Borgo Dei Conti Resort Relais & Chateaux

What Borgo Dei Conti Resort Relais & Chateaux does

Borgo Dei Conti Resort Relais & Chateaux is a luxury country resort located in Montepetriolo, in the Umbrian countryside approximately 25 km from Perugia, Italy. Operated by S.p.l.i.a. SpA (a company subject to management and coordination by Bacamul SpA, owned by the Babini Family since 2002), the property comprises a historic 13th-century Villa, the 20th-century La Colonica building, and a 16-hectare ancient park. The resort offers 40 luxury accommodations (30 suites and 10 rooms) and earned a comprehensive redesign in 2024 by Spagnulo & Partners Architecture Studio, repositioning it as a flagship Umbrian luxury property.

The core product is high-touch leisure hospitality — accommodation, three dining venues (Ristorante Cedri under Michelin-starred Executive Chef Emanuele Mazzella, Osteria del Borgo, and the Lounge Bar), a modular spa with biosauna/Finnish sauna/salt room/sensory deprivation, and curated experiences (truffle hunting, wine tasting, cooking classes, outdoor cinema, wellness trails). The property also generates revenue from private and corporate events, including full-property buyouts for up to 95 guests. Distribution is primarily direct (website via the Blastness booking engine, 24/7 phone/email, plus The Fork for restaurant reservations), with brand pull generated through Relais & Chateaux membership and editorial coverage in Condé Nast Traveller, Forbes, Vogue, Financial Times, and Travel & Leisure.

The business model is a quote-based luxury pricing structure with no publicly disclosed rates, consistent with Relais & Chateaux brand standards. Customer segments span luxury leisure travelers (primary), destination events and celebrations, corporate/MICE, and family/multigenerational groups. No AI, proprietary technology platforms, or venture funding are disclosed; the operation runs on standard hospitality management systems and is sustained by family ownership and earned-media demand generation.

Name

Borgo Dei Conti Resort Relais & Chateaux

Legal name

S.p.l.i.a. SpA – Borgo Dei Conti Resort

Website

https://borgodeicontiresort.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Borgo Dei Conti Resort Relais & Chateaux is a 40-key luxury country resort in Umbria, Italy, operated by the Babini family since 2002 and redesigned in 2024. It serves HNW leisure travelers, corporate events, and destination celebrations via accommodation, fine dining, spa, and curated experiences.

Ownership category

akta.pro rank

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Destination Spa Resorts (THAGAMAA)

Keywords

• Luxury resort hospitality
• Fine dining restaurant
• Spa wellness services
• Private event venues
• Corporate meeting venues

Headquarters

HQ city

Venice

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Accommodation Services: Revenue from 40 luxury rooms and suites including standard rooms, junior suites, family suites, and signature suites. Bookings via direct website, phone, or third-party platforms. Breakfast included in room rate.
2. Food & Beverage: Revenue from three dining venues: Cedri gourmet restaurant (Michelin-aimed, Executive Chef Emanuele Mazzella), Osteria del Borgo (traditional Umbrian cuisine and Neapolitan pizza), and Lounge Bar. Breakfast included in stay.
3. Spa & Wellness Services: Revenue from spa treatments, wellness experiences, and spa facility access (biosauna, Finnish sauna, salt room, sensory deprivation area, heated pool). Spa is modular, combining indoor and outdoor spaces.
4. Experiences & Activities: Revenue from curated experiences including truffle hunting, wine tasting, cooking classes, outdoor cinema, romantic dinners, mixology classes, and wellness trails. Organized tours and excursions to local attractions.
5. Events & Buyouts: Revenue from private events (weddings, family reunions), corporate events (meetings, team building, incentives), and complete property buyouts. Buyout includes 40 rooms (21 in Villa, 19 in Colonica) for up to 95 guests with full facility access.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Borgo Dei Conti Resort is a luxury country resort in Umbria offering 40 renovated rooms and suites within a historic 13th-century villa and 20th-century La Colonica building, set on a 16-hectare park. The core offering includes accommodations, three dining venues (Ristorante Cedri, Osteria del Borgo, Lounge Bar), a modular spa, event hosting for private celebrations and corporate MICE, and curated experiential activities such as truffle hunting, wine tasting, cooking classes, and outdoor cinema.

