you-go | 3-Day Painting Workshop (Paul Batch) |
| Unit Pricing | Pay-as-you-go | Art for Lunch Program |
| Unit Pricing | Pay-as-you-go | Free Admission Categories |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Booth Western Art Museum product offering
Product offeringCore offering
The Booth Western Art Museum operates a 120,000-square-foot cultural facility in Cartersville, Georgia, dedicated to exhibiting and preserving Western American art. The museum offers permanent and rotating exhibitions, curriculum-aligned K-12 educational programs, family programming, virtual field trips, venue rental for private events, and on-site retail and dining through the Candace Alexander McNair Museum Store and Blevins Bistro.
Product overview
The Booth Western Art Museum is a 120,000 square foot art museum in Cartersville, Georgia, affiliated with the Smithsonian Institution, offering a comprehensive portfolio of educational and cultural products and services. The museum's core offerings include rotating exhibitions and a permanent collection featuring contemporary Western art, a Presidential Gallery, and Civil War art. Educational products include School Field Trip Programs (on-site and virtual), Summer Programs, Homeschool Programs, and Booth Art Academy workshops taught by professional artists. The museum operates Sagebrush Ranch, an interactive children's gallery, and provides Scout Programs with merit badge clinics. Accessibility services include KultureCity-certified Sensory Friendly Services with specialized resources for neurodivergent visitors. Additional offerings include Blevins Bistro cafe, the Candace Alexander McNair Museum Store, Membership Program, Family Programming, West Fest annual festival, and Lectures and Adult Programs including the Art for Lunch series. The museum serves diverse audiences from school groups and families to individual adults and scouts through both in-person and virtual delivery channels.
Differentiator
Problem solved
Functional benefit
Products and services
- School Field Trip Programs Curriculum-aligned, on-site field trip programming for K-12 school groups that integrates art, history, and Western American heritage with classroom learning standards, supporting teachers and students through guided gallery experiences.
- Virtual Field Trips Live, guided virtual field trip experiences delivered remotely to K-12 classrooms, allowing schools without the budget or transportation for on-site visits to engage with the museum's collections and curriculum-aligned content.
- Summer Programs Seasonal summer art and enrichment programs for children and youth offered during school break periods, providing structured creative learning experiences.
- Homeschool Programs Curriculum-aligned programs designed specifically for homeschool families and co-ops, providing art and Western American history education tailored to non-traditional schooling environments.
- Booth Art Academy Art instruction classes and workshops across multiple skill levels and media, offered to children, teens, and adults seeking formal art education at the museum.
- Scout Programs Structured programs for scout troops that support badge-earning and other scouting objectives through museum-based art and history activities.
- Sensory Friendly Services Accessibility-focused museum services and resources for visitors with sensory processing needs, including integration with the KultureCity app, supporting neurodiverse guests and their families.
- Museum Exhibitions The museum's permanent and rotating Western American art exhibitions, including the largest permanent Western art collection in the Southeast and temporary exhibits scheduled throughout the year.
- Sagebrush Ranch An interactive children's gallery designed for families with young children, providing hands-on Western-themed art experiences and educational play.
- West Fest An annual Western-themed community festival held at the museum featuring art, music, food, and family-friendly programming.
- Membership Program A tiered annual membership program providing repeat visitors with benefits such as free admission, member-exclusive events, discounts on programs and store purchases, and reciprocal museum privileges.
- Venue Rental (Book the Booth) Rental of the museum's 120,000-square-foot facility and event spaces for weddings, corporate events, receptions, and private gatherings.
- Candace Alexander McNair Museum Store On-site retail store offering Western-themed merchandise, art books, jewelry, gifts, and educational products to museum visitors and members.
- Blevins Bistro On-site restaurant and dining venue at the museum offering food and beverages to visitors, members, and event guests.
Quantifiable outcome
- USA Today 10Best Peoples' Choice Award for best art museum in the country for 2020, 2021, and 2022
- +1 more outcomes
Companies that use Booth Western Art Museum
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles4 records
Booth Western Art Museum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Booth Western Art Museum partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Smithsonian InstitutioncoreThe Booth Museum operates in association with the Smithsonian Institution, providing legitimacy, potential exhibition partnerships, and access to Smithsonian network resources for a regional Western art museum.
- Bartow History MuseumcoreJoint educational programming including Cherokee & Muscogee Culture programs, Civil War: The Union Dissolved, Westward Ho!, and American Indian Experience full-day excursions combining Booth Museum, Bartow History Museum, and Etowah Indian Mounds.
- Etowah Indian MoundscorePartner in the Grade 8 American Indian Experience full-day excursion program, combining Booth Museum, Bartow History Museum, and Etowah Indian Mounds for immersive cultural education.
- KultureCitycoreSensory Friendly venue certification partnership providing accessibility resources for neurodivergent visitors through the KultureCity app, sensory-friendly maps, and designated quiet rooms.
