What Borana Lodge does

Borana Lodge is a single-property luxury safari lodge located on a hillside within Borana Conservancy in Kenya, offering accommodation, guided wildlife activities, wellness services, and cross-cultural experiences to leisure travelers. Core products include lodge accommodation, curated safari activities (rhino tracking on foot, game drives, bush walks, eBike rides, river picnics), horse riding through the Borana Lewa Landscape, fly camping, and the Wallow spa. All lodge profits are reinvested into Borana Conservancy's operational costs, linking hospitality revenue directly to wildlife protection and community livelihoods.

The business is operated by a 15-person team with a women-led leadership narrative, featuring General Manager Milli Musee, ranger Grace Sinante, guide Ruth Kateve, and Outreach Officer Jedidah Kamoiro. Revenue is generated through quote-based bookings (pricing not publicly disclosed) for families, honeymooners, conservation-minded travelers, and adventure seekers. Distribution is exclusively direct-to-consumer via the lodge website ([email protected]), with no third-party reseller or OTA partnerships.

Borana holds The Long Run's GER (Global Eco Rating) Status, granted in 2020, and is one of only eleven organizations globally certified under this standard. The lodge is also partnered with Lewa Wilderness for lodge-to-lodge horse riding experiences. No technology, AI, or proprietary software components are part of the offering; the product is fundamentally service- and experience-driven within a protected conservation landscape.

Name

Borana Lodge

Legal name

Borana Lodge

Website

https://borana.com

Company type

Private

Operating status

Operating

Short description

Borana Lodge is a luxury safari lodge in Borana Conservancy, Kenya, offering accommodation, guided wildlife activities, wellness services, and conservation-focused experiences to families, couples, and adventure travelers through direct bookings, with profits reinvested into the conservancy.

Ownership category

akta.pro rank

Product category

Luxury Safari Lodge & Eco-Tourism Hospitality

NAICS

Nature Parks and Other Similar Institutions (71219)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Safari Lodges (Big Five/Game Reserves) (THAGAIAA)

akta.pro secondary industry

Conservation & Research Lodges (Citizen Science, Field Stations with Guests) (THAAAHAJ)

Keywords

• Luxury safari lodge
• Wildlife conservation tourism
• Eco-tourism hospitality
• Safari game drives
• Conservancy accommodation

Headquarters

HQ city

Borana Conservancy

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Lodge Accommodation: Borana Lodge generates revenue primarily through overnight accommodation at the lodge, offering stays in rooms with views of the conservancy. Pricing is quote-based and not publicly disclosed on the website.
2. Safari Activities: Revenue is generated from guided safari activities including game drives, rhino tracking on foot, bush walks, river picnics, eBike experiences, horse riding, and fly camping. These are bundled with lodge stays or offered as add-on experiences.
3. Wellness Services: In-room massages and wellness services are offered by experienced masseuses, providing an additional revenue stream for guests seeking relaxation during their safari.
4. Cross-cultural and Educational Experiences: Guests can engage with rangers, nurses, teachers, and conservation staff, experiencing behind-the-scenes operations of the conservancy. This authentic engagement differentiates the offering and drives premium pricing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Borana Lodge is a luxury safari lodge located at the heart of Borana Conservancy in Kenya, set on a hillside with unobstructed conservancy views. The lodge sells overnight accommodation paired with curated wildlife and conservation experiences including game drives, rhino tracking on foot, bush walks, eBike rides, horse riding, fly camping, in-room spa massages, and cross-cultural engagement with rangers, nurses, and teachers from the conservancy. All profits from the lodge are reinvested into the operational costs of Borana Conservancy.

Product overview

Borana Lodge is a single-property luxury safari lodge offering integrated hospitality and wildlife experiences. The core product consists of accommodation at the lodge paired with curated safari activities including game drives, rhino tracking on foot, and horse riding. Add-on experiences include The Wallow spa services, fly camping overnight stays, and cross-cultural community engagement programs. All profits support Borana Conservancy's conservation operations, with the lodge operated as part of The Long Run sustainable tourism framework.

