What Borusan Makina Servis ve Tic. A.S. does

Borusan Makina Servis ve Tic. A.S., operating as Borusan Cat Türkiye, is the exclusive authorized Caterpillar dealer for Turkey, Azerbaijan, Georgia, Kazakhstan, and Kyrgyzstan. The company distributes and services the full Caterpillar portfolio: construction and mining equipment (excavators, wheel loaders, dozers, graders, articulated and mining trucks, hydraulic mining shovels, underground loaders, pavers, rollers, compact track loaders), power systems (electric power, industrial, marine, petroleum and gas), and a comprehensive range of attachments (buckets, breakers, cutters, forks, grapples, sweepers, rippers, saws, shears, trenchers). In parallel, it operates an aftermarket stack covering genuine parts distribution through Parts.Cat.Com (1.4 million+ SKU catalog), a revision center for component overhauls, field-service operations, S.O.S. predictive oil analysis, equipment-management programs, authorized service centers, and customer training, complemented by rental and certified used-equipment sales. Sub-brands and proprietary digital tools include Boom360 (mobile app, Android and iOS), Boom Web (online storefront), Müneccim, Cat Integrated Procurement, and a Metaverse Store (Decentraland) with NFT collection.

The business operates on a hybrid B2B model combining direct field sales to enterprise and mid-market accounts, inside sales via the 444 1 228 hotline, and digital self-service through e-commerce storefronts. Revenue streams span new-equipment sales (one-time), parts sales (one-time), service and maintenance (including recurring Customer Value Agreements / MDA), short- and long-term equipment rental, used-equipment sales, and attachments. Pricing is quote-based and not publicly disclosed; financing is offered through Cat Financial, with promotional terms such as 20% down payment, 18-month tenor, and 0% interest for selected models. The customer base is diversified across construction and excavation, mining and quarrying, asphalt and road building, power systems (oil and gas, marine, agriculture), forestry and food, ready-mixed concrete, data centers, and renewable energy.

The company is a private joint-stock company (A.S.) within Borusan Group and is supported by a partnership stack that includes Caterpillar (OEM/distribution), SITECH Eurasia (machine-control technology), Cat Financial (financing), and Schneider Electric (EV charging solutions). Operating geographies span Turkey and four Central Asian/Caucasus markets; headquarters is in Istanbul. No public listing, no funding rounds (being a subsidiary of Borusan Group), and no public revenue figure are present in the available data.

Name

Borusan Makina Servis ve Tic. A.S.

Legal name

Borusan Makina Servis ve Tic. A.S.

Website

https://borusanmakina.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Borusan Cat Türkiye (Borusan Makina Servis ve Tic. A.S.) is the exclusive authorized Caterpillar dealer for Turkey, Azerbaijan, Georgia, Kazakhstan, and Kyrgyzstan, distributing Cat construction equipment, power systems, attachments, and parts, with full aftermarket service, rental, and digital customer platforms serving construction, mining, energy, and industrial enterprises.

Ownership category

akta.pro rank

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Inventory or Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Sales: Sales of new Caterpillar construction equipment, power systems, and industrial machinery to enterprise and mid-market customers
2. Parts Sales: Sales of Cat genuine parts including engine parts, maintenance parts, hydraulic components, wear parts, and undercarriage parts through Parts.Cat.Com platform
3. Service and Maintenance: Field service, workshop services, revision center, and maintenance agreements including Customer Value Agreements (MDA)
4. Equipment Rental: Rental of construction equipment and power systems for short and long-term projects
5. Used Equipment Sales: Sales of second-hand/reconditioned construction equipment and power systems
6. Attachments and Accessories: Sales of attachments including buckets, breakers, cutters, forks, sweepers, rippers, saws, and other specialized attachments

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Borusan Makina Servis ve Tic. A.S. (operating as Borusan Cat Türkiye) is the authorized Caterpillar dealer for Turkey and Central Asian markets (Azerbaijan, Georgia, Kazakhstan, Kyrgyzstan), selling new Cat construction equipment, power generation systems, attachments, and spare parts. The company provides comprehensive after-sales services including field service, revision center repairs, S.O.S. oil analysis, customer training, and Customer Value Agreements (MDA) for proactive maintenance. It also offers equipment rental, certified used equipment sales, and digital platforms (Boom360, Boom Web, VisionLink) for fleet and equipment management.

