Boss Plant Sales Ltd

What Boss Plant Sales Ltd does

Boss Plant Sales Ltd is an independent, privately held construction equipment dealership founded in 2012 by Graham Stansfield and headquartered in Long Marston, Tring, Hertfordshire. The company operates as a multi-brand authorised dealer representing ten equipment manufacturers, including Kubota (excavators), Manitou (telehandlers), Bomag (compaction), Thwaites (dumpers), Atlas Copco (compressors, power, light towers, generators), Socomec (attachments), Dragon Equipment (on-site recycling), Ausa (dumpers), and GÖLZ (diamond cutting tools), alongside its own proprietary Boss Cabins sub-brand. Customers are primarily plant hire and rental companies, construction contractors, civil engineering firms, and owner-operators across London, the Home Counties, Oxfordshire, and — from January 2026 — Essex.

The company monetises through four primary revenue streams: new and used equipment sales (quote-based pricing on individual machines and fleet deals), genuine OEM parts and consumables, workshop and mobile on-site service (supported by a fleet of fully equipped service vans), and end-user equipment finance (hire purchase with up to 5-year warranty extensions). The go-to-market is enterprise field sales led by Regional Sales Managers, supported by Innovation Days, industry exhibitions (Executive Hire Show, Hillhead), and a customer news/case-study content engine on its website and social channels. Notable enterprise customers include Flannery Plant Hire, GGH Hire, Aylesbury Plant and Tool Hire, CW Plant Hire, Mark One Hire, and Tiger Plant.

The business model is asset-light in its own right but leverages the inventory and brand equity of its OEM partners. Differentiation rests on territory rights (Kubota's number one UK mini-excavator dealer, Atlas Copco Gold Dealer status awarded May 2025), depth of manufacturer portfolio, depot-based pre-delivery inspection, mobile service responsiveness, and long-tenured customer relationships — some spanning 30+ years. The company is operationally lean with 17 employees and a flat, founder-led management hierarchy.

Name

Boss Plant Sales Ltd

Legal name

Boss Plant Sales Limited

Website

https://bossplantsales.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Boss Plant Sales Ltd is an independent UK construction equipment dealership founded in 2012, representing ten OEMs including Kubota, Manitou, Bomag, Thwaites, and Atlas Copco. It sells, services, and finances plant machinery for plant hire firms, contractors, and civil engineering clients across London, the Home Counties, and Essex.

Ownership category

akta.pro rank

Product category

Construction Equipment Dealership and Distribution

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Industrial/Process Plant General Contracting (IMAFAAAH)

Keywords

• Construction equipment dealer
• Plant machinery sales
• Excavator and dumper supply
• Equipment service and parts
• Construction plant finance

Headquarters

HQ city

Long Marston, Tring

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New and Used Equipment Sales: Sale of new and used construction plant machinery including excavators, telehandlers, dumpers, rollers, and attachments from market-leading brands such as Kubota, Manitou, Bomag, Thwaites, Atlas Copco, Socomec, Dragon Equipment, Ausa, GÖLZ, and Boss Cabins.
2. Genuine Parts and Consumables: Supply of genuine OEM parts, service kits, and consumables for all equipment brands represented, sold over the counter and via mobile service vans.
3. Workshop and Mobile Service: On-site and depot-based service, maintenance, and repair services for construction plant equipment, supported by a fleet of fully equipped service vans.
4. End-User Finance: Hire purchase (HP) and financing solutions offered to end customers for equipment purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Boss Plant Sales Ltd is an authorized multi-brand construction plant dealership selling new and used excavators, telehandlers, dumpers, compaction equipment, attachments, compressors, and power tools from leading manufacturers including Kubota, Manitou, Thwaites, Bomag, Atlas Copco, Socomec, Dragon Equipment, GÖLZ, and Ausa. The offering is rounded out by genuine OEM parts supply, on-site and depot-based service and repair, structured service plans (Boss Plant Care), and end-user hire purchase financing for customers across London, the Home Counties, and Essex.

Product overview

Boss Plant Sales Ltd is an authorized dealer network representing multiple leading construction equipment manufacturers. The company operates as a unified dealer offering excavators (Kubota), telehandlers (Manitou), site dumpers (Thwaites), compaction equipment (Bomag), and Atlas Copco products (Gold status dealer). Additional brands include Socomec attachments, GÖLZ power equipment, Dragon Equipment, and Ausa dumpers. The portfolio also includes proprietary Boss Cabins products. Services encompass sales of new and used equipment, comprehensive maintenance and service (on-site and depot-based), genuine parts and consumables, Boss Plant Care service plans, and equipment finance options. The company serves London, the Home Counties, and expanded to Essex territory from January 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Boss Cabins: A subsidiary brand providing cabin solutions for construction equipment.

