Bosch Srbija

What Bosch Srbija does

Bosch Srbija is the Serbian regional subsidiary of Robert Bosch GmbH, operating as Robert Bosch d.o.o. and covering Serbia, Montenegro, and North Macedonia, with an adjacent subsidiary BSH kućni aparati d.o.o. handling household appliances distribution. The company was founded in 2006 (with predecessor representation dating to 2004) and operates from a Belgrade headquarters and a Pećinci manufacturing facility, employing 3,650 people as of December 31, 2025. Business activities span three pillars: manufacturing of automotive components (wiper systems, wiper motors, and window regulators) at the Pećinci factory; distribution of a broad Bosch product portfolio (automotive spare parts and diagnostic equipment, power tools, thermotechnology, and household appliances) across the Western Balkans via direct and channel-partner sales; and global services for the Bosch Group through its Mobility Aftermarket and ICT Competence Centers in Belgrade.

The company's product surface increasingly centers on electromobility, including electric motors with efficiency up to 98%, scalable platform architectures that flex motor length to required power, and X-in-1 integrated systems combining motor, power electronics, transmission, and energy management. Underlying technology leverages parent-group IP in rotor oil cooling, advanced winding techniques, and integrated powertrain design, with the most recent 2025 commercial validation being a major Mercedes-Benz electric motor order for next-generation powertrains in the 2030s and an e-axle joint venture with Tata Autocomp Systems for the Indian market.

Bosch Srbija generates revenue through hardware sales (manufactured automotive components and distributed Bosch products), professional services (Mobility Aftermarket and ICT competence centers serving the Bosch Group globally), and channel/retail distribution across Serbia, Montenegro, and North Macedonia. FY2025 total net sales reached €445 million including internal deliveries to Bosch subsidiaries, with €108 million attributable to local market sales. Customer segments are automotive OEMs (primary), aftermarket and distribution (primary), electromobility (primary use case), and industrial/trade (secondary). Pricing is not publicly disclosed; GTM combines enterprise field sales, channel partners/distributors, and direct-to-consumer retail for consumer goods.

Name

Bosch Srbija

Legal name

Robert Bosch d.o.o.

Website

https://bosch.rs

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bosch Srbija is the Serbian regional subsidiary of Robert Bosch GmbH, manufacturing wiper systems and electric motors in Pećinci, distributing Bosch products across Serbia, Montenegro, and North Macedonia, and running global Mobility Aftermarket and ICT competence centers for the Bosch Group from Belgrade.

Ownership category

akta.pro rank

Headquarters

HQ city

Belgrade

HQ country

Serbia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Manufacturing: Production of automotive components including wiper systems, wiper motors, and window regulators at the Pećinci factory. These components are sold to automotive manufacturers and the aftermarket.
2. Distribution: Distribution of wide range of Bosch products: automotive spare parts and diagnostic equipment, power tools, thermotechnics products, and household appliances across Serbia, Montenegro, and North Macedonia.
3. Global Services: Services provided for Bosch Group globally including Mobility Aftermarket and ICT (Information and Communication Technologies) competence centers.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Bosch Srbija manufactures automotive components — wiper systems, wiper motors, and window regulators — at its Pećinci factory for global automotive OEMs, while distributing a wide range of Bosch products (automotive spare parts, diagnostic equipment, power tools, thermotechnics, and household appliances) across Serbia, Montenegro, and North Macedonia. The entity also operates global Mobility Aftermarket and ICT Competence Centers providing services to the Bosch Group worldwide.

