Botanica Wellness Spa and Clinic

What Botanica Wellness Spa and Clinic does

Botanica Wellness Spa and Clinic, founded in 2014 in Melbourne by sisters Sofie and Sue Gillard, operates as a premium clinical skin health and wellness clinic serving affluent individual consumers in Melbourne, Victoria. The business has recently rebranded to Purified Wellness Flagship and relocated to a purpose-designed site at 8 Chatham Street, Prahran, with the same founders and team retained. Its core offering is a structured three-stage ritual pathway — RESET (clearing and foundation), REPAIR (targeted clinical treatment), and MAINTAIN (personalised home care and lifestyle integration) — delivered through a single physical flagship and supported by membership subscriptions, gift vouchers, and a curated retail mix that includes O Cosmedics Skincare and the proprietary Purified Wellness Shower Filter.

The company generates revenue through three streams: professional services from in-clinic treatments, recurring subscription revenue from memberships, and retail product sales (skincare line resold under the O Cosmedics partnership and a proprietary shower filter). Bookings are taken through the Phorest salon platform and the Shopify e-commerce storefront, both standard third-party SaaS; there is no proprietary technology stack. Operating capacity is boutique, with approximately 6 employees servicing a stated client base of thousands accumulated over 12 years, predominantly individual consumer clients with no disclosed enterprise or B2B contracts.

Go-to-market is direct-to-consumer, concentrated in Melbourne, and relies on personal referrals, Google Reviews, editorial features (Vogue, City of Melbourne, Spa and Clinic, Spa Wellness), and the founders' personal brand as the principal marketing assets. The business is privately held, founder-owned with no institutional capital, subsidiaries, or parent company disclosed, and shows no public-market activity. Pricing is not publicly disclosed; commercial access is gated through the reservation system and membership enrollment.

Name

Botanica Wellness Spa and Clinic

Legal name

Purified Wellness Flagship

Website

https://botanicadayspa.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Botanica Wellness Spa and Clinic (now Purified Wellness Flagship) is a Melbourne-based, founder-owned clinical skin health and wellness clinic operating a single Prahran flagship, serving affluent individual consumers through a three-stage RESET, REPAIR, and MAINTAIN ritual pathway, memberships, and curated skincare retail.

Ownership category

akta.pro rank

Product category

Wellness and Clinical Skincare Services

NAICS

Hair, Nail, and Skin Care Services (81211), Other Personal Care Services (81219), Personal Care Services (8121)

SIC

Services-Health Services (8000), Perfumes, Cosmetics & Other Toilet Preparations (2844), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

akta.pro secondary industries

Sensitive Skin & Rosacea-Calming Treatments (HSALADAF), Spa Body Wraps & Cocoon Treatments (HSALAFAD), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Clinical skin treatments
• Wellness spa services
• Skincare retail products
• Spa membership programs
• Facials and rituals

Headquarters

HQ city

Prahran

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Spa and Wellness Treatments: Clinical skin health treatments and wellness services offered at the flagship location, including RESET, REPAIR, and MAINTAIN ritual pathways.
2. Membership Programs: Recurring membership subscriptions providing ongoing skin health support and exclusive benefits for long-term client relationships.
3. Skincare Products: Retail sales of O Cosmedics Skincare products and Purified Wellness Shower Filter through e-commerce storefront.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Botanica Wellness Spa and Clinic (now Purified Wellness Flagship) is a Melbourne-based clinical skin health and wellness clinic offering in-person spa treatments structured around three ritual pathways: RESET, REPAIR, and MAINTAIN. The clinic sells professional skincare (O Cosmedics) and a wellness shower filter through its e-commerce store, and operates a membership program for ongoing client engagement. The flagship location at 8 Chatham Street, Prahran, serves as the primary service delivery point for individual clients seeking premium clinical skin and wellness care.

Product overview

Botanica Wellness Spa and Clinic (now Purified Wellness Flagship) operates as a multi-award winning wellness clinic offering clinical skin health and wellness services. The core offering consists of three treatment pathways: RESET (foundation clearing), REPAIR (clinical treatment), and MAINTAIN (home care integration). These are delivered alongside retail products including O Cosmedics Skincare and Purified Wellness Shower Filter, supported by membership programs and gift vouchers. The service model combines professional treatments with personalized rituals and environmental wellbeing considerations.

