Bosch Power Tools & Accessories Australia & New Zealand

Name

Bosch Power Tools & Accessories Australia & New Zealand

Legal name

Robert Bosch Pty Ltd

Website

https://bosch-pt.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Power Tools and Accessories

NAICS

Small Electrical Appliance Manufacturing (335210), Battery Manufacturing (33591)

SIC

Cutlery, Handtools & General Hardware (3420), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)

Keywords

• Professional power tools
• Cordless power tools
• Power tool accessories
• Measuring instruments
• Construction tools

Headquarters

HQ city

Clayton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Power Tools Sales: Direct sales of cordless and corded power tools to professional trade customers through dealer network and direct channels. Includes 18V and 12V cordless systems, angle grinders, rotary hammers, drills, saws, and other professional-grade equipment.
2. Accessories Sales: Sales of consumable and replacement accessories including drill bits, saw blades, grinding discs, sanding pads, and specialized attachments. Organized under EXPERT (premium) and PRO (standard) performance classes.
3. Measuring Tools Sales: Sales of professional measuring and detection equipment including laser measures, line lasers, rotation lasers, electrical testers, detectors, and inspection cameras.
4. Digital Services (PRO360): Free mobile/desktop application providing inventory management, warranty extensions, and connectivity features. Serves as customer retention and service tool rather than direct revenue generator.
5. Spare Parts & After-Sales Service: Online spare parts shop and repair/warranty services providing replacement components and maintenance for Bosch Professional tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bosch Power Tools & Accessories Australia & New Zealand sells and services professional-grade cordless and corded power tools, measuring instruments, outdoor power equipment, and consumable accessories (drill bits, saw blades, grinding discs, sanding pads) for construction, electrical, plumbing, metal fabrication, woodworking, and facility maintenance trades. The portfolio is built around the Professional 18V and 12V cordless battery platforms and includes differentiated technologies such as BITURBO brushless motors, X-LOCK accessory mounting, AMPShare multi-brand battery compatibility, and the PRO360 digital service app. Products reach customers through an authorized dealer network plus direct online channels for spare parts and warranty registration.

Product overview

Bosch Power Tools & Accessories Australia & New Zealand offers a comprehensive professional power tool ecosystem organized around two core cordless battery platforms: the Professional 18V System and Professional 12V System. The portfolio spans power tools (drills, angle grinders, rotary hammers, saws, sanders, rivet guns, multi-cutters, routers), measuring technology (electrical testers, multimeters, clamp meters, laser measures, detectors), outdoor power equipment, and extensive accessories organized under EXPERT (premium) and PRO (professional-grade) performance tiers. Key differentiating technologies include X-LOCK quick-change accessory system, BITURBO Brushless motor technology for corded-equivalent power, dust control solutions, and Bluetooth connectivity for tool configuration via the PRO360 digital platform. The company also provides digital services including PRO360 inventory and warranty management, the Bosch Toolbox App, spare parts ordering, repair services, and the AMPShare multi-brand battery alliance. Trade-specific solutions are available through the Trade Hub and Accessory Advisor tools.

Differentiator

Problem solved

Functional benefit

Brands

• EXPERT: Premium accessory line featuring the best and most innovative power tool accessories for all trades, including drill bits, diamond discs, and sanding pads.
• PRO
• PRO360
• AMPShare
• BITURBO
• X-LOCK

Products and services

• Professional 18V System
• Professional 12V System

Quantifiable outcome

• Up to 6 years warranty on Bosch Professional tools through PRO360 registration
• +6 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• AMPSharecoreStrategic or Co-development PartnerAMPShare is a multi-brand battery alliance that enables Bosch Professional 18V batteries to power tools from other participating manufacturers. This strategic partnership extends the value of Bosch cordless platform investment by allowing users to use the same battery across multiple brands, increasing customer convenience and cross-brand adoption. Bosch is a key contributor to this alliance as a leading power tool manufacturer.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Snap-on Incorporated: US-based global tool and equipment manufacturer serving professional mechanics and industrial users. While Snap-on's core focus is hand tools and diagnostic equipment rather than cordless power tools, it overlaps with Bosch Professional in trade-targeted tool distribution and fleet programmes.
• Würth Group: German global fastener and tool distributor serving automotive, construction, and metalworking trades with a broad catalogue. Würth competes indirectly with Bosch Professional across ANZ trade accounts where it supplies comparable power tools, accessories, and consumables alongside its core fastening range.
• Apex Tool Group: Global manufacturer of professional hand and power tool brands (including SATA, GEARWRENCH, and Cleco). Overlaps with Bosch Professional in trade hand tools and select power tools distributed through ANZ industrial and automotive supply channels.
• Atlas Copco: Swedish industrial tools and assembly solutions provider. While focused on industrial assembly rather than trade power tools, Atlas Copco overlaps with Bosch Professional in professional-grade cordless assembly tools, hoists, and material removal products used across ANZ industrial customers.

Direct peers

• Stanley Black & Decker (DeWalt): Owns the DeWalt professional power tool brand — a head-to-head competitor to Bosch Professional in cordless 18V grinders, drills, saws, and accessories for ANZ trades. Competes across the same dealer channels and tradesperson use cases.
• Koki Holdings (HiKOKI / Metabo): Japanese parent of HiKOKI (formerly Hitachi Power Tools) and Metabo/Cambria Cordless — competing in professional 18V/36V cordless platforms, angle grinders, and rotary hammers directly against the Bosch Professional 18V System across ANZ trade channels.
• Festool GmbH: Premium German power tool maker owned by TTS Tooltechnic Systems, specializing in sanders, routers, and saws for woodworking and finishing trades. Festool competes with Bosch Professional's EXPERT-tier premium positioning in cabinet making and joinery applications across ANZ.
• Techtronic Industries: Owner of Milwaukee Tool, Ryobi, AEG, and Homelite — direct competitors to Bosch Professional across professional and prosumer cordless power tools, with strong ANZ distribution and an aggressive M18 cordless ecosystem push that mirrors Bosch Professional's 18V System.
• Hilti AG: Liechtenstein-based manufacturer of professional power tools, anchors, and firestop systems sold directly to construction trades. Hilti's Nuron 22V cordless platform competes with Bosch Professional in heavy-duty rotary hammers and concrete drilling across ANZ construction.
• Makita Corporation: Japanese global power tool manufacturer whose LXT 18V cordless platform directly competes with Bosch Professional 18V. Makita operates regional sales subsidiaries across Australia and New Zealand serving the same builder, electrician, plumber, and metalworker trade base with overlapping SKU categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bosch-power-tools-accessories-australia-new-zealand

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bosch Power Tools & Accessories Australia & New Zealand