Boreham Wood FC

What Boreham Wood FC does

Boreham Wood Football Club is a privately-owned English Non-League football club based in Borehamwood, Hertfordshire, founded in 1948 and competing in the Enterprise National League, the fifth tier of English football. The club plays at the Mangata Developments Stadium Meadow Park (capacity 4,000+ with DESSO hybrid pitch and a 4G astro pitch) and is led by Chairman Danny Hunter, who has run the club for 27 years, with First Team Manager Luke Garrard and Commercial Executive Mandee Morris. The club's first team operates in the National League, reached the National League Promotion Final at Wembley in May 2026, won the National League Cup in March 2026, and achieved a club-record points tally in the 2025/26 season.

The club runs a diversified commercial operation built around six primary revenue streams: ticket sales (season tickets at £297 adult to £27 under-5, plus individual match tickets from £20 adult to £2 under-5); commercial sponsorship anchored by three-year deals with Backman (shirt) and Mangata Developments (stadium naming rights); matchday hospitality and events via the OSCARS service, with match sponsorship from £900+VAT, ball sponsorship from £450+VAT, and player sponsorship from £250+VAT; BW PASE Academy fees for a 16-19 sports and education programme; facility hire of the 4G astro pitch, event spaces (Glass House, Ricko's, OSCARS), and meeting rooms; and a digital matchday 50/50 lottery draw.

The BW PASE Academy, established in 2002 in partnership with Barnet & Southgate College, is the club's most distinctive asset, having produced 8 National Youth titles, 15 professional contracts, 32 international caps (including 2022 FIFA World Cup players Iliman N'Diaye and Sorba Thomas), and over 300 semi-professional graduates. The club serves individual supporters, local business sponsors, youth footballers aged 16-19, grassroots football teams, and event customers, with distribution handled directly through its official website ticket office, bwfcclubshop.co.uk store, BWFCtv YouTube channel, and X/Instagram channels. A four-sided EFL-standard stadium expansion is under construction ahead of the 2026/27 season to support the chairman's stated ambition of reaching the English Football League.

Name

Boreham Wood FC

Legal name

Boreham Wood Football Club

Website

https://borehamwoodfootballclub.co.uk

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Boreham Wood FC is a privately-owned English Non-League football club (National League, 5th tier) based in Borehamwood, Hertfordshire, generating revenue from tickets, sponsorship, hospitality, the BW PASE youth academy, facility hire, and a digital lottery, while expanding its stadium toward EFL standards.

Ownership category

akta.pro rank

Product category

Non-League Football Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Club Sports Programs (EDALAIAB), Team Sports Matches (Club & National) (MPAGAMAB), Professional & Major League Stadiums (MPAKAEAA)

Keywords

• Non-league football
• Football academy
• Matchday hospitality
• Stadium venue hire
• Sports sponsorship

Headquarters

HQ city

Borehamwood, Hertfordshire

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Ticket Sales: Revenue from matchday tickets for National League fixtures, National League Cup games, and pre-season friendlies. Includes season tickets and individual match tickets at various price points.
2. Commercial Sponsorship: Revenue from shirt sponsors (Backman - front and back of shirt), stadium naming rights (Mangata Developments), kit suppliers, and various commercial partners including Griggs Homes, Enfield Skips, Principles Security London, and others.
3. Hospitality and Events: Revenue from matchday hospitality (OSCARS), room hire for events, match sponsorship packages (£900+ VAT), ball sponsorship (£450+ VAT), and player sponsorship (£250+ VAT).
4. Academy Fees: Revenue from the BW PASE Academy education programme for 16-19 year olds, including training kit fees and educational course delivery.
5. Facility Hire: Revenue from 4G astro pitch hire, room hire, location hire, and fan zone hire at Meadow Park stadium.
6. 50/50 Draw: Digital matchday 50/50 draw with tickets sold online, generating revenue with 50% to prize winner and 50% to club.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Boreham Wood FC operates a community-based non-league football club competing in the Enterprise National League (5th tier of English football) at Mangata Developments Stadium Meadow Park. The club sells match tickets, season tickets, matchday hospitality (OSCARS), and club merchandise, and operates the BW PASE Academy — a sports and education programme for 16-19 year-olds combining elite coaching with academic study in partnership with Barnet & Southgate College. Commercial offerings include player, match and ball sponsorship packages, plus facility hire for the 4G astro pitch and event spaces.

Product overview

Boreham Wood FC operates as a community football club with a diversified portfolio of products and services. The club's core offering is competitive football in the Enterprise National League, supplemented by the BW PASE Academy sports and education programme for 16-19-year-olds. Commercial offerings include matchday hospitality (OSCARS), facility hire (4G astro pitch, event spaces), and various sponsorship products (player sponsorship from £250, match sponsorship from £900, ball sponsorship from £450). The club generates revenue through season tickets and matchday tickets, while the Community Trust facilitates grassroots engagement. Digital products include a matchday 50/50 draw and digital matchday programme.