Products and services

• Kubota Excavators Authorized Kubota dealer range of mini, midi, and compact excavators including U10-5, U17-5, U20, U27-4, U50-5, KX015-4, KX016-4, KX085-5, plus the SVL75-3 tracked loader, for construction, plant hire, groundworks, and infrastructure customers.
• Manitou Telehandlers Authorized Manitou dealer supplying telehandlers including the MT625 and MT420, ultra-light compact (ULM) machines, and electric rotating telehandlers such as the MRT 2260 E, used on construction and plant hire sites.
• Thwaites Dumpers Authorized Thwaites dealer for London and Oxfordshire supplying site dumpers from 1 to 9 tonnes — Front Tip, Hi-Tip, Power Swivel, and the 360° Rotator — including the ROPS+ safety-equipped 6-tonne range.
• Bomag Compaction Equipment Authorized Bomag dealer supplying compaction equipment including the BMP 8500 multi-purpose compactor and BW80 tandem rollers for trench, pipeline, and foundation work.
• Atlas Copco Equipment Gold status dealer for Atlas Copco UK supplying compressors, pumps, light towers, generators, and construction tools, with full sales, service, and customer support.
• Socomec Attachments Operates a Socomec franchise supplying hydraulic breakers (DM 95 / DMS 95), CMB SM-80E sorting grabs on Keen Attachments rotators, and related accessories for excavator-mounted applications in waste handling and utility contracting.
• Dragon Equipment Official Dragon Equipment dealer for London and the Home Counties, supplying the CR300 compact crusher, LF750 and LF1000 tracked lifters, DS110 Dust Suppression unit, and attachments for on-site recycling of concrete, brick, asphalt, and paving.
• GÖLZ Power Equipment New GÖLZ (UK) partnership for advanced and reliable diamond cutting tools and machinery, supplying drilling and sawing solutions used in construction and demolition.
• Ausa Dumpers Supplies Ausa articulated dumpers including the D300AHG (3-tonne payload) and D301AHG (3,000kg payload) with hydrostatic transmission, side-tipping skip, and Stage V Kubota engines.
• Boss Cabins Proprietary in-house sub-brand supplying cabin products and accessories for construction equipment operator enclosures and safety cabs.
• Genuine Parts Genuine OEM spare parts, service kits, and consumables for all represented equipment brands (Kubota, Manitou, Bomag, Thwaites, Atlas Copco, Socomec, Dragon Equipment, GÖLZ, Ausa), sold over the counter and via mobile service vans.
• Service and Maintenance Comprehensive service department offering on-site and depot-based servicing, supported by mobile service engineers, fully equipped service vans, and factory-trained technicians for all represented brands.
• Boss Plant Care Structured service and maintenance plans (Boss Plant Care) designed to keep customer equipment operating efficiently, with multiple care packages for ongoing support and protection.
• Equipment Finance Flexible end-user financing solutions including hire purchase (HP) with competitive rates, plus extended warranty periods of up to 5 years for new equipment purchases.
• Used Equipment Sales Pre-owned construction equipment inventory regularly updated with quality secondhand machines from trusted sources, available for purchase across the company's represented brands.
• Meredith & Eyre Products Specialty distributed products under the Meredith & Eyre brand supplied through Boss Plant Sales as part of its comprehensive product portfolio.

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and growth.