Differentiator

Problem solved

Functional benefit

Products and services

• RESET Treatment Pathway The RESET pathway is the first stage of skin transformation, meeting the skin where it is at the beginning of every journey. It focuses on clearing, preparing, and creating the foundations for change, and is offered to individual clients seeking clinical skin health outcomes at the flagship Melbourne location.
• REPAIR Treatment Pathway REPAIR is a targeted clinical treatment pathway designed to strengthen skin function, restore balance, and support long-term skin health. It is delivered to individual clients at the flagship Prahran location as part of the clinic's integrated ritual ecosystem.
• MAINTAIN Treatment Pathway MAINTAIN extends the clinic's offering beyond the treatment room by providing personalized home care and lifestyle integration designed to protect and prolong in-clinic results. It is intended for individual clients seeking long-term skin health outcomes.
• Memberships Subscription-based membership programs offering ongoing access to wellness treatments, exclusive benefits, and prioritized booking. Designed for long-term client engagement with individual subscribers seeking continuous clinical skin health and wellness support.
• O Cosmedics Skincare Professional skincare product line retailed by Botanica/Purified Wellness as an official O Cosmedics Partner. Available for purchase through the company's e-commerce platform and physical spa location as part of the integrated skin health and home-care offering.
• Purified Wellness Shower Filter Water filtration product designed to improve shower water quality, supporting environmental wellbeing and skin health as part of the clinic's integrated wellness philosophy. Sold through the company's own e-commerce storefront.
• Gift Vouchers Gift voucher program for treatments and services, available through the Phorest booking platform. Existing Botanica gift vouchers are honored and carried forward into Purified Wellness Flagship.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• O CosmedicscoreChannel Partner/ Reseller/ DistributorOfficial O Cosmedics Partner for skincare products. Botanica/Purified Wellness retails O Cosmedics Skincare products through their e-commerce platform and physical location. The partnership positions the clinic as a qualified provider of professional-grade skincare products.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Endota Spa: Australia's largest day spa chain offering facials, skin treatments and wellness packages to a similar consumer base. Directly comparable as a clinical-leaning day spa competing for the same affluent Melbourne wellness clientele.
• Ella Baché: Heritage Australian skincare brand operating skin treatment clinics and retailing professional skincare products. Comparable through its combined clinic-and-retail model serving skin-health-focused consumers.
• La Gaia Retreat & Spa: Luxury wellness and day spa in the Mornington Peninsula region serving Melbourne's premium wellness market. Comparable as a high-end spa offering signature treatment pathways and curated wellness experiences.
• The Facialist: Melbourne-based skin clinic specialising in advanced facial and skin health treatments for a premium clientele. Directly comparable as a boutique clinical skincare studio competing in the same Melbourne catchment.
• Aspen Beauty and Cosmetic Clinic: Melbourne-based clinic offering advanced skin treatments, facials and skin health programs. Comparable through its clinical skin health positioning and target segment of affluent treatment-focused clients.
• Lisa Sheridan Skin & Beauty: Melbourne skin and beauty clinic providing personalised facial treatments and skin programs. Comparable as a boutique skin clinic serving the same premium Melbourne market with a similar treatment-led value proposition.
• Sanctuary Day Spa: Melbourne day spa offering premium facials, body treatments and wellness packages. Directly comparable as an independent boutique spa targeting similar affluent Melbourne clients seeking treatment-based wellness experiences.
• Skin Deep Medispa: Australian medi-spa and skin clinic offering advanced skin treatments and wellness services. Comparable as a clinical wellness clinic operating in a similar premium positioning targeting results-oriented skin health clients.

Emerging players

• Mecca Cosmetica: Australian luxury beauty retailer offering in-store services and premium skincare brands. Comparable as an adjacent premium beauty retailer overlapping on product sales and skin-savvy affluent consumers rather than clinical treatments.
• Aesop: Melbourne-founded luxury skincare brand with a global retail footprint and in-store consultation services. Comparable as a premium Australian skincare brand with retail and consultation touchpoints rather than clinical treatment delivery.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Botanica Wellness Spa and Clinic