Differentiator

Problem solved

Functional benefit

Brands

• BW PASE Academy: Sports and education programme for 16-19 year olds, a partnership between Boreham Wood FC and Barnet & Southgate College, providing elite football coaching alongside academic qualifications
• Wood Army
• BWFCtv
• OSCARS
• The Glass House
• 50/50 Draw

Products and services

• Season Tickets Annual subscription granting entry to home league and cup fixtures at Meadow Park, with tiered pricing for adults, OAPs, U20, U16, U14, U5 and Over 70, and perks including digital match programme, away travel discount, and Glass House drinks discounts.
• Matchday Hospitality (OSCARS) Premium matchday hospitality package offering private dining, executive boxes, and premium seating for corporate entertainment, special occasions, and supporter groups at Meadow Park.
• BW PASE Academy A two-year sports and education programme for 16-19 year-olds combining elite football coaching with academic qualifications, delivered in partnership with Barnet & Southgate College. Has produced 15 professional footballers, 32 internationals, and 300+ semi-professional players.
• Facility Hire Rental of Meadow Park facilities including the 4G astro pitch (7-a-side and 11-a-side), event spaces (Glass House, Ricko's, OSCARS), meeting rooms, and fan zone for grassroots teams, parties, corporate events and community activities.
• Match Sponsorship Corporate match-day sponsorship package including premium branding on programme cover, team sheet and LED screens, PA announcements, social media recognition, and hospitality for up to 8 guests, starting from £900+VAT.
• Player Sponsorship Per-player sponsorship tying a business or individual to a named first-team player, with recognition in the match programme, company name and website link on the player's profile, and a signed match-worn shirt at season end, starting from £250+VAT.
• Ball Sponsorship Match ball sponsorship package including hospitality for up to 4 guests, programme recognition, stadium PA announcements, and digital exposure, starting from £450+VAT.
• Matchday 50/50 Draw Digital matchday 50/50 lottery draw where 50% of the prize pot is paid to the winner and 50% supports the club, with tickets sold online and a Season Pass option for repeat engagement.
• Community Trust Sessions and Activities Community Trust-run sessions and activities including junior coaching, match-day participation opportunities (Junior Wood Army, mascots, flag bearers, player escorts) and grassroots football support for local juniors, schools, and community groups.
• Club Shop Merchandise Retail sale of Boreham Wood FC replica shirts, training kit and club-branded merchandise through the official online store at bwfcclubshop.co.uk and at Meadow Park on matchdays.

Quantifiable outcome

• Academy produced 8 National Youth titles and 15 professional contracts
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• Bernard Gordon & CompanyminorGTM or Marketing Partner · 13 August 2026Specialist commercial property agency and consultancy. New commercial partner providing support to the club.
• The Shortmans (Gary and Julia)minorGTM or Marketing Partner · 23 July 2026Long-standing supporters sponsoring 17-seater minibus for BW PASE Academy for three years. Significant investment in academy transport.
• Enfield SkipsminorGTM or Marketing Partner · 22 July 2026Waste management and skip hire services. Sponsorship renewed for tenth consecutive season - one of longest-standing partnerships.
• Griggs HomescoreGTM or Marketing Partner · 21 July 2026Back of shorts sponsor for sixth consecutive season. Local property developer with long-standing community commitment.
• Principles Security LondonminorGTM or Marketing Partner · 8 July 2026Professional security services provider. Sponsorship continuing for another season.
• BackmancoreGTM or Marketing Partner · 6 July 2026Front and Back of Shirt Sponsor for three seasons. Local businessman Kenny Gray Jackman's venture. Most visible commercial partnership, displaying brand on first-team kit.
• Mangata DevelopmentscoreGTM or Marketing Partner · 6 July 2026Stadium naming rights sponsor for three seasons. Extended partnership covering Mangata Developments Stadium Meadow Park, West Stand, and Dugouts.
• Mangata CIScoreGTM or Marketing Partner · 6 July 2026Stadium partnership extension for three seasons. Co-sponsor of stadium naming, West Stand, and Dugouts alongside Mangata Developments.
• Barnet & Southgate CollegecoreStrategic or Co-development PartnerEducation provider partner for BW PASE Academy. Partnership established in 2002, creating sports and education programme for 16-19 year olds.
• Griggs ConstructionminorGTM or Marketing PartnerScoreboard sponsorship extended for a further two seasons.
• Grange TravelminorGTM or Marketing PartnerSponsorship renewal for another season.
• Red Pepper PizzaminorGTM or Marketing PartnerNew commercial partner joining the Wood family.
• The Pyramid FinanceminorGTM or Marketing PartnerNew commercial partner.

Scale indicators10 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Barnet FC: North London club operating in or around the National League; geographically proximate to Boreham Wood and competes for overlapping supporter and sponsor pools in Hertfordshire/London.
• Notts County FC: Historic Football League club currently competing in the National League; shares tier-5 status with similar promotion ambitions and stadium-development economics.
• Bromley FC: South London National League club with a similar stadium-development strategy and diversified matchday/ hospitality revenue model.
• Chesterfield FC: National League club with comparable stadium capacity and academy operations; faces similar commercial dynamics and promotion pathway to EFL.
• Sutton United FC: Greater London National League club with a similar capacity profile and stadium-improvement ambitions; comparable in commercial structure.
• AFC Wimbledon: Community-owned lower-league club with a strong supporter base and structured promotion trajectory; directly comparable in operating model and tier.
• Dagenham & Redbridge FC: East London National League club with similar community-focused operating model and comparable commercial/ hospitality revenue mix.
• Hartlepool United: National League club with comparable stadium economics and similar tier-5 promotion economics, providing a useful benchmark for revenue trajectories at this level.
• Wrexham AFC: Welsh club competing in the English National League and recently promoted to League One; most directly comparable non-league to EFL success story and benchmark for promotion economics.
• Solihull Moors FC: National League club with a comparable stadium-development phase and academy model; useful peer for facility-hire and sponsorship economics at this tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/boreham_woodfc
• YouTubeyoutube.com/channel/borehamwoodfc
• Facebookfacebook.com/BorehamWoodFC
• LinkedInlinkedin.com/company/boreham-wood-fc
• Instagraminstagram.com/borehamwoodfc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boreham Wood FC