• Kubota (UK)coreChannel Partner/ Reseller/ Distributor · 1 January 2026Authorised Kubota dealer for London and the Home Counties, with territory expanding to include Essex from January 1, 2026. Kubota recognised Boss Plant Sales for achieving 5,000 machine sales in 12 years. Boss Plant Sales featured in Kubota's 25-year campaign as the UK's number 1 mini-excavator supplier.
• Atlas Copco UKcoreChannel Partner/ Reseller/ Distributor · 6 May 2025Authorised dealer for Atlas Copco UK, awarded Gold Dealer status in May 2025 for excellence in sales, service, and customer support. Supplies compressors, pumps, light towers, generators, and construction tools.
• GÖLZ (UK)growthChannel Partner/ Reseller/ Distributor · 3 February 2025New partnership announced February 2025. GÖLZ is a globally recognised leader in diamond cutting tools and machinery. Boss Plant Sales will distribute GÖLZ products including advanced and reliable drilling and sawing solutions, expanding product offerings into small tool equipment.
• SocomeccoreChannel Partner/ Reseller/ Distributor · 1 January 2025Boss Plant operates a Socomec franchise supplying Socomec attachments including CMB SM-80E sorting grabs and Keen Attachments rotators, as well as the Socomec DM 95 narrow bodied hydraulic breaker for utility contracting. Products used on Kubota excavators for waste handling and material processing applications.
• ManitoucoreChannel Partner/ Reseller/ Distributor · 15 February 2024Authorised Manitou dealer supplying telehandlers (MT625, ULM, MRT 2260 E electric rotating handler), compact telehandlers, and related attachments. Manitou celebrated its 50th anniversary contributing to the UK market in 2022. Boss Plant Sales has supplied Manitou MT625 telehandlers to multiple customers.
• BomagcoreChannel Partner/ Reseller/ Distributor · 15 February 2024Authorised Bomag dealer for London and the Home Counties, supplying compaction equipment including BMP 8500 trench rollers, BW80 tandem rollers, and related machines. Bomag is the leader in compaction technology.
• Thwaites LtdcoreChannel Partner/ Reseller/ Distributor · 13 February 2024Appointed by Thwaites as the new distributor for London (within the M25) and Oxfordshire from March 1, 2024. Thwaites products (dumpers from 1 to 9 tonnes including the new ROTATOR 9-tonne rotating dumper) complement Kubota, Manitou, Bomag, and Atlas Copco brands. The appointment was announced at the Executive Hire Show 2024.
• Dragon EquipmentcoreChannel Partner/ Reseller/ Distributor · 6 February 2022Appointed as official Dragon Equipment dealer for London and the Home Counties in February 2022. Includes CR300 Crusher, tracked LF750 and LF1000 'lifters', DS110 Dust Suppression unit, and related attachments for on-site recycling of concrete, brick, asphalt, and paving.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Wacker Neuson: German compact equipment manufacturer with UK dealer network covering excavators, dumpers, and compaction. Direct competitor to the Kubota, Thwaites, and Bomag lines Boss Plant Sales represents.
• Takeuchi Manufacturing: Japanese compact excavator manufacturer with strong UK presence. Targets the same mini/midi excavator segment as Kubota's compact line, a direct substitute for Boss Plant Sales' flagship product range.
• Mecalac: French manufacturer of compact excavators, dumpers, and site equipment with a strong UK dealer network. Highly comparable to Boss Plant Sales in target products (mini/midi excavators, site dumpers) and customer base (plant hire, construction contractors).
• Bobcat (Doosan): Compact excavator and skid-steer loader manufacturer with UK dealer network. Competes directly with Kubota and Manitou compact lines across the same plant hire and contractor customer base.

Broad incumbents

• JCB: UK-based global construction equipment manufacturer with its own dealer network and direct plant hire operation. While much larger, JCB operates in the same excavator, dumper, and telehandler categories and uses a comparable dealer-distribution model.
• Liebherr: Major construction equipment OEM with UK dealer network. Covers excavators and earthmoving equipment in overlapping categories to Boss Plant Sales' portfolio, though with much larger machines and broader product line.
• Komatsu: Major construction equipment OEM with UK dealer network. Provides excavators, dumpers, and compaction equipment to similar plant hire and contractor customers, though typically at larger machine sizes than Boss Plant's core mini/midi focus.
• Caterpillar: Global construction equipment leader with extensive UK dealer network (Finning). Operates in similar product categories (excavators, compact equipment) but at a much larger scale with broader product portfolio.

Others

• Kubota UK: OEM partner of Boss Plant Sales. Kubota can sell directly to large fleet accounts and reshapes its dealer network periodically (as evidenced by 2026 Essex consolidation). Represents both supplier and competitive threat.

Emerging players

• Sunward Equipment: Chinese compact construction equipment manufacturer expanding UK presence. Targets the same compact excavator and dumper segments as Boss Plant Sales' core lines, often at lower price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BPS_Limited
• Facebookfacebook.com/www.bossplantsales.co.uk
• LinkedInlinkedin.com/company/boss-plant-sales-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boss Plant Sales Ltd