Name

Botmas

Legal name

BOTMAS BV

Website

https://botmas.nl

Company type

Private

Founded year

2022

Operating status

Operating

Ownership category

akta.pro rank

Product category

Regenerative Organic Produce

NAICS

Vegetable and Melon Farming (11121), Other Vegetable (except Potato) and Melon Farming (111219)

SIC

Agricultural Production-Crops (100), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)

akta.pro secondary industries

Frozen Plant-Based & Vegetarian Meals (CRADADAF), Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)

Keywords

• Regenerative organic farming
• Vegetable box delivery
• Farm prepared meals
• Shock frozen produce
• Fermented vegetable products

Headquarters

HQ city

Engwierum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Consumer Vegetable Boxes: Direct-to-consumer sales of seasonal vegetable boxes (Regeneratieve Groentebox, Regeneratieve Seizoensbox, Biologische Fruitbox) delivered to homes across Netherlands. Orders over €55 qualify for free delivery.
2. Prepared Meals: Ready-to-eat and ready-to-heat meals (curries, pastas, lasagnas, stamppots, risottos, soups) sold individually or in bundles. Minimum order of 6 meals. Shock frozen for preservation.
3. B2B Professional Sales: Bulk sales to businesses including restaurants, caterers, healthcare facilities, and companies. Products include Vers van het land (fresh from the land), Ready to Use (pre-cut vegetables), and Ready to Eat (prepared meals). Volume pricing with account management.
4. Bundles and Gift Boxes: Pre-configured bundles combining vegetables and meals (e.g., 8x Maaltijden, 8x Maaltijden VEGA met Groentebox) and seasonal gift boxes for corporate gifting.
5. Farm Events: Open farm days and events like 'De Oogst' where customers visit the farm, participate in tours, harvest their own vegetables, and taste fresh produce.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Botmas operates a single seventh-generation regenerative farm in Friesland, Netherlands, that grows organic vegetables and transforms them into a range of sellable products: seasonal vegetable boxes, ready-to-use and ready-to-eat prepared meals, fermented vegetable products, product bundles, farm tools, and farm-event tickets. Offerings are sold directly through two separate online storefronts — one for consumers and one for business buyers — positioning the farm as a vertically integrated producer rather than a reseller.

Product overview

Botmas is a seventh-generation organic regenerative farm in Friesland, Netherlands, selling fresh seasonal vegetables, prepared meals, and farm tools directly to consumers and businesses. Their product portfolio centers on three main categories: (1) Vegetable and seasonal boxes (Groentebox, Seizoensbox, Fruitbox, Hete Kolen Box) offering 6-20 kg of fresh organic produce with weekly varying contents; (2) Ready-to-eat prepared meals (Groene curry, Rode curry, Pasta dishes, Lasagna, Risotto, Stamppot varieties, Traybake, Groentesoep) shock frozen at 500g portions; (3) Fermented products (Zuurkool, Kimchi). They also offer experience products like open farm days and farm tools. Both B2C (retail webshop) and B2B (business ordering) channels are available, with free delivery on orders from €55.

Differentiator

Problem solved

Functional benefit

Products and services

• Vegetable Boxes Subscription or one-off boxes of seasonal, freshly harvested regenerative organic vegetables delivered directly from the farm to Dutch households via the B2C online storefront.
• Ready to Eat Meals Shock-frozen, farm-prepared meals made from the farm's own regenerative organic vegetables, sold to consumers who want ready-to-eat farm food with extended shelf life.
• Vers van het land (B2B fresh produce line) Fresh, regeneratively grown organic vegetables from the Botmas farm, sold in business volumes through the dedicated B2B ("zakelijk") online storefront to food-service and hospitality buyers.
• Ready to Use (B2B pre-prepared line) Pre-washed, pre-cut ready-to-use regenerative organic vegetables sold to professional kitchens (restaurants, caterers, food-service operators) via the B2B storefront to reduce prep time in commercial settings.
• Ready to Eat (B2B prepared meals line) Shock-frozen, ready-to-eat meals produced on-farm from regenerative organic vegetables, sold in business volumes to food-service and hospitality operators through the B2B storefront.
• Fermented Vegetable Products Fermented vegetable products (such as sauerkraut and other lacto-fermented vegetables) made on-farm from the farm's regenerative organic produce, sold directly to consumers through the B2C storefront.
• Product Bundles Curated bundles that combine multiple Botmas farm products (vegetables, meals, fermented items) into a single purchase for consumers via the B2C storefront.
• Farm Tools Branded farm tools offered through the B2C storefront for home gardening and small-scale growing customers.
• Farm Event Tickets Tickets for on-farm experiences and events hosted at the Botmas farm in Friesland, sold to consumers via the B2C storefront.

