What R.Bosch Automotive Steering does

Robert Bosch Automotive Steering GmbH is a wholly-owned subsidiary of Robert Bosch GmbH, headquartered at Richard-Bullinger-Strasse 77, 73527 Schwäbisch Gmünd, Germany. The company operates within the Bosch Group's Mobility Solutions business sector and is described by the parent as one of the leading providers of innovative steering systems for the global passenger car and commercial vehicle markets. With approximately 10,000 employees worldwide, it focuses on making driving safer, more comfortable, and more inspiring through sustainable product development.

The company's product portfolio is organized around three core lines: Steer-by-Wire, which removes the mechanical connection between the steering wheel actuator and the rack actuator to enable new vehicle-interior design freedoms and previously impossible functions; PKW electric steering systems, marketed as the key technology for automated driving and supplied in variants for compact cars through light commercial vehicles; and NKW hydraulic and electrohydraulic steering systems for commercial vehicles, addressing efficiency, safety, and ergonomics in short- and long-distance transport. The underlying technology combines mechatronic control, electric actuation, and (for commercial vehicles) hydraulics, with the Steer-by-Wire architecture representing a software-defined actuation layer that interfaces with automated-driving platforms.

The business model is B2B original-equipment-manufacturer (OEM) supply: contract-based component sales of steering systems into global automotive manufacturer vehicle platforms, with no consumer-facing pricing and no disclosed software-as-a-service or aftermarket monetization. The sales motion is enterprise/direct-OEM with no public customer logos disclosed; revenue figures are not reported in the source material. Governance sits with a four-person management board led by Dr. Gerta Marliani as Chair, with functional leads for R&D (Stephan Stass) and Manufacturing Performance and Quality (Dr. Stefan Waschul).

Name

R.Bosch Automotive Steering

Legal name

Robert Bosch Automotive Steering GmbH

Website

https://bosch-automotive-steering.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Robert Bosch Automotive Steering GmbH is a wholly-owned Bosch subsidiary that designs and manufactures steering systems — including Steer-by-Wire and electric power steering — for global passenger car and commercial vehicle OEMs.

Ownership category

akta.pro rank

Product category

Automotive Steering Systems

NAICS

Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Steering Systems & Components (Columns/Racks/EPS Pumps & Motors) (IMACAIAB)

akta.pro secondary industries

Steering/Chassis Actuation for ADAS Manufacturing (EPS/Steer-by-Wire/Actuators) (IMACAMAI), Chassis Mechatronics & Active Dynamics (Active Suspension/Steer-by-Wire/Brake-by-Wire Hardware) (IMACAIAN)

Keywords

• Automotive steering systems
• Steer-by-wire technology
• Electric power steering
• Commercial vehicle steering
• OEM steering components

Headquarters

HQ city

Schwäbisch Gmünd

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Infrastructure

Revenue model

1. Automotive Steering Components: Sale of steering systems and components to automotive OEMs as part of vehicle manufacturing supply chain. Revenue derived from original equipment manufacturing contracts with global automotive manufacturers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Robert Bosch Automotive Steering GmbH develops, manufactures, and supplies innovative steering systems to automotive OEMs worldwide. Its portfolio spans Steer-by-Wire technology (eliminating mechanical linkages for new interior design freedom), electric power steering systems (PKW) for passenger cars from compact to light commercial vehicles as key technology for automated driving, and hydraulic/electrohydraulic steering systems (NKW) for trucks and commercial vehicles serving the transport and logistics industry.

Product overview

Robert Bosch Automotive Steering GmbH is a wholly-owned subsidiary of Robert Bosch GmbH, offering an integrated portfolio of innovative steering systems for the global passenger car and commercial vehicle markets. The product portfolio consists of three main categories: Steer-by-Wire technology (enabling new vehicle interior design freedoms through elimination of mechanical connections), PKW electric steering systems (key technology for automated driving from small cars to light commercial vehicles), and NKW hydraulic/electrohydraulic steering systems for commercial vehicles (addressing efficiency, safety, and ergonomic driving for transport and logistics).

Differentiator

Problem solved

Functional benefit

Products and services

• Steer-by-Wire Advanced steering technology that eliminates the mechanical connection between the steering wheel actuator and rack actuator, enabling new freedoms for vehicle interior design and previously impossible functions and features for automotive OEMs.
• PKW Electric Power Steering Systems Electric power steering systems serving as key technology for automated driving, available in various variants for vehicles ranging from small cars to light commercial vehicles, sold to automotive OEMs for integration into passenger car platforms.
• NKW Hydraulic and Electrohydraulic Steering Systems Hydraulic and electrohydraulic steering systems for trucks and commercial vehicles, addressing efficiency, safety, ergonomics, and comfort for short- and long-distance driving, supplied to commercial vehicle OEMs in the transport and logistics industry.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Robert Bosch GmbHcoreStrategic or Co-development PartnerRobert Bosch Automotive Steering GmbH is a wholly-owned subsidiary (100%) of Robert Bosch GmbH. The company operates as part of Bosch's Mobility Solutions business sector, contributing to holistic mobility solutions within the corporate group.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Continental AG: Continental is a global Tier 1 automotive supplier whose portfolio intersects with steering through vehicle dynamics, ADAS, and chassis electronics, but it is not a pure-play steering competitor.
• ThyssenKrupp AG (Automotive Technology): ThyssenKrupp's automotive division supplies steering and chassis components alongside broader drivetrain and materials offerings, making it a broad incumbent in the automotive supplier landscape with partial overlap.

Direct peers

• JTEKT Corporation: JTEKT is one of the world's largest automotive steering system manufacturers, offering EPS, hydraulic power steering, and steer-by-wire for passenger cars and commercial vehicles — a directly comparable global Tier 1 steering peer.
• Mando Corporation: Mando is a Korean Tier 1 supplier of steering, braking, and suspension systems with a global EPS business serving Hyundai/Kia and other OEMs — a directly comparable steering peer with strong Asia-Pacific presence.
• Hyundai Mobis: Hyundai Mobis supplies EPS, MDPS (motor-driven power steering), and chassis electronics to global OEMs, with a portfolio directly overlapping Bosch Automotive Steering's PKW electric steering offering.
• Nexteer Automotive: Nexteer is a global leader in steering and driveline systems with a strong EPS and steer-by-wire portfolio serving passenger vehicle OEMs across North America, Asia, and Europe — directly comparable product, customer base, and technology focus.
• ZF Friedrichshafen AG: ZF's Active Safety Technology division includes electric power steering and steer-by-wire systems for passenger cars and commercial vehicles, making it a direct German-headquartered competitor with overlapping OEM relationships.
• KYB Corporation: KYB supplies hydraulic power steering systems and EPS components, particularly strong in commercial vehicle and Asian OEM markets, making it a relevant steering-specific peer.
• Hitachi Astemo: Hitachi Astemo produces electric power steering and ADAS-related steering components for passenger vehicles, competing head-to-head with Bosch Automotive Steering in global OEM design wins.
• NSK Ltd. NSK manufactures steering systems and components (EPS columns, electric power steering) for automotive OEMs globally, with a comparable product portfolio focused on passenger car steering and ADAS enablement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/r.bosch-automotive-steering

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R.Bosch Automotive Steering