Product overview

Borgo Dei Conti Resort Relais & Chateaux is a luxury country resort in Umbria comprising the historic Villa, 20th-century La Colonica building, and a 16-hectare park. The property offers 40 luxury accommodations (30 suites, 10 rooms) with Renaissance-inspired design using local Umbrian craftsmanship. Dining options include Ristorante Cedri (Michelin-starred Executive Chef Emanuele Mazzella), Osteria del Borgo (traditional cuisine and wood-fired pizzas), and the Lounge Bar. The modular Spa offers indoor/outdoor wellness experiences including sauna, treatment cabins, Salt Room, and heated pool. The resort also hosts private events, corporate meetings, and curated experiences including truffle hunting, wine tasting, and cooking classes.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Maximum event capacity of 95 guests with full property buyout
• +1 more outcomes

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Spagnulo & Partners Architecture StudiocoreStrategic or Co-development Partner · 1 January 2024Led the comprehensive and captivating 2024 redesign of interiors and spaces. Created harmonious dialogue between Umbrian heritage, nature, and Renaissance art-inspired design. Responsible for meticulous restoration preserving cultural heritage while elevating for modern discerning guests.
• The Hospitality ExperiencecoreStrategic or Co-development Partner · 1 January 2022Parent hospitality collection that includes Borgo dei Conti Resort, Londra Palace Venezia (Riva degli Schiavoni), and The Place (Piazza Santa Maria Novella, Florence). Curated by Babini family. Created The Place of Wonders Foundation for cultural preservation.
• The Place of Wonders Foundation E.T.S.coreStrategic or Co-development Partner · 1 January 2022Corporate Social Responsibility initiative of The Hospitality Experience. Mission to safeguard, enhance, and pass on centuries-old crafts through scholarships, training, and direct promotion of local excellence. Donates €5 per guest stay to foundation projects. Provides guests privileged access to hidden local artisans, workshops, and manufacturers.
• Blastness S.r.l.coreTechnology or IntegrationBooking platform and website management provider. Responsible for booking engine integration, reservation management, and PCI DSS compliant payment processing. Located at P.zza J.F. Kennedy 27, 19125 La Spezia.
• The ForkminorChannel Partner/ Reseller/ DistributorRestaurant reservation widget provider for Cedri Restaurant and Osteria del Borgo table bookings.
• Marco NieriminorStrategic or Co-development PartnerBio-researcher and expert in ecodesign and healthy living environments. Developed Bioenergetic Landscapes technique. Identified specific trees and zones within resort park with beneficial bioelectromagnetic effects on human organs and bodily systems.
• Fondazione The Place of WondersminorStrategic or Co-development PartnerCultural foundation enabling organized itineraries of museums and artisan workshops near the resort. Collaborates with resort on cultural exchange experiences for guests.
• Local Producers & SuppliersminorStrategic or Co-development PartnerPartnership with local producers and suppliers for restaurant ingredients and Tuscan wines. Supports local economy and provides fresh, seasonal ingredients from regional suppliers and resort's own organic garden.
• Relais & ChateauxcoreStrategic or Co-development PartnerGlobal association of individually owned and managed luxury hotels and restaurants. Provides brand recognition, quality assurance, and global distribution network. Borgo dei Conti Resort is an official member.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Rosewood Castiglion del Bosco: Luxury 800-year-old estate in Tuscany with villa accommodations, spa, culinary program, and golf. Comparable scale, heritage, and ultra-luxury experiential offering.
• Borgo San Felice: Relais & Châteaux-affiliated medieval borgo in Chianti Classico with rooms, fine dining, spa, and wine experiences. Closest direct comparable in heritage Italian country-resort positioning.
• Castel Monastero: 11th-century castle resort in Tuscany with spa, wellness focus, and curated experiences. Comparable medieval heritage asset with strong wellness narrative.
• Fonteverde Lifestyle & Thermal Retreat: Luxury thermal spa resort in Tuscany with rooms, medical spa, and wellness programs. Comparable Italian luxury resort with strong spa and wellness component.
• Castello di Casole: Luxury 10th-century castle resort in Tuscany with spa, vineyards, and estate experiences. Highly comparable historic luxury country-resort model with similar guest profile and revenue mix.
• Borgo Pignano: Historic Tuscan estate with 32 rooms, organic farm, spa, and curated cultural activities. Comparable luxury country-resort with heritage property and experiential programming.
• The Place Firenze: Sister property within The Hospitality Experience collection, located in Piazza Santa Maria Novella, Florence. Direct comparable for collection economics, brand standards, and operational synergies.
• Palazzo di Varignana: Restored Italian palace resort near Bologna with spa, wellness programs, vineyards, and multiple F&B venues. Comparable Italian heritage asset repositioned as luxury resort.

Broad incumbents

• Hotel Il Pellicano: Iconic Relais & Châteaux luxury resort on the Tuscan coast with Michelin dining and spa. Comparable luxury Italian hospitality positioning within the same brand affiliation, though coastal rather than countryside.

Emerging players

• Adler Thermae Spa & Relax Resort: Italian thermal spa resort in Tuscany with comprehensive wellness programs and resort amenities. Comparable Italian luxury wellness-resort positioning with strong spa narrative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/borgodeicontiresort
• Instagraminstagram.com/borgodeicontiresort
• LinkedInlinkedin.com/company/borgo-dei-conti-resort-relais-chateaux

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borgo Dei Conti Resort Relais & Chateaux