BOTB.com
BOTB.com, operated by Winvia Entertainment PLC in London, is the UK's longest-running online prize-competition platform, serving UK and Ireland consumers since 1999 with skill-based and instant-win competitions for cars, houses, watches, tech and cash via its website, mobile apps and BOTB Pass subscription.
- Company typePrivate
- Founded1999
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What BOTB.com does
BOTB.com, operated by Winvia Entertainment PLC (formerly Best of the Best Limited) and headquartered in London, runs the UK's longest-standing online prize-competition platform, active since 1999 under the Winvia Entertainment Group. Its core offering is a portfolio of skill-based and instant-win competitions — headlined by the Dream Car Competition built around a proprietary "Spot the Ball" game — alongside competitions for houses, cash, luxury watches, holidays and tech prizes, with over 150 new car prizes available on the flagship product. Distribution is exclusively direct-to-consumer digital, comprising the BOTB.com website, dedicated iOS and Android apps, social sign-up (Apple, Facebook, Google, X), and social channels on Facebook, Instagram, YouTube and TikTok; account creation requires phone and email verification, and reCAPTCHA is used for bot mitigation.
The business monetises through two primary streams: one-time competition ticket purchases across Dream Car, Instant Win, Lifestyle, Luxury Car, House and Free competitions, and the BOTB Pass monthly subscription (from £9.99) which grants over 200 entries to competitions worth more than £2.3M in monthly prize value. A free, no-purchase-necessary entry route is mandated for UK and Ireland residents. Customer acquisition is multi-channel, combining national TV campaigns, social media, paid display/retargeting via Epsilon (Conversant), email automation through Emarsys, and an affiliate programme operated on the Confido Network.
Customer outcomes communicated by the company include over £163 million in prizes distributed and over 852,000 documented winners since inception, with over 500,000 winners referenced in current app marketing. The company is privately held, has 48 employees, and reports no public market listing, no disclosed funding rounds, and no M&A transactions in the source material. Geographic reach is constrained to the UK and Ireland, and BOTB Pass is explicitly unavailable outside the UK, leaving meaningful unaddressed international demand as a latent expansion lever.
BOTB.com firmographics
Firmographics- Name
- BOTB.com
- Legal name
- Winvia Entertainment PLC
- Website
- https://botb.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BOTB.com, operated by Winvia Entertainment PLC in London, is the UK's longest-running online prize-competition platform, serving UK and Ireland consumers since 1999 with skill-based and instant-win competitions for cars, houses, watches, tech and cash via its website, mobile apps and BOTB Pass subscription.
- Ownership category
- akta.pro rank
BOTB.com industry classification
Industry- Product category
- Online Prize Competitions
- NAICS
- Amusement Arcades (71312), Amusement Arcades (713120)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)
- akta.pro secondary industry
- Sweepstakes, Contests & Giveaway Administration (BPAFAMAD)
Keywords
Where BOTB.com is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
BOTB.com business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Competition Ticket Sales: One-time ticket purchases for various competitions including Dream Car, Instant Win, Lifestyle, Luxury Car, House, and Free competitions. Players select tickets and checkout to enter prize draws.
- BOTB Pass Subscription: Monthly subscription service providing access to over 21 competitions monthly starting from £9.99. Subscribers receive more than 200 entries to win homes, cars, watches and prizes worth over £2.3M+ monthly.
- Free Entry Route: Free competition entry available for UK and Ireland residents. Players can participate without spending money through an alternative entry method.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | BOTB Pass - Entry level monthly subscription |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
BOTB.com product offering
Product offeringCore offering
BOTB.com operates online skill-based and instant-win prize competitions targeted at UK and Ireland residents aged 18+. Customers purchase tickets to enter competitions for dream cars (over 150 new car prizes), houses, cash, luxury watches, tech, holidays and lifestyle items, with the flagship Dream Car Competition running a proprietary Spot the Ball skill game. A monthly subscription (BOTB Pass) starting from £9.99 provides access to 21+ competitions monthly, and a free no-purchase-necessary entry route is offered in compliance with UK prize competition rules.
Product overview
BOTB.com operates as the UK's #1 online car competition platform, offering a portfolio of skill-based prize competitions. The core offering includes the Dream Car Competition (Spot the Ball game with over 150 new car prizes), supplemented by Instant Win competitions, Lifestyle competitions (watches, tech, holidays), House competitions (dream homes), and Free Competitions (UK & Ireland only). The company offers a subscription product called BOTB Pass (£9.99/month) providing access to 21+ monthly competitions worth £2.3M+ in prizes. Mobile access is available through dedicated iOS and Android applications. The company has operated since 1999 under Winvia Entertainment PLC (formerly Best of the Best Limited), having awarded over £163 million in prizes to over 852,000 guaranteed winners.
Differentiator
Problem solved
Functional benefit
Brands
- BOTB Dream Car Competition: Weekly car giveaways where players compete to win dream cars or cash alternatives through the Spot the Ball skill game
- BOTB Pass
- Instant Win
- Lifestyle Competitions
- House Competitions
- Spot the Ball
Companies that use BOTB.com
Customer profileSegments1 record
Ideal customer profiles1 record
BOTB.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
BOTB.com partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Confido NetworkcoreBOTB partners with Confido's award-winning affiliate platform for marketing. Confido handles affiliate recruitment, commission tracking, and payment processing. Affiliates earn commission on new customer first purchases. Ready-made creative assets are regularly refreshed on the platform. Partners with high traffic can request tailor-made creatives.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
BOTB.com competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BOTB.com social profiles
Digital presenceBOTB.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
BOTB.com leadership team
Management profileNumber of profiles
BOTB.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BOTB.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BOTB.com
What does BOTB.com do?
BOTB.com operates online skill-based and instant-win prize competitions targeted at UK and Ireland residents aged 18+. Customers purchase tickets to enter competitions for dream cars (over 150 new car prizes), houses, cash, luxury watches, tech, holidays and lifestyle items, with the flagship Dream Car Competition running a proprietary Spot the Ball skill game. A monthly subscription (BOTB Pass) starting from £9.99 provides access to 21+ competitions monthly, and a free no-purchase-necessary entry route is offered in compliance with UK prize competition rules.
Is BOTB.com a public or private company?
BOTB.com is a private company. It is classified as corporate owned and is currently operating.
When was BOTB.com founded?
BOTB.com was founded in 1999. It employs 11 to 50 people.
Where is BOTB.com based?
BOTB.com is headquartered in London, United Kingdom, in the Europe region.
How does BOTB.com make money?
Three revenue lines are on record. Competition Ticket Sales are the primary driver. The others are BOTB Pass Subscription and free Entry Route.
Does BOTB.com have an API?
No public API is recorded for BOTB.com.
What industry is BOTB.com in?
BOTB.com's product category is Online Prize Competitions. Its primary akta.pro industry code is MPAEAFAD, Digital Lottery & iLottery Platforms (Web/App), with a secondary code of BPAFAMAD, Sweepstakes, Contests & Giveaway Administration. Its NAICS code is 71312 and its SIC code is 7900.