Borde Hill

Name

Borde Hill

Legal name

Borde Hill Garden

Website

https://bordehill.co.uk

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Heritage Garden & Visitor Attraction

NAICS

Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Agritourism Eco-Lodges & Farm Nature Stays (THAAAHAL)

Keywords

• Heritage garden visits
• Botanical garden tours
• Outdoor event venue
• Horticultural conservation charity
• Country estate hospitality

Headquarters

HQ city

Haywards Heath

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Garden Admission Tickets: Day tickets for garden entry, parkland access, and adventure playground. Also includes discounted afternoon 2-for-1 offers.
2. Membership Subscriptions: Annual membership providing unlimited access to Garden, Woodland and Playground, free entry to selected events, exclusive open days, monthly newsletters, and Partner Gardens access. Family, individual, and couple options available.
3. Event Tickets: Concerts, festivals, and special events including the Summer Series with tiered pricing (Early Entry, General Admission, Premium, VIP) and the We Are Family Festival.
4. On-site Dining: Restaurant Isca (glasshouse restaurant) and Edie's Kitchen serving biodynamic produce from the estate, plus vintage ice cream van.
5. Retail Shop: On-site shop offering garden-related merchandise.
6. Corporate Membership: Bespoke corporate packages (Azalea from £1,000, Rhododendron from £2,500, Magnolia from £5,000) including staff memberships, team building, volunteering, and hospitality.
7. Donations and Fundraising: Donations to the Garden Charity, Founding Patrons scheme (£8,000+), and the Reinventing Borde Hill project (£3.6 million total, £2.25m from National Lottery Heritage Fund).
8. Legacy Gifts: Gifts in Wills (residuary or pecuniary) to support long-term conservation.
9. Private Hire: Filming location shoots, corporate hire, and kids birthday parties.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

Borde Hill operates a 383-acre Grade II* heritage-listed English country garden estate in West Sussex, welcoming visitors for garden admission, woodland and parkland walks, an adventure playground, and on-site dining (Restaurant Isca and Edie's Kitchen). It sells annual memberships, hosts a Summer Series of concerts, festivals, family and dog events, and offers private hire and corporate membership packages alongside horticultural conservation programming.

Product overview

Borde Hill is a family-run garden estate operating as a registered charity (company number 867120, charity number 246589) in West Sussex, UK. The core product is the Borde Hill Garden, a nationally important English country garden with magnificent views over 383 acres of Grade II* heritage-listed Parkland. The offering comprises the main garden admission (day tickets and memberships), on-site dining (Restaurant Isca and Garden Cafés), events (concerts, festivals, dog events, kids trails), private hire services, and corporate membership programs. Major initiatives include the Reinventing Borde Hill project—a £3.6m National Lottery Heritage Fund-supported development launching a Community Growing Garden, Eco Lodge, and new visitor facilities in 2026-2027. The estate also features an Adventure Playground, group tours, and a digital guide. Borde Hill positions itself as both a visitor attraction and a horticultural conservation charity.

Differentiator

Problem solved

Functional benefit

Products and services

• Borde Hill Garden A nationally important English country garden set within 383 acres of Grade II* heritage-listed Parkland, featuring a series of outdoor 'garden rooms' including the Azalea Ring, Italian Garden, and Rose Garden, open daily from 14th February to 23rd December.
• Garden Day Tickets Pre-bookable day admission tickets to the Garden and Parkland, with pricing tiers (Adult £18, Child £10, Concession £15, Family £52) and partner discount schemes including RHS Partner Garden, Gardeners' World 2For1, Historic Houses Members, and Tesco Clubcard redemption.
• Membership Program Annual membership providing unlimited access to the Garden, Woodland and Playground throughout the open season, free entry to select events, exclusive open days, monthly newsletters, and access to Partner Gardens; from less than £3.25 per month, with Family, Individual, and Couple options.
• Adventure Playground An outdoor adventure playground featuring a zip wire, balance bars, and climbing frames for children visiting the estate.
• Restaurant Isca A glasshouse restaurant in the reimagined Walled Kitchen Garden offering seasonal dining inspired by nature, including a pre-concert dinner at £145 per person with welcome drink, canapés, 4-course set menu, and 3-glass wine pairing.
• Garden Cafés and Edie's Kitchen & Pantry On-site dining facilities offering refreshments and meals crafted using biodynamic produce grown across the estate.
• Private Hire Venue hire services including location shoots, corporate hire, and kids birthday parties held within Borde Hill's gardens and historic spaces.
• Group Visits and Garden Tours Pre-booked group talks and tours with expert guides around the Garden, with options for lunch or afternoon tea in the Garden marquee.
• Kids Trails (Enchanted Garden) Family-friendly story trails through woodland, including The Enchanted Garden trail featuring Piccolo the pixie, priced at £2 per child plus reduced garden admission.
• Borde Hill Summer Series Large-scale open-air concerts in the heritage-listed South Park featuring artists including Nile Rodgers & CHIC, McFly, and Becky Hill, presented by Supermodified with tiered ticket pricing.
• We Are Family Festival A family festival featuring live entertainment, fairground rides, interactive attractions, face painting, themed parades, and performances including East 17 and various tribute acts.
• A Grand Doggy Day Out A dog-friendly event featuring dog shows, flyball demonstrations, pop-up shops for pet products, and dog-friendly activities on the Azalea Ring.
• Corporate Membership Annual business partnership packages offering employee wellbeing benefits through nature access, team-building experiences, corporate volunteering, and hospitality opportunities, with three tiers: Azalea (£1,000+), Rhododendron (£2,500+), and Magnolia (£5,000+).
• Founding Patron Program Donation program for contributions of £8,000 and above, offering benefits including exclusive tours, Patrons-only events, and 10 years of complimentary Garden entry.
• Memorial Benches Commemorative bench program allowing visitors to honour loved ones with a personalised memorial seat in the Garden.

