Boss Racing

What Boss Racing does

Boss Racing is a UK-based, privately-held motorsport specialist headquartered in Longfield, Kent, approximately two miles from Brands Hatch circuit. The company focuses on Caterham and high-performance sports car preparation, offering five core services: track day car hire (fleet spanning Caterham 1.6 Superlight at 120 bhp through to R500 and C400 race-prepped cars at 220–260 bhp), corporate driving events packaged from £395 per person, race car preparation and trackside support for club competitors, in-house engine rebuilding (Ford Duratec 2,400–2,500cc builds producing 300–370 bhp, including a supercharged 2.5L variant achieving 700+ bhp per ton), and Caterham road-car servicing including crash repair, geometry/4-wheel alignment (Hofmann), and full paint shop services. Distribution is direct-to-customer via the workshop, website booking, and circuit delivery across UK tracks (Brands Hatch, Silverstone, Snetterton, Bedford Autodrome, Rockingham, Oulton Park) plus selected European circuits (Spa, Dijon) using Mercedes covered-lorry logistics.

The business is event-driven rather than subscription-based. Pricing is unit-based per track day (£750–£1,600) or per corporate attendee (£395+) with no disclosed enterprise contracts. Robert Singleton is the named director; Dave Singleton and Colin Watson are key operational figures, with over 40 years of combined motorsport engineering experience anchoring the talent base. The firm has no external investors, no parent company, no subsidiaries, and no public listings. Customer relationships are dominated by repeat UK club racers in CSCC Magnificent Sevens, TVR Challenge and BARC Sevenesque series, supplemented by transactional track-day enthusiasts and corporate hospitality buyers. Technology differentiation rests on proprietary Ford Duratec engine calibration, Sadev sequential gearbox integration, and Quantum Racing co-developed suspension dampers, with the firm recognised by MotorsportDays.com readers as 2016 Team of the Year and posting a 12-from-19 win rate in the 2019 Gold Arts Magnificent Sevens series.

Name

Boss Racing

Legal name

Boss Racing

Website

https://boss-racing.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Boss Racing is a privately-held UK motorsport specialist based near Brands Hatch, Kent, offering Caterham track day hire, corporate driving events, race car preparation, in-house engine building, and garage servicing for racing competitors, enthusiasts and corporate clients.

Ownership category

akta.pro rank

Product category

Track Day and Motorsport Services

NAICS

Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (336310)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)

Keywords

• Track day car hire
• Race car preparation
• Corporate driving events
• Engine rebuilding services
• Caterham servicing

Headquarters

HQ city

Longfield

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Track Day Car Hire: Hire of Caterham and Radical race cars for track days with packages including car, fuel, mechanic support, helmet, insurance, and video footage. Prices range from £750-£1,600 depending on vehicle and duration.
2. Corporate Events: Motorsport corporate events for client entertainment and staff rewards, with packages from £395 per person including track time, multiple car options, refreshments, and branded photography.
3. Garage Services: Full Caterham servicing, race car set-up, crash repairs, suspension work, engine rebuilding, full paint shop services, and chassis repairs. Also insurance approved garage accepting damaged vehicles.
4. Race Car Logistics: Transportation of race cars using Mercedes covered lorries to tracks across UK and selected European circuits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Boss Racing hires out a fleet of Caterham race cars for track days across UK and selected European circuits, with packages including car, fuel, mechanic support, helmet, insurance, and video footage. The company also runs corporate motorsport events for client entertainment and staff rewards, and operates a full-service garage near Brands Hatch offering Caterham servicing, race car preparation, engine rebuilding (including proprietary Ford Duratec builds), crash repairs, suspension setup, wheel alignment, and logistics transport using covered Mercedes lorries.

Product overview

Boss Racing is a UK-based race car hire and track day services company offering a fleet of Caterham vehicles for hire, from entry-level 1.6 Superlight (120 BHP) to high-performance R500 (260 BHP) and C400 (220 BHP) models. The core product offering consists of track day car hire with various Caterham variants suited to different experience levels, complemented by corporate driving events packages. Additional services include Caterham garage servicing (maintenance, repairs, paint), race car setup and support (geometry, corner weighting, alignment), in-house engine building and rebuilding, and logistics transport services. The company also competes in racing series including the CSCC Magnificent Sevens and supports customer racing teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Caterham R500 Track Day Hire High-performance single-seater Caterham race car hire for track days, with a 2.0L engine producing 260 BHP, sequential gearbox, 0-60 in 3.0 seconds, and 155 mph top speed. Pricing: £1,600 full day, £900 half day, £750 evening session.
• Caterham C400 Track Day Hire Full race-prepped Caterham C400 hire car with 2.0L Duratec Cosworth engine producing 220 BHP, sequential gearbox, race suspension, 0-60 in 3.1 seconds, and 150 mph top speed. Pricing: £1,400 full day, £900 half day, £750 evening session.
• Caterham 1.8 K Series Track Day Hire Intermediate-level Caterham K Series hire car producing 150 BHP with 300 bhp per ton power-to-weight ratio, suitable for drivers taking the next step in track day motorsport. Pricing: £1,200 full day, £900 half day, £750 evening session.
• Caterham 7 Superlight 1.6 Track Day Hire Entry-level Caterham Superlight hire car with 1.6L K Series engine producing 120 BHP, lightweight agile frame with racing setup, suitable for first-time track day drivers. Pricing: £1,200 full day, £900 half day, £750 evening session.
• Caterham 2.0L Duratec SV Track Day Hire Wide chassis Caterham SV hire car with 2.0L Duratec engine producing 200 BHP, 400 bhp per ton power-to-weight ratio, two-seater designed for larger drivers. Pricing: £1,300 full day, £900 half day, £750 evening session.
• Corporate Track Day Events Corporate driving experience packages including race car hire, track time, refreshments, helmets, fuel, insurance, video footage, and full track support by mechanics. Prices from £395 per person for groups of 8 drivers, based on Caterham K Series and C400 vehicles.
• Caterham Garage Servicing Full Caterham service, race car setup, and support including suspension work, engine service, brakes, tuning, balance, suspension setup, tyre fitting, wheel balancing, chassis repairs, bodywork, and full paint services. Insurance approved for crash-damaged vehicles.
• Race Car Setup and Support Complete race car setup, race preparation, and trackside support including geometry and corner weight setup, tracking, 4-wheel alignment, engine tuning, and logistics with covered lorries.
• Race and Road Engine Shop Engine rebuild and preparation services including complete engine builds, strip/test/report, crack testing, vapour blasting, balancing, lightening, rebore, gas flow heads, and flow bench testing. Specializing in Caterham engines with capability for V12, V10, V8, V6, and four-cylinder configurations.
• Track Day Logistics Service Transportation and logistics service using high-top Mercedes covered lorries, covering all UK and selected European tracks.

