BORG & IDE IMAGING, P.C

What BORG & IDE IMAGING, P.C does

Borg & Ide Imaging, P.C. is a privately held professional corporation operating multiple outpatient diagnostic imaging centers in Monroe County, Rochester, New York. It is a subsidiary of RadNet Inc. (NASDAQ: RADN), one of the largest outpatient imaging operators in the United States, and is positioned by the parent as one of the largest imaging providers in the Rochester region. The practice offers a comprehensive radiology service stack spanning MRI/MRA, CT/CTA, PET/CT, Nuclear Medicine, Digital and 3D Mammography, Ultrasound, Fluoroscopy, DEXA Bone Density, X-ray, Interventional Radiology, and Pain Management, with subspecialty programs in cardiac imaging and neuroradiology. All locations hold American College of Radiology (ACR) and Radsite accreditations, and the practice is deploying AI-enabled features including Enhanced Breast Cancer Detection (EBCD) on mammography and AI-assisted MRI analysis.

The business operates a hybrid go-to-market combining direct patient self-scheduling (via phone at 585-241-6400 and an online portal) with physician/provider referrals channeled through a provider portal. Revenue is generated on a fee-for-service basis, billed through commercial insurance, Medicare/Medicaid, and direct patient payment. Distribution relies on a multi-site regional footprint across Monroe County, supported by a top-of-funnel digital presence on Facebook, LinkedIn, YouTube, and TikTok, plus the broader RadNet network affiliation that provides technology, capital, and operational leverage.

Operationally, the practice is in an active reinvestment phase: a new 1.5T Wide-Bore MRI scanner was installed at the Culver Park Imaging Center in November 2025, AI-powered mammography is being promoted as a flagship offering, and clinical leadership has gained external visibility through the June 2026 appointment of Dr. Jane Bennett, MD, FACR as Monroe County Medical Society President-Elect. Founded year, headcount, and revenue are not disclosed in the source material.

Name

BORG & IDE IMAGING, P.C

Legal name

Borg & Ide Imaging, P.C.

Website

https://borgandideimaging.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Borg & Ide Imaging is a RadNet-affiliated outpatient diagnostic imaging practice operating multiple centers in Monroe County, Rochester, NY, offering MRI, CT, PET/CT, 3D mammography, and other modalities to patients and referring providers.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB)

akta.pro secondary industries

Women’s Imaging & Breast Health Centers (HLAFAJAJ), Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

Keywords

• Diagnostic imaging services
• Outpatient radiology
• Mammography screening
• MRI imaging services
• Interventional radiology

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Medical Imaging Services: Borg & Ide Imaging generates revenue through providing diagnostic imaging services to patients. Services are billed through insurance plans and direct patient payment. Revenue is derived from fee-for-service arrangements with healthcare payers, government programs, and patients directly.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Borg & Ide Imaging operates multiple ACR- and Radsite-accredited outpatient diagnostic imaging centers in Monroe County, Rochester, NY, delivering a complete range of imaging services including MRI/MRA, CT/CTA, PET/CT, Nuclear Medicine, Digital & 3D Mammography, Ultrasound, Fluoroscopy, DEXA Bone Density, Interventional Radiology, Pain Management, X-ray, Cardiac Imaging, Neuroradiology, and Lung Cancer Screening. The practice enhances mammography with AI-powered Enhanced Breast Cancer Detection (EBCD) and offers AI-assisted MRI options, serving patients directly and through physician referrals as an affiliated center of RadNet Inc.

Product overview

Borg & Ide Imaging is a comprehensive radiology imaging services provider operating multiple outpatient imaging centers in Monroe County, Rochester, NY. The company offers a complete range of imaging modalities including MRI/MRA, CT/CTA, PET/CT, Nuclear Medicine, Digital & 3D Mammography, Ultrasound, Fluoroscopy, DEXA Bone Density, Interventional Radiology, Pain Management, and X-ray. The service portfolio centers on diagnostic and screening imaging across multiple convenient outpatient locations, with AI-enhanced capabilities in mammography (EBCD) and MRI options. The company is affiliated with RadNet and holds ACR and Radsite accreditations across all locations.