Product overview

Borusan Makina Servis ve Tic. A.S. (operating as Borusan Cat Türkiye) is the authorized Caterpillar dealer in Turkey, offering a comprehensive portfolio centered on Cat construction equipment and power systems. The core product lines include full-range construction and mining machinery (excavators, loaders, dozers, graders, trucks, compactors, pavers) and power generation systems (electric power, industrial, marine, petroleum/gas). The portfolio extends through Caterpillar attachments, spare parts (via Parts.Cat.Com), rental and used equipment services, and comprehensive support services (field service, revision center, oil analysis, equipment management, training). Technology offerings include proprietary tools like Boom360 mobile app, Boom Web platform, Müneccim, plus Cat ecosystem solutions (VisionLink fleet management, SITECH machine control, Cat Integrated Procurement). The company also operates in emerging digital spaces with NFT collections and metaverse store presence. Energy solutions encompass solar/hybrid systems, EV charging (via Schneider), cogeneration, and specialized applications for data centers, biogas, and landfill gas.

Differentiator

Problem solved

Functional benefit

Brands

• B'DAHA: Parts and component brand offering for Cat equipment maintenance and replacement.

Products and services

• Construction Equipment

Quantifiable outcome

• Equipment uptime maximized through proactive maintenance agreements
• +1 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Caterpillar Inc. (Cat)flagshipOEM/ Whitelabel/ Licensing PartnerBorusan Cat is the authorized Caterpillar dealer for Turkey and Central Asian markets (Azerbaijan, Georgia, Kazakhstan, Kyrgyzstan). The partnership provides distribution rights for Cat construction equipment, power systems, attachments, and genuine parts. Borusan Cat operates under Caterpillar's brand and support systems including Parts.Cat.Com, VisionLink, and Cat technology platforms.
• SITECHcoreTechnology or IntegrationSITECH Eurasia serves as a technology solutions partner providing advanced construction technology and site solutions integrated with Cat equipment. Borusan Cat references SITECH as part of its technology offerings on the website.
• Schneider ElectriccoreTechnology or IntegrationBorusan Cat offers EV charging solutions in partnership with Schneider Electric as part of their power systems portfolio, extending into electric vehicle infrastructure.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HİDROMEK: Turkish construction equipment manufacturer offering excavators, backhoe loaders, and wheel loaders that directly compete with Cat equipment Borusan Cat distributes. Comparable customer base in Turkey and surrounding markets.
• Finning International: World's largest Caterpillar dealer, serving Canada, the UK, and South America with equipment sales, parts, service, and digital fleet management. Closest publicly traded analog to Borusan Cat's multi-territory authorized dealer model.
• Toromont Industries: Authorized Caterpillar dealer for Eastern Canada with Equipment segment (new, used, rental, parts, service) and a power systems business — a near-mirror operating model to Borusan Cat.

Others

• Caterpillar Inc. OEM and primary principal of Borusan Cat. While not a competitor in the dealer sense, Caterpillar's strategic decisions on dealer networks, product roadmap, and direct distribution define Borusan Cat's operating envelope.

Broad incumbents

• Hitachi Construction Machinery: Global construction and mining equipment OEM competing with Caterpillar in hydraulic excavators and mining equipment, with established dealer networks across Turkey and Central Asia adjacent to Borusan Cat's territory.
• Komatsu (via regional dealers): Global construction and mining equipment OEM competing head-to-head with Caterpillar in excavators, dump trucks, and mining shovels — Borusan Cat's primary product line competes with Komatsu dealers across the same end customers in Turkey and Central Asia.
• Volvo Construction Equipment: Major construction equipment OEM with strong European and emerging-market distribution. Competes with Borusan Cat on excavators, wheel loaders, and articulated haulers, and leads on electric construction equipment.
• Liebherr: Family-owned construction and mining equipment manufacturer with direct sales and service in Turkey and Central Asia. Overlaps Borusan Cat's customer base in earthmoving, mining, and concrete/crawler crane segments.

Emerging players

• Doosan Bobcat: Compact and construction equipment OEM with growing presence in compact loaders and excavators — directly competing for the mid-market and SMB customers Borusan Cat addresses with compact Cat equipment.
• United Rentals: World's largest equipment rental company, including aerial and heavy equipment. Represents the structural rental model that competes with Borusan Cat's rental line and shapes end-customer equipment sourcing decisions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/borusan-makina-servis-ve-tic-a-s-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borusan Makina Servis ve Tic. A.S.