Quantifiable outcome

• Won 12 of 19 Gold Arts Magnificent Sevens races in 2019 (63% win rate)
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Lotus 7 Club / Low Flying MagazineGTM or Marketing Partner · 1 April 2015Promotional partnership hosting track day event with Low Flying magazine editor Michael Calvert. Advertising placements in magazine reaching dedicated Lotus 7 / Caterham enthusiast community.
• Quantum RacingcoreStrategic or Co-development PartnerCollaborative engineering partnership to design and develop inboard front suspension dampers for Caterham CSR vehicles with separate spring and ride height adjustment capabilities. First sets used in second half of 2019 season, picking up multiple wins. Product now available for purchase.
• CSCC (Classic Sports Car Club)coreChannel Partner/ Reseller/ DistributorOngoing partnership supporting events and series including Magnificent Sevens, Open Series, and various championships. Provides trackside support and services to CSCC competitors.
• BARC (British Automobile Racing Club)minorChannel Partner/ Reseller/ DistributorParticipation in BARC South East meetings, Sevenesque Series, and various BARC-organized championships with customer support.

Scale indicators8 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Goodwood: Hosts the Goodwood Festival of Speed and motor circuit experiences targeting premium automotive enthusiasts. Competes for high-end experiential customer spend and shares the same Caterham/Seven-focused community, though at substantially larger venue scale.
• Silverstone Driving Experiences: The official driving experience arm of Silverstone circuit, offering a broad portfolio of car hire and corporate driving days at the UK's flagship venue. Overlaps with Boss Racing on corporate events and track day hire but at larger scale and with a wider vehicle range.
• Prodrive: Major UK motorsport engineering and race preparation services business. While operating at much larger scale across multiple racing series, Prodrive addresses the same race car preparation, logistics, and trackside support customer needs as Boss Racing's garage services.
• Lotus Cars: Heritage brand associated with the original Lotus Seven platform that became the Caterham. Offers its own driving experiences and customer racing programmes, sharing the same enthusiast customer base as Boss Racing while operating at far greater scale globally.

Direct peers

• Radical Motorsport: British manufacturer of lightweight track/race cars (Radical SR1, SR3, RXC) that compete in the same club racing and track day segments as Boss Racing's Caterham fleet. Offers factory track experiences and supports customer racing, mirroring Boss Racing's hire + race prep model.
• BookaTrack: UK track day booking platform offering car hire across multiple marques (including Caterham-adjacent vehicles) with trackside support packages. Competes with Boss Racing for self-drive track day customers and offers comparable circuit delivery logistics.
• Caterham Cars: Manufacturer of the Caterham Seven — the same platform Boss Racing specialises in for hire, servicing, and race preparation. Caterham also runs its own Seven driving experience programmes, placing it as the most directly comparable peer in product and customer base.
• PalmerSport: Operates premium corporate driving events at Bedford Autodrome using a fleet of high-performance single-seaters and sports cars. Direct competitor for UK corporate hospitality and team-building track day budgets that Boss Racing targets.

Emerging players

• Duckhams Engineering: UK specialist engine building and race preparation shop focusing on Ford engines (including Duratec variants relevant to Boss Racing's Caterham builds). Comparable as a competitor for the engine building and race prep customer segment, though smaller in brand reach.
• Trackdays.co.uk: Online marketplace and booking platform for UK track days, aggregating multiple operators including car hire providers. Competes with Boss Racing at the customer acquisition layer rather than as a service operator, and represents both a potential channel partner and competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BossRacingHire
• YouTubeyoutube.com/boss-racinguk
• Facebookfacebook.com/BossRacingTrackDay
• LinkedInlinkedin.com/company/boss-racing
• Instagraminstagram.com/BossRacingHire

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boss Racing