Quantifiable outcome

• Minimum 2 months shelf life for frozen meals
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core.

• MolliecoreTechnology or IntegrationPayment processing partner handling all online transactions. Supports iDEAL, Apple Pay, and credit card payments for both B2C and B2B orders.
• Leen MenkencoreTechnology or IntegrationLogistics partner for temperature-controlled delivery of fresh and frozen products to customers.
• TrunkrscoreTechnology or IntegrationParcel delivery service for shipments to business and consumer customers across the Netherlands.
• WooCommercecoreTechnology or IntegrationE-commerce platform powering the Botmas webshop (botmas.nl) for both B2C and B2B storefronts.
• KlaviyocoreGTM or Marketing PartnerEmail marketing automation platform for newsletters, promotional campaigns, and customer retention communications. Used for 10% welcome discount and ongoing marketing.
• Meta (Facebook/Instagram)coreGTM or Marketing PartnerSocial media advertising platform for targeted marketing campaigns to reach health-conscious and sustainability-minded consumers in the Netherlands.
• Google AdscoreGTM or Marketing PartnerSearch and display advertising to capture intent-based traffic from consumers searching for organic vegetables, meal delivery, or farm-fresh produce.
• Network of Trusted FarmerscoreStrategic or Co-development PartnerSmall network of named farmers (De Eerste, Bruinsma, Lindegaard, ZANN, Jochem de Boer, Bakker Bio, Aurorade Boer) who supply additional produce to supplement Botmas's own harvest. These partners are known by name and share Botmas's commitment to organic, regenerative practices.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Crisp: Dutch online grocer focused on fresh, local, and seasonal products delivered directly to consumers. Comparable DTC farm/fresh-food model, similar Dutch consumer base, and overlapping vegetable/meal categories — but at significantly larger scale.
• Picnic: Dutch online grocery delivery service with nationwide reach and electric vehicle fleet. Comparable DTC grocery model in the Netherlands, competing for the same household grocery spend though with a broader assortment than Botmas's regenerative niche.
• HelloFresh Netherlands: Leading meal-kit subscription service active in the Netherlands. Competes for the same household meal-planning wallet and overlaps with Botmas's prepared-meal category, though at much larger scale and with a different supply chain model.
• Lindenhoff: Dutch farm supplying fresh produce directly to restaurants and consumers from its own land. Comparable farm-to-chef/consumer model, similar regenerative/sustainability positioning, and similar B2B catering client base in the Netherlands.
• Boerschappen: Dutch farm-to-consumer subscription box service aggregating produce from multiple regional farmers. Overlaps directly with Botmas's Regeneratieve Groentebox and Seizoensbox concept, targeting the same health-conscious Dutch households.
• De Groentelaar: Dutch CSA-style vegetable subscription box from a regenerative farm. Closest pure-play comparable to Botmas's farm-to-consumer box model, including seasonal box contents and direct farmer-to-household relationship.
• Willem & Drees: Dutch platform delivering local, seasonal produce and meals from a curated network of Dutch farmers. Comparable multi-farmer DTC model with vegetable boxes and prepared meal offerings to Dutch households.

Broad incumbents

• Ekoplaza: Largest Dutch organic supermarket chain offering certified organic produce and meals across many physical stores and online. Comparable focus on organic and sustainable food but operates as a broad incumbent, not a regenerative farm-to-table specialist.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/31511700229

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Botmas