Bornga

What Bornga does

Bornga (본가) is a Korean BBQ restaurant brand founded in 1994 by celebrity chef Baek Jong-won, operating as a wholly-owned brand under The Born Korea Co., Ltd. (주식회사 더본코리아), a publicly listed restaurant conglomerate on KOSPI (ticker 475560). The brand's signature dish is 우삼겹 (Woo Samgyup / three-layer beef / marinated beef tri-tip), built from specially selected cuts (chadolbaegi and yangji) sliced in opposing directions and finished with a proprietary sauce, developed as an attempt to create a globally recognizable Korean grilled meat dish. Bornga operates domestically in South Korea and internationally across China, Singapore, Philippines, Australia, and Poland through a franchise model.

The Born Korea group operates 13 wholly-owned restaurant brands including Paikdabang (coffee), Hanshinpocha (Korean pub), Saemaruksikdang (Korean traditional), Yeokjeonudong (udon), Beaxbeer (beer), Rolingpasta (pasta), Insangsaelruktaeng (soup), Mijungkooksoo (noodles), Wonjosshinbapjib (Korean ssambap), Dolbaegigjib (Korean BBQ), Baekjeonpan (Korean grill), Hotel the Born (hospitality), and Richunsijang (traditional market / food hall). Revenue is generated through franchise fees, royalty streams, and direct-operated store sales across this multi-brand portfolio.

For fiscal year 2025, The Born Korea reported consolidated revenue of KRW 361,239 million (down 22% from KRW 464,151 million in 2024), an operating loss of KRW 23,679 million (versus an operating profit of KRW 36,024 million in 2024), and a net loss of KRW 17,394 million. The company is pursuing a KOSPI listing (board resolution May 2024, new share issuance approved September 2024) and has materially upgraded governance with Audit, Internal Transactions, Outside Director Candidate Recommendation, and ESG committees. Note that Bornga is one brand within the larger The Born Korea group; consolidated financial data shown here reflects the full group, not Bornga standalone, which is not separately disclosed.

Name

Bornga

Legal name

주식회사 더본코리아 (The Born Korea Co., Ltd.)

Website

https://bornga.co.kr

Company type

Public

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Bornga is a Korean BBQ restaurant brand operating under The Born Korea Co., Ltd. (KOSPI: 475560), founded by celebrity chef Baek Jong-won in 1994, specializing in signature 우삼겹 (marinated beef tri-tip) across franchises in South Korea, China, Singapore, Philippines, Australia, and Poland.

Ownership category

akta.pro rank

Product category

Korean BBQ Restaurants

NAICS

Special Food Services (7223)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean) (THAFABAE)

Keywords

• Korean BBQ restaurant
• Korean casual dining
• Grilled beef specialty
• Restaurant franchise chain
• Korean cuisine brand

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Core offering

Bornga (본가) is a Korean BBQ restaurant chain serving premium Korean grilled meat dishes, with its signature Woo Samgyup (우삼겹) marinated beef tri-tip as the flagship menu item, accompanied by a range of traditional Korean dishes such as bulgogi, soybean paste stew, noodles, rice bowls, soups, and grilled seafood. The brand operates through a mix of direct and franchised stores in South Korea and in international markets including China, Singapore, the Philippines, Australia, and Poland.

Product overview

Bornga (본가) is a single-brand Korean BBQ restaurant chain operated by The Born Korea Co., Ltd. (stock code 475560). The brand centers on its flagship signature dish, 우삼겹 (Woo Samgyeop), a marinated beef tri-tip specialty developed by founder Paik Jong-won, complemented by an extensive menu of traditional Korean cooked dishes (soups, stews, noodles, rice bowls) and additional grilled meat cuts. The brand operates both domestically in South Korea and internationally across China, Singapore, the Philippines, Australia, and Poland.

Differentiator

Problem solved

Functional benefit

Brands

• 빽다방: Coffee shop brand under The Born Korea
• 새마을식당
• 한신포차
• 역전우동
• 백스비어
• 롤링파스타
• 인생설렁탕
• 미정국수
• 원조쌈밥집
• 돌배기집
• 백철판
• 호텔더본
• 리춘시장

Products and services

• Bornga (본가) Korean BBQ Restaurant Dining Korean BBQ restaurant dining service featuring the signature Woo Samgyup (우삼겹) marinated beef tri-tip specialty, complemented by traditional Korean dishes (bulgogi, soybean paste stew, noodles, rice bowls, soups, grilled seafood) served with fresh vegetable accompaniments. Operated through company-run and franchised restaurants for individual dine-in consumers in South Korea and in international markets including China, Singapore, the Philippines, Australia, and Poland.
• Woo Samgyup (우삼겹) Signature Menu Bornga's signature grilled beef menu item: a marinated three-layer beef tri-tip dish developed by founder Paik Jong-won, prepared from specially selected cuts (chadolbaegi and yangji) sliced thin in opposing directions and finished with a proprietary sauce, served as the brand's flagship Korean BBQ offering.
• Traditional Korean Dish Menu (Bulgogi, Stews, Noodles, Rice Bowls) Range of traditional Korean dishes served alongside the Woo Samgyup specialty at Bornga restaurants, including traditional bulgogi (옛날불고기), soybean paste short rib stew (차돌된장찌개), noodles, rice bowls, soups, and grilled seafood, served with dozens of fresh vegetable accompaniments.
• Bornga Franchise Program Franchise opportunity offered to entrepreneurs and investors to open and operate Bornga Korean BBQ restaurants, with inquiries and onboarding handled through The Born Korea's franchise center (start.theborn.co.kr). Includes domestic South Korea franchise rights and international franchise rights in markets such as China, Singapore, the Philippines, Australia, and Poland.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/bornga

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bornga