What Borchs Sporting Goods Inc does

Borch's Sporting Goods Inc is a privately-held, independent sporting goods retailer founded in 1963 and headquartered in a single brick-and-mortar store at 1309 E College Dr, Marshall, Minnesota. The company operates a multi-department retail model organized around three core areas: a Hunting & Fishing department (firearms, archery, optics, tree stands, scents, rods, reels, combos, and live bait), an Athletics department supplying equipment, accessories, and apparel across 11 sports (baseball, basketball, golf, hockey, football, pickleball, softball, tennis, track and field, volleyball, and wrestling), and an Outdoor Resource Center offering gun cleaning, paintball, air guns, camping gear, archery repairs, and bow restringing.

The company supplements retail resale with two service-oriented revenue streams. Its Team Sales operation deploys remote representatives across Minnesota, Iowa, North Dakota, and South Dakota to supply customized collegiate, high school, and individual team apparel and equipment to schools and athletic programs. Its Custom Apparel Services provide in-house embroidery, screen printing, and heat transfer services for teams, schools, companies, and individuals, including custom letterman jackets. An e-commerce online store is in development and currently displayed as 'Coming Soon.'

Borch's generates revenue through unit-priced, transactional retail sales supplemented by quote-based custom apparel services and team sales contracts. The customer base spans individual consumers (hunters, fishermen, youth/HS/collegiate athletes), educational institutions (athletic teams), and local community members in Southwest Minnesota. The company is owner-operated by Steve Sussner and employs a small, specialized staff of approximately 10 personnel across merchandising, store management, sales, embroidery, and team sales roles. No institutional investment, M&A activity, or public market exposure has been disclosed.

Name

Borchs Sporting Goods Inc

Legal name

Borch's Sporting Goods Inc

Website

https://borchs.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Borch's Sporting Goods Inc is a privately-held, single-location sporting goods retailer founded in 1963 in Marshall, Minnesota, selling hunting, fishing, and athletic equipment alongside in-house custom apparel and four-state team sales services.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Full-Line Sporting Goods Superstores (CRAMABAA)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Sporting goods retail
• Hunting equipment
• Fishing gear
• Athletic apparel
• Team apparel

Headquarters

HQ city

Marshall

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Retail Product Sales: In-store sales of sporting goods, hunting equipment, fishing gear, athletic equipment, apparel, and accessories. Products include firearms, hunting clothing, archery equipment, optics, camping gear, fishing rods/reels/combos, and sports equipment for various athletic activities.
2. Team Sales: Customized collegiate, high school, and individual team and fan apparel sales through dedicated team sales representatives. Includes team sports equipment purchases.
3. Custom Apparel Services: In-house embroidery and silk screening services for companies, schools, groups, teams, and individuals. Services include screen print, heat transfer, and embroidery for personalized items.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Borch's Sporting Goods Inc is a traditional brick-and-mortar sporting goods retailer that sells hunting, fishing, and athletic equipment and apparel through a single retail store in Marshall, MN. The company operates organized departments (Hunting, Fishing, Athletics, Outdoor Resource Center), provides in-house custom apparel services (embroidery and silk screening), and runs a multi-state team sales operation serving schools, colleges, companies, and groups.

Product overview

Borch's Sporting Goods Inc is a traditional brick-and-mortar sporting goods retailer established in 1963, operating as a single retail store in Marshall, MN. The company offers a multi-department product portfolio organized around Hunting & Fishing and Athletics divisions, supplemented by in-house custom apparel services (embroidery and silk screening), team sales operations, and an upcoming online store. The Hunting & Fishing department includes firearms, archery, optics, camping gear, fishing equipment, and live bait, while the Athletics department covers equipment and apparel for 11 sports including baseball, basketball, football, hockey, volleyball, and wrestling. Custom Apparel Services provide embroidery and silk screening for teams, schools, and individuals, with dedicated team sales representatives covering a four-state region.

Differentiator

Problem solved

Functional benefit

Products and services

• Hunting Department Offers firearms, hunting clothing, archery equipment, optics, tree stands, scents, scent elimination products, game calls, shooting accessories, and reloading supplies for hunters in Southwest Minnesota.
• Fishing Department Provides fishing accessories, rods, reels, combos, line spooling services, bait (including live bait), and related outdoor gear for anglers.
• Athletics Department Supplies equipment, accessories, and apparel for youth, high school, and collegiate sports including baseball, basketball, golf, hockey, football, pickleball, softball, tennis, track and field, volleyball, and wrestling.
• Team Sales Provides customized collegiate, high school, and individual team and fan apparel in Minnesota, Iowa, North Dakota, and South Dakota, plus team sports equipment through dedicated remote sales representatives.
• Custom Apparel Services In-house embroidery and silk screening services for companies, schools, groups, teams, and individuals, including custom letterman jackets and personalized items.
• Outdoor Resource Center Comprehensive outdoor department offering gun cleaning, paintball, air guns, camping gear, archery, repairs, and bow restring services.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Gander Outdoors: Outdoor and hunting/fishing sporting goods retailer — comparable assortment to Borch's hunting, fishing, archery, and outdoor departments, with a multi-state store network across the Midwest.
• Sportsman's Warehouse: Specialty hunting, fishing, camping, and outdoor gear retailer — directly comparable to Borch's Hunting Department and Outdoor Resource Center assortment, with a multi-state store footprint that overlaps Borch's regional customer base.
• Dunham's Sports: Regional sporting goods chain with strong Midwest presence offering hunting, fishing, team sports, and athletic apparel/footwear — comparable assortment and value-positioning to Borch's as a multi-state independent-style chain.
• Hibbett Sports: Regional sporting goods retailer focused on team sports apparel, footwear, and equipment — closely comparable to Borch's Athletics Department and team sales business across small and mid-size markets.
• Play It Again Sports: Franchised new and used sporting goods retailer offering equipment, apparel, and footwear across team and individual sports — comparable category mix to Borch's Athletics Department for budget-conscious families in the same upper Midwest geography.

Broad incumbents

• Scheels: Employee-owned regional sporting goods superstore chain headquartered in the upper Midwest with destination-size stores carrying hunting, fishing, team sports, apparel, and footwear — closely comparable full-line category mix to Borch's, but at dramatically larger scale.
• Academy Sports + Outdoors: Multi-category sporting goods and outdoor retailer offering hunting, fishing, team sports, apparel, and footwear — comparable category breadth and value positioning to Borch's with a much larger store footprint.
• DICK'S Sporting Goods: Largest U.S. sporting goods retailer with broad hunting, fishing, team sports, apparel, and footwear categories — directly overlaps Borch's full-line assortment at national scale and competes for hunting license and team outfitting customers across the region.
• Cabela's: Iconic hunting, fishing, and outdoor retailer (now under Bass Pro) — directly comparable to Borch's Hunting, Fishing, and Outdoor Resource Center assortments, with destination-store scale and national brand reach.
• Bass Pro Shops: Destination outdoor retailer with deep hunting, fishing, archery, camping, and marine assortments — directly overlaps the Hunting Department and Outdoor Resource Center categories and competes for outdoor enthusiast customers in the upper Midwest.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/borchs-sporting-goods-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borchs Sporting Goods Inc