BOTB.com

What BOTB.com does

BOTB.com, operated by Winvia Entertainment PLC (formerly Best of the Best Limited) and headquartered in London, runs the UK's longest-standing online prize-competition platform, active since 1999 under the Winvia Entertainment Group. Its core offering is a portfolio of skill-based and instant-win competitions — headlined by the Dream Car Competition built around a proprietary "Spot the Ball" game — alongside competitions for houses, cash, luxury watches, holidays and tech prizes, with over 150 new car prizes available on the flagship product. Distribution is exclusively direct-to-consumer digital, comprising the BOTB.com website, dedicated iOS and Android apps, social sign-up (Apple, Facebook, Google, X), and social channels on Facebook, Instagram, YouTube and TikTok; account creation requires phone and email verification, and reCAPTCHA is used for bot mitigation.

The business monetises through two primary streams: one-time competition ticket purchases across Dream Car, Instant Win, Lifestyle, Luxury Car, House and Free competitions, and the BOTB Pass monthly subscription (from £9.99) which grants over 200 entries to competitions worth more than £2.3M in monthly prize value. A free, no-purchase-necessary entry route is mandated for UK and Ireland residents. Customer acquisition is multi-channel, combining national TV campaigns, social media, paid display/retargeting via Epsilon (Conversant), email automation through Emarsys, and an affiliate programme operated on the Confido Network.

Customer outcomes communicated by the company include over £163 million in prizes distributed and over 852,000 documented winners since inception, with over 500,000 winners referenced in current app marketing. The company is privately held, has 48 employees, and reports no public market listing, no disclosed funding rounds, and no M&A transactions in the source material. Geographic reach is constrained to the UK and Ireland, and BOTB Pass is explicitly unavailable outside the UK, leaving meaningful unaddressed international demand as a latent expansion lever.

Name

BOTB.com

Legal name

Winvia Entertainment PLC

Website

https://botb.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

BOTB.com, operated by Winvia Entertainment PLC in London, is the UK's longest-running online prize-competition platform, serving UK and Ireland consumers since 1999 with skill-based and instant-win competitions for cars, houses, watches, tech and cash via its website, mobile apps and BOTB Pass subscription.

Ownership category

akta.pro rank

Product category

Online Prize Competitions

NAICS

Amusement Arcades (71312), Amusement Arcades (713120)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)

akta.pro secondary industry

Sweepstakes, Contests & Giveaway Administration (BPAFAMAD)

Keywords

• Online prize competitions
• Skill-based competitions
• Dream car competitions
• Prize sweepstakes platform
• Competition subscription service

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Competition Ticket Sales: One-time ticket purchases for various competitions including Dream Car, Instant Win, Lifestyle, Luxury Car, House, and Free competitions. Players select tickets and checkout to enter prize draws.
2. BOTB Pass Subscription: Monthly subscription service providing access to over 21 competitions monthly starting from £9.99. Subscribers receive more than 200 entries to win homes, cars, watches and prizes worth over £2.3M+ monthly.
3. Free Entry Route: Free competition entry available for UK and Ireland residents. Players can participate without spending money through an alternative entry method.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

BOTB.com operates online skill-based and instant-win prize competitions targeted at UK and Ireland residents aged 18+. Customers purchase tickets to enter competitions for dream cars (over 150 new car prizes), houses, cash, luxury watches, tech, holidays and lifestyle items, with the flagship Dream Car Competition running a proprietary Spot the Ball skill game. A monthly subscription (BOTB Pass) starting from £9.99 provides access to 21+ competitions monthly, and a free no-purchase-necessary entry route is offered in compliance with UK prize competition rules.

Product overview

BOTB.com operates as the UK's #1 online car competition platform, offering a portfolio of skill-based prize competitions. The core offering includes the Dream Car Competition (Spot the Ball game with over 150 new car prizes), supplemented by Instant Win competitions, Lifestyle competitions (watches, tech, holidays), House competitions (dream homes), and Free Competitions (UK & Ireland only). The company offers a subscription product called BOTB Pass (£9.99/month) providing access to 21+ monthly competitions worth £2.3M+ in prizes. Mobile access is available through dedicated iOS and Android applications. The company has operated since 1999 under Winvia Entertainment PLC (formerly Best of the Best Limited), having awarded over £163 million in prizes to over 852,000 guaranteed winners.

Differentiator

Problem solved

Functional benefit

Brands

• BOTB Dream Car Competition: Weekly car giveaways where players compete to win dream cars or cash alternatives through the Spot the Ball skill game
• BOTB Pass
• Instant Win
• Lifestyle Competitions
• House Competitions
• Spot the Ball

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

One partnership is on record.

• Confido NetworkcoreGTM or Marketing PartnerBOTB partners with Confido's award-winning affiliate platform for marketing. Confido handles affiliate recruitment, commission tracking, and payment processing. Affiliates earn commission on new customer first purchases. Ready-made creative assets are regularly refreshed on the platform. Partners with high traffic can request tailor-made creatives.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BOTBdreamcars
• YouTubeyoutube.com/user/BestotBest
• Facebookfacebook.com/BOTBdreamcars
• Instagraminstagram.com/Botb
• TikToktiktok.com/@botb
• LinkedInlinkedin.com/company/botb-plc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOTB.com