Product overview

Bosch Srbija (Robert Bosch d.o.o.) operates as a regional subsidiary of Bosch Group covering Serbia, Montenegro, and North Macedonia. The company operates two main entities: Robert Bosch d.o.o. (founded 2006) and BSH kućni aparati d.o.o. (founded 2012, acquired 2014). The product portfolio spans four main business sectors: Mobility Solutions (manufacturing wiper systems, electric motors, and automotive parts in Pećinci factory), At Home/Consumer Goods (power tools, household appliances, smart home technology), and Industry and Trades (Industry 4.0 solutions, MEMS sensors). Key products include electric motors for electromobility with up to 98% efficiency, X-in-1 integrated drive solutions combining motor, power electronics, transmission and energy management, e-axle systems, and comprehensive automotive aftermarket services. The company also provides ICT services and distributes thermotechnology products, spare parts, and diagnostic equipment for the automotive industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobility Solutions (Automotive Components) Smart mobility solutions spanning hardware, software, and services, including wiper systems, wiper blades, wiper motors, and window lifters manufactured at the Pećinci factory for global automotive OEMs.
• Electric Motors for Electromobility High-efficiency electric motors (up to 98% efficiency) for automotive electrification, featuring innovative rotor oil cooling and scalable platform architecture for cost-effective integration across vehicle models. Supplied to global OEMs as part of Bosch's electromobility portfolio.
• X-in-1 Integrated Powertrain Solutions Integrated powertrain systems combining electric motor, power electronics, transmission, and energy management into highly integrated units that reduce vehicle weight, complexity, and packaging space for automotive OEMs.
• e-Axle Systems Electric axle solutions for electromobility applications, including a joint venture with Tata Autocomp Systems for the Indian market. Delivered as part of Bosch's global integrated powertrain offering to automotive OEMs.
• Bosch At Home (Consumer Goods) Consumer solutions for the home including power tools, household appliances, and smart home technology, distributed across Serbia, Montenegro, and North Macedonia to individual consumers via retail channels.
• Industry and Trades (Industry 4.0 Solutions) Innovative products and services for industrial applications and trade, including Industry 4.0 solutions, MEMS sensors, and packaging technologies sold to industrial customers in the Balkans.
• Mobility Aftermarket Services (Global Competence Center) Distribution of automotive spare parts and diagnostic equipment combined with global Mobility Aftermarket services delivered through a Bosch Group competence center, supporting aftermarket customers and Bosch divisions worldwide.
• ICT Services (Global Competence Center) Information and communication technology services performed for the Bosch Group at global level, delivered through the ICT Competence Center based in Serbia.
• Thermotechnology Products Products in the field of thermotechnology including heating and climate control solutions distributed in the Serbian and broader Balkan market.
• Bosch Car Service Automotive service and repair network offering comprehensive vehicle maintenance and repair services through authorized workshops in Serbia and globally.

Quantifiable outcome

• Electric motor efficiency up to 98%
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and strategic.

• Mercedes-BenzcoreStrategic or Co-development PartnerBosch received a major order from Mercedes-Benz for delivery of large numbers of electric motors during the 2030s for the next generation of electric powertrains. This order builds on a successful long-term partnership and confirms Bosch's ability to contribute in technologically demanding projects.
• Tata Autocomp SystemsstrategicStrategic or Co-development PartnerJoint venture established in India for development, commercialization, and production of e-axles for the Indian market. Represents strategic expansion of electromobility solutions in the rapidly growing Indian EV market.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Continental Serbia: Continental operates manufacturing and engineering facilities in Serbia producing automotive electronics, interior components, and tires. It is directly comparable as another Tier-1 automotive supplier with a comparable Serbian manufacturing footprint serving global OEM customers.
• Aptiv Serbia: Aptiv operates engineering and manufacturing operations in Serbia focused on automotive electrical architecture and electronics. It is directly comparable as another Tier-1 supplier with a regional Serbian presence serving global automotive customers.
• ZF Serbia: ZF Friedrichshafen runs driveline and chassis technology production in Serbia. It is a direct peer to Bosch Serbia given its parallel role as a European Tier-1 automotive supplier with locally based manufacturing for global OEM programs.
• Marelli Serbia: Marelli (formerly Magneti Marelli) operates lighting and electronics manufacturing in Serbia serving European OEMs. It is a direct peer to Bosch Serbia given its comparable role as a Tier-1 automotive component manufacturer with a Serbian production footprint.
• Leoni Serbia: Leoni produces automotive wiring harnesses and cable systems at its Serbian facility. It is comparable to Bosch Serbia as a Tier-1 supplier with localized manufacturing in Serbia serving global automotive customers, although focused on a different component category.
• Yura Serbia: Yura Corporation, a Korean Tier-1 supplier, operates wire harness manufacturing in Serbia. It is directly comparable as a foreign-owned Tier-1 automotive component manufacturer leveraging Serbia as a low-cost European production base for global OEM customers.

Broad incumbents

• FORVIA (Faurecia): FORVIA (formerly Faurecia) is a global Tier-1 automotive supplier with Serbian operations focused on interior and clean mobility systems. It is comparable to Bosch as a broad incumbent automotive component manufacturer serving global OEMs across multiple product lines.
• Valeo: Valeo is a global French Tier-1 automotive supplier with strong electrification and powertrain offerings. It is comparable to Bosch as a broad incumbent in motor and powertrain technology serving global OEMs, including in the EV transition.
• Continental AG: Continental AG is the global Tier-1 automotive supplier parent of Continental Serbia. It is comparable as a broad incumbent offering overlapping capabilities in automotive electronics, sensors, and powertrain components, though operating at much larger scale and across many regions.
• Denso Corporation: Denso is a global Japanese Tier-1 automotive supplier of powertrain, thermal, and electrification components. It is comparable to Bosch as a broad incumbent competing in overlapping automotive component categories, especially in EV-related systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bosch-srbija

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bosch Srbija