Quantifiable outcome

• Free entry to selected events for Members
• +2 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered supporting and major.

• Southern RailwaysupportingStrategic or Co-development PartnerSupporting partner in the Reinventing Borde Hill project, connecting the garden to public transport.
• Dimensions CharitysupportingStrategic or Co-development PartnerWorking with Borde Hill on the Reinventing project, focusing on inclusive community access.
• Treehoppers Forest KindergartensupportingStrategic or Co-development PartnerOn-site forest school nursery running outdoor learning activities. Featured in Reinventing Borde Hill project film.
• Sussex Wildlife TrustsupportingStrategic or Co-development PartnerPartner organization in the Reinventing Borde Hill project for conservation and biodiversity work.
• Royal Horticultural Society (RHS)supportingStrategic or Co-development PartnerPartner organization in the Reinventing Borde Hill project. Borde Hill is an RHS Partner Garden.
• Lost Woods ProjectsupportingStrategic or Co-development PartnerWorking with Borde Hill on dormouse monitoring and conservation in Dinosaur Wood.
• Sussex Mammal GroupsupportingStrategic or Co-development PartnerPartnering with Borde Hill on dormouse footprint tunnel monitoring project in Dinosaur Wood.
• Woods for LearningsupportingStrategic or Co-development PartnerPartner organization in the Reinventing Borde Hill project for outdoor learning initiatives.
• NHS Social Prescribing NetworksupportingStrategic or Co-development PartnerMonthly Wellbeing Walks led by local NHS Social Prescribers for patients to enjoy outdoor nature activities since 2023. Penny Jenkins featured in project film.
• Mind West SussexsupportingStrategic or Co-development PartnerMental health charity partner in the Reinventing Borde Hill project for wellbeing initiatives.
• SupermodifiedmajorGTM or Marketing PartnerPresenting partner for the Borde Hill Summer Series of large-scale open-air concerts featuring world-class artists.
• SkiddlemajorChannel Partner/ Reseller/ DistributorOfficial ticketing partner for Borde Hill Summer Series concerts, handling accessible tickets and carer bookings.
• RHS Partner GardensupportingGTM or Marketing PartnerOffering free entry to RHS Members during March, July and September, driving visitor admissions from RHS membership base.
• Historic HousessupportingGTM or Marketing PartnerHistoric Houses Members receive free entry throughout open season as partner garden scheme.
• Gardeners' World MagazinesupportingGTM or Marketing PartnerParticipating in 2For1 discount scheme valid throughout open season, driving visitor admissions.
• Tesco ClubcardsupportingGTM or Marketing PartnerVoucher redemption program allowing Clubcard points to be converted to garden admission.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• RHS Garden Wisley: Royal Horticultural Society's flagship garden in Surrey with extensive plant collections, year-round visitor programming, and RHS membership benefits including free entry to Partner Gardens like Borde Hill. Directly comparable as a major horticultural visitor attraction with membership scheme and educational programming.
• Sissinghurst Castle Garden: Iconic heritage English country garden created by Vita Sackville-West, operated by the National Trust in Kent. Directly comparable as a famous heritage garden visitor attraction with seasonal programming, plant collections, and ticketed admission model targeting garden enthusiasts.
• Nymans Garden: National Trust heritage garden in West Sussex (same region as Borde Hill) with plant collections, formal gardens, and woodland. Directly comparable as a regional heritage garden with similar visitor model, partner garden schemes, and garden enthusiast focus. Same geographic market.
• Great Dixter House & Gardens: Heritage house and garden in East Sussex established by Christopher Lloyd, operating as an independent charitable trust. Closely comparable as a heritage English country garden with plant collections, horticultural expertise focus, educational programming, and ticketed visitor model.
• Hidcote Manor Garden: Arts and Crafts heritage garden in Gloucestershire created by Lawrence Johnston, now operated by the National Trust. Directly comparable as an iconic heritage garden with garden rooms design, plant collections, and ticketed visitor attraction model targeting garden enthusiasts.
• Leonardslee Lakes & Gardens: Privately operated heritage Grade I listed garden in West Sussex featuring Rhododendron, Camellia, and Azalea collections with woodland valley. Comparable as a regional heritage garden attraction with similar plant collection focus, woodland walks, ticketed admission, and special events including sculpture exhibitions.
• Pashley Manor Gardens: Privately operated heritage garden in East Sussex featuring 11 acres of ornamental gardens with roses, tulips, and sculpture exhibitions. Comparable as a privately owned heritage garden attraction with ticketed admission, seasonal programming, sculpture events, and on-site dining/gift shop.
• Sheffield Park & Garden: National Trust heritage garden in East Sussex featuring landscape garden, four lakes, and Champion Trees. Comparable as a regional heritage landscape garden with champion tree collections, woodland walks, and ticketed admission model.
• High Beeches Gardens: Privately operated heritage woodland and formal garden in Sussex with notable plant collections including rare trees and shrubs. Comparable as a privately owned heritage garden with woodland walks, plant collections, ticketed admission, and seasonal visitor programming in the same regional market.

Broad incumbents

• Wakehurst Place: Kew Gardens' country estate in West Sussex featuring heritage landscape, plant collections, and visitor attractions. Comparable as a heritage landscape visitor attraction in same county as Borde Hill, though operated by a much larger institution (Royal Botanic Gardens, Kew) with broader mandate and larger budget.

Market position

Strengths7 records

Weaknesses6 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/BordeHillGarden
• Instagraminstagram.com/bordehillgarden
• LinkedInlinkedin.com/company/borde-hill

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borde Hill