Differentiator

Problem solved

Functional benefit

Products and services

• Borana Lodge Accommodation Luxury safari lodge accommodation located at the heart of Borana Conservancy in Kenya, set on a hillside with unobstructed views of the conservancy. Targets families, honeymoons, and special occasions.
• Safari Activities Guided wildlife experiences including tracking rhino on foot, game drives, bush walks, river picnics, and eBike rides through the conservancy.
• Riding Wild Horse riding experiences through Borana's landscapes, including lodge-to-lodge rides connecting Borana Lodge with Lewa Wilderness across two conservancies.
• The Wallow (Wellness) Safari spa and wellness offerings including in-room massages by an experienced masseuse, providing relaxation services within the wilderness setting.
• Fly Camping

Quantifiable outcome

• Profits invested in core operational costs of Borana Conservancy

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• The Long RuncoreStrategic or Co-development PartnerThe Long Run is a sustainable travel movement that helps nature-based businesses achieve holistic sustainability. Borana Lodge is a member and achieved GER (Global Eco Rating) Status in 2020, one of the most rigorous sustainability certifications in hospitality. The partnership provides the 4C framework (Community, Culture, Conservation, Commerce) and ongoing support for sustainable operations.
• Borana ConservancycoreStrategic or Co-development PartnerBorana Lodge is located within Borana Conservancy and is integral to its operations. Profits from the lodge are invested directly into the conservancy's core operational costs, funding wildlife protection, community programs, and conservation integrity. The lodge and conservancy share staff, resources, and mission.
• Lewa WildernessminorStrategic or Co-development PartnerLodge-to-lodge horse riding experience connecting Borana Lodge with Lewa Wilderness, one of Kenya's original safari lodges with over 50 years of history. The multi-property experience allows guests to ride between conservancies, experiencing both Borana and Lewa landscapes on horseback.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lewa Wilderness: Lewa Wilderness is the direct partner lodge connected to Borana via lodge-to-lodge horse riding. Both are heritage safari lodges within the contiguous Borana Lewa Landscape in northern Kenya, sharing guest overlap, conservation ethos, and similar scale and service positioning.
• Segera Retreat: Segera is a luxury villa-style retreat located on a private conservancy in Laikipia, Kenya, directly comparable to Borana in geography, scale (single property, low staff count), and target high-end conservation-minded clientele.
• Saruni Samburu / Saruni Mara: Saruni operates small luxury safari camps in northern Kenya with strong community and conservation positioning, similar in size, ethos, and direct-to-consumer emphasis to Borana Lodge.
• Asilia Africa: Asilia Africa operates multiple small-to-mid-sized safari camps across East Africa including Kenya, with a focus on community-based conservation and mid-to-upper tier safari experiences that overlap Borana's target customer.
• Alex Walker's Serian: Serian operates luxury mobile and fixed safari camps in the Maasai Mara and Laikipia regions with a similar small-scale, owner-led brand ethos and emphasis on foot-based wildlife experiences.

Broad incumbents

• &Beyond: &Beyond is a leading multi-property luxury safari and conservation brand across Africa, including properties in Kenya. While much larger in scale, it competes for the same high-end safari traveler with similar conservation-integrated experiences.
• Singita: Singita is a globally recognized luxury safari brand with multiple African properties emphasizing conservation, community, and premium wildlife experiences. Comparable positioning to Borana though at much larger scale and broader geographic footprint.
• Wilderness Safaris: Wilderness Safaris is one of Africa's largest luxury safari operators, with extensive Kenya presence. It competes for the high-end eco-conscious traveler with conservation-linked camps across multiple ecosystems.
• Tswalu Kalahari Reserve: Tswalu is South Africa's largest private game reserve with a single luxury lodge and similar conservation-led, low-volume, high-rate positioning. Comparable in scale and ethos though in a different geography.
• Great Plains Conservation: Great Plains operates multiple conservation-focused luxury safari camps across Botswana, Kenya, and Zimbabwe. Comparable in 4C-style sustainability messaging and direct reinvestment model, though at broader scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/boranalodge

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borana Lodge