Differentiator

Problem solved

Functional benefit

Products and services

• MRI/MRA Magnetic Resonance Imaging and Magnetic Resonance Angiography services using magnetic fields and radio waves to produce detailed internal body images, with AI-powered options for enhanced precision. Available to patients referred for diagnostic imaging and to walk-in/self-scheduled patients.
• CT/CTA Computed Tomography and CT Angiography services producing cross-sectional diagnostic images of the body for evaluation of organs, vessels, and disease.
• PET/CT and Nuclear Medicine Positron Emission Tomography combined with CT, plus nuclear medicine studies using small amounts of radioactive material to evaluate organ function, structure, and metabolic activity.
• Digital & 3D Mammography Advanced mammography including 3D tomosynthesis for enhanced breast cancer screening and detection, available with the AI-powered Enhanced Breast Cancer Detection (EBCD) add-on.
• Ultrasound Diagnostic ultrasound imaging using sound waves to produce images of internal body structures for a wide range of clinical indications.
• Digital X-ray Digital X-ray imaging services for rapid diagnostic evaluation of bones, chest, and other body structures, with dedicated X-ray hours at select locations.
• Fluoroscopy Real-time moving X-ray imaging for diagnostic and interventional procedures.
• DEXA Bone Density Dual-energy X-ray absorptiometry scanning for measuring bone mineral density and assessing osteoporosis risk.
• Interventional Radiology Minimally invasive, image-guided procedures for the diagnosis and treatment of various conditions.
• Pain Management Image-guided interventional procedures for the diagnosis and treatment of chronic pain.
• Enhanced Breast Cancer Detection (EBCD) AI-powered mammography analysis system that enhances radiologist performance in breast cancer detection by applying artificial intelligence to mammogram images.
• Cardiac Imaging Program Specialized cardiac imaging services including CT angiography and other heart-related imaging studies for diagnosis of cardiovascular conditions.
• Neuroradiology Specialized brain and nervous system imaging services for diagnosis of neurological conditions.
• Lung Cancer Screening Low-dose CT screening for early detection of lung cancer in eligible high-risk individuals, particularly current or former smokers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• RadNet Inc.coreStrategic or Co-development PartnerBorg & Ide Imaging is an affiliated imaging center of RadNet Inc., one of the largest providers of outpatient imaging services in the United States. This affiliation provides access to RadNet's network resources, technology platforms, and operational best practices while maintaining local brand presence in Rochester, NY.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SimonMed Imaging: SimonMed Imaging is one of the largest outpatient diagnostic imaging networks in the U.S., offering MRI, CT, ultrasound, mammography, and other modalities with an emphasis on advanced technology. It is a direct peer in multi-modality outpatient imaging with AI-enabled capabilities, competing in the same space as Borg & Ide at a broader geographic footprint.
• Akumin: Akumin operates a network of outpatient diagnostic imaging centers across multiple U.S. states offering MRI, CT, PET/CT, mammography, and related services. It is directly comparable to Borg & Ide as a multi-site outpatient imaging provider serving both patients and referring physicians.
• RAYUS Radiology: RAYUS Radiology (formerly Center for Diagnostic Imaging) operates a national network of outpatient diagnostic imaging centers offering MRI, CT, X-ray, mammography, and other modalities. It is directly comparable to Borg & Ide as a multi-modality outpatient imaging provider serving both patients and referring physicians, though at significantly larger geographic scale.
• Touchstone Medical Imaging: Touchstone Medical Imaging operates outpatient diagnostic imaging centers offering MRI, CT, ultrasound, X-ray, and mammography services. It is directly comparable to Borg & Ide as a multi-modality outpatient imaging provider serving similar patient and physician customer segments.

Broad incumbents

• Radiology Partners: Radiology Partners is one of the largest physician-led radiology practices in the U.S., providing radiology services across hospitals, outpatient centers, and teleradiology. It is comparable as a broad incumbent in radiology services delivery, overlapping with Borg & Ide's radiologist staffing and interpretive service model.
• RadNet Inc. RadNet is the parent company of Borg & Ide Imaging and one of the largest providers of outpatient diagnostic imaging services in the United States, operating hundreds of centers across multiple states. RadNet is directly comparable as the ultimate operator of Borg & Ide and the largest national-scale outpatient imaging platform; however, its broad portfolio makes it a parent/incumbent rather than a direct single-market peer.

Emerging players

• vRad (Virtual Radiologic): vRad is a teleradiology practice providing remote diagnostic image interpretation services to hospitals and outpatient imaging centers. It is comparable as an adjacent/emerging player in radiology services delivery, representing an alternative model Borg & Ide could face for interpretive capacity.
• Solis Mammography: Solis Mammography is a specialized outpatient breast imaging network offering mammography (including 3D tomosynthesis), ultrasound, and biopsy services. It is comparable to Borg & Ide specifically in the mammography/breast imaging segment where Borg & Ide's EBCD offering competes, though Solis is more narrowly focused on women's imaging.

Regional players

• University of Rochester Medical Center (Strong Memorial Hospital): URMC / Strong Memorial Hospital is a major academic medical center in Rochester, NY, offering a full range of inpatient and outpatient diagnostic imaging services. It is a regional competitor with comparable modality breadth and the academic/tertiary-care draw that can capture complex imaging referrals away from Borg & Ide.
• Rochester Regional Health: Rochester Regional Health is a major integrated health system serving the Rochester, NY region, including hospital-based and outpatient imaging services. It is a regional competitor that influences Borg & Ide's referral flow, as health systems often steer imaging volumes to their own facilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@borg_and_ide_imaging
• Facebookfacebook.com/BorgandIde
• LinkedInlinkedin.com/company/borg-&-ide-imaging-p.c
• TikToktiktok.com/@borgideimaging

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BORG & IDE IMAGING, P.C