- Emory Autism CentercoreConsultation partnership for creation of accessibility resources including Social Stories, Sensory Friendly Maps, and Visual Checklists for students with autism spectrum disorders.
- Exceptional Education Department, Bartow County School DistrictminorCollaboration on development of student accessibility resources and programming for exceptional education classes.
- First Freedom Art CompanyminorLoan arrangement for Arnold Friberg exhibition 'Painting Faith, Freedom and the American Spirit' from First Freedom Art, a CAZ Investments Company, Houston, Texas.
- WBHF (Radio Station)minorCorporate partner providing radio broadcast sponsorship and marketing support.
- Phoenix AirminorCorporate sponsor supporting museum exhibitions and events.
- Charles SchwabminorCorporate sponsor supporting museum exhibitions and events.
- South 93.5minorRadio partner corporate sponsor.
- Piedmont CartersvilleminorHealthcare provider corporate sponsor.
- Century BankminorBanking partner corporate sponsor.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Booth Western Art Museum competitors and assessment
Company assessmentRegional players
- High Museum of Art: Atlanta's flagship art museum, geographically closest major art museum. Competes for Atlanta-area art tourism and corporate event rentals, but focuses on broader American and modern art rather than Western specialty.
- Tellus Science Museum: Also located in Cartersville, GA - the most direct local geographic peer. Different subject matter (science vs. art) but competes for school field trips, family visits, and event rentals in the same Cartersville market.
Direct peers
- Eiteljorg Museum of American Indians and Western Art: Indianapolis-based museum combining Western art and Native American collections. Closely aligned with Booth's Western + American heritage focus and comparable in scale and educational programming scope.
- National Cowboy & Western Heritage Museum: Major Western art and heritage museum in Oklahoma City. Directly comparable as a dedicated Western art museum with extensive permanent collection, educational programming, and special exhibitions - the dominant national peer for Booth.
- Buffalo Bill Center of the West: Cody, WY complex of five museums including Western art and American heritage collections. Closest functional peer in combining Western art, Plains Indian heritage, and educational programming at scale.
- Woolaroc Museum & Wildlife Preserve: Bartlesville, OK institution featuring Western art, history, and heritage programming. Directly comparable as a regional nonprofit Western art and American heritage museum with educational programming.
- Sid Richardson Museum: Fort Worth museum focused on Western art by Frederic Remington and Charles M. Russell. Highly comparable niche and collection focus, though smaller scale than Booth.
- Gilcrease Museum: Tulsa-based museum with deep Western American art and Native American holdings. Similar collection philosophy and educational mission, operating as a comparable mid-size regional Western art institution.
Broad incumbents
- Phoenix Art Museum: Large Southwestern art museum with Western American art holdings. Comparable educational programming and museum store operations at a larger scale; broader scope than Booth's Western specialty.
- Amon Carter Museum of American Art: Fort Worth-based major American art museum with strong Western and American photography holdings. Broader in scope than Booth but overlapping significantly in Western American art collections.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Booth Western Art Museum social profiles
Digital presenceBooth Western Art Museum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Booth Western Art Museum leadership team
Management profileNumber of profiles
Profiles1 record
Booth Western Art Museum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Booth Western Art Museum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Booth Western Art Museum
What does Booth Western Art Museum do?
The Booth Western Art Museum operates a 120,000-square-foot cultural facility in Cartersville, Georgia, dedicated to exhibiting and preserving Western American art. The museum offers permanent and rotating exhibitions, curriculum-aligned K-12 educational programs, family programming, virtual field trips, venue rental for private events, and on-site retail and dining through the Candace Alexander McNair Museum Store and Blevins Bistro.
Is Booth Western Art Museum a public or private company?
Booth Western Art Museum is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Booth Western Art Museum founded?
Booth Western Art Museum was founded in 2003. It employs 11 to 50 people.
Where is Booth Western Art Museum based?
Booth Western Art Museum is headquartered in Cartersville, United States, in the North America region.
How does Booth Western Art Museum make money?
Seven revenue lines are on record. Admission & Tickets are the primary driver. The others are memberships, event Venue Rental, educational Programs & Workshops, corporate Sponsorships, donations & Fundraising and museum Store (Candace Alexander McNair Museum Store).
Who are Booth Western Art Museum's main competitors?
Regional players on record are High Museum of Art and Tellus Science Museum. Direct peers are Eiteljorg Museum of American Indians and Western Art, National Cowboy & Western Heritage Museum, Buffalo Bill Center of the West, Woolaroc Museum & Wildlife Preserve, Sid Richardson Museum and Gilcrease Museum. Broad incumbents are Phoenix Art Museum and Amon Carter Museum of American Art.
Does Booth Western Art Museum have an API?
No public API is recorded for Booth Western Art Museum.
What industry is Booth Western Art Museum in?
Booth Western Art Museum's product category is Art Museum. Its primary akta.pro industry code is THAJADAA, Art Museums, with a secondary code of THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit). Its NAICS code is 712110 and its SIC code is 7900.